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Good morning, and welcome back to another edition of the Shift.
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So we say good morning to the leader in you.
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I am Catherine E. Trotter, your host, and we have
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a phenomenal guest with us on today.
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I had the.
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Privilege of reading and learning about our guests, and I
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tell you, anybody that's watching right now, you're going to
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want to hit the share button because a lot of
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the information that's going to be shared on today will
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not only impact your life, but it can impact the
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life of another. So let me introduce our guests for today.
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We have missed Lisa Fry. She is a certified life
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and business coach and one of the intriguing things that
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I noticed on her website it says that she's a
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business coach for women in real estate and she is
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the founder of Embrace Joyful Living Coaching, where she helps
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experience women create sustainable success without burnout.
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And with that being said, miss Lisa, welcome to the Ship.
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Thank you so much Catherine for having me. I am
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excited to be here and to speak to you and
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your audience, and yeah, just thanks for having.
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I think it's so amazing with everything that you've done
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and for those that are just learning about Miss Lisa.
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We're gonna make sure we drop her website at the
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end so you can take a deeper dive to learning
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about her. But I saw something on your website and
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it talked about in your beginning phases of you in
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the real estate industry. It says, in my first full
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year as a relator, I sold forty one homes. Who
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was the top producing agent in my office that was
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over fifty agents for over thirty years. Your bio goes
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on to say, I continue to excel as a top
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producing agent, receiving various sales in service awards. That's amazing.
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But I think it's something that I read on their
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site that really gives you the power to do this.
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So talk about your beginning phases and the real estate industry.
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Let everyone know who is Miss Lisa.
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Okay, okay, great. So when I introduced myself, I actually
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introduced myself as a wife, mom, grandma and business owner.
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For over three decades. Family is and always has been
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my priority, and so that's the role that I'm most
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honored by in my journey to real estate. My journey
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to real estate actually started over thirty five years ago.
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I was in corporate America and I had reached the
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ceiling in the position that I was in, and at
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the time, my girls were two and six and I
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really wanted to be more present for them, and so
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I was looking for something where I have flexibility in
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my schedule, where I controlled my income, and something that
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I enjoyed doing in real estate was my answer, and
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so I got my real estate license. I worked as
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what we call a dual career agent for about a
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year and a half, so that means that I worked
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real estate part time and kept my full time job
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until you know, I got some business building. And after
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that year and a half, I took the leap of faith,
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and as my bio says, yes, I sold forty one
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homes that very first year full time. The success was amazing.
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I set the goal, I hit the goal, and then
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I quickly realized that, or at least, I felt like
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I had missed a year of my family's life and
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that was not my definition of success. And so again
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early on, I realized, I've got to do this differently,
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and that's where my current philosophy of building a sustainable,
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profitable business without burnout comes from. You can have a
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highly successful business and a life that you love, and
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so that's that's how I got started in real estate.
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From there, I was having the nudge like I was
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called to do something else, but I just wasn't sure
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what that was, and so literally I was praying for clarity.
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In the middle of the night, I got the God
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whisper and I tell everyone, I say, God whisper, My
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God and I have an agreement that you can't whisper
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to me, like it has to be a knock over
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the head basically, And the God whisper said to become
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a coach. And now in business, I've always had a coach,
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Like for over twenty five years, I've had a coach myself.
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At the time, the whisper I heard was to become
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a health coach. I'd never heard of a health coach,
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so I got up, I googled it. I found that
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there was such a thing, and the next day I
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signed up for the course to get my health coaching certification.
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And Health Coach Institute also offered a life coaching certification,
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so I got my life Coaching certification. I got the
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Master certification and the Transformational Coaching method, and I realized
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it wasn't the physical health. It was the mental health.
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It was what are the thoughts going on inside of
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your head that are creating the results. And so that's
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how my coaching career got started.
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No, and I'm so grateful that you took us on
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the journey and you started with the foundation, which was
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family is family and that's the cornerstone. And I love
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that you shared that because a lot of times, you know,
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we can be business owners and we can be thriving,
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we can be moving, but the sense of connectivity with
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family sometimes is accent or missing, or it's in balance.
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And even just here when you talk, you have a
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rhythm and how you share it's so peaceful. Actually, so
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I'm not sure that you are a certified life And
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then you started talking about Okay, yeah, that first year
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I did knock it out the park with the with
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the forty one. But then you said you had to
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take a step back and you had to analyze what happened.
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Even though you went hard and you made those goals happen,
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but you hear that you felt it was a little
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bit of a disconnect with the family. Talk about talk
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about goal setting and when you do set that goal,
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how do you keep yourself motivated to hit it, but
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then talk about while you're setting that goal, to make
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sure other things are not thrown off.
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Yes, So when when we're goal setting, it's always first
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looking at and asking yourself the question what do I want? Okay,
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not what does the business want? Not does what everyone
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else want? But what is it that I want? So
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that's the first step. And I always tell people to
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ask yourself what's important to you, what are your values?
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And then make sure that that calendar, because the calendar
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does not lie, make sure that calendar is in alignment
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with what it is you say you want to achieve. So,
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for instance, I say family is a value for me.
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If I look at my calendar, am I seeing space
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in my calendar for my family for the things that
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I enjoy? Or is it full of just business appointments?
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So that's to me, that's the first step in goal setting,
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is really asking yourself what is it that you that
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you want and what was the what was the other thing?
