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What We Discussed:
In today's interview with Marcie Vogelpohl, we discussed a wide variety of issues:
- Overview of Verst Logistics and Marcie’s role as Marketing Manager
- How Verst differentiates itself from competitors such as TQL
- Verst's involvement in local community initiatives and charitable organizations
- Marketing strategies utilized by Verst, including targeted approaches for different industries and adapting messages based on customer needs
- key challenges faced by the logistics industry, such as labor shortages and rising fuel costs, along with how Verst addresses these challenges
- Marketing efforts focused on attracting potential employees and how leadership is involved in enhancing employee recruitment strategies
- Various digital marketing tactics employed by Verst, including Google ads, social media presence, and engagement with industry publications
- Importance of conducting annual customer satisfaction surveys to gather feedback and make improvements in service delivery based on customer insights
- Marcie's previous experience in marketing agencies and how it shapes her approach and skills in her current role at Verst
- Marcie's active participation in industry associations such as TMC, which provides valuable networking opportunities and insights
- Marcie’s advice for marketers thinking about bringing an agency partner onboard
- Marcie’s advice for agencies reaching out to marketers, such as herself
Thanks Marcie for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
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