WEBVTT
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Hello and welcome.
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My name is Tom.
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And I'm Heather.
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And you're sitting at the Couples Table, the.
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Couples Table is a live stream podcast here on this channel.
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Join us for better or worse.
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For richer or poorer.
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In sickness and in health.
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Even if we're on different sides sometimes, because we're sitting on different sides today.
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Do, do, do, do.
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Hello everyone, happy Friday, happy November 22nd.
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Welcome to the Couples Table we have made some changes.
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Okay, it's fine, it's an adjustment.
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I'm okay with switching our sides back.
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I just thought you should use your microphone.
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That was my big thing.
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No, I know.
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Because what we did was we changed up, we continued to refine the setup in Heather's office for her gaming channel, because we've been doing a lot of gaming streams and so instead of me bringing in a mic and like rigging stuff up in a funky way, we just put in like a more a permanent mic arm for me and then moved Heather's they, they both.
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they come in from the sides, yeah, so nice, we just like push them out and then pull them back in.
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Consistent, matched audio every time, which is really fun, and it's there's no.
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Like you know, every time I'm bringing a mic, bringing in a cable, setting it up, doing the eq, all that.
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I don't have to do that before all the things, uh, and this is where we sit for when we do that.
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But for couples, hey, we're always on the other side, and I was on a phone call and I came back right before the thing and heather sitting here and I was sitting there and I was like, oh wait, I don't.
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I don't know if I'm supposed to use your mind.
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I just, I thought we were using ours.
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She thought we were going to our normal one and we flipped it at the last second, and so it's okay if we, if you want to go back to the other side.
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we could even literally switch right now.
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No, no, no, it's just.
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I am trying to, like, make it easier for all of the things that we make, and this is going to be easier for Heather to play.
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The one thing I don't like about it, though, is that this is my good side.
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She thinks she has a bad side.
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She does not have a bad side.
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They're all good sides.
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Yes, we have preferences of our own thing, you know they're all good sides?
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Yes, we have preferences of our own thing.
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You know, I know, I know.
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So anyway, I like looking at this way to like FaceTime.
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I want you to feel comfortable, not this way.
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I know no one even cares.
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I'm sure everyone can relate.
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These are the things we think about.
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Anyway, all right, let's check in with everybody.
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We did not go live last week because Tom and I were at a leadership conference, so sorry for that short notice, but here we are.
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Today we're going to be talking about online communities and memberships.
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Yeah, we have a lot to share about that.
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So, first of all, jake is here, hello.
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Hello, we have a lot to share about that.
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So, first of all, jake is here.
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Hello, hello.
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Audio hotline.
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What's up?
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What's up?
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Hello Bon is here.
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Hey, bon, good to see you.
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Chip, hello, and the vote has been cast.
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Awesome, the vote caster.
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If you haven't seen the link or haven't heard us talk about it yet, tom was nominated as well nominated and shortlisted as one of Rhodes creators.
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Creators of the year.
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So, uh, the last day to vote, I believe, is this Tuesday, so if you haven't had a chance to do that yet, we'd really appreciate it.
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There's a link that I pinned in the chat if you want to check that out undecided toy stories here.
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Hello, it's good to see you over here decided to come here and Charles.
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Hello, hello, hello.
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Good to see you all and hopefully this sounds okay because I'm also exporting a video.
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4k videos take forever to export well, this is a 30 minute 4k video.
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30 minute 4k video.
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Heather worked on quite a beast oh my gosh.
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Let me tell you about this video.
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Uh, I don't think we've ever I say we because it was a joint effort I don't think we've made a video like this no, it's very different yes, it's different, it's.
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It's so fun though it's like one of my favorite videos.
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It's vloggy, it's, uh, it's chatty, it's, it's all kinds of it's charming.
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It's chill, it's fun, it's like it's adventure.
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it's collaborative, it's collaborative.
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Bond was there.
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But if you want to see what that video is, it stars both of us.
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It's going to be me and Tom.
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It's going to be premiering over on my gaming channel at 430 today, because I still have to upload it.
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I haven't it's still exporting, yeah.
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Yeah, so I wish I had the link to share, but it's over at Heather Display, or will be.
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Anyway, all right, kay is here.
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Hey, kay, I'm just going to drop this and dip again.