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And then the other one as your goal setting, and
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then you're striving towards that you want to make sure
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that other things in your life is not in balance,
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which you kind of answer because you said when you're
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on the calendar. If you see your calendar is full
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of just business appointments, but the thing that you value
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the most, and in this conversation is family. If that
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it's not filtered on that calendar, then that creates that imbalance.
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So you kind of did a two for one answer.
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Oh okay, great, yes, And.
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Then you know, I thought was another thing that I
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noticed on your site when I was reading your bio,
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and this stood out to me. It said, Miss Lisa
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is valuable because she is a rare blend of wisdom, resilience,
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heart and lived experience the time that can't talk in
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a classroom, downloaded from a course or faith on social media.
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When I read that, that struck me so deeply because
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I think, you know, we we're for education, but some
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but that lived experience.
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We can't.
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We can't, we can't short change that, right that in
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terms of what you offer and bring to the community,
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to women and business owners because of your lived experiences.
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So I've been on this earth for sixty two years,
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so there is is a lot of lived experience. And
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I've been working since i was fifteen years old, Okay,
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so lots of years, lots of experiences and particularly my
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ideal client is that experienced woman in real estate. I
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am her, I was her. I know the hustle culture
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that is taught in the real estate industry. I've lived it,
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and I've also escaped that hustle culture and built a sustainable,
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profitable business without working twenty four to seven, without being
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available all the time. One of the first things I
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did was establish what are my office hours, so setting
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those boundaries. And you know, when people think of real
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estate in particular, they believe that, you know, agents work
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on Saturdays and Sundays, like they're available when everyone else is.
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Off from work.
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Yes, we are flexible in that respect, and we have
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families as well, and so I set the boundary that
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Sundays are for my family, and I work within that timeframe.
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I also enjoy having Friday as a me day. And
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when you communicate your schedule to your clients, they respect
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that because we teach people how to treat us. So
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that's part of the lived experience. Because I've actually been
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in real estate for thirty five years myself, I know it.
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I know it like the back of my hand. I've
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been through all of the markets, you know, the ups,
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the downs, the crashes all of that and still had
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a sustainable business because of the relationships that I built.
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Because that's a big part of it as well, And
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I want.
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You to talk about that and dive into it, because
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I think this connects to the show itself, the Shift.
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And I saw something on your website and it says,
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Lisa State adaptable when the world shifted, creative when business changed,
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and courageous when life required a new version of her.
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So you shifted, and the show is all the Shift.
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Talk about the things that you've seen in your industry
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and how you maintained yourself and was adaptable.
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So again, it did start with building relationships from the start.
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When I started in the real estate business, I let
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everyone I knew know that I'm a realtor, and so
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my first transactions were referred to me. And then, of course,
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you know, I've built the other pillars within the business
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as well. But I used to tell my clients, and
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I do the same thing in my coaching business. Once
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you have me as your realtor, once you have me
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as your coach, like i'm your realtor, I'm your coach
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for life. And I meant that, and so I stayed
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in touch with people even after the transaction and continue
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to just strengthen and nurture those relationships.
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Well, you know, in talking about strengthen relationships, when you're
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talking about building a business, you have to have a
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network around you. Now when you first started, because your
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history didn't start in real estate, So how did you
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build up your network?
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And not glorifying the forty one, but it was something
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to be said with that.
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You had to have some kind of touch res to
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manifest those type of sales.
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Again, it started with so we all have been here,
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well not everyone, but we've been here, okay, and we've
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built relationships. So we have family, we have friends, and
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those people know people as well. So if you start
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with the people that you know, and you let them
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know that you're in business, that you would appreciate their help.
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That's the start. Now. The other things that I did was, yes,
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I continue to build my network. I had to get
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out and meet people and tell them what I do
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and make offers to help them. So in real estate
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in particular, what I remember and of course now i'm
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dating myself, but there used to be the homes books, right,
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and so I used to advertise in the homes book
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consistently every month, and people would see those advertisements and
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they would call. So that would be one way that
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I got business. I would reach out to people that
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were trying to sell their homes themselves and just offer
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my services. And again, when people are trying to sell
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their homes themselves, they truly believe they can do it themselves,
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and sometimes they can, but most of the time they
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get frustrated. It's too much to handle. And because I've
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stayed in touch, they reach out to me. So it
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was every day being intentional about meeting people, about establishing
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that network. I also had a referral network of other
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agents from even though I'm based in Maryland, if someone
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needed to buy a house in North Carolina, I had
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a connection of another agent in North Carolina that I
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could refer into. And same thing in my coaching business,
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I've got you know, my specialty is business coaching, helping
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you build that balance life. But if someone needed financial coaching,
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you know, I've got a coach connect there. If someone
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needed health coaching, I've got connections there. It's all about
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building the network and establishing those relationships.
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The network and relationship is a couple of things that
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I stealed from you.
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I like to call it golden nuggets.
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And even though you know in your beginning phases of
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your real estate industry, what I heard from you is
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that you put yourself out there.
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Though you wasn't afraid to make the call because in.
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Business, just taking it back to the basis, we know
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we're in a digital aid, social media, AI and all
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of that, but you want to make.
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The call personal. It's still the personal connection. The social
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media is wonderful, it's amazing we can reach more people faster,
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but you still want to take that offline and actually
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connect human to human because in this digital age, like
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as humans, we are craving community and connection. And so
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when you're building a business, you want to be that
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connector you want to be that community establisher. And I
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just think that's so important no matter what business you're in.
