Own Your Expertise: Get Seen, Get Trusted & Get Paid

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Are you ready to branch out, to take a leap
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of faith, to love yourself and others fully? Then let
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go of whatever no longer serves you to take action
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now on Get Rooted Radio with Erica Gifford Mills.
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Living it up, loving it up, and letting it go.
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Erica will energize and excite you to power up your
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passionate dream that sets your soul on fire. With Erica's
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E3 approach, equipping, empowering, and enlightening yourself so you can
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be yourself for yourself. Get ready and get rooted to
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live a life without regrets, without what ifs, without should haves,
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and especially without empty feelings.
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From a life unexplored.
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This hit show helps you build powerful and intentional roots
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to live it.
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Up, love it up, and let it go.
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Get fearlessly ready and powerfully rooted in your yes with
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your host, Erica Gifford Mills, and be fearless about your
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more and stand in your yes.
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Now on Get Rooted Radio.
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Welcome, everyone. I am Erica Gifford-Mills, and you are listening
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to Get Rooted Radio. Living it up, loving it up,
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letting it go, right here on Transformation Talk Revolution. A
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shout out to my producer today, Emily. How are you doing?
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I'm doing so great.
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How are you doing?
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I'm doing wonderful. I just can't believe it. The year
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is almost done. I don't know what happened to 2026.
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But I think this is why today's episode, which is
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titled Own Your Expertise, Get Seen, Get Trusted, and Get Paid,
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is so important as we start winding down 2026. And
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I'm joined today by Christine Blasdale, the expert authority coach,
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to talk about what it really takes to go from
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overlooked to unforgettable. And with more than 25 years of
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experience in media, marketing, and personal branding, Christine helps coaches, entrepreneurs, authors,
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thought leaders become seen, trusted, and paid for what they
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already know. She is a five-time number one bestselling author,
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award-winning media personality, and the host of the Expert Authority
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Coach Podcast, which is ranked among the top 2% of
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podcasts globally. I am honored to have her on today.
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And today we're going to look at unpacking that imposter syndrome, visibility,
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personal branding, podcasting, authority, and the difference between simply being
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knowledgeable and actually being known for what you know. So
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get ready, listeners, get those pens, get those papers ready,
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because you're going to get some practical ways to stop
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hiding behind preparation and start positioning yourselves as the expert
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that you already are. Because sometimes that next level isn't
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about learning more. It's about finally owning what you already
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bring to the table. Thank you so much, Christine, for
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being on the show today.
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Oh, you're like, you're my cup of tea here. Everything
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you said was so right on. So thank you so much.
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I've been really looking forward to being with you. Thank you.
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Yes.
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And you're dialing in early in the morning. Right now
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it's 4 p.m. Central where I'm at. I'm in Wisconsin
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in the States. And tell our listeners, where are you
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dialing in from?
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Well, you know, I'm originally from Los Angeles, but I
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have made Australia my home. I got here the day
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they closed the border during COVID. So I'm here in
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New South Wales, Australia, not too far from Sydney. And
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it's so funny because the name of your show in Australia, Rooted,
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is like a naughty, naughty word. So when you say
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get rooted, it's like, you know, that thing.
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You had to explain to folks, no, it's not that
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kind of show.
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Yeah, it's not that kind of show, but it's a
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wonderful place. I was warmly accepted and brought into the fold.
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But I have so many clients still in the U.S.
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and all around. I have clients in Dubai, U.S., Canada,
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all over the place.
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Well, I really am so glad you're on because this
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is an important topic. And before we get into branding
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and marketing... How did you become the expert authority coach?
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You know, what was that journey that brought you to
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where you are today?
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Well, you know, I think I always wanted to be
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a teacher. When I was a kid, I had an
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amazing teacher. And one thing that she showed me is
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that everybody learns differently. And if you're a coach, you
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are a teacher. And if you're a good teacher or
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a good coach, you understand that people learn differently and
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we can try different things, but we need to make
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sure that it's something that we can have little baby
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steps and, and get, you know, try it. And if
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we get some accomplishment out of it, we, we pass that,
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that first hurdle, then we're more apt to go and
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try other things. Right. So that's really been my thing
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is that I've always wanted to be a teacher when
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I was, when I was young, there was no such
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thing as a, like a business coach or a marketing
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coach or, coaches were coaches, coaches were football coaches and
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basketball coaches. So I didn't have anybody to really look
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up to and go, that's what I want to be.
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But I knew that I loved seeing the light bulb
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go off in people's eyes when they learned something new
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and when they could apply it to their own lives.
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And so that's really how I, I believe how I
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got started. Of course, you know, when you're young, you
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go through all kinds of different machinations. And I did
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study to be a teacher. I got a, went and
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got a teaching credential in college. And then I found
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out how much they paid teachers and what they make
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you do the first two years. And I said, Oh no,
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that's not me. But I eventually came, came around and
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I had so many great experiences. America Online taught me
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a lot. Also working for a radio station network for
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20 years. And that really honed in my skills on
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knowing what people want and need, not just what we
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want to give them, but what they actually want and need.
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And it's the pillar of three. And the three main
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things is health, wealth, and love. And when I say
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wealth too, I don't mean just money in the bank.
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Wealth is time to spend with your family, but health, wealth,
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and love. If you can tap into any of those
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things or all three, my goodness, you've got a winning combination.
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Yeah.
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So, Expert authority, how do you define an expert authority?
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Is it experience, credentials, results, visibility, a combination of all?
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It's a bit of a combination of all. I come
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across a lot of clients who have vast amount of
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experience and expertise in their field. The problem is they
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don't know how to show it. They don't know how
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to market their expertise. I have a lot of therapists
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and psychologists, okay? They've studied and they're working with people
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with anxiety and depression and they know their stuff. I
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also have a lot of psychics and mediums for some reason.
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I've got like four or five mediums and psychics and
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they're also very good at what they do and they
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have a passion to help people, right? Most of the
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people that come to me have this desire to help people.
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And the problem is, is that they're really good at
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what they do. They just don't realize that the messages
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that they're putting out, that they're confusing or they're not
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being seen and they're not being heard. And I have
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on my website, on every page at the very bottom,
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it says, remember this, if you're not seen and heard,
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you're not hired.
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Yep.
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I say it. Visibility is our responsibility. You could have
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all this awesome, but if you don't get out there,
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if you're not seen and No.
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Nobody's going to drive down your street, you know, if
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you're hiding in the basement and go, oh, I think
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that house there has got the person that's going to
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help me.
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Exactly.
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Come and knock on your door. You have to get
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out there. But there's different, you know, there's different ways
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to get out there. And depending on your personality, some
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people are not, you know, they're not really extroverted, you know, hey, hi,
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this is what I do. But we do need to
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tell people what it is that we do, who our
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clients are, who our ideal clients are. who we are,
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and then how we serve them. And there's different ways
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in which you can do that. And you want to
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find that platform that makes you just rub your hands
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together and get excited about. Because the more excitement you
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have and passion, that energy, man, energy is so important
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because that bat signal, that energy that you put out
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is going to attract the right clientele.
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Yeah.
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And I think it's imposter syndrome, right? There's so many
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incredibly talented people they hesitate to call themselves an expert.
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And why do you think that is, that successful people
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simply learn how to stop letting it make their decisions?
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Or what do you need? Because I think women in
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particular feel they need one more certification, one more degree,
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one more accomplishment. And then I'll be ready. And then
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I'll be ready. And then I can claim this. Why
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do you think that is?
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Well, first of all, if you're someone who's listening to
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this or watching this and you go, oh, that's me, congratulations.
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You're an overachiever, okay? Most overachievers have imposter syndrome. And
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if you think about whoever your favorite actor is or actress, right?
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One reason why they're so good is because they can
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play a character. It's not themselves. There's some... there's some
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people that I could, I could argue and say, that's
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just them, right? But for the majority, they're able to
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tap into another, a person, another person, like a character.
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And they do that really well because it's not on them.
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Focus is not so much on them, even though they're
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on camera, you know, and on a movie screen, huge,
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but overachievers are What happens is anytime we're asked to stretch,
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to do something that we're not familiar with or we've
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never done before or gives us a little bit of those,
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you know, the butterflies in our stomach. When that happens,
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a very primitive, I believe, a very primitive thing happens.
