MENGENAI EPISOD INI
Would you rather build a company around one bold high-risk scientific hypothesis or assemble a diversified pipeline that reduces risk but diffuses focus? That's the question we discuss with Jacob Hooker, CEO at Sensorium Therapeutics, on Wisdom From Wizards episode 383.
Jacob points to a practical middle ground: enough options to create opportunity, with enough bandwidth and capital to execute well.
Because a team’s calendar rarely says, “Please add seven more priorities.”
CEOs thinking about writing a book face a similar challenge.
Too narrow, and you leave valuable insights out. Too broad, and your book becomes a company filing cabinet with a foreword.
Choose a clear central promise. Bring in adjacent ideas when they help readers put that promise to work.
Check out more such insights in our bestselling book Wisdom From Wizards, on Amazon.
Less than 2% of books achieve bestseller status according to Forbes. As a 2X bestselling author featured on the Amazon bestseller list for 89+ weeks as well as on BBC TV & New York Times Square, and named a Top Consultant of the Year by Product Marketing Alliance, we’re on a mission to transform CEOs into bestselling authors.
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