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Absolutely And so for those that are tuned in, you
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are tuned into the shift. We are engaging in a
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conversation with miss Lisa. We have a lot more to cover.
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For those of you that are listening, we want you
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to do one thing. We want you to hit the
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share button, share this message with your network. Perhaps it's
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someone in the real estate industry or just business in
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general that needs to learn some strategies around having that
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balance life with work in their business and family and
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so forth, whatever they value. And this is what I'm
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hearing from this Lee. So you dictate what that value
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space is in your life and then you say something else.
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Your calendar should match it. Right, Yes, your calendar should
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match it. And so I again, I love diving into
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someone's bio. So the other things that I saw on
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your website, and I want to go back to this,
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it says a blend of aligned goal setting. Let's talk
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about aligning goal setting, because we can do goal setting,
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but what is aligned goal setting?
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So one of the pillars in the framework that I
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coach on is aligned with your inner CEO. And what
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I mean about that is again going back to asking
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yourself the question what do I want not just from business,
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but what do I want from my life? And so
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when you know that, and when you're connected to the
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why behind that, then goal setting becomes easier. Goal setting
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becomes more intentional. So, yes, you might have the goal
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to earn say ten thousand a month, Okay, that's great,
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Why what is that income going to do for you.
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And even in doing that, like you want to keep
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asking yourself why what's important about that for you? Like
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ask yourself, I say, go five layers deep, and when
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you do that, you'll get to the core of why
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is it that I really want this goal? And when
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you have that connection, on those days where you don't
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feel like showing up or those days where the world
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is just knocking you down, you're going to continue. The
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motivation is going to stay there because you know why
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you're doing.
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This, and it's the why that is kind of like
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the wind. You know that that's song, the wind beneath
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your feet or something. It's the why that keeps that
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motivation going. And again on your site, it says you
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help clients step into their inner CEO. I thought that
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was absolutely powerful, so they can grow their income, protect
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their energy, and create sustainable success without sacrifices sacrificing themselves.
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Talk a little bit about protecting the energy because when
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you're a business owner, are exposed you, I mean, you
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can't be a business owner in a corner somewhere and
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to cut you have to put yourself out there in
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the public. You know, some may be an introvert, some
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may not be, but you're in the public's eye in
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some way. Then in doing that, how do you protect
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your energy?
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You protect your energy by it starts with awareness. As
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we work within our particular industries, we know when our
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energy is the highest, and we know when we are
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feeling a little bit like drained. Okay, I know for me,
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the mornings are the times when I'm most productive. So
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the mornings are when I'm connecting with people, when I'm
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making those calls, when I'm getting out and letting people
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know what I do. I know that by six o'clock
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I'm pretty much I'm pretty much done. So you're not
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going to find me like having a coaching call, probably
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that late sometimes maybe, but for the most part, in
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the evening is when I'm going to be doing the
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administrative type work, the things that don't require a lot
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of energy. And so the second pillar of my framework
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is learned to create that balance in boundaries, and that
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has to do with being aware of what your energy is,
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setting the those boundaries for your business as far as
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what are the hours that I'm working, what are the
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hours and the days that I'm available. So energy and
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I think a lot of people underestimate the power and
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the importance of your energy and unplugging and making sure
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that you re energize, refocus, and recharge. Energy is everything.
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Our energy either attracts people to us or repels and
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so we want to make sure that we are in
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the energy of attracting and serving.
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Absolutely and I thank you for sharing it. One of
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the things that I love to do is to go
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on walks, like even if it's not a botanical garden,
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sometimes just walking in the neighborhood, but I love botanical
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gardens or anything like that. I know in DC they
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have like this bonds I exhibit. You know what I'm
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talking about. And so for those that's listening and watching
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and that's going to be sharing this, think about what
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helps you unplugged.
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What is that thing that helps you get re energized.
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Because if you're constantly, you know, building your business, you're
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in the face of people you're engaging.
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As Miss Lisa share, they're going to pick up your energy. Right.
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But I want us to also talk about and I
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want you to share your from your viewpoint. You've been
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in business well over thirty years in this specific industry
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in real estate, so it's still transferable knowledge that can
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that you can share to anyone, even if they're not
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in real estate.
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What are I guess? You say, two to.
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Three tips you can share about how you have maintained
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the test of time for over thirty years in your industry.
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And I feel like I'm probably repeating myself, but that's okay. Again,
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it starts with asking yourself the question, what is it
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that I want? Go back to the world. And it's
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not about the selfish what is it I want? Okay?
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It's just as women, we tend to always put everyone
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else before ourselves, and so we need to come back
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to ourselves. Who was who was Lisa before life got busy,
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before all of the different roles came in to play?
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What did she enjoy? What brought her happiness? So come
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back to that. So that's one tip. Another tip is
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do it messy, like, don't wait until you're fearless, take
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messy action. You know, confidence doesn't come before you act.
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Confidence comes and builds as a result of you taking action.
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So that would be another piece of advice that, yeah,
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that I would give. And what's the third There was
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the third piece of advice that I wanted to give.
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Let's ask what you want and take the messy action,
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be visible and show up in service. Show up in service.
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Take when we take the focus off of ourselves and
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our fears and all of that, and we really look
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at how can I be in service to my client,
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to my customer. Yeah, then we don't worry about our
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own selves.