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And that's the thought of, oh, my goodness, I don't
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want to get kicked out of the cave.
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Right.
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Because if I get kicked out of the cave, I'm
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going to get eaten. And so I'll assimilate and I'll
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pretend that I, you know, oh, yeah, I like that too.
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And don't make too much noise. Here in Australia, for
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the longest time, they had this thing called the tall
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poppy syndrome. And the tall poppy syndrome is, hey, honey,
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don't say how successful you are, right? Because that's braggadocious.
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That's egotistical. You just tone it down. It's better now.
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But when I first got here, I was like, oh,
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my God. But when you think about it, If you're
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going for open heart surgery, you want the best surgeon.
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You don't want the, I'm okay surgeon, right? You want
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the best. And it's the same thing with people with
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their money. When they are trying to upskill or learn
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something or make their website better or make their social
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media better, they don't want somebody who's just like, okay.
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They really want the best. And so we need to
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get out of our own way. And here's what I do.
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Here's an exercise that I do. And if anybody has this,
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I'll tell you super quick. All you got to do
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is stop focusing on you. Stop focusing on how you look,
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how people are going to think about you, what they're
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going to say about you, and focus on the people
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that you claim you want to help. So you focus
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on your clients or your audience, not you. And I
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know people go, well, it is about me. No, it's not.
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It's about the client you're going to help. It's all
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about them. And you'll be amazed. Actually, it helps you
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get out of your own way. To go, okay, I
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got to show up for them, right?
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Yeah, I love that. Well, we're going to take a
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quick break. And when we come back, we're going to
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talk about from best kept secret to the go-to authority.
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But before we go, Christine, tell folks how they can
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connect with you.
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It's super easy. They can go to expertauthoritycoach.com and they
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can actually even book time with me so I can
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find out about their business, what they're doing. And if
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they want to directly go right into my calendar, they
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go to chatwithchristineb.com. And they can see me tomorrow if
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they wanted to.
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Perfect.
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Thank you so much. You are listening to Get Rooted
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Radio with Erica Gifford-Mills. Loving it up, loving it up,
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letting it go.
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Stay tuned.
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We'll be right back.
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with restoration support if anything goes wrong. Visit the link
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in the show notes of this episode for more information.
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Rethinking your purpose in life? Become a certified hypnotherapist and
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regressionist today. Brynn Blankenship is a renowned certified master hypnotherapist,
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Thank you.
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Imagine having a team of top-notch attorneys and identity protection
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experts right at your fingertips 24-7. That's the power.
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Of LegalShield and IDShield.
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LegalShield gives you access to affordable.
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Welcome back to Get Rooted Radio with Erica Gifford-Mills. Living
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it up, loving it up, letting it go. If you
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missed any portion of today's episode, you can catch it
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on GetRootedRadio.com. Don't forget to subscribe online to receive the
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latest news, events, specials, and words of encouragement. Go to GetRootedRadio.com.
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Welcome back to my guest, Christine Blasdale. Thank you so
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much for being on the show today.
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Thanks, Erica. We're having fun.
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We are. So during our first segment, we talked about
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owning your expertise. And during this segment, we're going to
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talk about how to go from best kept secret to
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go to authority. So let's start with personal branding. What
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do people misunderstand most about what a personal brand actually is?
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Oh, my goodness. I'd say probably the biggest thing is
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as entrepreneurs, solopreneurs, we think that we're sending out the
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right message, right? But many times we're not. It's confusing.
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I can go to somebody's website and still say, I
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don't know exactly what it is that you do, right?
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So I just recently published a book called The Expert
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Authority Code, okay? And how to get seen, trusted, and
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paid for what you already know. That's the subtitle. But
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the code, the acronym C-O-D-E, the very first part of that,
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the C, is for clarity. We have to be crystal
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clear on who we are so that your potential clients
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can understand what your specialty is. But we have to
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also be very clear on who we serve, who our
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clients are, and how we do it. And this is
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probably the biggest thing. That means on our offers, if
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you have a program, if you have a signature program,
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or if you're doing sessions by the hour or a
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product or a service, you have to be really clear
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what it is that people get. And I always put
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my pricing right out there. Some people don't. And it's
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up to you. But I put my pricing out there
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so that people can see the suite of offers that
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I have. And then they can see themselves in there
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if they have a budget or if it's something that's
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affordable to them. But it gives them a range of
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things so that they can still be in my world
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and they don't have to have $ 10, 000 right away. So
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you have to be super clear. That's the most important thing.
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And there's ways that we can do that. But the
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most important thing is your website. Your website should tell
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people right away. And if you've gone to my website, Erica,
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you know the very first thing that I have is
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when people go to expertauthoritycoach.com, a video starts playing. And
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in that video, I tell you who I am, how
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I help you, and I invite you to book a
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free consultation with me. That video gets me more people
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Potential clients, more people saying, oh, I want to like
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learn more than anything. If you have a static website
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and it's just a bunch of copy and a couple
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pictures of you from 1995, right? It's that's not telling
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anybody who you are. And if you're in a service
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based industry, that video, people can hear your voice. They
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can see your eyes. They can feel your energy. And again,
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as I mentioned before the break, your energy is the
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most important thing, what you put out there. More people
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come to me and they say, I say, how did
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you find out about me? I heard you on a
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podcast or I saw you on social media. And you
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know what? I liked your energy. That's the first thing
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they say. So having a video play right when people
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come to your website, above the fold or above the scroll,
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as we say, That is super powerful and it's a
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great way way for personal branding to just right, right
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from the get go to have some fantastic energy behind it.
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What would you say would be one of the biggest
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mistakes that you see coaches and authors and speakers and
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entrepreneurs make when they're trying to become more visible, right?
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Because it's, it's a crowded marketplace. So what makes them
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memorable and what, what are the mistakes, right? The two
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M's memorable and mistakes.
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A lot of times they're trying to throw everything on
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the wall and see what sticks. So they're, they'll be like, well,
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I'll go on all the social medias and I'll do
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videos this way. And I'll, you know, uh, I'll, I'll,
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I'll lower my pricing. I'll say, you know, there's a special,
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all this stuff. Right. So, uh, Going back a bit
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to the energy, right? To that vibe that we put out,
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that vibe. There's a thing called the desperation stink. Okay.
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And we all know that desperation stink. It's when you
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go to, maybe when you go to check out a
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car and the salesman comes over and he's really kind
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of being pushy, right? Or if you see somebody on
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social media, you can smell it. You can feel it.
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They're desperate for a sale. Nobody wants to jump aboard
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the Titanic, okay? So first of all, you have to
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be really aware of what you're putting out there and
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what kind of messaging that you're doing. That's super important.
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But I would say having that clarity, and this is something,
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I just did this with a client the other day,
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and she's one of my psychic clients. She had in
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her offers and her services 12 different things that she offered, okay?
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And they're lovely. They were all fantastic things. But I said,
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I'm overwhelmed with what you offer. I don't know what
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to pick. It's so much. And I said, when we
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offer too much, a lot of times people pick nothing.
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So we whittled it down to, I think, like four
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major offers that she wants to promote. And we put
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it in a beautiful infographic so people in one quick
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swoop can look at and they can go, oh, right,
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that's what I need. That's what I want. We want
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to bring people into our world in a very simple way.
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And then once they're in our world, then we can say...
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I don't go on shows and say, I tell you what,
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I can help you create a podcast for your brand
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and your business. I can. I do. I do this
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all the time. I help my clients get their branded
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podcasts out there. But I do not... I do not
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just tell people right from the get-go, I can help
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you with a podcast. I can help you with social media.
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I can help you with all these other things. I
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make sure that I first bring people into my world.
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And then once they're in my world, then I tell
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them all the great stuff that I can do. If
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that makes sense.
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I'm so sorry about that. I just lost power.
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Oh my God. It's okay. I held down the fort.
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I'm like, she's just going to keep on talking. I'm
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sorry about that. I just totally lost power. And I,
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so I had to join for my, my phone hotspot now.
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Oh my goodness.
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Okay.
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Well, you're here.
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So I am.
