Episode 2: Inside Labor’s Social Media Movement

In Episode Two of Why Union, host Tyler Jeffries sits down with two of labor’s most recognizable voices on social media — Proud Union Guy and Union Proud Warrior — to explore how a new generation is learning about the trades through TikTok and Instagram. With hundreds of thousands of followers and millions of likes between them, Sean and David have built powerful platforms by sharing real, boots-on-the-ground perspectives from job sites across the country.

The conversation explores the power of grassroots digital organizing, the camaraderie and benefits of union work, and the impact their online presence has had on inspiring others to join the labor movement. With stories of real people whose lives have changed for the better, they discuss the responsibility and opportunity of using social media to energize and expand the union community nationwide.

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