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Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy?
That is the question we're talking about in today's episode.
This week I've got a series of short special episodes.
Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Midson on LinkedIn
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EPISOD LAIN DALAM PODCAST INI
Do you think they ever really cancelled Jimmy Kimmel?
Or was it a smart PR move to kill a firestorm?
Put the politics aside for a second.
Here’s what happened:-
- Jimmy Kimmel made comments about Charlie Kirk.
- Backlash exploded.
- His show was pulled “indefinitely”.
- The funeral went ahead.
...
AI is already inside every corner of PR and comms, but very few teams have real safeguards in place. In this episode, I sit down with Dr Lukasz Swiatek from UNSW (The University of New South Wales) to talk through the real risks facing agencies and in-house teams.
Luk researches the impact of AI ...
“I never planned to become a campaigner…”
That’s what George told me.
He’s a sports reporter. A good one.
But then he tragically lost six-week-old baby.
And suddenly, George found himself in the national media pushing for change.
Today I sat down with him — to not only learn his story but als ...
I’ve been getting a lot of messages lately from people asking the same thing: “How do I get a job or a better job?"
So far in the podcast, I've tended to focus on campaigns people are running, but I also want to do some episodes featuring interviews with agencies and recruiters around the world ...
"Advertising Value Equivalents" are supposed to be dead, yet CFOs keep asking for them. Meanwhile, clients want backlinks, CMOs want digital metrics, and AI is rewriting the measurement rulebook daily.
So how do PR and comms teams actually prove value in 2025?
In this episode, I talk ...
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