Ep 44 Big Beautiful Badass Beard Battle with Doc Goodbeard's Kevin Gouran and Capt Ron Wolek

WEBVTT
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Hero Stock, August 15th at Country Drive Golf
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Course in Ashland. Featuring Blackhawk, The Trainer
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Band, Briella Steiner and the Wicked Ones, Shelby
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Kay and the High Class Hillbillies, and more.
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This is a day dedicated to community and honoring
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heroes. Free entry for military, veterans, first
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responders, and Gold Star families. Bring your
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friends and lawn chairs. See more than 75 vendors
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and enjoy the music. Tickets and info at herostock
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.org. Calling all beard lovers, enter the Big
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Beautiful Badass Beard Battle. It is presented
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by Doc Goodbeard. Support Herostock 2026 this
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August. Join us in Ashland. What's up, Herostock
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Nation? Welcome to the round table where heroes
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talk. I'm Tom Lamogg. And one of the brand new
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attractions coming to Herostock this year, it's
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the big, beautiful badass beard battle presented
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by our longtime friends at Doc Goodbeard. And
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I'll admit, I don't know much about beard competition.
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So today's conversation is as much for me as
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it is for our audience. Fortunately, my co -host,
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Matthew Jones, has been sporting a beard for
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years and recently tried the Doc Goodbeard product
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line. Matt, come on, join me. I wouldn't say
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I recently tried the Doc Goodbeard product. Like
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I'm just kind of all in at this point. Like it's
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just it's amazing stuff man the shampoos the
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oils the balms. I love it. It smells great. Makes
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me feel great but I Gotta know more about this
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competition. I've never done one and I got this
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full face of fur here Yeah, you know if this
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thing can win me some medals, you know or something
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maybe some cool swag Maybe you know epic bragging
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rights. I need to know the skinny on this. Yeah
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Well, you know, I think that you've completed
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the first Requisite step and that is every time
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we have a podcast our guests will always mention
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your beard So it's definitely caught the attention
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a lot of our hero stock nation supporters. So
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Why why wait to bring on our next guest? Who's
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basically the biggest supporter one of the biggest
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supporters that hero stock has ever seen and
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that's Doc Goodbeard Kevin Gower and Kevin welcome
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back to the podcast. It's great to see you. Hey
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guys, it's great to be back You know great to
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be back It is I mean last time it was around
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the holidays, right? And you shared some of the
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many products that you have of which you shared
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with Me and I I do a nice bomb and I know that
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Matt was here as well to doing the demonstration
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routine of so many of those products and it was
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such a such a wonderful opportunity to see more
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about what you do, but you Like I said, have
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been back to hero stock time and time again.
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And I got to ask you the question, what keeps
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you coming back to hero stock? Oh, man. Obviously,
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the people and the nonprofit organizations that
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we support hero stock is top notch in what they
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do for veterans. And I am a veteran myself. And
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I've always supported veteran causes. And I couldn't
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have found a better one when I found hero stock.
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And that's why I support them. And today, though,
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we're going to be talking about that big, beautiful
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badass beard battle. August 20 or August 16 2026.
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Hey, wait a minute. It's the 15th, right? That's
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a seven. Did I say the 15th or 16th? Yes, you
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did say August 15th. Oh, I'm so excited. Yeah.
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It usually bleeds over into a weekend, but for
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the competition itself. Yeah. I saw the agenda
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that Jason and the Hero Stuck organizers put
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together and yeah, we're looking forward to this.
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Now, I remember when we spoke. And it was on
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a podcast that that you did for us. So Matt you'll
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have to back me on this But you had mentioned
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that I'm really looking forward to hero stock
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26 because I want to bring something special
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the beard competition What what really gave you
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the idea of wanting to bring that type of event
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to hero stock? Well, you know from the beginning
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everybody that attends the events seem to have
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beards and of course in the country a lot of
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the guys you know I would say 50 % over 50 %
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have beards and it just made perfect sense being
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a sponsor of hero stock for the last three years
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that we would come to this conclusion let's put
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on a big Beard contest and it's gonna be free.
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It's gonna be free for any guy that wants to
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come and enter We're gonna have Sample giveaways.
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We're gonna have photographers. We're gonna have
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professional judges Demonstrations and As a matter
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of fact, it's gonna be the biggest baddest Beard
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contest you've ever seen in America. I Think
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what's amazing about this is it allows community
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interaction as well You know like there are people
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who come to hero stock and and there's certain
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things that they enjoy the vendors You know whether
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yeah, they get to experience the flags can know
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jumping from the plane and coming down over the
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the fairway You know to this is something that
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you do it show up with the face full of fur you
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know and you could participate and you can win
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stuff and you can be a part of the group and
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you know it's it's a community interaction it
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is and i mean we've got incredible trophies we'll
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talk about those um we'll be doing the big presentation
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right before the main stage with black hawk leading
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off right after that with an fabulous concert
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that night this is going to be awesome So they're
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excited entire afternoon and evening for you
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beard wearers to enter the competition itself
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and Yeah, I mean I remember the last couple years
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that I've been there there were a lot of beards
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But no competition and so it's great to to see
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that you're bringing it. You're bringing it in
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Oh, we're bringing it baby. Well right now why
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don't you want to go ahead and Introduce our
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next guest and maybe you can kind of talk a little
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bit about how that collaboration took place.
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I am very proud to introduce my next guest. My
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next guest, our next guest, is Captain Ron Wolick.
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And I met Captain Ron Wolick, and I'm gonna let
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him chat a little bit about himself, but I just
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wanted to give you a little background. About
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four years ago, five years ago, I met Captain
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Ron at the National beard and mustache excuse
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me championship in Wyoming and We were Ron was
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there and there was just a pleather of people
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at this convention and We we sat down and we
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we did a podcast We talked we met and we decided
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to collaborate and after I learned about what
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Ron does and has done in the past, what he does
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for the bearded community, what he does for beard
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championship competitions. You're gonna just
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be amazed and we're lucky to have him. So without
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further ado, I'd like to introduce Captain Ron
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Wolek. Welcome, Ron. Well, thank you, Kevin.
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You're welcome. I'm gonna need you to calm down,
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Kevin. I don't want you taking over co -host
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of this podcast. Welcome. Gosh, maybe you can
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tell us a little bit about yourself. Maybe, you
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know, something that our viewers may find interesting
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about you as well, too, with beard competition.
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Sure. Well, actually, I got. into this, I was
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doing research on my family. I'm a hair and makeup
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artist and was living in Hollywood when I met
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Kevin actually. And my third generation hair
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and makeup artists. And I found through newspaper
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articles that my grandfather was hosting beard
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and mustache contest all the way back into. 1954,
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I believe. So I had held a competition on the
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70th anniversary of his contest. And I'd always
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been interested in beards and it's been part
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of my profession for a long time. And we, Kevin
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and I met at the national beard mustache competition
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in Wyoming. It was that year was in Wyoming.
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And We hit it off right away. I got drawn to
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his product because Dr. Goodbeard is actually
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really unique when it comes to beard and mustache
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products and I think we'll touch on that a little
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bit and part of when we talk about how to prepare
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for a contest is that its ingredients don't just
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help groom and style your beard and mustache
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they actually nourish the skin and as a cosmetologist
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and a barber I recognize the importance of that
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right away and I was shocked that none of the
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other beard lines are using the same ingredients
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and approach in where Dr. Goodbeard is totally
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nail on it. And me and Kevin got talking and
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I said, man, Kevin, this is just a unbelievable
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product. And we've been collaborating on beard
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mustache contest for about, he's right about
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five years now. And they've become very popular
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in the beard mustache competition space, particularly
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for people. tend to have a really good time at
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our contest. It doesn't become a, it becomes
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like what you mentioned before, like a community
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-like event where other times Beard and Bustache
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Contest can get taken pretty seriously, where
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you feel like you're in an episode of a Honey
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Boo Boo reality show. So, but that's why we've
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got such a cool reputation. When Kevin first
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told me about Hero Stock and what we were going
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to do, I knew we were going to have the best
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competitors come out and it would be an excellent
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competition. So I can't wait to see it unfold.
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Well, I'll say this on the Hero Stock team of
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our board members and our volunteers right there
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alone. You've got probably your first four or
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five beard signups, the competition signups,
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including the gentleman who has a number of questions
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that he's ready to ask you. But before we unleash
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the hound here, I'll admit that I had no idea
00:12:03.190 --> 00:12:06.809
that beard competitions existed for obvious reasons.
