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The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.
NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.
Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.
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To read the full stories included in this episode:
- ‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfronts
- Streaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon
- Netflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft: https://www.hollywoodreporter.com/business/business-news/netflix-ad-tier-update-40m-users-shift-from-microsoft-1235900301/
- Appointment TV isn’t dead. It’s making a comeback on streaming platforms: https://www.thecurrent.com/appointment-tv-streaming-platforms
- Inside the Amazon Upfront: An A-List Gauntlet Is Thrown: https://www.hollywoodreporter.com/tv/tv-news/reese-witherspoon-legally-blonde-series-amazon-upfront-road-house-1235898610/
- Amazon VP Alan Moss Tells Advertisers At Tech Giant’s First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe”: https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/
- FOX UPFRONT—BIGGEST TAKEAWAYS FROM ITS PITCH TO ADVERTISERS: https://adage.com/article/special-report-tv-upfront/fox-upfront-super-bowl-fox-news-and-tubi-ad-tech-focus/2560281?adobe_mc=MCMID%3D89208624261719825302994803284811687283%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1715759528&CSAuthResp=1%3A%3A5845844%3A150997699%3A24%3Asuccess%3A2BCE6ADF5CE781A1B82431616F540DC8
- Inside the Fox Upfront: Tom Brady, the F-Word and Jamie Foxx in the Flesh: https://www.hollywoodreporter.com/tv/tv-news/tom-brady-jamie-foxx-f-word-fox-upfront-1235898098/
- The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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The landmark adtech trial of the century has now officially come and gone. Google and the Department of Justice wrapped up their cases with closing arguments last week.
Next up – a decision in the case from the Judge presiding in the case, Judge Leonie Brinkema. Judge Brinkema said she expects t ...
Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.
Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise.
And that’s a big deal for t ...
The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.
Madison and Wall CEO Brian Wieser joins The Current Re ...
The Department of Justice is proposing big remedies in the Google antitrust search case, after a landmark ruling in August found Google held a monopoly over search. These remedies could reshape the future of the internet.
The headline: the Justice Department wants Google to sell its Chrome brows ...
The holiday season is fast approaching and Americans are ready to spend. Adults in the US plan to spend an average of $2,100 dollars, up 7% from last year, according to Bank of America’s holiday shopping survey. And six figure earners, those who make between $100,000 and $199,000 a year and say ...
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