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Yeah.
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No, I think that's beautiful impact.
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And but I'm glad that you're being conscious about sticking
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to what that formula is. And it goes back to
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the why. It goes back to your values, because what
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I'm hearing, everything is centered around that. And if you
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don't have that core value system, you could be running
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a business. You can be building a business, you might
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be a great salesperson, you might be hitting the numbers,
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but there's gonna still be some imbalance within self. So
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what I'm really taking away is center yourself with your
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core value. Everything else is wrapped around it. Yes, And
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then I saw on your site it says Lisa is
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a woman of faith who leads with God at the
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center of her decisions, her work, and her calling. She's
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a wife, as you already mentioned, as built a marriage
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anchored and loved friendship and endurance. Talk a little about
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that for those women that are married or desire to
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be married, or have families talk about how do you
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Is there such thing of a balance?
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Yes? Absolutely, Okay, Again, it starts with setting that time
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aside on your schedule, actually scheduling, because what I found
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is if it's not in this schedule, it doesn't get done.
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Okay.
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I love spending time with my family. You will find
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me half most of the time. Well, now in coaching,
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my schedules even more refined. I actually do have Saturdays
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and Sundays to myself, and so I'm with my family.
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I'm married to my high school sweetheart. We've been together
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for oh my goodness, forty four forty five years, married
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for thirty nine of them. I have two grown daughters.
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I have two amazing grandchildren. That's what lights me up.
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And so you absolutely can. I'm living proof that you
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can have a life that you love and a highly profitable,
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sustainable business.
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And that's why I ask that question, because you give hope.
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You give.
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This whole interview is giving hope, is giving joy, is
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giving possibility. You know, because sometimes you know, you can
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encounter or you talk to different individuals and they can
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have this doomsday energy and not saying that that's how
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they want to live. But I'm just so glad this
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is a refreshing conversation that you're talking not only about business,
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because sometimes you can talk to a woman is business business,
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but you don't hear the relational side of things, right right,
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And I am.
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Grateful that you're sharing that. Yes, it is all possible, Poul.
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Yeah, it's it's your choice, it's your intention. We can
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all say that, oh I'm so busy, Oh I'm so busy,
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But the bottom line is it's your choice. You get
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to choose how you live your life for sure. And
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I did remember what that third piece of advice was.
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I don't know how I forgot it, because this is
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like the biggest thing in business. Make sure that you
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are investing in your mindset as much as your skill set.
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Your skills will get you in the room, okay, but
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your mindset is what determines how you show up and
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how you progress in that room. So that was the
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third piece of advice, yea that I wanted to give.
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No, that's powerful.
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And as we get ready to wind down to segment,
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I saw your mantra on your website, which is anything
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It's possible when you believe anything. So for those that
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are listening, those that's watching, those are going to share
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the link, share with someone that may need this reminder
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that anything is possible. Right, anything is possible. And if
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you want to continue to hear the voice of miss Lisa,
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I saw also, Yes, I was all through your website.
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I have the whole podcast yow as well.
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I do.
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I did Balance for Women in Real Estate talk about
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your podcast show.
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So my podcast, I just launched it September of last year,
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so I'm coming up on one year. I can't believe
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that podcast was on my vision board for two years
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and God was like, Lisa, it's time. So I released
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it September of twenty twenty four, and I'm talking about balance.
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I'm talking about what we talked about here today. The
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main things I talk about are mindset, time management, work
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life balance, avoiding burnout, just creating that sustainable, profitable business
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that is in alignment with what it is you want
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for your life, where you're not sacrificing yourself or your
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relationships in your life. So I release it every Wednesday,
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so I would love for your audience to tune in
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to that as well.
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Absolutely, again, you can find her podcast show. The name
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of the show is balanced for women in real estate. Now,
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if someone wanted to connect with you for your services,
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what would be the best way.
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My website, which you found, is where you can find
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me my podcast. There's always my podcast is going to
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direct you back to the website as well. I'm also
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on LinkedIn, and I know, I'm sure you'll drop all
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the links in the show notes, but yeah, that's the
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best way. And for anyone that's you know, ready to
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create that sustainable, peaceful business without sacrificing themselves, I do
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offer a complimentary sixty minute consultation where we'll take a
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look at what's currently working for you, what's getting in
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the way or draining your energy, and how we can
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help you to move forward and create the business and
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the life that you actually desire.
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Absolutely, and for all of our listeners and viewers, we
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thank you so much. As we get ready to wind down,
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we know we are in the month of August. Fourth
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quarter is going to be here before we know it.
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And I know some of you see that little emblem
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in the top end the corner saying unlocked twenty twenty seven.
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Yes for those that was a part of our business
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conference this year is phenomenal, but next year we're going
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to a whole nother level, so make sure you lock in.
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Saturday April seventeenth, twenty twenty seven, we're going to be
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at the BWI Marriott Hotel for Unlocked twenty twenty seven
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business Conference.
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Stay plugged to our our website for more.
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Information and with that being said, we're going to see
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everybody at the top.
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Bye, take care, m
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Good morning, and welcome back to another edition of the Shift.
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So we say good morning to the leader in you.
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I am Catherine E. Trotter, your host, and we have
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a phenomenal guest with us on today.
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I had the.
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Privilege of reading and learning about our guests, and I
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tell you, anybody that's watching right now, you're going to
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want to hit the share button because a lot of
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the information that's going to be shared on today will
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not only impact your life, but it can impact the
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life of another. So let me introduce our guests for today.