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So now you kept talking about my question on memorable
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and mistakes. My, my next question, I did want to
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kind of talk about, and how do we get over this?
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Cause I know I've been there is that, you don't
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want to sound like a used car salesman. You don't
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want to sound like you've got a big head and you're,
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you know, egotistical and braggadocious because people say, I hate
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talking about myself. So how do you promote your expertise
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without feeling like that constant person out there saying, look
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at me, look at me, I'm great.
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Well, first of all, we have to, again, that taps
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into the imposter syndrome a bit. So, If I'm selling,
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let's say, a program or if I want people to
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come to my workshop or my live event, I have
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to tell people that I know of which I'm speaking about.
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So I'll give them a little bit about me. But
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I will not go on and on and on and
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on and on and on about where I went to
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school and how I, you know, I've done this, I've
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written this book and that book and I've got this
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award and that. It turns people off right away. But
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you do have to at least set the stage that
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you know what you're talking about, right? So myself, I
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can do it in like two minutes, not even two minutes,
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in a minute, I can establish that. And that's having confidence. Now,
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confidence is not egotistical. It's not braggadocious. There is no arrogance, okay?
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It's confidence. And what you want to be able to
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say is you want to, and I have this with
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my clients, I say you want to look in the
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mirror and you want to say, I am really good
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at what I do. We're so not used to saying that,
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and especially as women. Also, as women, we've been told
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what you are good at or what your passion is
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doesn't matter, honey. It's you need to take care of
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your spouse. You need to take care of your kids.
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You need to take care of your community. And what's
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important to you is not, is not important. And that
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is a fallacy. That is something that is so wrong.
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And for generations, it's in our DNA, generations and generations,
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our mother, our mother's mother, you go back, it gets worse.
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So we're in a space right now where I've seen
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an explosion of women entrepreneurs and And it's the most
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00:25:27.849 --> 00:25:33.230
exciting thing because they finally have gotten permission to go
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after their dreams. But that's why you want to go
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00:25:36.150 --> 00:25:38.940
in the mirror and you want to say, I'm really
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good at what I do. Can I do everything for everybody?
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No.
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But what I do, I'm very good at. Okay. And again,
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there's no arrogance. And that's important.
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Nope.
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No.
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And, you know, there, I feel like the same thing. It's,
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there's a difference between being authentic, or like popular online
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and actually being positioned as an authority. And where can
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we go from there to be that go-to? So from,
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you know, we talked about going from best kept secret,
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because as you said in the first segment, if nobody
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knows about you, they can't book you, right? They can't
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do anything. They can't buy what you have to sell, right?
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Right.
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But what you have to offer, right? So if someone
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Googled themselves today, what would you want them to look
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for to determine whether their digital presence supports their authority?
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I even go a step further. I work with my
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clients on their AEO, not just their SEO. SEO is
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search engine optimization. AEO is answer engine optimization. That means ChatGPT.
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That means Claude. That means all those AI platforms. At Google,
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they saw a drop in, I mean, a major drop
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in people searching for things in Google. Everybody's going to
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ChatGPT because they use ChatGPT all the time. And ChatGPT,
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mine is Charlie. I call him Charlie. Charlie knows me.
476
00:27:12.359 --> 00:27:14.740
So if I say, where's a great Mexican restaurant wherever
477
00:27:14.799 --> 00:27:19.190
I'm at? Charlie knows. Oh, don't, don't send her over.
478
00:27:19.470 --> 00:27:21.490
Send her there. They got great margaritas and I know
479
00:27:21.509 --> 00:27:24.809
how she likes margaritas. So you want to, you want
480
00:27:24.829 --> 00:27:27.849
to chat GPT yourself and see what your digital footprint
481
00:27:27.930 --> 00:27:32.430
is and do the things that get you that footprint.
482
00:27:33.250 --> 00:27:35.210
I don't know if we have time to, to go
483
00:27:35.269 --> 00:27:38.069
into those or do we need to hold off on that?
484
00:27:38.609 --> 00:27:40.990
No, let's, let's go into that real quick because we can,
485
00:27:41.170 --> 00:27:42.930
because I think that's going to get into, because next,
486
00:27:43.230 --> 00:27:45.150
the next segment, we're going to say, turn your voice
487
00:27:45.170 --> 00:27:47.759
into visibility. Um, but I think that will be a
488
00:27:47.799 --> 00:27:50.440
great lead in. So what should they do?
489
00:27:50.460 --> 00:27:50.619
Yeah.
490
00:27:51.119 --> 00:27:52.880
So there's a couple of different things and it really
491
00:27:52.920 --> 00:27:56.200
depends on what your wheelhouse is and what you're passionate about. Okay.
492
00:27:56.680 --> 00:27:59.579
So one of the best things you can do is
493
00:27:59.759 --> 00:28:02.200
to write a book and I don't, I'm not talking
494
00:28:02.240 --> 00:28:04.839
about a Tom Clancy novel. Please don't think about this
495
00:28:04.900 --> 00:28:08.119
big 500 page book, a guide, a how to guide,
496
00:28:09.009 --> 00:28:11.190
whatever your expertise is, how to feed a family of
497
00:28:11.250 --> 00:28:14.589
five for $ 20 a day. That'd be a bestseller. Okay.
498
00:28:15.210 --> 00:28:18.519
And it can be tiny. This book that I'm holding up,
499
00:28:18.990 --> 00:28:21.519
people listening can't see it, but this is called Your
500
00:28:21.539 --> 00:28:23.480
Amazing Itty Bitty Podcast. But this is my first book
501
00:28:23.539 --> 00:28:26.480
I ever did. It was a bestseller. Look how tiny
502
00:28:26.539 --> 00:28:33.019
it is. It's 35 pages and the font is big. Okay?
503
00:28:33.460 --> 00:28:37.349
Each page is like a chapter. But this tapped into,
504
00:28:37.450 --> 00:28:41.289
at the time, a huge explosion in people wanting to
505
00:28:41.329 --> 00:28:42.589
know more about podcasting.
506
00:28:42.609 --> 00:28:43.369
Yeah.
507
00:28:43.839 --> 00:28:46.960
Find a topic that you know people want to know
508
00:28:47.039 --> 00:28:50.220
about and just do a little guide. You can create
509
00:28:50.240 --> 00:28:54.920
it in Word so easily and self-publish it. Get that
510
00:28:54.980 --> 00:28:56.829
out there. You can use it as a lead magnet.
511
00:28:57.049 --> 00:28:58.869
You can offer it for free if you want. But
512
00:28:58.910 --> 00:29:02.230
if you can get to bestseller status, your expert authority
513
00:29:02.890 --> 00:29:07.630
raises itself. Okay? Because then when you do things, you
514
00:29:07.650 --> 00:29:12.160
can say, as you introduced me, five-time number one bestselling author.
515
00:29:13.259 --> 00:29:15.480
In the minds of the person who's listening or who's
516
00:29:15.519 --> 00:29:18.759
watching a video, in their mind, it goes up. Another
517
00:29:18.859 --> 00:29:20.460
quick tip. There's other things you could do, but there's
518
00:29:20.480 --> 00:29:22.839
another quick tip. If you have an unusual title in
519
00:29:22.859 --> 00:29:27.769
your business, I'm called the expert authority coach. I trademarked that.
520
00:29:29.509 --> 00:29:31.650
When you have a TM or the R, which is
521
00:29:31.809 --> 00:29:34.589
actually what it is now, it's registered trademark. It tells
522
00:29:34.650 --> 00:29:39.950
people subliminally, oh, this is a professional. They've invested time, money, energy,
523
00:29:40.059 --> 00:29:44.779
and they trademarked that service or that title. That also
524
00:29:44.880 --> 00:29:47.920
raises your expert authority. And it's a simple thing to do.
525
00:29:48.059 --> 00:29:50.940
People don't realize how easy it is. But those are
526
00:29:50.960 --> 00:29:51.859
just two quick ones.
527
00:29:52.619 --> 00:29:54.460
I love it. So we're going to take that quick break.
