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#16 - Chris Rupp: Navigating Global MedTech Marketing

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#16 - Chris Rupp: Navigating Global MedTech Marketing

www.lifeblood.com

Hosted by Giovanni Lauricella, in this episode we interview Chris Rupp, VP of Global Marketing at NAMSA. Chris shares his story of navigating from Chemistry to Marketing for a CRO. Giovanni and Chris explore business development, networking and partnerships, when to make your first marketing hire, Antarctica, South Africa, and more.

You can learn more about NAMSA and their CRO services at www.namsa.com

This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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00:00:00Intro
00:01:33Swimming
00:17:08Polar Plunge Networking
00:19:46Who is Chris Rupp?
00:29:23South Africa
00:35:37Working with a Spouse in MedTech
00:37:59Antarctica
00:48:46Chemistry to MedTech Marketing
00:59:21MedTech MVP and Flyover States
01:14:09Minnesota
01:29:10NAMSA
01:46:10Networking and Partnerships as a Service Provider
01:51:37Marketing in MedTech
02:06:01Marketing on the Product Side
02:10:41Making Your First Marketing Hire
02:14:00Upstream vs Downstream Marketing
02:20:48When Should Startups Hire a Marketer?
02:23:55Internalizing vs Outsourcing Marketing
02:26:14Importance of a Website
02:29:46Business Development for MedTech Service Providers

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