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We have missed Lisa Fry. She is a certified life
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and business coach and one of the intriguing things that
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I noticed on her website it says that she's a
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business coach for women in real estate and she is
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the founder of Embrace Joyful Living Coaching, where she helps
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experience women create sustainable success without burnout.
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And with that being said, miss Lisa, welcome to the Ship.
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Thank you so much Catherine for having me. I am
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excited to be here and to speak to you and
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your audience, and yeah, just thanks for having.
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I think it's so amazing with everything that you've done
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and for those that are just learning about Miss Lisa.
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We're gonna make sure we drop her website at the
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end so you can take a deeper dive to learning
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about her. But I saw something on your website and
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it talked about in your beginning phases of you in
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the real estate industry. It says, in my first full
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year as a relator, I sold forty one homes. Who
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was the top producing agent in my office that was
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over fifty agents for over thirty years. Your bio goes
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on to say, I continue to excel as a top
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producing agent, receiving various sales in service awards. That's amazing.
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But I think it's something that I read on their
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site that really gives you the power to do this.
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So talk about your beginning phases and the real estate industry.
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Let everyone know who is Miss Lisa.
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Okay, okay, great. So when I introduced myself, I actually
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introduced myself as a wife, mom, grandma and business owner.
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For over three decades. Family is and always has been
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my priority, and so that's the role that I'm most
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honored by in my journey to real estate. My journey
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to real estate actually started over thirty five years ago.
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I was in corporate America and I had reached the
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ceiling in the position that I was in, and at
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the time, my girls were two and six and I
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really wanted to be more present for them, and so
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I was looking for something where I have flexibility in
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my schedule, where I controlled my income, and something that
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I enjoyed doing in real estate was my answer, and
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so I got my real estate license. I worked as
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what we call a dual career agent for about a
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year and a half, so that means that I worked
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real estate part time and kept my full time job
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until you know, I got some business building. And after
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that year and a half, I took the leap of faith,
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and as my bio says, yes, I sold forty one
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homes that very first year full time. The success was amazing.
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I set the goal, I hit the goal, and then
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I quickly realized that, or at least, I felt like
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I had missed a year of my family's life and
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that was not my definition of success. And so again
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early on, I realized, I've got to do this differently,
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and that's where my current philosophy of building a sustainable,
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profitable business without burnout comes from. You can have a
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highly successful business and a life that you love, and
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so that's that's how I got started in real estate.
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From there, I was having the nudge like I was
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called to do something else, but I just wasn't sure
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what that was, and so literally I was praying for clarity.
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In the middle of the night, I got the God
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whisper and I tell everyone, I say, God whisper, My
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God and I have an agreement that you can't whisper
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to me, like it has to be a knock over
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the head basically, And the God whisper said to become
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a coach. And now in business, I've always had a coach,
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Like for over twenty five years, I've had a coach myself.
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At the time, the whisper I heard was to become
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a health coach. I'd never heard of a health coach,
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so I got up, I googled it. I found that
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there was such a thing, and the next day I
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signed up for the course to get my health coaching certification.
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And Health Coach Institute also offered a life coaching certification,
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so I got my life Coaching certification. I got the
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Master certification and the Transformational Coaching method, and I realized
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it wasn't the physical health. It was the mental health.
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It was what are the thoughts going on inside of
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your head that are creating the results. And so that's
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how my coaching career got started.
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No, and I'm so grateful that you took us on
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the journey and you started with the foundation, which was
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family is family and that's the cornerstone. And I love
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that you shared that because a lot of times, you know,
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we can be business owners and we can be thriving,
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we can be moving, but the sense of connectivity with
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family sometimes is accent or missing, or it's in balance.
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And even just here when you talk, you have a
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rhythm and how you share it's so peaceful. Actually, so
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I'm not sure that you are a certified life And
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then you started talking about Okay, yeah, that first year
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I did knock it out the park with the with
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the forty one. But then you said you had to
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take a step back and you had to analyze what happened.
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Even though you went hard and you made those goals happen,
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but you hear that you felt it was a little
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bit of a disconnect with the family. Talk about talk
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about goal setting and when you do set that goal,
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how do you keep yourself motivated to hit it, but
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then talk about while you're setting that goal, to make
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sure other things are not thrown off.
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Yes, So when when we're goal setting, it's always first
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looking at and asking yourself the question what do I want? Okay,
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not what does the business want? Not does what everyone
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else want? But what is it that I want? So
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that's the first step. And I always tell people to
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ask yourself what's important to you, what are your values?
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And then make sure that that calendar, because the calendar
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does not lie, make sure that calendar is in alignment
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with what it is you say you want to achieve. So,
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for instance, I say family is a value for me.
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If I look at my calendar, am I seeing space
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in my calendar for my family for the things that
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I enjoy? Or is it full of just business appointments?
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So that's to me, that's the first step in goal setting,
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is really asking yourself what is it that you that
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you want and what was the what was the other thing?
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And then the other one as your goal setting, and
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then you're striving towards that you want to make sure
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that other things in your life is not in balance,
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which you kind of answer because you said when you're
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on the calendar. If you see your calendar is full
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of just business appointments, but the thing that you value
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the most, and in this conversation is family. If that
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it's not filtered on that calendar, then that creates that imbalance.