528
00:29:54.519 --> 00:29:56.630
And when we come back, we're going to talk about
529
00:29:56.730 --> 00:30:01.369
turning your voice into visibility. Christine, tell folks how they
530
00:30:01.380 --> 00:30:03.809
can reach you and learn more about you, connect, maybe
531
00:30:03.829 --> 00:30:04.589
book some time with you.
532
00:30:05.170 --> 00:30:05.369
Yes.
533
00:30:05.609 --> 00:30:08.349
And listen, if you do reach out to me, please
534
00:30:08.529 --> 00:30:11.150
tell me that you are reaching out to me because
535
00:30:11.170 --> 00:30:14.000
you heard me on Erica's show, okay? Because then I
536
00:30:14.039 --> 00:30:16.720
can give that feedback to Erica and she knows there's
537
00:30:16.740 --> 00:30:21.359
a loop, right? You're taking action. Just go to expertauthoritycoach.com.
538
00:30:22.289 --> 00:30:24.190
And there's buttons all over there where you can book
539
00:30:24.210 --> 00:30:27.430
a free consultation with me. And I will spend 30
540
00:30:27.430 --> 00:30:30.450
minutes looking at your business, looking at your website. And
541
00:30:30.470 --> 00:30:33.109
I'll tell you what I think about your expert authority.
542
00:30:33.170 --> 00:30:33.710
Super easy.
543
00:30:33.970 --> 00:30:36.130
Thank you so much. I'm Erica Gifford Mills, and you
544
00:30:36.150 --> 00:30:38.450
were listening to Get Rooted Radio. Living it up, loving
545
00:30:38.490 --> 00:30:41.069
it up, letting it go. Stay tuned. We'll be right back.
546
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You're thinking your purpose in life? Become a certified hypnotherapist
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and regressionist today. Brynn Blankenship is a renowned certified master hypnotherapist,
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Afterlife Teacher, Soul Lessons Bringing You Full Circle, Brynn is
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a popular radio show guest who speaks about her soul
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expression spiritual regression, her transformative method for finding and following
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your soul's guidance. For more information on her hypnoregression and
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afterlife regression certification programs, visit BrynnBlankenship.com.
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What if your training isn't enough?
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The Multicultural Mindset Podcast invites counselors and therapists to unlearn
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the one-size-fits-all approach.
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This isn't cultural competence.
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It's a way of being that brings racialized experiences from
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the margins to the very center of care. Let's stop
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pathologizing Black pain and start challenging the system that created
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the bias in the first place.
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Visit newseasons.training to subscribe.
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We remember a time when you could simply form a
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it is returning now. The Power of Inspiration and Awakening
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Radio with Julia will take you on adventures through the
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heart and spirit, exploring who we once were and how
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to awaken that power today.
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Julia studied under the guidance.
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Of wolves, learning from their wisdom to master a higher
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frequency for new state of mind. Learn to master the
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secrets of manifestation. Visit OneTrueSelf.com. Imagine having a team of
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top-notch attorneys and identity protection experts right at your fingertips 24-7.
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information and it's monitored against identity theft with restoration support
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if anything goes wrong. Visit the link in the show
580
00:32:53.009 --> 00:32:54.869
notes of this episode for more information.
581
00:32:57.880 --> 00:33:00.960
Welcome back to Get Rooted Radio with Erica Gifford-Mills. Living
582
00:33:00.980 --> 00:33:03.269
it up, loving it up, letting it go. Don't forget
583
00:33:03.289 --> 00:33:06.670
to visit GetRootedRadio.com to listen to a replay of this episode,
584
00:33:06.849 --> 00:33:09.170
sign up for helpful tips, and learn about upcoming events.
585
00:33:09.369 --> 00:33:15.670
That's GetRootedRadio.com. Welcome back to my guest, Christine Lousdale.
586
00:33:17.140 --> 00:33:17.210
Wow.
587
00:33:17.640 --> 00:33:19.700
How are you liking your time so far, Christine?
588
00:33:20.319 --> 00:33:22.779
Oh, very much. Thank you. It's, it's great. I love,
589
00:33:23.079 --> 00:33:26.019
I love your energy. So, and again, that's the important thing.
590
00:33:26.339 --> 00:33:27.539
It is important.
591
00:33:28.839 --> 00:33:31.599
Energy is everything, everything. Yeah.
592
00:33:31.660 --> 00:33:33.819
Thank you. I, that, that, that means a lot coming
593
00:33:33.859 --> 00:33:37.200
from you. So listeners, if you, if you're just joining
594
00:33:37.240 --> 00:33:39.960
us now during the last segments, we talked about owning
595
00:33:40.009 --> 00:33:42.950
your expertise and going from best kept secret to the
596
00:33:42.990 --> 00:33:46.230
go-to authority. And during this segment, we're going to discuss
597
00:33:46.490 --> 00:33:50.140
turning your voice into visibility. And you gave us some
598
00:33:50.180 --> 00:33:53.599
tips on like, how do we start getting known? And
599
00:33:53.940 --> 00:33:58.359
you have your podcast, you have your books. What else
600
00:33:58.420 --> 00:34:03.799
do you think entrepreneurs, authors, speakers should everybody, right? Anybody
601
00:34:03.940 --> 00:34:09.130
out there should do to start turning visibility or turning
602
00:34:09.150 --> 00:34:10.650
their voice into that visibility?
603
00:34:11.179 --> 00:34:13.860
A great thing that you can do, and it's absolutely free,
604
00:34:14.650 --> 00:34:20.349
is start creating, start doing webinars, workshops, masterclasses. And in
605
00:34:20.369 --> 00:34:23.250
the beginning, you know, well, to this day, I do
606
00:34:23.289 --> 00:34:25.590
a lot of them for free. Here in New South Wales,
607
00:34:25.630 --> 00:34:29.829
we have Small Business Month in October. And I have
608
00:34:30.090 --> 00:34:33.800
a lot. And it's on my website. Anybody who wants
609
00:34:33.820 --> 00:34:37.019
to attend, they can. I have about 14 or 15
610
00:34:37.019 --> 00:34:41.179
different workshops that I'm offering online. things on chat GPT
611
00:34:41.219 --> 00:34:44.099
and AI for beginners to how to get booked on
612
00:34:44.139 --> 00:34:48.280
podcasts to promote your business to how your website is
613
00:34:48.320 --> 00:34:53.010
killing your business. I've got a whole of these, you know, masterclasses.
614
00:34:53.769 --> 00:34:57.550
It is a wonderful exercise in public speaking. You will
615
00:34:57.829 --> 00:35:00.730
get better every single time. You are going to be
616
00:35:00.800 --> 00:35:05.139
introduced to people who would never cross your path by
617
00:35:05.239 --> 00:35:08.170
offering a free workshop. And it's a way for people
618
00:35:08.389 --> 00:35:10.269
to kick the tires, so to speak, to go, you
619
00:35:10.289 --> 00:35:13.309
know what? I'm kind of intrigued by what this person
620
00:35:13.389 --> 00:35:17.030
is talking about, but I need to know a little
621
00:35:17.050 --> 00:35:23.099
bit more. And so those free webinars, workshops, masterclasses is
622
00:35:23.139 --> 00:35:26.099
a very powerful way. Plus, you're going to be promoting them.
623
00:35:26.159 --> 00:35:29.239
So on your social media, you're like, hey, join me live.
624
00:35:29.880 --> 00:35:32.280
And people love that. They love that opportunity because they
625
00:35:32.300 --> 00:35:36.619
want to ask questions, right? So I do this very often.
626
00:35:37.429 --> 00:35:40.710
And I'm lucky I'm a collaboration partner with the government
627
00:35:40.750 --> 00:35:45.889
here in Australia for this particular small business month. And
628
00:35:45.909 --> 00:35:49.199
it's about giving people tools that they can use, but
629
00:35:49.300 --> 00:35:53.219
also inspiring them and motivating them. So anytime I can
630
00:35:53.280 --> 00:35:57.599
be hosting a class like that live, I do it.