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See you guys next time.
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Well, good seeing you here.
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The King is here.
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I voted for Tom, oh wow.
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Thank you.
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My crafty adventure is new here roy tech, oh, roy tech troublemaker sent me.
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Oh, very cool nice to see you here, just flinks always nice to catch the best live show on the web.
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Always good to see you, josh.
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Hey, good to see you, josh.
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So, tom, yeah, online memberships no online communities and memberships yes about it.
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What do you want to know?
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Well, I want to know.
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You made a big change this morning.
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I did.
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I was kidding because I very much am figuring out it for myself.
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So, yeah, yes, I made some very I think we mentioned it in a previous episode, but I made some very big changes this week, finalized today, for how I do my online channel memberships and stuff.
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Yeah, um, which was scary, but now I'm like really relieved and really excited and we thought maybe a fun thing to talk about because I did that.
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And then you have also been like very organically building this really awesome community on the gaming channel yes, yes, and which is not?
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it's not a monetized community or anything just like strong, fun community.
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Very engaged and talking about those things, yeah, yeah, so well, let's start with yours, because yours is officially launched as of this morning.
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Yeah.
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So Tom has had a membership like a membership program for four years no, I I started my patreon, I think, in 2018, so oh, wow, so yeah, yeah and then youtube channel memberships when they like launched them.
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I think it was in 2020 around thereabouts that they launched them.
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I started that and I have been running both side by side the whole time since and trying even though it's very different platforms, different features and capabilities trying to even out Basically, like, if people think YouTube is easier to join, they could go there.
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If people think Patreon is easier to join, they could go there, and it's the same benefits, same perks either way.
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Yeah, you were offering both.
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I've been offering both.
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Yeah, you were offering both.
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I've been offering both yeah, and that did not work for me anymore.
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Yeah, but you did it for four years, did it for a long time, yeah.
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And the thing was like Patreon had been around for a long time and YouTube memberships were new and really really basic when they started out.
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And then over the years, youtube keeps adding new features and new capabilities and Patreon ironically, kind of keeps muddying up or taking away features and capabilities and it was like, hmm, and for me it was interesting because I started with Patreon and I follow and support a lot of people who make their full-time income through Patreon and I always thought that was really cool because it's separate from everything else, so it's not part of your Google AdSense account, it's not part of some other thing, it's its own, entirely separate entity.
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You can pull people in from everywhere.
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You can pull them from YouTube, podcasts, online community, whatever.
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They can all just go right there and then you know you can set it up and they take a smaller fee than YouTube and stuff does.
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So I was always like patreon's, the way to go.
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Yeah, and the membership model for or yeah, a membership business model as a content creator is very common.
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It makes a lot of sense, especially, you know, for someone like tom who has 155 000 subscribers.
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Uh, you don't need that many people signing up for like a dollar a month yeah, we can.
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I mean, we can go.
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I need more people we can go into like that, like what.
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What it's really cool about memberships at least for me, the thing that I like is and the reason that it's something that I want to focus on and figure out a way to like actually have be effective, because right now, I think it's my smallest source of my smallest revenue stream yeah, I would like it have be effective Because right now, I think it's my smallest source of my smallest revenue stream.
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Yeah.
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I would like it to be my biggest, and so that's.
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I don't know how to make that happen, but that's what I would like, and the reason for that is because it's a rare thing that actually adds stability to being a full-time creator, and I mean you have accountability, depending on how you run it to your members, but you don't have the pressure of.
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You know there are people who will sign annual sponsorship deals with brands or it's like do X number of videos, whatever, every month or throughout the year or whatever, and then you get this amount of money and that that can give people some stability.
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But then you're kind of on the hook for these.
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You know it's.
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I've always thought it's maybe a little bit risky to be like in you know december of a year now signing a thing for what you're gonna be making in october of the following year, when you're like do you know where are you gonna be?
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Where's your channel gonna be, your audience gonna be, where's that brand gonna be?
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Are they gonna go?
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You know, sometimes companies do things that maybe you don't want.
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Well, you also as a creator, like you might change you know, your priorities and the way that you feel about the content that you make and all that so yeah, and so that.
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So members, let you.
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I mean, that's the whole thing.