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So you kind of did a two for one answer.
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Oh okay, great, yes, And.
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Then you know, I thought was another thing that I
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noticed on your site when I was reading your bio,
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and this stood out to me. It said, Miss Lisa
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is valuable because she is a rare blend of wisdom, resilience,
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heart and lived experience the time that can't talk in
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a classroom, downloaded from a course or faith on social media.
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When I read that, that struck me so deeply because
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I think, you know, we we're for education, but some
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but that lived experience.
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We can't.
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We can't, we can't short change that, right that in
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terms of what you offer and bring to the community,
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to women and business owners because of your lived experiences.
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So I've been on this earth for sixty two years,
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so there is is a lot of lived experience. And
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I've been working since i was fifteen years old, Okay,
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so lots of years, lots of experiences and particularly my
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ideal client is that experienced woman in real estate. I
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am her, I was her. I know the hustle culture
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that is taught in the real estate industry. I've lived it,
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and I've also escaped that hustle culture and built a sustainable,
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profitable business without working twenty four to seven, without being
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available all the time. One of the first things I
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did was establish what are my office hours, so setting
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those boundaries. And you know, when people think of real
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estate in particular, they believe that, you know, agents work
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on Saturdays and Sundays, like they're available when everyone else is.
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Off from work.
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Yes, we are flexible in that respect, and we have
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families as well, and so I set the boundary that
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Sundays are for my family, and I work within that timeframe.
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I also enjoy having Friday as a me day. And
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when you communicate your schedule to your clients, they respect
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that because we teach people how to treat us. So
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that's part of the lived experience. Because I've actually been
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in real estate for thirty five years myself, I know it.
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I know it like the back of my hand. I've
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been through all of the markets, you know, the ups,
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the downs, the crashes all of that and still had
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a sustainable business because of the relationships that I built.
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Because that's a big part of it as well, And
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I want.
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You to talk about that and dive into it, because
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I think this connects to the show itself, the Shift.
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And I saw something on your website and it says,
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Lisa State adaptable when the world shifted, creative when business changed,
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and courageous when life required a new version of her.
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So you shifted, and the show is all the Shift.
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Talk about the things that you've seen in your industry
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and how you maintained yourself and was adaptable.
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So again, it did start with building relationships from the start.
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When I started in the real estate business, I let
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everyone I knew know that I'm a realtor, and so
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my first transactions were referred to me. And then, of course,
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you know, I've built the other pillars within the business
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as well. But I used to tell my clients, and
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I do the same thing in my coaching business. Once
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you have me as your realtor, once you have me
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as your coach, like i'm your realtor, I'm your coach
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for life. And I meant that, and so I stayed
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in touch with people even after the transaction and continue
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to just strengthen and nurture those relationships.
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Well, you know, in talking about strengthen relationships, when you're
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talking about building a business, you have to have a
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network around you. Now when you first started, because your
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history didn't start in real estate, So how did you
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build up your network?
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And not glorifying the forty one, but it was something
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to be said with that.
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You had to have some kind of touch res to
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manifest those type of sales.
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Again, it started with so we all have been here,
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well not everyone, but we've been here, okay, and we've
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built relationships. So we have family, we have friends, and
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those people know people as well. So if you start
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with the people that you know, and you let them
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know that you're in business, that you would appreciate their help.
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That's the start. Now. The other things that I did was, yes,
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I continue to build my network. I had to get
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out and meet people and tell them what I do
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and make offers to help them. So in real estate
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in particular, what I remember and of course now i'm
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dating myself, but there used to be the homes books, right,
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and so I used to advertise in the homes book
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consistently every month, and people would see those advertisements and
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they would call. So that would be one way that
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I got business. I would reach out to people that
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were trying to sell their homes themselves and just offer
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my services. And again, when people are trying to sell
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their homes themselves, they truly believe they can do it themselves,
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and sometimes they can, but most of the time they
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get frustrated. It's too much to handle. And because I've
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stayed in touch, they reach out to me. So it
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was every day being intentional about meeting people, about establishing
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that network. I also had a referral network of other
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agents from even though I'm based in Maryland, if someone
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needed to buy a house in North Carolina, I had
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a connection of another agent in North Carolina that I
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could refer into. And same thing in my coaching business,
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I've got you know, my specialty is business coaching, helping
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you build that balance life. But if someone needed financial coaching,
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you know, I've got a coach connect there. If someone
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needed health coaching, I've got connections there. It's all about
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building the network and establishing those relationships.
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The network and relationship is a couple of things that
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I stealed from you.
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I like to call it golden nuggets.
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And even though you know in your beginning phases of
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your real estate industry, what I heard from you is
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that you put yourself out there.
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Though you wasn't afraid to make the call because in.
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Business, just taking it back to the basis, we know
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we're in a digital aid, social media, AI and all
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of that, but you want to make.
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The call personal. It's still the personal connection. The social
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media is wonderful, it's amazing we can reach more people faster,
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but you still want to take that offline and actually
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connect human to human because in this digital age, like
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as humans, we are craving community and connection. And so
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when you're building a business, you want to be that
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connector you want to be that community establisher. And I
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just think that's so important no matter what business you're in.
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Absolutely And so for those that are tuned in, you
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are tuned into the shift. We are engaging in a
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conversation with miss Lisa. We have a lot more to cover.