631
00:35:58.010 --> 00:35:59.969
Same thing with being a guest on podcast. Being a
632
00:36:00.030 --> 00:36:02.329
guest on podcast is probably one of the best things
633
00:36:02.349 --> 00:36:05.590
you could do for marketing. It's first of all, the
634
00:36:05.639 --> 00:36:11.039
host is giving their stamp of approval. So your audience, Erica,
635
00:36:11.280 --> 00:36:16.039
who already loves you and respects you, when they hear me,
636
00:36:16.420 --> 00:36:20.380
they're like, oh, Christine has passed the muster and Erica
637
00:36:20.800 --> 00:36:23.099
thinks that she's important for me. So I'm going to listen.
638
00:36:24.449 --> 00:36:27.389
And so they lean in a bit more. It's also
639
00:36:27.489 --> 00:36:32.179
your AEO and your SEO goes up because the promotion
640
00:36:32.639 --> 00:36:35.820
of the show, my name is mentioned, my website is mentioned.
641
00:36:36.320 --> 00:36:39.460
When it comes out, I promote it to all my people.
642
00:36:40.039 --> 00:36:44.059
So it's this symbiotic relationship. So I'm letting people know
643
00:36:44.099 --> 00:36:48.260
about Erica's great podcast. She's letting her audience know about me.
644
00:36:48.920 --> 00:36:52.340
And that has an energy. It's a ripple effect. But
645
00:36:52.469 --> 00:36:55.250
being a guest on a podcast is fantastic. Just make
646
00:36:55.309 --> 00:36:58.550
sure that you, again, have that confidence, right? Nobody wants
647
00:36:58.570 --> 00:37:00.449
to hear from you if you're like, well, I'm kind
648
00:37:00.489 --> 00:37:03.030
of okay at what I do. I don't know. I
649
00:37:03.070 --> 00:37:06.130
guess I'm all right. Yeah, we'll throw that on the
650
00:37:06.170 --> 00:37:09.510
wall and see if it sticks. Okay. Well, and those
651
00:37:09.530 --> 00:37:10.349
are just a couple things.
652
00:37:10.630 --> 00:37:14.949
When you think about it, that media appearance, that podcast appearance,
653
00:37:15.449 --> 00:37:20.130
you know, that can be not only a credibility booster,
654
00:37:20.150 --> 00:37:25.340
but you could get so much more out of that, right?
655
00:37:25.360 --> 00:37:28.019
So when somebody gets interviewed, how can they turn that
656
00:37:28.360 --> 00:37:31.199
one appearance into multiple visibility assets?
657
00:37:31.920 --> 00:37:36.460
It's called repurposing and I'm a repurpose queen. So that
658
00:37:36.539 --> 00:37:40.719
show that you're on, that podcast, you can take, just
659
00:37:41.239 --> 00:37:43.659
don't publish just the transcripts because that would be boring.
660
00:37:44.219 --> 00:37:47.320
I use a software that I can take an appearance
661
00:37:47.800 --> 00:37:50.250
and it can write a blog or an article or,
662
00:37:50.670 --> 00:37:53.409
a chapter in a book, okay? A lot of my books,
663
00:37:54.090 --> 00:37:57.150
it's me talking. It's not, I don't sit down and
664
00:37:57.210 --> 00:38:01.050
write my book. It's actually taking my speaking events and
665
00:38:01.269 --> 00:38:04.409
repurposing them into books. So you can do that. You
666
00:38:04.449 --> 00:38:06.429
can take the social media, you can take the clips.
667
00:38:06.469 --> 00:38:08.650
You can actually, Opus Clip is great.
668
00:38:08.949 --> 00:38:10.030
This clip is great, yes.
669
00:38:10.219 --> 00:38:13.400
I'm going to give you a, here's a tip. Here's a,
670
00:38:13.440 --> 00:38:18.579
ChatGPT has a plugin with Opus Clip.
671
00:38:18.619 --> 00:38:19.699
Yes! Yes.
672
00:38:19.760 --> 00:38:23.500
So you can tell your chat GPT here's, here's a video,
673
00:38:24.239 --> 00:38:26.519
pick the best part, pick the part when I'm really
674
00:38:26.639 --> 00:38:30.739
funniest and create the vertical video for me with, and
675
00:38:30.780 --> 00:38:32.869
it comes up with captions and everything and it will,
676
00:38:33.710 --> 00:38:35.590
and it will publish it on your social media.
677
00:38:36.130 --> 00:38:38.849
I mean, I just found that out. Like, like literally
678
00:38:38.889 --> 00:38:41.190
in the past day or two, I was like, what?
679
00:38:41.250 --> 00:38:43.340
They have this ad on now.
680
00:38:43.639 --> 00:38:44.079
Yes.
681
00:38:44.579 --> 00:38:46.880
Saves me time. Cause I am not, I'm not a
682
00:38:46.920 --> 00:38:47.760
technical person.
683
00:38:48.039 --> 00:38:49.769
Uh, Yeah.
684
00:38:49.829 --> 00:38:51.989
And it is, it is time consuming by time you
685
00:38:52.030 --> 00:38:54.809
got an Opus clap and you upload the thing. So, okay.
686
00:38:54.829 --> 00:38:59.400
So we're, we're going beyond, um, what was I, I
687
00:38:59.440 --> 00:39:00.860
was just so excited about it. I did it.
688
00:39:00.880 --> 00:39:01.860
Yes. Repurposing.
689
00:39:01.880 --> 00:39:02.119
Yeah.
690
00:39:02.159 --> 00:39:03.639
The repurposing.
691
00:39:03.679 --> 00:39:06.780
So, so your, so your appearance, you've got the social
692
00:39:06.820 --> 00:39:10.380
media clips, the vertical 30 second, 40 second clips that
693
00:39:10.420 --> 00:39:14.739
you can put everywhere, put on social media, uh, Put
694
00:39:14.760 --> 00:39:17.719
it on the social media and actually spend time on
695
00:39:17.739 --> 00:39:20.590
the social media where your clients are or your potential clients.
696
00:39:20.969 --> 00:39:25.250
Your potential clients, they may not be on TikTok. Even
697
00:39:25.269 --> 00:39:28.730
though you love TikTok, they might all be on LinkedIn.
698
00:39:29.119 --> 00:39:33.099
So really focus your attention on LinkedIn. Do those newsletters,
699
00:39:33.119 --> 00:39:37.380
those articles and things like that. Go where your clients are. Um,
700
00:39:37.760 --> 00:39:40.219
but yeah, you can repurpose all of that content. You
701
00:39:40.260 --> 00:39:43.199
can turn them into blogs. So it gives more content
702
00:39:43.340 --> 00:39:47.519
on your website. Um, it pre-populates all kinds of things
703
00:39:48.380 --> 00:39:52.449
and it is such a great way to meet new people.
704
00:39:53.340 --> 00:39:58.269
I have met the most amazing podcast hosts like yourself, right?
705
00:39:58.449 --> 00:40:02.429
Who I get to learn about your business. And then
706
00:40:02.489 --> 00:40:04.840
if I've got a resource, um, that I think would
707
00:40:04.860 --> 00:40:06.809
be really good for you. If I know there's a
708
00:40:06.829 --> 00:40:09.130
podcast show, that'd be perfect for you to be on.
709
00:40:09.710 --> 00:40:12.170
I can convey that to you. I can plug you
710
00:40:12.250 --> 00:40:15.809
into the different things that I'm working on summits and panels.
711
00:40:16.590 --> 00:40:20.369
And it's just that good. And it's that, that karma
712
00:40:20.409 --> 00:40:22.510
that keeps coming back. Do you know what I'm saying?
713
00:40:22.530 --> 00:40:23.030
Yeah.
714
00:40:23.139 --> 00:40:26.300
I would say it's a, you know, girls compete, women collaborate.
715
00:40:26.380 --> 00:40:31.030
And when we can collaborate more and, then my network
716
00:40:31.050 --> 00:40:34.349
becomes your network, your network becomes my network. And it goes,
717
00:40:34.449 --> 00:40:37.070
like you said, that ripple effect that we can help
718
00:40:37.170 --> 00:40:41.030
one another because just because I help you shine, you
719
00:40:41.070 --> 00:40:43.920
help me shine, doesn't blow out my candle.
720
00:40:44.599 --> 00:40:47.340
So scarcity mindset is a thing of the past.
721
00:40:47.820 --> 00:40:48.420
Yes.