00:12:07.450 --> 00:12:10.950
So maybe what this team of beard wearers and
00:12:10.950 --> 00:12:12.730
beard professionals could do is kind of bring
00:12:12.730 --> 00:12:15.590
me along, bring me up to speed and help me communicate
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this to the folks at Hero Stock Nation. Maybe
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we can start with walking us through the day
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from registration to awards. What can people
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expect? See, what's unique about the way we present
00:12:32.309 --> 00:12:36.779
it is it's a a little bit different normally
00:12:36.779 --> 00:12:38.620
when you have a beard competition you have to
00:12:38.620 --> 00:12:41.340
register ahead of time and then you all meet
00:12:41.340 --> 00:12:44.279
at the same time and you get maybe like five
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or two seconds in front of the judges we're not
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going to run our our contest uh like that we
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have it more of like a professional hair and
00:12:53.440 --> 00:12:57.120
makeup um presentation where so the competitors
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themselves aren't going to be put on stage like
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they're part of the show. We'll be taking a very
00:13:03.279 --> 00:13:05.539
critical look at everybody's beard mustache so
00:13:05.539 --> 00:13:08.840
that the judging criteria makes sense and that
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so the competitors don't feel like we're just
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pointing at a cool beard and saying you're the
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winner, which is predominantly why a lot of people
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don't enter a beard mustache contest because
00:13:20.299 --> 00:13:24.370
it seems very subjective, but there is. criteria
00:13:24.370 --> 00:13:29.070
that you can utilize for a scoring system. So
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how this will work is you'll be allowed to enter
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when you want to. There's a period of a couple
00:13:34.029 --> 00:13:36.870
hours where the competition will be open and
00:13:36.870 --> 00:13:39.649
the judges will be waiting for you to appear.
00:13:40.169 --> 00:13:44.169
So there won't be any rush to register on time
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or waiting in a long line to see the judge out
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in the sun and so forth like that. you'll do
00:13:53.740 --> 00:13:56.259
is um you'll come up and register with me. I'm
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going to be the the officiator and registrar
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and I'll take down um sort of information like
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the length of your beard, the density, the color,
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keeping a record so that basically those details
00:14:12.080 --> 00:14:15.360
to beard mustache people seem like well that's
00:14:15.360 --> 00:14:18.779
just a lot of unnecessary like data to accumulate
00:14:18.779 --> 00:14:23.330
but the record keeping is important because it
00:14:23.330 --> 00:14:26.750
goes into making it a valuable trophy. So that's
00:14:26.750 --> 00:14:30.870
why we take the care in, you know, I always feel
00:14:30.870 --> 00:14:33.950
people, even if they travel a half hour to my
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contest, that's a, it's a privilege to have that
00:14:37.250 --> 00:14:40.629
competitor take time out of their workday or
00:14:40.629 --> 00:14:43.350
to travel that we want to make sure that the
00:14:43.350 --> 00:14:46.059
award that they're going to receive is taken
00:14:46.059 --> 00:14:49.240
as seriously as that they take the contest. So
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that helps us make so that the award becomes
00:14:54.860 --> 00:14:58.879
recognized in the Bearden community and the World
00:14:58.879 --> 00:15:02.779
of Beard and Mustache contest so that it looks
00:15:02.779 --> 00:15:07.639
like we're crowning a rightful champion. I hope
00:15:07.639 --> 00:15:09.860
that it makes sense. So that's actually the hardest
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part is I just sit there and I ask you a couple
00:15:12.059 --> 00:15:14.639
of questions and then I'll measure your beard.
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And then after that, we'll have a panel of judges
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and you'll get to appear in front of the judges,
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not in a rushed scenario. So normally when you
00:15:25.820 --> 00:15:28.460
do a beard and mustache contest and you enter,
00:15:29.019 --> 00:15:32.019
you're kind of like hurdled like cattle across
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the stage. you know whiz right by the judges
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and me and Kevin talked about this during the
00:15:38.159 --> 00:15:41.580
when we were at the contest we met and I competed
00:15:41.580 --> 00:15:44.360
in that too and I I you know I drove all the
00:15:44.360 --> 00:15:49.059
way from Florida I drove to what no actually
00:15:49.059 --> 00:15:53.240
I flew to Wyoming Denver and then drove to uh
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Wyoming which was a little bit like I felt like
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I was driving from Florida and um just to be
00:16:00.840 --> 00:16:02.720
in front of the judges for a couple of seconds.
00:16:03.159 --> 00:16:05.899
But, you know, that's not how it's gonna work
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for us. We're gonna have barbers and real grooming
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experts, so you're allowed to ask them questions
00:16:15.179 --> 00:16:18.600
while you're appearing before the judges. They
00:16:18.600 --> 00:16:23.059
have a chance to actually look, and that's what
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I felt as a judge, too. You wanna be able to
00:16:26.879 --> 00:16:30.389
look at the beard that's in... competing for
00:16:30.389 --> 00:16:33.549
as long as you want to until you're ready to
00:16:33.549 --> 00:16:36.690
give the final score. And I can talk to a little
00:16:36.690 --> 00:16:39.110
bit about that too, because I'm sure there's
00:16:39.110 --> 00:16:40.629
a lot of questions about how we are going to
00:16:40.629 --> 00:16:43.549
score it, you know? Yeah. Yeah. That's exactly
00:16:43.549 --> 00:16:47.330
what I'm thinking. Yeah. I just for the first
00:16:47.330 --> 00:16:51.529
impression that I get is this is maybe a casual
00:16:51.529 --> 00:16:54.730
experience, but come with your best. You're sure
00:16:54.730 --> 00:16:58.139
this is not. Eight one of those things where
00:16:58.139 --> 00:17:01.600
it's like it's a joke. This is no How are you?
00:17:01.679 --> 00:17:04.380
Yeah, so we they show up right they're gonna
00:17:04.380 --> 00:17:07.619
see you They'll register and they got a few hours.
00:17:07.619 --> 00:17:11.779
It'll be open They'll get to about how long will
00:17:11.779 --> 00:17:14.140
they get in front of the judge? Just like maybe
00:17:14.140 --> 00:17:16.799
what a minute two and then kind of have some
00:17:16.799 --> 00:17:20.140
more time throughout the event Yes, I I think
00:17:20.140 --> 00:17:23.380
so which is actually a long quite a long time,
00:17:23.380 --> 00:17:27.670
you know nor normally You only get a couple of
00:17:27.670 --> 00:17:30.190
seconds and that's really not enough time. Yeah,
00:17:30.190 --> 00:17:34.089
so enough time where the competitor will feel
00:17:34.089 --> 00:17:37.549
like they're actually have a fair chance and
00:17:37.549 --> 00:17:42.430
the judge forming a fair in unbiased opinion
00:17:42.430 --> 00:17:46.950
about the beard mustache they have because You
00:17:46.950 --> 00:17:49.369
should bring your a game. This is going to be
00:17:49.369 --> 00:17:53.829
a big beautiful badass trophy that you're gonna
00:17:53.829 --> 00:17:57.950
want to show everybody In fact, I would encourage
00:17:57.950 --> 00:18:01.509
the barbershops in their area that they would
00:18:01.509 --> 00:18:04.730
want to send competitors to this contest to have
00:18:04.730 --> 00:18:08.930
this big, beautiful, badass trophy on their wall.
00:18:10.049 --> 00:18:12.490
Because there's nothing better than winning a
00:18:12.490 --> 00:18:16.329
contest, but having your client in your barbershop
00:18:16.329 --> 00:18:21.130
winning a beard grooming contest. Yeah. And you
00:18:21.130 --> 00:18:24.130
want to know what's really cool about this? The
00:18:24.130 --> 00:18:29.430
trophies. are going to be all made of natural
00:18:29.430 --> 00:18:33.710
wood that Jason Steiner, the founder of Hero
00:18:33.710 --> 00:18:37.470
Stock is getting donated and they're going to
00:18:37.470 --> 00:18:41.509
burn in the trophies and it's going to be incredible.
00:18:41.750 --> 00:18:44.490
This is insane. Like we've just started talking
00:18:44.490 --> 00:18:47.490
about this. Holy crap. Yeah. Like you guys, this
00:18:47.490 --> 00:18:50.970
is going to be big because and what Captain Ron
00:18:50.970 --> 00:18:55.650
was saying was that when you enter this contest
00:18:55.650 --> 00:18:59.410
and we're going to be taking a picture of everybody
00:18:59.410 --> 00:19:02.390
so while there's judging going on we're going
00:19:02.390 --> 00:19:05.430
to get people's information and we're going to
00:19:05.430 --> 00:19:09.670
be posting these pictures out there so and when
00:19:09.670 --> 00:19:11.950
we get the winners obviously people are going
00:19:11.950 --> 00:19:15.529
to know that these people are the true champions
00:19:15.529 --> 00:19:18.690
it's not going to be some bullshit thing it's
00:19:18.690 --> 00:19:25.200
free it's free for anyone to enter but it's gonna
00:19:25.200 --> 00:19:29.099
be run like a real beard competition. And guys
00:19:29.099 --> 00:19:31.279
that have beards are gonna find out. It's gonna
00:19:31.279 --> 00:19:34.480
be fun and they're gonna learn something. Yes,
00:19:34.599 --> 00:19:38.599
and you'll know your score. All beard and mustache
00:19:38.599 --> 00:19:41.180
contests, they keep that under wraps. I don't
00:19:41.180 --> 00:19:45.029
know why. And you have to pay to enter those
00:19:45.029 --> 00:19:48.329
contests. You pay $50 to $60 to enter the contest,
00:19:48.410 --> 00:19:50.150
and you don't even walk away with your score
00:19:50.150 --> 00:19:55.609
or to know what your score is. We always make
00:19:55.609 --> 00:19:57.890
that public knowledge about what the score is
00:19:57.890 --> 00:20:01.990
and the scoring system, which I'd love to talk
00:20:01.990 --> 00:20:03.369
a little bit about that, because I think that
00:20:03.369 --> 00:20:06.430
kind of will give an idea of what to do to prepare.