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Right, that was patreon's whole point was like that's why you have a patron, like in the old old old days, where it's someone who supports someone to create the thing that they make and it's it's.
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It can be a situation of, like many hands make light work.
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You don't need one sponsor to sustain yourself.
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You can have a bunch of people chipping in just little bits, and what's cool is that then allows for like churn.
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People can come and go.
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Right, and it doesn't yeah.
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If you have one source of revenue, that's I don't know, $5,000 a month, and it disappears.
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That's devastating.
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Yeah.
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If you have 2,500 people paying you $2 a month and 10 of them leave, it actually doesn't make a huge difference.
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Not that that's not to say like oh, the members don't matter, or whatever, but it's like it's designed to accommodate that Like cause people can't keep paying forever.
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A lot of times, you know, like like stuff changes and all kinds of things change, so people come and go and it allows for that, and then, as the creator, you're like okay, regardless of what happens, I get this baseline revenue.
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Well, also, I think what's special about memberships is that I feel like creators eventually get to the point where they have this very special relationship with their audience and the audience does genuinely want to support the creator so that they can keep watching their favorite creators content, right?
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so this is a way where they can, you know, depending how you set it up, in a small way contribute to you being a hundred percent in creative control.
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Yeah, I think it gets you know, obviously, like with sponsorships and when you're working with clients and stuff like that, the way that you have it set up, you are very forward about, like, I am still in control, but you have to factor in the fact that, like there's an yeah, an integrated, you know, ad segment.
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Um, there just is certain things pressure you put on yourself.
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Yeah, you have to like abide by and stuff like that.
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So, um, so yeah, it's a, it's a really special way that, like members can can like feel like they're a part of the thing that you're making yeah, and they are.
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And you know, sometimes I know like there are people I support on you know patreon or channel memberships or whatever, where it's like I don't care about getting perks, I just want to support them.
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Sometimes I don't even watch all the stuff they think, I just want them to be able to keep making it.
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Yeah.
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And there are others where it's like the reason I'm supporting is for the perks you know, like there's there's behind the scenes stuff, yeah.
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There's one that I do like.
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There's a podcast I support and by being a member that's the only way you can.
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They have like their main podcast series, but then they have other series that have been running for years and the only way to hear those is as a member, so it's like members only.
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Wow, yeah um, and there's, you know, there's a whole spectrum of ways to approach it and it's just really cool.
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And it is a cool way to like if you have those people that not only want to support you but are maybe the most interested in what you do.
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Sometimes, you know, as a creator, you can have that, that question of like should I, you know, should I make this video?
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Is this too vloggy, is this too personal, is this too off topic or whatever.
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And it's like it's really nice to have a group of people opting in who are probably on board with those ideas and instead of like either not doing this idea or putting it out and having it hurt your channel.
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Yes.
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Now it actually has a place to help your channel and be really appreciated.
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So it opens up a lot.
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You know, obviously a lot of people run the risk of like overextending themselves with memberships and like promising just way too much and now you have a full-time job to support.
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You know 18 people who have given dollars a month and it's like this is not practical at all.
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Right, yeah, there's definitely ways to do it.
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Uh, really quick, just a guy and a girl.
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Hey guys, just voted for tom.
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Thank you for doing that.
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Uh, just flink says I heard that smosh, after they bought their channel back, decided to go with youtube channel memberships over patreon, even with the split.
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I think it being on platform is a huge plus for most people.
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Yeah, and what we can get to in a second is what I ended up doing is essentially closing my Patreon and moving everything to YouTube, so we can talk about that.
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My crafty adventures.
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I'm a crafting channel and 200 hours from being able to monetize and start memberships.
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I'm just not sure how to use the membership which you can kind of share, yeah, and decided to do it also, just because you can doesn't mean you should right away.
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You know like, yeah, maybe it's like cool, this is an option.
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But as time goes on, something might pop up that just suddenly makes a ton of sense.
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Or even people who watch your channel might go like, hey, you, could you do this, could you offer this?
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Like they might even give you ideas of what they want well actually.
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So, going off of that, I have the ability to turn on memberships over on my gaming channel.
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Um, it just does not feel right to turn it on right now.
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Like does not feel right.
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Uh, there there are super chats, right?