722
00:40:49.019 --> 00:40:53.000
And when you actually realize that we're coming into a
723
00:40:53.199 --> 00:40:56.469
time where collaboration is going to be very, very important,
724
00:40:56.619 --> 00:40:58.550
we need to rely on each other and work with
725
00:40:58.610 --> 00:41:03.780
each other But the scarcity mindset, if you're in that mode,
726
00:41:03.820 --> 00:41:06.579
and I've come across a few people who can be
727
00:41:06.619 --> 00:41:10.449
very negative and everything is, oh, there's everybody else. There's
728
00:41:10.489 --> 00:41:12.449
a ton of podcasts out there. There's a lot of
729
00:41:12.489 --> 00:41:15.329
books already out there about that. Then they're not going
730
00:41:15.349 --> 00:41:20.070
to succeed because they already think that there is a
731
00:41:20.110 --> 00:41:24.349
scarcity about. There's so much abundance everywhere. And so we
732
00:41:24.369 --> 00:41:27.340
just want to tap into that and share your wealth.
733
00:41:28.889 --> 00:41:31.809
share your gifts with other people. I think that's really
734
00:41:31.849 --> 00:41:32.530
important to say.
735
00:41:32.809 --> 00:41:33.050
It is.
736
00:41:33.210 --> 00:41:33.489
It is.
737
00:41:34.050 --> 00:41:36.289
So before we go to break, what would you tell
738
00:41:36.349 --> 00:41:41.110
someone who wants greater visibility, but is terrified of the criticism,
739
00:41:41.150 --> 00:41:43.590
the judgment, or actually being seen?
740
00:41:44.190 --> 00:41:47.550
Well, first they need to talk to me. I can
741
00:41:47.590 --> 00:41:49.900
at least help them with the imposter syndrome. But I'll
742
00:41:49.940 --> 00:41:52.780
tell you this, on the other side of that fear,
743
00:41:52.820 --> 00:41:55.380
on the other side of that moment where you're like,
744
00:41:56.170 --> 00:41:58.530
I'm so afraid of showing up because what people might
745
00:41:58.610 --> 00:42:01.210
say or think I had the same thing happened to
746
00:42:01.250 --> 00:42:04.320
me where many, many years ago I was put into
747
00:42:04.340 --> 00:42:07.019
a position where I needed to go from being producer
748
00:42:07.059 --> 00:42:09.659
behind the scenes. Nobody knew who I was to being
749
00:42:09.719 --> 00:42:13.679
on the mic and alive in Los Angeles drive time show.
750
00:42:15.139 --> 00:42:17.059
And I was terrified and I didn't want to do
751
00:42:17.119 --> 00:42:19.400
it because all everything was saying no, no, no, no, no.
752
00:42:20.039 --> 00:42:22.820
And then I actually had to do it. And once
753
00:42:22.880 --> 00:42:27.260
I walked through that fear, my whole world changed and
754
00:42:27.619 --> 00:42:30.940
I had a whole new career and so many more
755
00:42:31.000 --> 00:42:34.480
amazing things happened because I walked through the fear. So
756
00:42:34.599 --> 00:42:38.139
on the other side of that can be your greatest opportunity.
757
00:42:39.159 --> 00:42:40.980
Just be open to it. That's all.
758
00:42:41.260 --> 00:42:41.980
Yeah.
759
00:42:42.460 --> 00:42:43.889
Well, we're going to take a quick break. When we
760
00:42:43.909 --> 00:42:45.750
come back, we're going to finish out the show with
761
00:42:45.869 --> 00:42:49.269
Get Seen, Get Trusted, Get Paid. This is Get Rooted
762
00:42:49.309 --> 00:42:51.969
Radio with Erica Gifford-Mills. Loving it up, loving it up,
763
00:42:52.050 --> 00:42:53.710
letting it go. Stay tuned. We'll be right back.
764
00:42:54.719 --> 00:42:56.380
What if your training isn't enough?
765
00:42:56.820 --> 00:43:01.559
The Multicultural Mindset Podcast invites counselors and therapists.
766
00:43:01.119 --> 00:43:06.659
To unlearn the one-size-fits-all approach. This isn't cultural competence.
767
00:43:06.960 --> 00:43:10.559
It's a way of being that brings racialized experiences from
768
00:43:10.599 --> 00:43:14.380
the margins to the very center of care. Let's stop
769
00:43:14.420 --> 00:43:19.139
pathologizing Black pain and start challenging the system that created
770
00:43:19.159 --> 00:43:21.059
the bias in the first place.
771
00:43:21.400 --> 00:43:26.190
Visit newseasons.training.org We remember a time when you could simply
772
00:43:26.269 --> 00:43:29.570
form a thought and it would manifest. The harmony was forgotten,
773
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but it is returning now. The power of inspiration and
774
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awakening radio with Julia will take you on adventures through
775
00:43:35.789 --> 00:43:38.650
the heart and spirit, exploring who we once were and
776
00:43:38.710 --> 00:43:40.349
how to awaken that power today.
777
00:43:40.670 --> 00:43:42.380
Julia studied under the guidance of.
778
00:43:42.389 --> 00:43:45.699
Wolves, learning from their wisdom to master a higher frequency
779
00:43:45.719 --> 00:43:49.320
for new state of mind. Learn to master the secrets
780
00:43:49.400 --> 00:43:52.860
of manifestation. Visit OneTrueSelf.com.
781
00:43:54.340 --> 00:43:57.199
Welcome back to Get Rooted Radio with Erica Gifford-Mills. Living
782
00:43:57.219 --> 00:43:59.300
it up, loving it up, letting it go. If you
783
00:43:59.320 --> 00:44:01.469
missed any of the information during the last segments, go
784
00:44:01.510 --> 00:44:05.369
to GetRootedRadio.com to listen to the replay. Don't forget to subscribe,
785
00:44:05.510 --> 00:44:07.730
sign up for tips and special events, and pricing for
786
00:44:07.789 --> 00:44:12.659
upcoming coaching and speaking sessions at GetRootedRadio.com. Welcome back to
787
00:44:12.699 --> 00:44:15.199
my guest, Christine. Thank you so much for being on
788
00:44:15.219 --> 00:44:15.739
the show today.
789
00:44:16.539 --> 00:44:18.659
I'm having so much fun, and I don't want it
790
00:44:18.679 --> 00:44:18.960
to end.
791
00:44:19.739 --> 00:44:21.659
No, I know. And we only have a little bit
792
00:44:21.699 --> 00:44:24.309
of time left. So tell listeners how they can connect
793
00:44:24.349 --> 00:44:27.389
with you, learn more about you, and sign up to
794
00:44:27.409 --> 00:44:28.630
get that free consultation.
795
00:44:29.409 --> 00:44:35.010
Absolutely. They can go to expertauthoritycoach.com. And on that webpage,
796
00:44:35.030 --> 00:44:37.699
you'll see the video that I was talking about. There's
797
00:44:37.739 --> 00:44:39.900
an example of what you want to do on your website.
798
00:44:40.659 --> 00:44:41.780
Steal my ideas.
799
00:44:41.840 --> 00:44:42.599
I'm taking notes.
800
00:44:42.679 --> 00:44:42.960
Oh, yeah.
801
00:44:43.019 --> 00:44:44.820
I'm taking notes. I'm like, I've got videos, but do
802
00:44:44.880 --> 00:44:46.860
I have it above the scroll?
803
00:44:46.880 --> 00:44:48.079
I got to look at that.
804
00:44:49.150 --> 00:44:51.809
Above the scroll, I learned this from AOL. Everything needs
805
00:44:51.849 --> 00:44:54.050
to be, the most important things need to be above
806
00:44:54.110 --> 00:44:57.280
the scroll. So before you start scrolling, if you open
807
00:44:57.300 --> 00:45:00.039
your website on your phone, it should be right there.
808
00:45:01.099 --> 00:45:03.760
And then your button, whatever your most important button is,
809
00:45:03.820 --> 00:45:06.099
if it's for a free consultation, if it's for a
810
00:45:06.139 --> 00:45:08.980
free gift, if it's for whatever, that needs to be
811
00:45:09.199 --> 00:45:12.710
very close to that video. Okay, so expertauthoritycoach.com, you can
812
00:45:12.730 --> 00:45:16.469
go there and you can book a free consultation. I
813
00:45:16.510 --> 00:45:19.769
record it for you. And it's yours to keep forever.