00:20:06.869 --> 00:20:09.819
About categories. Yeah, those who are gonna hear
00:20:09.819 --> 00:20:11.880
this they're wondering. Well, do I qualify like
00:20:11.880 --> 00:20:14.599
what what kind of categories are there who who
00:20:14.599 --> 00:20:19.680
gets to compete? Well, um Anybody can really
00:20:19.680 --> 00:20:21.680
compete and there's still enough time to start
00:20:21.680 --> 00:20:23.940
growing a mustache and a beard to enter this
00:20:23.940 --> 00:20:28.559
contest because you don't compete in Based on
00:20:28.559 --> 00:20:32.880
length There's different just like weight classes
00:20:32.880 --> 00:20:35.559
in a way like for wrestling like you wouldn't
00:20:35.559 --> 00:20:39.049
come the guy with the with the huge beard is
00:20:39.049 --> 00:20:42.130
not going to compete in the same category as
00:20:42.130 --> 00:20:46.170
somebody with a smaller, more groomed, professional
00:20:46.170 --> 00:20:51.329
looking beard. But our categories are going to
00:20:51.329 --> 00:20:55.670
be one for groomed beards, another for long beards
00:20:55.670 --> 00:20:59.789
with the different lengths and styled mustache,
00:21:00.009 --> 00:21:03.460
and also goatee. So it'll be a... relatively
00:21:03.460 --> 00:21:07.500
five and then um there are subcategories too
00:21:07.500 --> 00:21:09.700
which you don't really have to worry about that
00:21:09.700 --> 00:21:12.940
about which style is subjective for that but
00:21:12.940 --> 00:21:17.500
that's more of an internal um uh intaking that
00:21:17.500 --> 00:21:20.319
we do because what if we get like i don't know
00:21:20.319 --> 00:21:23.559
40 dolly mustaches that opens the competition
00:21:23.559 --> 00:21:27.019
up for maybe a separate certificate to award.
00:21:28.420 --> 00:21:30.420
That's what the fun part about it is we'll take
00:21:30.420 --> 00:21:34.859
on all comers in the big, beautiful badass contest.
00:21:35.099 --> 00:21:39.140
That's gonna be awesome. And as far as the categories
00:21:39.140 --> 00:21:44.059
again, it's gonna be, you know, like there will
00:21:44.059 --> 00:21:48.559
be long beards. There will be short beards. They're,
00:21:48.619 --> 00:21:51.680
you know, they have different names in the beard
00:21:51.680 --> 00:21:55.759
competition championship industry. But we're
00:21:55.759 --> 00:22:00.460
gonna simplify this so people know what they
00:22:00.460 --> 00:22:05.079
actually want. And it's like, I have the shortest,
00:22:05.799 --> 00:22:09.759
coolest beard, right? That they awarded to the
00:22:09.759 --> 00:22:15.160
shortest beard under three inches or the beard
00:22:15.160 --> 00:22:20.000
over six inches, a beard over whatever. We're
00:22:20.000 --> 00:22:22.180
gonna have all those. And we're gonna, it's gonna
00:22:22.180 --> 00:22:27.759
be like, Ron said everybody's welcome What do
00:22:27.759 --> 00:22:29.839
they call that? I know I'm gonna get a little
00:22:29.839 --> 00:22:31.599
off topic here. What do they call that fancy
00:22:31.599 --> 00:22:37.160
little? split in the center That would be a French
00:22:37.160 --> 00:22:40.079
fork a French fork. That's what I got. Is there
00:22:40.079 --> 00:22:43.839
a category for that? Yes Okay, and if you if
00:22:43.839 --> 00:22:46.059
you decide one day to shave it down the middle,
00:22:46.059 --> 00:22:53.900
that would be a hooli -hee See, there's so many
00:22:53.900 --> 00:22:59.640
different names for different styles. Is there
00:22:59.640 --> 00:23:02.180
going to be a legend that people can look at
00:23:02.180 --> 00:23:05.140
to say, oh, yeah, that's me, right? Something
00:23:05.140 --> 00:23:08.359
maybe a website that has that information or
00:23:08.359 --> 00:23:10.619
maybe the everyone knows and I'm just a newbie
00:23:10.619 --> 00:23:13.700
in all of this stuff. Well, that's part of the
00:23:13.700 --> 00:23:15.619
fun part about being the registrar is I'm kind
00:23:15.619 --> 00:23:18.619
of like the big sorting hat of this whole competition.
00:23:18.619 --> 00:23:23.869
I'll get to everybody in the correct subcategory.
00:23:24.529 --> 00:23:28.230
But like what Kevin mentioned, and that's what
00:23:28.230 --> 00:23:30.829
we try to do is with that's kind of too much
00:23:30.829 --> 00:23:33.089
to worry about for a beard competition. You know,
00:23:33.089 --> 00:23:35.329
that's where the judging and the beard experts
00:23:35.329 --> 00:23:40.369
come in. We have the other categories also style
00:23:40.369 --> 00:23:44.430
beard. So you really just can show up and enter
00:23:44.430 --> 00:23:47.509
and then we're going to compete you against beards
00:23:47.509 --> 00:23:52.839
of your sizes in same caliber. And then the scoring
00:23:52.839 --> 00:23:58.619
system is pretty easy to understand too because
00:23:58.619 --> 00:24:01.180
basically we break it down into five different
00:24:01.180 --> 00:24:03.700
categories and then take an average off of that.
00:24:04.099 --> 00:24:06.480
Most beard competitions just give you a score
00:24:06.480 --> 00:24:09.619
between one to ten, which is really like not
00:24:09.619 --> 00:24:11.700
really saying that much. How do you really determine
00:24:11.700 --> 00:24:15.480
someone's beard is a five to a ten? It's impossible
00:24:15.480 --> 00:24:18.240
and too subjective. So what we're going to look
00:24:18.240 --> 00:24:22.900
at is the shape of your mustache and the proportion
00:24:22.900 --> 00:24:27.079
of your mustache to your beard. So that's two
00:24:27.079 --> 00:24:29.500
different points where you'd be scored between
00:24:29.500 --> 00:24:34.700
1 and 10. And then also the fullness of your
00:24:34.700 --> 00:24:39.970
beard. depending on if you're going to be in
00:24:39.970 --> 00:24:42.589
a styled category, we'll also look at how well
00:24:42.589 --> 00:24:47.289
the neckline is groomed and the cheek line, et
00:24:47.289 --> 00:24:50.430
cetera, which is if you go to see a barber regularly
00:24:50.430 --> 00:24:53.269
for your beard trimming, it's what a barber would
00:24:53.269 --> 00:24:55.990
look at to consider if you had a good haircut
00:24:55.990 --> 00:24:58.930
or a good barber or not. They would check your
00:24:58.930 --> 00:25:06.869
neckline. And also the overall presentation of
00:25:07.970 --> 00:25:10.450
the proportions with your face and the silhouette
00:25:10.450 --> 00:25:15.890
is what we look at. So for example, you know,
00:25:16.269 --> 00:25:19.509
you could have a beard like a French fork is
00:25:19.509 --> 00:25:21.470
a good example. If you put it together, it would
00:25:21.470 --> 00:25:25.809
have a Garibaldi like silhouette. But if you
00:25:25.809 --> 00:25:29.089
styled it into a French fork, then you have pretty
00:25:29.089 --> 00:25:31.630
cool silhouette as well. But if you leave it
00:25:31.630 --> 00:25:35.190
in between the metal, it'd be kind of disproportionate
00:25:35.190 --> 00:25:38.140
and like parts of it would be sticking out of
00:25:38.140 --> 00:25:41.900
the side and it doesn't match the other, then
00:25:41.900 --> 00:25:45.380
you could lose points that way. Right. No, man.
00:25:45.460 --> 00:25:48.579
I'm sweating. I'm sweating, Tom. I'm sweating,
00:25:48.960 --> 00:25:51.000
man. I'm going to be watching from the sideline
00:25:51.000 --> 00:25:54.599
of this one. I'm sweating. We're not going to
00:25:54.599 --> 00:25:57.079
be telling people that, Matt. We're not going
00:25:57.079 --> 00:26:00.339
to be saying. You know what? We're not going
00:26:00.339 --> 00:26:04.579
to put the people in the right category. The
00:26:04.579 --> 00:26:08.440
judging will be And it's just gonna be fantastic.
