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This week, host Jock Putney sits down with Bill Schley—award-winning ad man, branding expert, bestselling author, and the legendary mind behind the real formula for the Unique Selling Proposition (USP)—for an unforgettable deep dive into clarity, creativity, and what it really takes to stand out in a noisy world.
🧠 What You’ll Learn:
- The difference between branding that sells and branding that’s just noise
- Why “Just Do It” isn’t a USP—and what actually is
- How microscripts shape history, influence buying behavior, and win trials
- The formula behind unstoppable entrepreneurs—and how to build a brand that lives forever
- What Navy SEALs, OJ’s defense, and startup founders all have in common
💡 Bill’s storytelling, truth-telling, and pattern-breaking wisdom will change the way you think about business, branding, fear, and peak performance—for good.
📌 Subscribe for weekly episodes with world-class performers across every discipline.
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EPISOD LAIN DALAM PODCAST INI
Charity spotlight: Children of ValorSupporting the education and development of children of Special Operations families.
This episode of Pathway to Peak Performance goes far beyond “SEAL stories.” Retired Navy SEAL John Fussell joins Jock Putney for a deep dive into what actually creates sustain ...
Proceeds from today’s episode support Direct Relief, a humanitarian aid organization that delivers essential medicine and medical supplies to people affected by poverty and emergencies, in the U.S. and around the world. Direct Relief works across all 50 states and in more than 80 countries to ex ...
This episode of The Pathway to Peak Performance proudly supports Grace Science, a biotech-focused organization advancing gene therapy research for rare congenital diseases. Founded by a father whose daughter was born with an extremely rare condition, Grace Science is working to develop treatment ...
In this episode of Pathway to Peak Performance, world-renowned virologist Dr. Jay Levy shares the incredible story of discovering HIV and the systemic hurdles he had to overcome to save lives.Drawing from a career that spans the front lines of the AIDS crisis to intimate friendships with literar ...
This episode proudly supports Doctors Without Borders (Médecins Sans Frontières). Doctors Without Borders is an independent medical humanitarian organization that delivers emergency care to people affected by conflict, disease outbreaks, natural disasters, and lack of access to healthcare. Their ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Jock Putney, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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