Does Your Editorial Business Actually Need to Be Visible?

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This episode is all about book editor visibility.

tl;dr: For most editors, visibility is an optional strategy, not a necessity

Tune in to hear how:

• Visibility isn't something you have to do if you're an editor.
• You can have a fallow season without pressure to be visible.
• The pressure to be consistent can have negative mental health implications.
• Referrals are a significant source of clients for editors.
• Not all visible editors are successful
• Building relationships is often more effective than audience building.
• Social media visibility can help if you're selling low-ticket offerings or editing for self-published authors.
• It's possible to run a successful editing business without social media.
• A focus on depth in client relationships rather than quantity can work well.

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