00:26:08.440 --> 00:26:11.619
We can't wait to get there this year. We can't
00:26:11.619 --> 00:26:16.019
wait to Participate we've also talked about actually
00:26:16.019 --> 00:26:21.960
having a salon Stylists they're trimming beards
00:26:21.960 --> 00:26:26.240
So if you do that one year, didn't you? Yeah,
00:26:26.240 --> 00:26:30.059
we sure did that was awesome Yes, we did. No
00:26:30.059 --> 00:26:32.779
a lot of people walk out and we're looking much
00:26:32.779 --> 00:26:38.920
better different, much more styled. Yep. So I
00:26:38.920 --> 00:26:43.180
want people to come out and enjoy everything
00:26:43.180 --> 00:26:48.720
that hero stock has to offer. And we think that
00:26:48.720 --> 00:26:53.000
this is going to with social media that we're
00:26:53.000 --> 00:26:55.400
going to be doing and you guys will be doing,
00:26:56.019 --> 00:26:58.390
we'll help bring in some people. to have a little
00:26:58.390 --> 00:27:00.589
bit of fun and learn a little bit more about
00:27:00.589 --> 00:27:04.170
hero stock as well and that and then we can support
00:27:04.170 --> 00:27:07.710
the non -profits and get them that you know this
00:27:07.710 --> 00:27:10.430
to grow even bigger and bigger because that's
00:27:10.430 --> 00:27:14.309
really our goal yeah and that's the fun part
00:27:14.309 --> 00:27:16.609
about taking part in competitions like this is
00:27:16.609 --> 00:27:19.650
if you're not super confident in your in your
00:27:19.650 --> 00:27:22.799
beard going through a competition um you can
00:27:22.799 --> 00:27:26.619
talk to experts like I and and Kevin and we can
00:27:26.619 --> 00:27:28.660
make recommendations for you so that you can
00:27:28.660 --> 00:27:32.640
grow in a gigantic awesome beard because that
00:27:32.640 --> 00:27:36.740
actually is possible you know so um for example
00:27:36.740 --> 00:27:39.859
if you have a french fork sort of an issue the
00:27:39.859 --> 00:27:44.579
beard bombs is uh excellent product to uh keep
00:27:44.579 --> 00:27:48.319
it from splitting it splitting like the uh like
00:27:48.319 --> 00:27:54.180
moses did in the river. The Red Sea. It's a light
00:27:54.180 --> 00:27:57.960
product that holds the beard in place. But that's
00:27:57.960 --> 00:28:01.180
an important question because what is the difference
00:28:01.180 --> 00:28:06.980
between a balm and an oil? Or a balm and a butter
00:28:06.980 --> 00:28:12.799
or, you know, different. Yeah, absolutely. That's
00:28:12.799 --> 00:28:15.970
a great way to... maybe jump into a little bit
00:28:15.970 --> 00:28:18.769
of things here about Doc Goodbeard products.
00:28:19.490 --> 00:28:20.990
Well, yeah, because I was going to ask you this,
00:28:21.109 --> 00:28:24.970
Kevin, on top of that, along with the products,
00:28:25.190 --> 00:28:27.869
which are wonderful products that have been demonstrated
00:28:27.869 --> 00:28:31.009
here before, but the grooming routines that people
00:28:31.009 --> 00:28:33.069
should be thinking about, maybe they're like,
00:28:33.069 --> 00:28:35.910
I'm interested in competing, but I'm just not
00:28:35.910 --> 00:28:38.309
ready. It's almost like, you know, training.
00:28:38.899 --> 00:28:41.259
leading to the competition itself. So maybe you
00:28:41.259 --> 00:28:43.819
can talk to us about the, you know, the products
00:28:43.819 --> 00:28:45.380
that you have there that you wanted to share
00:28:45.380 --> 00:28:47.240
with us and maybe talk a little bit about those
00:28:47.240 --> 00:28:49.539
routines. And if I could jump in real quick,
00:28:49.619 --> 00:28:52.960
I feel like I didn't elaborate on this. So basically
00:28:52.960 --> 00:28:54.960
there is two different ways you can go about
00:28:54.960 --> 00:28:57.259
it. You can enter yourself as in the natural
00:28:57.259 --> 00:29:01.619
beard how it's naturally grows, or you can train
00:29:01.619 --> 00:29:04.440
your beard and style it and groom it and enter
00:29:04.440 --> 00:29:06.519
into that category too. And that's what these
00:29:06.519 --> 00:29:09.480
products will really help you prepare for. So
00:29:09.480 --> 00:29:12.980
it's open pretty much to everyone. You have to
00:29:12.980 --> 00:29:15.220
come in with a preconceived notion that I've
00:29:15.220 --> 00:29:18.059
got to do a certain thing a certain way. It's
00:29:18.059 --> 00:29:21.160
like I can just show up. We've designed it that
00:29:21.160 --> 00:29:25.859
way, Tom. I'm not going to say that this might
00:29:25.859 --> 00:29:30.579
be a new concept, but I think this is the great
00:29:30.579 --> 00:29:38.059
concept for our event. Oh, yeah. Yeah. And I
00:29:38.059 --> 00:29:40.920
should go over the categories again, just now
00:29:40.920 --> 00:29:42.400
that we've learned a little bit more about it.
00:29:42.420 --> 00:29:45.339
So from what Kevin was absolutely right, there's
00:29:45.339 --> 00:29:48.180
a styled beard category. That's where if you
00:29:48.180 --> 00:29:51.160
want to wax your mustache or trim your beard
00:29:51.160 --> 00:29:54.339
line. And then there's groomed. which is normally
00:29:54.339 --> 00:29:57.619
a shorter beard that's been cut and trimmed,
00:29:58.180 --> 00:30:00.220
and then natural, which is kind of like what
00:30:00.220 --> 00:30:07.759
I'm wearing today. So when we're all said and
00:30:07.759 --> 00:30:12.720
done, there'll also be a best of show. So everybody
00:30:12.720 --> 00:30:15.400
out there who's going to be coming, remember,
00:30:16.259 --> 00:30:21.099
there will be a champion. It's awesome that you
00:30:21.099 --> 00:30:23.980
guys have these awards and you have these these
00:30:23.980 --> 00:30:26.180
cool little you know things that people can take
00:30:26.180 --> 00:30:29.339
part in like the This the stuff you have here.
00:30:29.339 --> 00:30:32.819
What what is the serious routine? When we when
00:30:32.819 --> 00:30:35.279
we talk about preparing for this and we talked
00:30:35.279 --> 00:30:37.740
about the categories but what is someone who
00:30:37.740 --> 00:30:40.359
is very serious about you know growing a nice
00:30:40.359 --> 00:30:44.119
healthy mature beard that fits their face and
00:30:45.180 --> 00:30:48.480
You know is as well kept what does a serious
00:30:48.480 --> 00:30:52.960
competitor do as a routine for beard care? You
00:30:52.960 --> 00:30:55.819
know i'm gonna ask ron to um answer that because
00:30:55.819 --> 00:30:59.460
he is a competitor And he's prepared many times
00:30:59.460 --> 00:31:02.660
and he has a lot of people that he works on in
00:31:02.660 --> 00:31:06.819
his business And he understands this better than
00:31:06.819 --> 00:31:10.019
anybody And I think i'm going to turn it over
00:31:10.019 --> 00:31:13.160
to ron to answer that for you matt. Awesome ron.
00:31:13.279 --> 00:31:16.119
What you got bud? Well, first you want to start
00:31:16.119 --> 00:31:20.980
using products like Dr. Good Beards Oil and Beard
00:31:20.980 --> 00:31:23.720
Butter right away, because that is going to pretty
00:31:23.720 --> 00:31:27.440
much help nourish the skin that's underneath
00:31:27.440 --> 00:31:32.440
the beard and make the whiskers look more polished
00:31:32.440 --> 00:31:38.680
and vibrant and badass. That's what we will,
00:31:39.339 --> 00:31:41.619
you know, and it also takes care of the beautiful
00:31:41.619 --> 00:31:45.130
issue as well. But that's That's the important
00:31:45.130 --> 00:31:49.710
part is to start there. And once you start using
00:31:49.710 --> 00:31:51.809
that, I don't really think it takes that much
00:31:51.809 --> 00:31:54.730
of a long before you get an immediate impact.
00:31:55.890 --> 00:32:00.750
Hydration is always important too. About maybe
00:32:00.750 --> 00:32:04.250
two weeks, I would say, Kevin. I agree. Before
00:32:04.250 --> 00:32:08.130
your beard will, you'll notice a dramatic difference
00:32:08.130 --> 00:32:11.109
in the appearance of your beard and also the
00:32:11.109 --> 00:32:14.890
density. um of the beard too i think that's where
00:32:14.890 --> 00:32:18.910
a lot of men get um you know subconscious about
00:32:18.910 --> 00:32:22.569
their beard is when it comes to the density and
00:32:22.569 --> 00:32:25.869
the starting with the oil the oil kind of helps
00:32:25.869 --> 00:32:29.130
with the skin it also helps get uh distributed
00:32:29.130 --> 00:32:32.690
through the beard through the um whiskers itself
00:32:32.690 --> 00:32:36.289
um that's where the combs come in really handy
00:32:36.289 --> 00:32:40.890
is there's I'd love to come back and talk more
00:32:40.890 --> 00:32:42.789
about the tools too, because there's a lot of
00:32:42.789 --> 00:32:46.029
misinformation about how to apply and use the
00:32:46.029 --> 00:32:50.029
products out there. That's where the combs really
00:32:50.029 --> 00:32:53.809
help. Using a large comb for your mustache, not
00:32:53.809 --> 00:32:56.329
the really teeny tiny ones that they send you
00:32:56.329 --> 00:33:01.059
and a lot of other companies do. Dr. Goodbeard's
00:33:01.059 --> 00:33:04.140
got great, I like the wooden combs that Dr. Goodbeard
00:33:04.140 --> 00:33:07.740
has because it's the, it's a natural material
00:33:07.740 --> 00:33:10.359
that soaks into the oil a little bit throughout
00:33:10.359 --> 00:33:13.420
the comb. So it helps to distribute it evenly
00:33:13.420 --> 00:33:18.240
throughout the beard. That's where you get, where
00:33:18.240 --> 00:33:22.079
it gets, you can become disgruntled if you use
00:33:22.079 --> 00:33:24.599
a beard oil and you're not getting any results
00:33:24.599 --> 00:33:26.619
with it because they give you a little dauber
00:33:26.619 --> 00:33:29.940
to put the, beard oil into the beard and you
00:33:29.940 --> 00:33:32.859
put like one dot here, one dot there, one dot
00:33:32.859 --> 00:33:34.539
there, and then distribute it through the hair.