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For those of you that are listening, we want you
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to do one thing. We want you to hit the
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share button, share this message with your network. Perhaps it's
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someone in the real estate industry or just business in
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general that needs to learn some strategies around having that
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balance life with work in their business and family and
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so forth, whatever they value. And this is what I'm
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hearing from this Lee. So you dictate what that value
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space is in your life and then you say something else.
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Your calendar should match it. Right, Yes, your calendar should
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match it. And so I again, I love diving into
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someone's bio. So the other things that I saw on
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your website, and I want to go back to this,
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it says a blend of aligned goal setting. Let's talk
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about aligning goal setting, because we can do goal setting,
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but what is aligned goal setting?
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So one of the pillars in the framework that I
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coach on is aligned with your inner CEO. And what
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I mean about that is again going back to asking
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yourself the question what do I want not just from business,
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but what do I want from my life? And so
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when you know that, and when you're connected to the
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why behind that, then goal setting becomes easier. Goal setting
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becomes more intentional. So, yes, you might have the goal
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to earn say ten thousand a month, Okay, that's great,
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Why what is that income going to do for you.
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And even in doing that, like you want to keep
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asking yourself why what's important about that for you? Like
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ask yourself, I say, go five layers deep, and when
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you do that, you'll get to the core of why
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is it that I really want this goal? And when
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you have that connection, on those days where you don't
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feel like showing up or those days where the world
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is just knocking you down, you're going to continue. The
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motivation is going to stay there because you know why
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you're doing.
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This, and it's the why that is kind of like
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the wind. You know that that's song, the wind beneath
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your feet or something. It's the why that keeps that
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motivation going. And again on your site, it says you
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help clients step into their inner CEO. I thought that
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was absolutely powerful, so they can grow their income, protect
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their energy, and create sustainable success without sacrifices sacrificing themselves.
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Talk a little bit about protecting the energy because when
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you're a business owner, are exposed you, I mean, you
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can't be a business owner in a corner somewhere and
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to cut you have to put yourself out there in
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the public. You know, some may be an introvert, some
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may not be, but you're in the public's eye in
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some way. Then in doing that, how do you protect
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your energy?
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You protect your energy by it starts with awareness. As
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we work within our particular industries, we know when our
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energy is the highest, and we know when we are
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feeling a little bit like drained. Okay, I know for me,
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the mornings are the times when I'm most productive. So
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the mornings are when I'm connecting with people, when I'm
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making those calls, when I'm getting out and letting people
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know what I do. I know that by six o'clock
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I'm pretty much I'm pretty much done. So you're not
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going to find me like having a coaching call, probably
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that late sometimes maybe, but for the most part, in
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the evening is when I'm going to be doing the
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administrative type work, the things that don't require a lot
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of energy. And so the second pillar of my framework
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is learned to create that balance in boundaries, and that
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has to do with being aware of what your energy is,
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setting the those boundaries for your business as far as
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what are the hours that I'm working, what are the
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hours and the days that I'm available. So energy and
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I think a lot of people underestimate the power and
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the importance of your energy and unplugging and making sure
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that you re energize, refocus, and recharge. Energy is everything.
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Our energy either attracts people to us or repels and
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so we want to make sure that we are in
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the energy of attracting and serving.
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Absolutely and I thank you for sharing it. One of
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the things that I love to do is to go
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on walks, like even if it's not a botanical garden,
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sometimes just walking in the neighborhood, but I love botanical
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gardens or anything like that. I know in DC they
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have like this bonds I exhibit. You know what I'm
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talking about. And so for those that's listening and watching
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and that's going to be sharing this, think about what
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helps you unplugged.
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What is that thing that helps you get re energized.
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Because if you're constantly, you know, building your business, you're
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in the face of people you're engaging.
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As Miss Lisa share, they're going to pick up your energy. Right.
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But I want us to also talk about and I
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want you to share your from your viewpoint. You've been
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in business well over thirty years in this specific industry
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in real estate, so it's still transferable knowledge that can
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that you can share to anyone, even if they're not
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in real estate.
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What are I guess? You say, two to.
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Three tips you can share about how you have maintained
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the test of time for over thirty years in your industry.
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And I feel like I'm probably repeating myself, but that's okay. Again,
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it starts with asking yourself the question, what is it
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that I want? Go back to the world. And it's
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not about the selfish what is it I want? Okay?
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It's just as women, we tend to always put everyone
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else before ourselves, and so we need to come back
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to ourselves. Who was who was Lisa before life got busy,
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before all of the different roles came in to play?
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What did she enjoy? What brought her happiness? So come
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back to that. So that's one tip. Another tip is
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do it messy, like, don't wait until you're fearless, take
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messy action. You know, confidence doesn't come before you act.
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Confidence comes and builds as a result of you taking action.
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So that would be another piece of advice that, yeah,
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that I would give. And what's the third There was
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the third piece of advice that I wanted to give.
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Let's ask what you want and take the messy action,
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be visible and show up in service. Show up in service.
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Take when we take the focus off of ourselves and
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our fears and all of that, and we really look
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at how can I be in service to my client,
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to my customer. Yeah, then we don't worry about our
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own selves.
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Yeah.
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No, I think that's beautiful impact.
