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Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.

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Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.

In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.

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