00:33:34.839 --> 00:33:37.400
If you have a wooden comb and put it through
00:33:37.400 --> 00:33:43.319
the, down to the skin underneath the beard, because
00:33:43.319 --> 00:33:46.279
that gets really dried out underneath the whiskers.
00:33:47.119 --> 00:33:54.160
So it helps circulate the pores, brings circulation.
00:33:54.539 --> 00:33:57.619
to the pores underneath your skin so that you
00:33:57.619 --> 00:34:00.920
can grow a stronger, beautiful, badass beard.
00:34:01.799 --> 00:34:04.480
Exactly. Now, can I just jump in? Yeah, go right
00:34:04.480 --> 00:34:06.579
ahead. Because this is a perfect time for that.
00:34:06.839 --> 00:34:13.079
So you can see Ron's beard is amazing, right?
00:34:13.679 --> 00:34:16.639
And my beard, I don't have a long beard. I never
00:34:16.639 --> 00:34:20.659
have. It's just OK. So now Ron is going to go
00:34:20.659 --> 00:34:25.090
ahead and apply Docu Beards products differently
00:34:25.090 --> 00:34:29.369
than I probably would. Okay. Because my beard
00:34:29.369 --> 00:34:36.250
is shorter and so everybody's going to kind of
00:34:36.250 --> 00:34:40.210
want to do their own thing. His point is well
00:34:40.210 --> 00:34:43.250
taken but I'd like to also give another little
00:34:43.250 --> 00:34:45.469
point for people that have kind of like little
00:34:45.469 --> 00:34:50.530
beards like me. Actually I'll do a demonstration
00:34:50.530 --> 00:34:56.570
of the oil. Ron was saying you know you could
00:34:56.570 --> 00:35:00.230
get a little dabber and you can put a little
00:35:00.230 --> 00:35:07.510
bit of this wonderful green tea tree on and what
00:35:07.510 --> 00:35:11.510
I like to do is I like to take my Doc Goodbeard
00:35:11.510 --> 00:35:18.849
brush and I like to circulate it a little bit
00:35:19.239 --> 00:35:25.679
To get mine into the beard and to the skin So
00:35:25.679 --> 00:35:30.739
then I I rough it up a little bit You know make
00:35:30.739 --> 00:35:34.059
sure it gets in there nice and good I've got
00:35:34.059 --> 00:35:41.099
a nice nice shine and nice healthy natural organic
00:35:41.099 --> 00:35:46.929
oils on there and also it's on my skin and Just
00:35:46.929 --> 00:35:49.969
like Ron said, your brush and your comb will
00:35:49.969 --> 00:35:55.349
absorb those oils and it will just continue to
00:35:55.349 --> 00:35:59.750
produce those kind of results. Yeah and what's
00:35:59.750 --> 00:36:02.329
nice about the brush too is it gives you an overall
00:36:02.329 --> 00:36:05.650
finishing and styling as you do it and the natural
00:36:05.650 --> 00:36:09.389
fibers are just help distribute the oil a lot
00:36:09.389 --> 00:36:13.130
more effectively for preparing a couple months
00:36:13.130 --> 00:36:18.039
out for a beard contest for sure. um it's like
00:36:18.039 --> 00:36:22.260
a two in one thing now what do you prefer do
00:36:22.260 --> 00:36:25.099
you prefer an oil or do you kind of do a myriad
00:36:25.099 --> 00:36:26.980
of kind of all things just really kind of depending
00:36:26.980 --> 00:36:28.820
on the the health of the beard and the health
00:36:28.820 --> 00:36:33.179
of your skin i i really like using the comb and
00:36:33.179 --> 00:36:37.760
the brush together as you i if your viewers will
00:36:37.760 --> 00:36:40.000
be able to to see this too or we are just uh
00:36:40.000 --> 00:36:43.760
are we just verbal no um yeah so you did you
00:36:43.760 --> 00:36:47.489
see the the before and after results of what
00:36:47.489 --> 00:36:49.789
Kevin was using with the brush in the application
00:36:49.789 --> 00:36:54.369
and it came out almost like styled and more proportioned
00:36:54.369 --> 00:36:57.829
at the end when he was saying when he gets some
00:36:57.829 --> 00:37:02.050
really big in underneath and the nice proportion
00:37:02.050 --> 00:37:07.050
shape that naturally came out of the results
00:37:07.050 --> 00:37:10.949
of it. And it didn't take that much of product
00:37:10.949 --> 00:37:16.460
either to get that to get a really nice, improve
00:37:16.460 --> 00:37:20.780
the density, I think 50 % in Kevin's beard. Exactly.
00:37:21.780 --> 00:37:24.179
And the thing is, is trying to get that information
00:37:24.179 --> 00:37:27.659
out to the guys out there because, oh, that's
00:37:27.659 --> 00:37:29.880
going to take too much time. That's going to
00:37:29.880 --> 00:37:33.880
be a hassle and all this. And they have no idea
00:37:33.880 --> 00:37:40.059
that beard health is number one. I mean, Obviously,
00:37:40.320 --> 00:37:43.480
some bacteria will grow in there. You got to
00:37:43.480 --> 00:37:47.900
clean it. Use, you know, your beard washes, your
00:37:47.900 --> 00:37:52.179
shampoos, keep things. It's important. And I
00:37:52.179 --> 00:37:57.480
think education is crucial in beard care. And
00:37:57.480 --> 00:38:01.360
Ron is our expert and I'm so happy to have him.
00:38:02.019 --> 00:38:05.000
And another cool little tip that I got out of
00:38:05.000 --> 00:38:07.480
Kevin's explanation, too, is he was he mentioned
00:38:07.480 --> 00:38:11.239
he used tea tree oil beard oil, the Dr. Good
00:38:11.239 --> 00:38:13.639
beard with the tea tree oil. That's great if
00:38:13.639 --> 00:38:16.099
you do, if you feel like you have a patchy beard
00:38:16.099 --> 00:38:19.380
because the tea tree oil kind of puts a little
00:38:19.380 --> 00:38:21.719
bit of a shock to the system a little bit, helps
00:38:21.719 --> 00:38:25.539
with the circulation, the blood circulation under
00:38:25.539 --> 00:38:28.719
your beard to activate the follicles so you'll
00:38:28.719 --> 00:38:34.199
start to grow your whiskers. Wakes them up, reminds
00:38:34.199 --> 00:38:38.869
them that they're there. Exactly. Kevin did you
00:38:38.869 --> 00:38:41.550
say you had a some other products? I mean you're
00:38:41.550 --> 00:38:44.250
starting to share them but Yeah, what else have
00:38:44.250 --> 00:38:48.130
you got there? Well, well, you know, I did I
00:38:48.130 --> 00:38:52.510
got some oils I got some beard balms You know,
00:38:53.590 --> 00:38:57.130
I Just put on that wonderful beard oil. So but
00:38:57.130 --> 00:38:59.610
you know, I'll do a quick demonstration about
00:38:59.610 --> 00:39:05.409
beard balm please I use my thumb Everybody's
00:39:05.409 --> 00:39:08.010
a little bit different, but I just Use my thumb
00:39:08.010 --> 00:39:12.130
and my fingernail. My thumbnail. Put a little
00:39:12.130 --> 00:39:16.050
bit on there. You can see it's about a pea size.
00:39:17.389 --> 00:39:21.989
And you rub it in. There you go. That's how quick
00:39:21.989 --> 00:39:27.570
it is. And you just rub and rub and rub. Get
00:39:27.570 --> 00:39:32.630
it underneath there. And then once you get that
00:39:32.630 --> 00:39:35.469
done. And here's the really cool thing about
00:39:35.469 --> 00:39:39.159
Balm. It doesn't stay, you can put it on your
00:39:39.159 --> 00:39:45.719
skin. Your body smells like that. And it's not
00:39:45.719 --> 00:39:49.619
greasy. I'm talking about Doc Goodbeard balm,
00:39:49.639 --> 00:39:54.840
of course. And so that's basically how you do
00:39:54.840 --> 00:39:57.440
that. And of course you could style again with
00:39:57.440 --> 00:40:02.019
your comb or your brush and it will give you
00:40:02.019 --> 00:40:08.739
the same kind of results. Can we talk about fragrances?