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And but I'm glad that you're being conscious about sticking
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to what that formula is. And it goes back to
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the why. It goes back to your values, because what
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I'm hearing, everything is centered around that. And if you
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don't have that core value system, you could be running
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a business. You can be building a business, you might
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be a great salesperson, you might be hitting the numbers,
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but there's gonna still be some imbalance within self. So
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what I'm really taking away is center yourself with your
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core value. Everything else is wrapped around it. Yes, And
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then I saw on your site it says Lisa is
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a woman of faith who leads with God at the
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center of her decisions, her work, and her calling. She's
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a wife, as you already mentioned, as built a marriage
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anchored and loved friendship and endurance. Talk a little about
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that for those women that are married or desire to
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be married, or have families talk about how do you
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Is there such thing of a balance?
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Yes? Absolutely, Okay, Again, it starts with setting that time
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aside on your schedule, actually scheduling, because what I found
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is if it's not in this schedule, it doesn't get done.
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Okay.
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I love spending time with my family. You will find
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me half most of the time. Well, now in coaching,
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my schedules even more refined. I actually do have Saturdays
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and Sundays to myself, and so I'm with my family.
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I'm married to my high school sweetheart. We've been together
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for oh my goodness, forty four forty five years, married
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for thirty nine of them. I have two grown daughters.
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I have two amazing grandchildren. That's what lights me up.
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And so you absolutely can. I'm living proof that you
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can have a life that you love and a highly profitable,
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sustainable business.
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And that's why I ask that question, because you give hope.
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You give.
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This whole interview is giving hope, is giving joy, is
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giving possibility. You know, because sometimes you know, you can
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encounter or you talk to different individuals and they can
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have this doomsday energy and not saying that that's how
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they want to live. But I'm just so glad this
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is a refreshing conversation that you're talking not only about business,
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because sometimes you can talk to a woman is business business,
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but you don't hear the relational side of things, right right,
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And I am.
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Grateful that you're sharing that. Yes, it is all possible, Poul.
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Yeah, it's it's your choice, it's your intention. We can
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all say that, oh I'm so busy, Oh I'm so busy,
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But the bottom line is it's your choice. You get
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to choose how you live your life for sure. And
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I did remember what that third piece of advice was.
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I don't know how I forgot it, because this is
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like the biggest thing in business. Make sure that you
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are investing in your mindset as much as your skill set.
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Your skills will get you in the room, okay, but
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your mindset is what determines how you show up and
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how you progress in that room. So that was the
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third piece of advice, yea that I wanted to give.
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No, that's powerful.
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And as we get ready to wind down to segment,
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I saw your mantra on your website, which is anything
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It's possible when you believe anything. So for those that
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are listening, those that's watching, those are going to share
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the link, share with someone that may need this reminder
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that anything is possible. Right, anything is possible. And if
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you want to continue to hear the voice of miss Lisa,
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I saw also, Yes, I was all through your website.
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I have the whole podcast yow as well.
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I do.
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I did Balance for Women in Real Estate talk about
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your podcast show.
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So my podcast, I just launched it September of last year,
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so I'm coming up on one year. I can't believe
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that podcast was on my vision board for two years
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and God was like, Lisa, it's time. So I released
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it September of twenty twenty four, and I'm talking about balance.
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I'm talking about what we talked about here today. The
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main things I talk about are mindset, time management, work
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life balance, avoiding burnout, just creating that sustainable, profitable business
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that is in alignment with what it is you want
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for your life, where you're not sacrificing yourself or your
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relationships in your life. So I release it every Wednesday,
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so I would love for your audience to tune in
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to that as well.
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Absolutely, again, you can find her podcast show. The name
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of the show is balanced for women in real estate. Now,
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if someone wanted to connect with you for your services,
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what would be the best way.
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My website, which you found, is where you can find
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me my podcast. There's always my podcast is going to
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direct you back to the website as well. I'm also
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on LinkedIn, and I know, I'm sure you'll drop all
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the links in the show notes, but yeah, that's the
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best way. And for anyone that's you know, ready to
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create that sustainable, peaceful business without sacrificing themselves, I do
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00:29:07.240 --> 00:29:11.880
offer a complimentary sixty minute consultation where we'll take a
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00:29:11.920 --> 00:29:17.640
look at what's currently working for you, what's getting in
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00:29:17.680 --> 00:29:21.599
the way or draining your energy, and how we can
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help you to move forward and create the business and
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the life that you actually desire.
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Absolutely, and for all of our listeners and viewers, we
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thank you so much. As we get ready to wind down,
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we know we are in the month of August. Fourth
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00:29:37.640 --> 00:29:39.519
quarter is going to be here before we know it.
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00:29:39.720 --> 00:29:41.640
And I know some of you see that little emblem
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in the top end the corner saying unlocked twenty twenty seven.
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00:29:44.440 --> 00:29:46.640
Yes for those that was a part of our business
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00:29:46.680 --> 00:29:49.000
conference this year is phenomenal, but next year we're going
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00:29:49.039 --> 00:29:51.519
to a whole nother level, so make sure you lock in.
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00:29:51.920 --> 00:29:55.480
Saturday April seventeenth, twenty twenty seven, we're going to be
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00:29:55.480 --> 00:29:58.440
at the BWI Marriott Hotel for Unlocked twenty twenty seven
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00:29:58.480 --> 00:29:59.200
business Conference.
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Stay plugged to our our website for more.
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00:30:01.240 --> 00:30:03.960
Information and with that being said, we're going to see
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00:30:04.000 --> 00:30:05.519
everybody at the top.
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00:30:06.160 --> 00:30:10.559
Bye, take care, m
