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Matt Phillips & Gian Ricco: Launching ExitMinded to Help Business Owners Maximize Value

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Matt Phillips and Gian Ricco, co-founders of ExitMinded, join Scott to explain why most privately held businesses fail to sell and how early preparation changes everything. They break down the risks, hidden obstacles, and operational gaps that derail deals, and share how their assessment helps owners improve readiness, profitability, and long-term value. They also discuss industry-specific challenges, the importance of data, and why understanding the sale process years in advance can completely reshape a business.

Explore the full episode page: https://root3marketing.com/podcast/matt-phillips-gian-ricco-exitminded

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

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00:00:00Why Most Businesses Fail to Sell
00:02:59The Problem That Inspired ExitMinded
00:05:29What the ExitMinded Assessment Reveals
00:07:51How Buyers Conduct Deep Due Diligence
00:10:51The Reality of Valuation vs Expectations
00:13:49Why Early Preparation Changes Everything
00:17:04What Business Owners Don’t Know About the Sale Process
00:20:26ExitMinded’s Role (and What They’re Not)
00:23:05Key Challenges in Healthcare and Other Industries
00:27:47Why Capturing and Leveraging Data Matters

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