00:40:09.559 --> 00:40:15.199
Yes. Because I know that Soda Shop was a favorite
00:40:15.199 --> 00:40:17.960
of mine the last time we spoke, but you said
00:40:17.960 --> 00:40:21.780
some new products have come out? Well, they haven't
00:40:21.780 --> 00:40:24.659
come out officially, but I'm going to officially
00:40:24.659 --> 00:40:28.940
bring them to Hero Stock this year. So there's
00:40:28.940 --> 00:40:32.659
going to be some sample tubes that will be given
00:40:32.659 --> 00:40:38.860
away. There's going to be obviously for the contestants
00:40:38.860 --> 00:40:43.460
we're going to have a lot of different things
00:40:43.460 --> 00:40:48.739
going on so but a couple of the new fragrances
00:40:48.739 --> 00:40:52.420
are going to be well we're going to go a little
00:40:52.420 --> 00:40:56.059
bit different this time a little more common
00:40:56.059 --> 00:41:00.000
kind of fragrances that a lot of other beer companies
00:41:00.000 --> 00:41:06.719
actually produce. But there's high notes, there's
00:41:06.719 --> 00:41:10.639
low notes, there's middle notes, and that's where
00:41:10.639 --> 00:41:14.400
you adjust those fragrances. So you may say,
00:41:14.440 --> 00:41:18.519
oh, I want to put in a little bit of leather
00:41:18.519 --> 00:41:21.000
and this time I want to put in some bourbon.
00:41:22.179 --> 00:41:25.920
And so now you got a leather and a bourbon combination,
00:41:25.920 --> 00:41:28.800
right? What's going to be the high note? What's
00:41:28.800 --> 00:41:31.460
going to be the low note? Then you might say,
00:41:31.599 --> 00:41:33.289
well, You know what I think I'm going to put
00:41:33.289 --> 00:41:38.909
in there? A little fig berry. And maybe add that
00:41:38.909 --> 00:41:41.710
in there to make it a little bit lighter or whatever.
00:41:42.329 --> 00:41:45.469
Yeah. I don't want to get my secrets on creating.
00:41:47.409 --> 00:41:51.769
Can we all? That actually sounds like something
00:41:51.769 --> 00:41:55.489
I want to smell like today. People would know
00:41:55.489 --> 00:42:00.610
I was just in a Florida swamp. Hey, Kevin, I
00:42:00.610 --> 00:42:04.010
know when you set up your booth, is there an
00:42:04.010 --> 00:42:07.590
opportunity to actually smell the fragrances,
00:42:07.670 --> 00:42:09.429
the different products that you have? I mean,
00:42:09.530 --> 00:42:11.630
is it someplace where we can actually say what
00:42:11.630 --> 00:42:13.849
you're describing with leather, for instance?
00:42:14.550 --> 00:42:17.090
Absolutely. I will have all the samples out there.
00:42:17.150 --> 00:42:20.989
People will have little wooden spoons they can
00:42:20.989 --> 00:42:23.309
take and they can put some on. We'll have it
00:42:23.309 --> 00:42:25.969
all laid out on our display. We're really excited
00:42:25.969 --> 00:42:31.340
about our display this year. Um, so, uh, Hey,
00:42:31.420 --> 00:42:36.360
you know, we grow with hero stock as they grow,
00:42:36.619 --> 00:42:41.679
we grow. It's a, it's a team effort and it's
00:42:41.679 --> 00:42:47.619
been the best thing that I've done in my retirement,
00:42:47.619 --> 00:42:52.539
uh, to give back to the community that I could
00:42:52.539 --> 00:42:57.260
ever dream of. Can I just say the I'm sorry about
00:42:57.260 --> 00:43:00.719
the no good thing that I remember from last year
00:43:00.719 --> 00:43:05.019
not only did you get a primo spot along the the
00:43:05.019 --> 00:43:08.880
Welcome path from the gate to the music venue.
00:43:08.880 --> 00:43:11.619
You were right smack in the middle I think you
00:43:11.619 --> 00:43:13.559
were next to the hero stock Ted as well, too
00:43:13.559 --> 00:43:16.440
You could we couldn't miss you and I think that
00:43:16.440 --> 00:43:19.840
for those of you who are planning to attend hero
00:43:19.840 --> 00:43:23.360
stock action 26 this year make it a point to
00:43:23.360 --> 00:43:25.909
stop by Kevin's booth for sure. And you can't
00:43:25.909 --> 00:43:29.610
miss the competition. Go ahead, Matt. I'm sorry
00:43:29.610 --> 00:43:32.130
I catch off. No, no, I was just wondering. We
00:43:32.130 --> 00:43:35.590
talked about scents like the aroma, right? Is
00:43:35.590 --> 00:43:37.869
that a part of the judging as well? Or someone
00:43:37.869 --> 00:43:40.449
going to try to waft the scent of the beard if
00:43:40.449 --> 00:43:43.369
there's any kind of oils or balms or anything
00:43:43.369 --> 00:43:47.769
to see if it has a nice aroma to it? Yes, there
00:43:47.769 --> 00:43:53.269
is a part of the scoring is the judges have sort
00:43:53.269 --> 00:43:56.719
of a um there's the five different categories
00:43:56.719 --> 00:43:59.179
but there's one of those five is that the judge
00:43:59.179 --> 00:44:06.880
can let's say you dress in a badass uh um you
00:44:06.880 --> 00:44:11.440
know your whole appearance is badass then that's
00:44:11.440 --> 00:44:16.519
part of what goes into that um column okay yeah
00:44:17.259 --> 00:44:21.599
It's the whole shoot match. I'm excited man Like
00:44:21.599 --> 00:44:23.639
I remember when it was just an idea and they
00:44:23.639 --> 00:44:25.420
were like hey someone said something about you
00:44:25.420 --> 00:44:28.880
know Maybe a beard competition and then and then
00:44:28.880 --> 00:44:30.940
suddenly it blew up and Tom was like, hey'd you
00:44:30.940 --> 00:44:33.199
hear? We're gonna be doing a big beautiful badass
00:44:33.199 --> 00:44:39.440
beard competition Tell me more now. Yeah Yeah
00:44:39.639 --> 00:44:43.320
And his, his ego only gets larger when he has
00:44:43.320 --> 00:44:45.420
like the guests that come on that say something
00:44:45.420 --> 00:44:47.840
about it. And everyone does. So I think you're
00:44:47.840 --> 00:44:50.480
gonna do pretty well, uh, Matt, at this, at this
00:44:50.480 --> 00:44:52.559
competition. Well, see now I've been applying
00:44:52.559 --> 00:44:55.280
the oils and stuff, the residue that's on my
00:44:55.280 --> 00:44:57.059
hands after I'm done. I've been putting it on
00:44:57.059 --> 00:45:02.679
my head, man. Exactly. It ain't growing. You
00:45:02.679 --> 00:45:06.300
have a few weeks. You have a few weeks. Gents,
00:45:06.420 --> 00:45:09.179
I do want to ask you, from a newbie's perspective,
00:45:09.380 --> 00:45:11.860
for someone who's not planning to compete, maybe
00:45:11.860 --> 00:45:14.380
you can kind of describe the response that you
00:45:14.380 --> 00:45:16.780
get from those who are observing. What is it
00:45:16.780 --> 00:45:19.019
that they walk away with from the beard competition?
00:45:20.659 --> 00:45:23.940
They walk away with excitement and they walk
00:45:23.940 --> 00:45:27.380
away with wanting to grow a beard. Of course.
00:45:28.639 --> 00:45:32.269
And what's going to happen is... When we get
00:45:32.269 --> 00:45:35.190
to announce the you know, the the final winners
00:45:35.190 --> 00:45:38.969
of everything they will be able to come up and
00:45:38.969 --> 00:45:43.349
be presented their trophies and and We know the
00:45:43.349 --> 00:45:48.010
audience is gonna be You know whistling cheering
00:45:48.010 --> 00:45:51.449
and you know, it's gonna be great. There's a
00:45:51.449 --> 00:45:55.090
lot of bearded faces there Yeah, there's nothing
00:45:55.090 --> 00:45:58.289
more fun than walking that aisle in front of
00:45:58.289 --> 00:46:01.769
your thousands of beard admirers Right before
00:46:01.769 --> 00:46:04.070
Black Hawk that's gonna go on stage. How many
00:46:04.070 --> 00:46:06.269
chances in life are you gonna have to do that?