814
00:45:20.550 --> 00:45:22.090
And basically, you just tell me what it is that
815
00:45:22.110 --> 00:45:26.070
you're doing. And I will give you my advice on
816
00:45:26.210 --> 00:45:29.469
the best way, the shortest, sweetest, funnest way to get there.
817
00:45:29.869 --> 00:45:32.349
And there's no pressure. You do not need to work
818
00:45:32.389 --> 00:45:34.769
with me or anything like that. But it's a great
819
00:45:34.809 --> 00:45:37.010
way for you to find out where you're at. And
820
00:45:37.050 --> 00:45:38.429
they can do that by going to the website.
821
00:45:39.400 --> 00:45:42.239
Thank you. So during the past segments, we talked about
822
00:45:42.559 --> 00:45:45.769
owning your expertise and going from best kept secret to
823
00:45:45.789 --> 00:45:49.329
the go-to authority and turning your voice into visibility. Now,
824
00:45:49.389 --> 00:45:52.150
during this last segment, we're going to discuss get seen,
825
00:45:52.269 --> 00:45:57.630
get trusted, get paid. So visibility alone, right? It doesn't
826
00:45:57.650 --> 00:46:00.610
pay the bills. So how do we move from being
827
00:46:00.710 --> 00:46:04.190
seen to being trusted and eventually being paid?
828
00:46:05.210 --> 00:46:05.409
Yes.
829
00:46:06.170 --> 00:46:09.530
So if you're being seen, that's part of the formula, right?
830
00:46:09.550 --> 00:46:14.710
That's part of being considered an expert authority. The second
831
00:46:14.730 --> 00:46:17.630
part is the part that a lot of people don't realize,
832
00:46:18.230 --> 00:46:21.909
but it's extremely important. And that's being trusted. You want
833
00:46:21.949 --> 00:46:24.940
to come across as somebody that people can trust with
834
00:46:24.980 --> 00:46:28.420
their money, with their time, all of that. And we
835
00:46:28.440 --> 00:46:31.480
do that in a few different ways. Right. So, of course,
836
00:46:31.639 --> 00:46:35.559
it's about creating the. the things that are going to
837
00:46:35.619 --> 00:46:39.610
reiterate that expert authority, but also social proof. And social
838
00:46:39.670 --> 00:46:44.260
proof are those testimonials and reviews. If you've changed somebody's
839
00:46:44.340 --> 00:46:48.130
life for the better, ask them for a review. People
840
00:46:49.010 --> 00:46:51.969
can post, obviously, on Google Business. That's great. That's a
841
00:46:52.010 --> 00:46:55.570
fantastic place to be. But I'll tell you what's more
842
00:46:55.610 --> 00:47:00.599
powerful than a quote or text by Susie Smith is
843
00:47:00.639 --> 00:47:03.539
a video. And if you have clients that love you,
844
00:47:03.920 --> 00:47:05.820
you just say, do you mind, can you just take
845
00:47:05.840 --> 00:47:10.170
your phone out and hit record and just maybe a 30-second,
846
00:47:10.210 --> 00:47:13.250
tell people what you think about working with me, how
847
00:47:13.269 --> 00:47:16.889
it changed your business, how it impacted you. I would
848
00:47:16.929 --> 00:47:20.829
be so appreciative and I'll post it. And not only
849
00:47:20.849 --> 00:47:23.110
will I post it on social media or my website,
850
00:47:23.429 --> 00:47:28.010
but I'll put a link to your business. Okay. You
851
00:47:28.070 --> 00:47:31.880
have people that love you and let them tell the
852
00:47:31.940 --> 00:47:34.440
world how great you are. Instead of you, you don't
853
00:47:34.480 --> 00:47:36.980
need to tell people I'm the best at what I do.
854
00:47:37.420 --> 00:47:39.460
You can say, I'm very good at what I do. Right.
855
00:47:39.679 --> 00:47:42.539
But you don't need to say how amazing I am.
856
00:47:42.559 --> 00:47:44.300
All right. I don't need to say that all the time,
857
00:47:44.750 --> 00:47:48.119
but I can let my clients say it. And after
858
00:47:48.159 --> 00:47:50.460
working with them or while I'm working with them, I
859
00:47:50.480 --> 00:47:52.920
have so many clients that are like, absolutely, I'll give
860
00:47:52.940 --> 00:47:56.760
you a five-star review. I'll record it. I'll whatever. But
861
00:47:56.800 --> 00:47:59.969
put that on your social media. Put those reviews and
862
00:47:59.989 --> 00:48:03.230
testimonials there. Put that on your website. You definitely want
863
00:48:03.250 --> 00:48:07.110
to do that. That's social proof. So again, it's not
864
00:48:07.230 --> 00:48:10.349
you saying how good you are. It's someone else saying
865
00:48:10.590 --> 00:48:12.449
how good you are. And that has a lot of weight.
866
00:48:12.869 --> 00:48:15.780
Yeah, it really does. And because and I'd hate to
867
00:48:15.820 --> 00:48:18.380
say this cause I, I, I would, would hope that
868
00:48:18.420 --> 00:48:23.179
people don't do this. However, when it's a video testimonial,
869
00:48:23.619 --> 00:48:26.099
you see the person as opposed to a written where
870
00:48:26.619 --> 00:48:28.320
did somebody just make it up and put somebody's name
871
00:48:28.420 --> 00:48:28.570
on it.
872
00:48:29.260 --> 00:48:31.480
Right. And that's, and that, yeah. And that's what we
873
00:48:31.500 --> 00:48:33.960
think a lot of times when we see something that's written,
874
00:48:34.519 --> 00:48:38.260
you know, um, Erica is the most amazing person and
875
00:48:38.340 --> 00:48:40.460
she helped me so much, you know.
876
00:48:40.519 --> 00:48:42.280
If I don't say so myself, right.
877
00:48:42.360 --> 00:48:42.599
Yeah.
878
00:48:42.840 --> 00:48:43.599
Susie Smith.
879
00:48:43.920 --> 00:48:44.199
Right.
880
00:48:44.400 --> 00:48:47.489
And you're like, who's Susie Smith? She made, did she
881
00:48:47.510 --> 00:48:49.869
make that up? But when it's a video, it's, it's,
882
00:48:50.110 --> 00:48:52.150
you can't refute that. It's, I mean, my God, you'd
883
00:48:52.170 --> 00:48:53.550
have to have a lot of actors, you know?
884
00:48:54.090 --> 00:48:54.250
Yeah.
885
00:48:56.489 --> 00:48:59.389
So I know we're coming to the end of the show.
886
00:48:59.469 --> 00:49:02.559
So I'm going to, I want to ask three, three
887
00:49:02.599 --> 00:49:06.639
really important questions. If someone wanted to significantly increase their
888
00:49:06.719 --> 00:49:10.079
expert authority over the next 90 days, where would you
889
00:49:10.119 --> 00:49:12.900
tell them to start? What would you tell them to stop?
890
00:49:13.800 --> 00:49:16.400
And what, What should be their next, like just their
891
00:49:16.500 --> 00:49:17.449
next move in general?
892
00:49:18.610 --> 00:49:20.659
Well, and this is what we go through. in my
893
00:49:20.820 --> 00:49:24.800
accelerator program and that's 90 days i need we need
894
00:49:24.800 --> 00:49:27.119
90 days if it's a if it's just like a
895
00:49:27.280 --> 00:49:29.409
one-off you take a course or you just do a
896
00:49:29.449 --> 00:49:32.170
workshop uh it's probably not going to move the needle
897
00:49:32.210 --> 00:49:34.829
very much but in 90 days that's how transformation can
898
00:49:34.849 --> 00:49:37.550
happen right 90 days it's a magical number it's three
899
00:49:37.590 --> 00:49:41.719
months three um And so people who are on my accelerator, we,
900
00:49:41.980 --> 00:49:46.579
we start off with your business, but we also start
901
00:49:46.599 --> 00:49:49.489
off with the media kit. You need a media kit
902
00:49:49.550 --> 00:49:52.469
because in order to show people that you're the expert authority,
903
00:49:52.989 --> 00:49:56.949
you need to come across professional, right? So that's focusing
904
00:49:57.050 --> 00:50:00.739
on a really great headshot, a photo of you that
905
00:50:00.840 --> 00:50:04.780
encapsulates exactly who you are. Okay. You need a little
906
00:50:04.840 --> 00:50:08.690
mini bio, mini, mini. It doesn't go on forever. You
907
00:50:08.710 --> 00:50:12.139
want to have suggested topics and questions if you are interviewed.
