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Stop Trying to Trigger Emotion: Do This Instead

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Stop Trying to Trigger Emotion: Do This Instead

If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/


in this episode…


Talia Wolf has been shaping the CRO industry since its earliest days.


she doesn’t just run experiments; she decodes how people make decisions.


as the creator of the emotional targeting framework, she’s helped companies move beyond surface-level optimization and into truly understanding what drives conversions: human behavior.


it’s about:

→ why conversions are decisions, and how to reverse engineer them

→ emotional targeting: understanding pains, desires, and real customer motivations

→ how to turn customer research into high-impact experiment

→ creating emotional resonance by meeting users where they already are

→ getting buy-in: treating stakeholders like customers


Find Talia on Linkedin: https://uk.linkedin.com/in/taliagw

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Bahasa Inggeris
Amerika Syarikat
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