00:46:07.750 --> 00:46:10.909
It's not gonna be in some smug little auditorium
00:46:10.909 --> 00:46:15.730
where everybody, you know, is extra judgy. It'll
00:46:15.730 --> 00:46:21.949
be out. It's going to be so fantastic. You won't
00:46:21.949 --> 00:46:24.090
even really have much contact with the other
00:46:24.090 --> 00:46:27.150
competitors. So there's going to be no evil snipping
00:46:27.150 --> 00:46:31.030
or no backstabbing. You'll be able to come and
00:46:31.030 --> 00:46:33.630
go as you please. You won't even really know
00:46:33.630 --> 00:46:36.139
who if you're standing next to the. um champion
00:46:36.139 --> 00:46:39.079
or not it'll be very easy going and you can come
00:46:39.079 --> 00:46:42.179
as you are or come as well prepared there's a
00:46:42.179 --> 00:46:44.679
um category for each one and we wanted to make
00:46:44.679 --> 00:46:47.860
it very easy to apply you just have to show up
00:46:47.860 --> 00:46:51.719
with hair on your face that's it very cool hey
00:46:51.719 --> 00:46:54.719
kevin tell us once again uh how you anticipate
00:46:54.719 --> 00:46:57.780
the the layout of the two booths that you have
00:46:57.780 --> 00:47:01.840
planned all right um i i believe how it's gonna
00:47:01.840 --> 00:47:08.510
work is a couple of things We're gonna have a
00:47:08.510 --> 00:47:15.849
booth that's gonna be somewhat closer to where
00:47:15.849 --> 00:47:19.829
the main stage area is, except out in the field
00:47:19.829 --> 00:47:23.010
area still, or the driving range area, whatever
00:47:23.010 --> 00:47:27.530
you wanna call that. But it's gonna be in the
00:47:27.530 --> 00:47:31.960
main walkway. and somewhere close around there.
00:47:32.400 --> 00:47:34.940
And what we're gonna do is, like I said, we're
00:47:34.940 --> 00:47:38.019
gonna, we may end up having three booths. I'm
00:47:38.019 --> 00:47:41.480
not sure yet, because if we, I don't mind having
00:47:41.480 --> 00:47:46.079
a third booth there to just do beard trims. So
00:47:46.079 --> 00:47:48.880
I haven't finalized that, but you just never
00:47:48.880 --> 00:47:53.019
know. So you're gonna get to see, anywhere you
00:47:53.019 --> 00:47:57.909
go, Doc Goodbeard, the big, bad -ass, contest
00:47:57.909 --> 00:48:00.909
that everybody's been waiting for. Wait, we all
00:48:00.909 --> 00:48:04.309
have to say it together. Ready? Ready? Hold on,
00:48:04.349 --> 00:48:07.750
hold on, we gotta know the order. The Big Beautiful
00:48:07.750 --> 00:48:12.590
Badass Beer Battle. Ready? This can't go badly
00:48:12.590 --> 00:48:20.250
at all. Three, two, one. The Big Badass Beer
00:48:20.250 --> 00:48:24.090
Battle. One more time, let's try one more time.
00:48:24.130 --> 00:48:26.269
Wait a minute, are we getting to say The Big...
00:48:26.400 --> 00:48:28.699
or we're going to just say big. Here we go. Just
00:48:28.699 --> 00:48:35.239
big, OK? All right. Three, two, one. Big, beautiful,
00:48:35.460 --> 00:48:42.719
best, big battle. Yeah! Yes. I screwed that up
00:48:42.719 --> 00:48:44.980
for you guys. Do we need to do it again? One
00:48:44.980 --> 00:48:47.199
more time. I called it a contest and not a battle.
00:48:47.480 --> 00:48:50.449
I should have. I need to be a... Need to be put
00:48:50.449 --> 00:48:56.630
in the outhouse We'll get this we'll cut this
00:48:56.630 --> 00:48:59.429
part up, but here's what we'll do. I'll say okay
00:48:59.429 --> 00:49:03.750
everybody When we end this and if well, let's
00:49:03.750 --> 00:49:06.849
are you ready to end Tom? We're in close. Yeah,
00:49:06.849 --> 00:49:08.469
I just have to do the outro But why don't you
00:49:08.469 --> 00:49:11.210
tell us the last we'll give you the last word
00:49:11.210 --> 00:49:17.909
Okay, the last word. All right, so guys August
00:49:17.909 --> 00:49:24.190
15th ashland nebraska at the county drive golf
00:49:24.190 --> 00:49:32.550
course we're gonna have gentlemen one two three
00:49:32.550 --> 00:49:39.530
big beautiful beautiful badass beer battle and
00:49:39.530 --> 00:49:44.409
we want you to join guys so come on out Girls
00:49:44.409 --> 00:49:48.269
come on out support your guys and this is going
00:49:48.269 --> 00:49:50.110
to be great because you're going to be supporting
00:49:50.110 --> 00:49:53.630
nonprofits, veterans, first responders, gold
00:49:53.630 --> 00:49:57.289
star families. Come out and we can't wait to
00:49:57.289 --> 00:50:00.469
see you. And we see how to get ahold of you docgoodbeard
00:50:00.469 --> 00:50:04.909
.com. Ron is there an email or a website where
00:50:04.909 --> 00:50:08.070
people can kind of look around and see what it
00:50:08.070 --> 00:50:09.909
is you're talking about that we can send our
00:50:09.909 --> 00:50:14.019
listeners to? Sure I'm at mustacheparlor .com.
00:50:14.119 --> 00:50:16.039
If you want to look more about the work that
00:50:16.039 --> 00:50:20.639
I've done, I've got lots of credits listed on
00:50:20.639 --> 00:50:24.440
IMDB, that's the Internet Movie Database, and
00:50:24.440 --> 00:50:27.440
as well as my crazy artwork on CaptainRonWolek
00:50:27.440 --> 00:50:31.599
.com. All right. Fantastic. Matt, thanks again
00:50:31.599 --> 00:50:35.199
for bringing the beard credibility in today's
00:50:35.199 --> 00:50:37.820
conversation because I'm a greenhorn when it
00:50:37.820 --> 00:50:40.530
comes to that. I'm taking lessons from Captain
00:50:40.530 --> 00:50:43.010
Ron from now on, I tell you what. All right.
00:50:43.110 --> 00:50:45.289
Kevin, Ron, thanks again. We hope you'll join
00:50:45.289 --> 00:50:49.309
us at HeroStack 2026 for the big inaugural, big,
00:50:49.630 --> 00:50:52.690
beautiful, badass beard battle presented by Doc
00:50:52.690 --> 00:50:54.989
Goodbeard. Whether you're competing, cheering
00:50:54.989 --> 00:50:57.449
on the contestants or just curious to see what
00:50:57.449 --> 00:50:59.070
it's all about, we think you're going to have
00:50:59.070 --> 00:51:01.090
a great time. What's your favorite thing about
00:51:01.090 --> 00:51:06.579
HeroStack? Man, the connections. That's that's
00:51:06.579 --> 00:51:08.820
what this whole thing comes down to is its connections
00:51:08.820 --> 00:51:11.079
and and life in general is about connections
00:51:11.079 --> 00:51:15.739
Getting connected with individuals getting connected
00:51:15.739 --> 00:51:18.139
with other groups understanding what they're
00:51:18.139 --> 00:51:20.980
doing So that I can pass on the information of
00:51:20.980 --> 00:51:22.980
what they're doing if I have somebody come to
00:51:22.980 --> 00:51:25.579
me and say hey I need something for this man.
00:51:25.719 --> 00:51:28.340
I got somebody you know and it's always having
00:51:28.340 --> 00:51:32.989
that being able to go I got somebody and Post
00:51:32.989 --> 00:51:36.670
post event it's it's hearing me the big wins
00:51:36.670 --> 00:51:39.150
that you don't know about until somebody else
00:51:39.150 --> 00:51:42.070
knows you about You know a guy last year. He
00:51:42.070 --> 00:51:44.909
got a service dog. He went to javelin one of
00:51:44.909 --> 00:51:48.929
the groups here and I saw him Probably four months
00:51:48.929 --> 00:51:51.170
ago, and he goes you don't understand. He says
00:51:51.170 --> 00:51:53.269
it. That's not what I'm saying He goes your event
00:51:53.269 --> 00:51:57.510
saved my life I'm like what? Let's talk. I want
00:51:57.510 --> 00:52:01.070
to hear this and he goes I went to your event
00:52:01.070 --> 00:52:03.670
last year. I didn't want to go. My wife drug
00:52:03.670 --> 00:52:06.590
me out of the house. We go out there and we meet
00:52:06.590 --> 00:52:09.230
a group called Javelin. And he went up and started
00:52:09.230 --> 00:52:10.849
talking to them. Hey, man, I'd love to get a
00:52:10.849 --> 00:52:12.849
service dog. They go through all the questions,
00:52:12.909 --> 00:52:16.329
figure out, OK, you are good. Like, you deserve
00:52:16.329 --> 00:52:21.809
a dog. So he gets three breeds that he wants,
00:52:22.030 --> 00:52:24.230
writes them down. And they're like, as soon as
00:52:24.230 --> 00:52:26.809
we get a dog, we will give the dog to you, and
00:52:26.809 --> 00:52:29.489
then we'll help you train it. Two weeks later,
00:52:29.610 --> 00:52:31.730
he gets a call. Hey man, we got Yellow Labs,
00:52:32.150 --> 00:52:34.949
eight of them, come pick your dog. And he goes,
00:52:35.150 --> 00:52:38.769
this dog has saved my life three times. Century
00:52:38.769 --> 00:52:47.079
event last year, in under a year. I'm not surprised
00:52:47.079 --> 00:52:49.159
like that story happens when we come out here,
00:52:49.460 --> 00:52:51.239
which we're not out here. We're here for the
00:52:51.239 --> 00:52:54.000
event, but it's story after story like that.