908
00:50:12.420 --> 00:50:15.300
But that media kit is a great starting point. And
909
00:50:15.360 --> 00:50:18.840
we can use aspects of that media kit in your website.
910
00:50:19.780 --> 00:50:23.320
Take a real solid look at your website. It has
911
00:50:23.360 --> 00:50:27.670
to be, you have three seconds to get somebody's attention. Three.
912
00:50:29.210 --> 00:50:32.070
So in those three seconds, you want to make sure
913
00:50:32.090 --> 00:50:34.110
that when you go to your website or you go
914
00:50:34.349 --> 00:50:36.949
even to your videos on social media, In the first
915
00:50:36.989 --> 00:50:42.590
three seconds, you're achieving something, okay? Super important. The other
916
00:50:42.630 --> 00:50:47.389
thing that you want to do is start with your services,
917
00:50:47.469 --> 00:50:51.039
start with your offers, make it really clear what you
918
00:50:51.059 --> 00:50:54.800
do and how you do it. That takes a very
919
00:50:54.860 --> 00:50:58.840
little time to actually take a look at. It's another thing,
920
00:50:59.860 --> 00:51:03.280
changing that and using the wording that is important. And
921
00:51:03.300 --> 00:51:05.420
for that, you want to if you can work with
922
00:51:05.460 --> 00:51:08.559
a coach like myself or a mentor, somebody that can
923
00:51:08.599 --> 00:51:12.699
look from the outside in. Okay. And then one quick thing,
924
00:51:13.030 --> 00:51:15.090
if you are being seen and heard, or if you're
925
00:51:15.110 --> 00:51:19.269
getting on podcasts, especially if you're on video. Now I've
926
00:51:19.309 --> 00:51:22.289
been taking sips of coffee from my coffee cup repeatedly.
927
00:51:23.210 --> 00:51:25.050
And on the coffee cup, people who are listening to
928
00:51:25.070 --> 00:51:27.650
this can't see this, but on the coffee cup, it
929
00:51:27.670 --> 00:51:31.460
says the expert authority coach. So I have been subliminally
930
00:51:31.980 --> 00:51:34.480
letting people know who are watching the video and who
931
00:51:34.599 --> 00:51:39.440
I am, okay, repeatedly. And you can order these on Canva.
932
00:51:39.699 --> 00:51:42.800
Just put your logo or your title on there. And
933
00:51:42.840 --> 00:51:44.809
when you are on a show, you're doing a Zoom,
934
00:51:44.829 --> 00:51:46.909
you're on a workshop, every now and then take a
935
00:51:46.949 --> 00:51:50.130
sip of your whatever, coffee, wine, I don't care. And
936
00:51:50.269 --> 00:51:51.869
it's a great way to do a little bit of
937
00:51:51.909 --> 00:51:54.489
subliminal marketing without putting it in your face.
938
00:51:55.389 --> 00:51:55.860
Exactly.
939
00:51:56.110 --> 00:51:56.719
As I take a sip.
940
00:51:57.360 --> 00:51:59.840
Well, as my or as my dog is going in
941
00:51:59.860 --> 00:52:02.530
my face because she wants, you know, she wants the attention.
942
00:52:03.309 --> 00:52:04.789
She's beautiful.
943
00:52:05.750 --> 00:52:08.230
Well, I know we have to call it a day
944
00:52:08.250 --> 00:52:10.969
because we are running out of time. But one quick message.
945
00:52:11.050 --> 00:52:14.090
What is one thing from our conversation today that you
946
00:52:14.110 --> 00:52:15.769
would want listeners to remember?
947
00:52:17.070 --> 00:52:20.010
The mantra. If you're not seen and heard, you're not hired.
948
00:52:20.239 --> 00:52:23.619
So get out there. Get seen. Get heard. Find your
949
00:52:23.760 --> 00:52:27.019
find your zone. Find the things that when you do
950
00:52:27.599 --> 00:52:31.159
get seen, you really like. If you love doing videos,
951
00:52:31.300 --> 00:52:33.949
do the videos. If you love writing blogs, write the blogs.
952
00:52:34.340 --> 00:52:38.110
Whatever it is that gets you that passion going, focus
953
00:52:38.170 --> 00:52:41.590
on that and get seen, get heard, get trusted, and
954
00:52:41.670 --> 00:52:42.070
get paid.
955
00:52:43.050 --> 00:52:44.849
Thank you again, Christine, for being on the show today.
956
00:52:44.869 --> 00:52:46.630
Thank you, Erica. That was so much fun. Thank you
957
00:52:46.650 --> 00:52:47.420
so much for having me.
958
00:52:47.880 --> 00:52:49.219
And I want to thank you all for tuning in
959
00:52:49.239 --> 00:52:51.179
to Get Rooted Radio. If you missed any part of
960
00:52:51.219 --> 00:52:54.750
today's episode or want to listen again, go to GetRootedRadio.com
961
00:52:54.769 --> 00:52:56.690
for the podcast. And don't forget to tune in the
962
00:52:56.730 --> 00:52:59.349
first and third Monday of each month at 5 p.m. Eastern,
963
00:52:59.349 --> 00:53:02.530
4 p.m. Central, 2 p.m. Pacific, right here on Transformation
964
00:53:02.550 --> 00:53:05.920
Talk Revolution. And as we close out today's episode, I
965
00:53:05.940 --> 00:53:08.559
want to remind all of you that you are worthy.
966
00:53:09.000 --> 00:53:11.179
If you are hurting or you need help, please know
967
00:53:11.239 --> 00:53:13.059
the world needs you and it's a better place with
968
00:53:13.099 --> 00:53:15.829
you in it. Don't let the hard days win. Reach
969
00:53:15.909 --> 00:53:18.809
out for assistance because it is okay to not be
970
00:53:18.889 --> 00:53:21.989
okay and to ask and receive help. Call or text
971
00:53:22.369 --> 00:53:28.429
the 988-SUICIDE-IN-CRISIS lifeline or text HOME, H-O-M-E, to 741741 to
972
00:53:28.610 --> 00:53:32.400
reach a trained crisis counselor. Both are free, available 24
973
00:53:32.400 --> 00:53:34.780
hours a day, seven days a week. Thank you for
974
00:53:34.820 --> 00:53:37.159
tuning in. I'm looking forward to the next time on
975
00:53:37.219 --> 00:53:40.239
Get Rooted Radio with Erica Gifford-Mills. Living it up, loving
976
00:53:40.260 --> 00:53:41.139
it up, letting it go.
977
00:53:41.280 --> 00:53:42.019
Goodbye, everyone.
978
00:53:42.039 --> 00:53:43.099
Bye-bye.
979
00:53:45.849 --> 00:53:49.050
Thank you for listening to Get Rooted Radio with Erica
980
00:53:49.090 --> 00:53:50.409
Gifford Mills, living.
981
00:53:50.170 --> 00:53:52.070
It up, loving it up, and letting it go.
982
00:53:52.679 --> 00:53:56.480
Visit GetRootedRadio.com if you missed any part of this hit
983
00:53:56.500 --> 00:54:02.250
show and tune in on TransformationTalkRadio.com to live. fearlessly in
984
00:54:02.289 --> 00:54:07.150
your more and powerfully rooted in your unlimited yes. For
985
00:54:07.210 --> 00:54:12.849
more information and to work with Erica directly, visit GetRootedRadio.com.
986
00:54:13.070 --> 00:54:16.650
That's GetRootedRadio.com, and get ready to live it up, love
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00:54:16.670 --> 00:54:18.070
it up, and let it go. Get Rooted
988
00:54:26.440 --> 00:54:26.860
Radio