MENGENAI EPISOD INI
How do you put a price on ideas or creativity?
It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.
Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
It’s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client’s brand challenges, yet you’re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.
Alastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.
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Cari episod lepas bagi Through the Line with Andy Bargery.
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Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Through the Line with Andy Bargery, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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