MENGENAI EPISOD INI
This is it. The last advertising podcast to ever be made.
But before we quit, we should probably figure out how to break into the industry.
Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still occasionally wonders whether he has officially broken into advertising.
He joins Geno Schellenberger for one final conversation about creating your own opportunities, recovering from brutal creative feedback, and becoming known for solving one specific problem.
Jonathan also explains why recent graduates should stop presenting themselves as beginners, how personal projects can become legitimate experience, and why two people can start an agency before they have a client.
The conversation later explores building Infinite Agency, identifying the business problem that actually matters, and the courage required to create a campaign in which a restaurant sued itself over its own terrible wings.
The advertising podcast is officially over.
Until next week.
The Last Advertising Podcast is hosted by Geno Schellenberger and powered by Breaking & Entering Media.
For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com.
Partner with Breaking and Entering Mediabreakingandentering@smoothmedia.co
