MENGENAI EPISOD INI
Most business owners set up their Google Business profile once and never think about it again. Lindsey Busfield, VP at Optimize My Firm, joins Kristi to explain why that is one of the most common and costly mistakes she sees, and what it is actually costing you in visibility, trust, and leads.
You'll learn:
- Why setting it and forgetting it is exactly the wrong approach to your Google Business profile
- The three review factors most business owners do not realize Google is measuring
- How your review profile now affects whether AI tools surface your business in search results
- The Yelp and ChatGPT partnership that just changed the review strategy conversation
- A simple hack for getting more reviews without starting from scratch
- What your phone number, address, and hours have to do with your search rankings
- Why the attorney with thousands of reviews asks for them before a case even begins
If your Google listing is not actively working for you, this episode will tell you exactly what to fix first.
Connect with Lindsey Busfield:
- Email: lindsey@optimizemyfirm.com
- LinkedIn: Lindsey Busfield
- Book: How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why
- Podcast: Personal Injury Marketing Minute
Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.
Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com
Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.
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