00:52:54.320 --> 00:52:57.019
And I think it just shows like people's personal
00:52:57.019 --> 00:52:59.699
stories, but they come out to support you to
00:52:59.699 --> 00:53:02.260
come out to support. you know, hero stock and
00:53:02.260 --> 00:53:04.699
what it's all about. And you hear stories, everybody
00:53:04.699 --> 00:53:07.920
that we talk to has a story. And it's so inspiring
00:53:07.920 --> 00:53:10.159
to see that these people have a place they can
00:53:10.159 --> 00:53:12.699
come and find the resources like you were saying,
00:53:12.760 --> 00:53:14.539
because it is, it's completely life changing
00:53:14.539 --> 00:53:16.280
for so many people. You know, and a lot of people,
00:53:16.420 --> 00:53:18.260
they're, oh, it's a concert, man. We're going
00:53:18.260 --> 00:53:20.360
to the concert. No, man. You're going to the
00:53:20.360 --> 00:53:22.940
resource stuff. We're just having music along
00:53:22.940 --> 00:53:25.559
with it because music heals. Like it's about
00:53:25.559 --> 00:53:28.300
the resources. It's not about the concert. The
00:53:28.300 --> 00:53:30.880
dream for me is to have all the non -profits
00:53:30.880 --> 00:53:34.000
come together, work together, show our heroes
00:53:34.000 --> 00:53:36.800
what's available to them, because most have no
00:53:36.800 --> 00:53:39.659
idea there is so many different non -profits
00:53:39.659 --> 00:53:43.639
out there that is free. Free hunting and fishing,
00:53:44.159 --> 00:53:46.980
free motorcycle groups, free knitting groups.
00:53:47.360 --> 00:53:49.860
Like, you have so much stuff that's free, and
00:53:49.860 --> 00:53:52.719
then on top of it, you get into the VA benefits.
00:53:53.880 --> 00:53:55.880
Right? A lot of them have no idea about the PAC
00:53:55.880 --> 00:53:58.659
Act. They don't know about certain things that
00:53:58.659 --> 00:54:03.760
veterans can have for free. So for us, it's getting
00:54:03.760 --> 00:54:06.900
everybody together so that they have an idea
00:54:06.900 --> 00:54:09.539
of what is out there and they can pick and choose
00:54:09.539 --> 00:54:14.599
what source they want to use. So good. Hero Stock,
00:54:14.780 --> 00:54:17.780
August 15th at Country Drive Golf Course in Ashland.
00:54:17.960 --> 00:54:20.699
Featuring Blackhawk, the Trainer Band, Briella
00:54:20.699 --> 00:54:23.179
Steiner and the Wicked Ones, Shelby Kay and the
00:54:23.179 --> 00:54:26.239
High Class Hillbillies, and more. This is a day
00:54:26.239 --> 00:54:29.420
dedicated to community and honoring heroes. Free
00:54:29.420 --> 00:54:32.559
entry for military, veterans, first responders,
00:54:32.820 --> 00:54:35.599
and Gold Star families. Bring your friends and
00:54:35.599 --> 00:54:39.099
lawn chairs. See more than 75 vendors and enjoy
00:54:39.099 --> 00:54:42.940
the music. Tickets and info at herostock .org.
00:54:44.059 --> 00:54:46.800
Calling all beard lovers, enter the Big Beautiful
00:54:46.800 --> 00:54:49.659
Badass Beard Battle. It is presented by Doc Goodbeard.
00:54:49.940 --> 00:54:53.340
Support Harrowstock 2026 this August. Join us
00:54:53.340 --> 00:54:57.000
in Ashland. Next up. is someone who's become
00:54:57.000 --> 00:54:59.559
much more than just a guest on the podcast. In
00:54:59.559 --> 00:55:02.119
fact, he's my co -host and good friend, Matthew
00:55:02.119 --> 00:55:05.019
Jones. Matt has been on the round table with
00:55:05.019 --> 00:55:08.360
me since episode eight, which is more than 40
00:55:08.360 --> 00:55:10.800
episodes ago, a little more than a year ago.
00:55:10.940 --> 00:55:13.559
He's become an important part of what we do.
00:55:14.000 --> 00:55:17.420
He's even stepped into the host role when I wasn't
00:55:17.420 --> 00:55:19.179
around to be there, bringing his own perspective
00:55:19.179 --> 00:55:21.920
as a combat veteran and helping create the kind
00:55:21.920 --> 00:55:25.280
of conversations that make the round table. special.
00:55:25.860 --> 00:55:28.340
One of the things I appreciate most about Matt
00:55:28.340 --> 00:55:31.260
is the perspective he brings to every conversation.
00:55:31.639 --> 00:55:33.940
Whether we're interviewing a guest, teaching
00:55:33.940 --> 00:55:36.380
a songwriting workshop, or helping someone learn
00:55:36.380 --> 00:55:39.400
to play guitar, he's got a way of making people
00:55:39.400 --> 00:55:41.480
feel really comfortable and encouraging them
00:55:41.480 --> 00:55:44.039
to share their stories. That's also what makes
00:55:44.039 --> 00:55:46.679
him such a gifted songwriter. His award -winning
00:55:46.679 --> 00:55:49.760
songs are honest, thoughtful, and rooted in experience
00:55:49.760 --> 00:55:52.639
that have shaped his life. Here's my conversation
00:55:52.639 --> 00:55:55.969
with Matt Jones. This is what my beard looks
00:55:55.969 --> 00:55:58.530
like when I get up in the morning. Good morning.
00:56:00.309 --> 00:56:03.769
If you have a beard, you know the struggle. I
00:56:03.769 --> 00:56:08.730
like to say it's a hair wash and a body wash
00:56:08.730 --> 00:56:12.670
because I use it every morning in the shower
00:56:12.670 --> 00:56:16.829
and I know Matt, I think you do the same. So
00:56:16.829 --> 00:56:19.489
I like to wash mine in the shower every morning.
00:56:19.750 --> 00:56:23.179
My fingers. I slide through my hair. Nice and
00:56:23.179 --> 00:56:27.400
easy. It's nice and clean. Beautiful aroma. Your
00:56:27.400 --> 00:56:45.159
skin feels clean. Man, I love it. I started way
00:56:45.159 --> 00:56:51.800
back long ago on the day when it all began. Standing
00:56:51.800 --> 00:56:55.960
shoulder to shoulder with my brothers across
00:56:55.960 --> 00:57:03.320
the land Fighting back tyranny wherever we were
00:57:03.320 --> 00:57:09.380
told Now we're haunted by nightmares that just
00:57:09.380 --> 00:57:15.860
won't let us go Say wait a minute mister, can
00:57:15.860 --> 00:57:21.000
you spare some change for me? I'm just a broken
00:57:21.000 --> 00:57:41.920
down mangy dog with war stuck in my teeth. Another
00:57:41.920 --> 00:57:47.039
day, another night, another year down the road.
00:57:48.239 --> 00:57:52.599
Another battle with the devil as he wrestles
00:57:52.599 --> 00:57:59.940
for my soul So much for the story of how freedom's
00:57:59.940 --> 00:58:05.980
price was paid I look up to the heavens and I
00:58:05.980 --> 00:58:12.420
hope he knows my name Say, wait a minute mister,
00:58:12.800 --> 00:58:17.639
can you spare some change for me? I'm just a
00:58:17.639 --> 00:58:23.019
broken down mangy dog with war stuck in my teeth
00:58:23.019 --> 00:58:28.019
I hear them sing, I hear them cry, but I can't
00:58:28.019 --> 00:58:34.059
open my eyes And I can feel the world carry me
00:58:34.059 --> 00:58:39.480
as I sway from side to side And you can hear
00:58:39.480 --> 00:58:45.800
the thunder, the rose falls to the ground The
00:58:45.800 --> 00:58:50.280
bugle makes its final call and 21 shots ring
00:58:50.280 --> 00:58:56.239
out loud. Say, wait a minute mister, can you
00:58:56.239 --> 00:59:01.659
spare some change for me? I'm just a broken down
00:59:01.659 --> 00:59:08.159
mangy dog with war stuck in my teeth. Say, wait
00:59:08.159 --> 00:59:12.340
a minute mister, can you spare some change for
00:59:12.340 --> 00:59:18.699
me? Just a broken down mangy dog with war stuck
00:59:18.699 --> 00:59:25.059
in my teeth. Just a broken down mangy dog with
00:59:25.059 --> 00:59:31.179
war stuck in my teeth. Just a broken down mangy
00:59:31.179 --> 00:59:43.449
dog with war stuck in my teeth. Tom Lamogg here
00:59:43.449 --> 00:59:45.789
for Matt Jones. You're watching the roundtable
00:59:45.789 --> 00:59:48.230
where heroes talk. Good night and we'll see you
00:59:48.230 --> 00:59:48.730
in Ashland.