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So if people want to, for some people contributing $5, $10, $20 is, I don't want to say, easy, but like Everybody has a different perspective on yeah exactly.
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There are people who, like they have the ability to contribute that immediately.
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And then there's people who don't Right, so they can support in other ways, like through their time or by, you know, being a mod in the discords or something like that.
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There's, you know, other ways that they can, or just being enthusiastic about the stuff you make, right showing up I actually like watching the videos and leaving comments and sharing them and stuff like that makes a world of difference.
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Yeah, but like going off of you know what you said about even though you have memberships available, it's not necessarily you want to turn them on immediately and I'm definitely it just doesn't feel right right now to talk about it, turn it on, but there are super chats in case people want to support that way I really admire that.
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That's the way you're.
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I admire that you're taking that approach and, even though it feels like, oh, you might be missing out on revenue right now, I feel like in the long term sustainability the thing we always talk about I feel like that's a way, better way to go I'm trying to come up with a clever response to that, because it's our decision, it's for our business I know like I really admire that decision that you made that affects our bank account.
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I know, but it's like you know on the game, like you're in the driver's seat on the channel Sure?
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no, yeah.
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And it needs to work for you and be a thing that's creatively inspiring for you and motivating for you and it's easy I could be like it makes financial sense for you to turn on memberships and people asking for it, and then you do it.
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Now you feel guilty and now it's like, yeah, I have just stopped all the creative gears and shut everything down, like yeah so yeah so well, we can share more about that.
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Uh, ernesto hi heather and tom, happy friday.
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Speaking of supportive members jfk.
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How's everyone's bank card doing?
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Y'all resisting temptation?
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Is that because it's black friday coming up?
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we're heading to black friday.
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There's a lot of new cameras and tech and things coming out is there?
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is there anything that you've been paying attention to?
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I bought new goalie I know.
00:16:53.711 --> 00:17:03.423
So that that was all of birthday black friday well, yeah, so yeah, there's a lot of good hockey sales right now, which is awesome I love that.
00:17:03.462 --> 00:17:05.048
That's where your priority is.
00:17:06.121 --> 00:17:09.651
My birthday gift to myself was the base that should be delivered tomorrow.
00:17:10.961 --> 00:17:14.928
See how hard it is to get Tom a present Because he has goalie pads.
00:17:14.928 --> 00:17:16.125
How much were the goalie pads?
00:17:16.680 --> 00:17:18.487
We don't need to worry about that.
00:17:18.507 --> 00:17:19.088
It's a lot.
00:17:19.721 --> 00:17:20.650
How much was the base babe?
00:17:20.650 --> 00:17:21.819
We don't need to worry about that.
00:17:21.920 --> 00:17:27.528
This is why I can't get him anything, because all the things that he wants are like a lot.
00:17:27.609 --> 00:17:28.231
Well, it's not even.
00:17:28.231 --> 00:17:43.048
It's not the price, it's also real, specific, like right, yeah, like I'm not gonna do, like I would if you were like I got you goalie pads, I would appreciate it so much, but the chances of you getting like the right fit, the right style, the right like everything, nope I can't even do that for myself.
00:17:43.288 --> 00:17:46.041
Yeah, you'd have to return exchange like several times.
00:17:46.041 --> 00:17:55.932
So it there's that kind of, there's that thing too, where it's like I would never buy tom a camera because you have your preferences and I don't know right, and that's you know.
00:17:55.932 --> 00:17:58.207
So it's like I'm not expecting gifts.
00:17:58.909 --> 00:18:00.433
All right, mr camera junkie the house.
00:18:00.433 --> 00:18:04.529
Hey, everyone be strong resist the urge to abuse the bank guards.
00:18:04.529 --> 00:18:15.163
I haven't like thought about it actually, but I feel like I probably should abuse the bank guard no, be aware of black friday deals oh, there's probably some cool.
00:18:15.183 --> 00:18:16.428
I haven't even like thought about it.
00:18:16.848 --> 00:18:19.682
Yeah, um, I forgot thanksgiving was this week.
00:18:19.863 --> 00:18:21.405
It's like less than a week, easy.
00:18:21.425 --> 00:18:22.868
Easy Gil's here.
00:18:22.868 --> 00:18:25.294
Hey, everyone, all right.
00:18:25.294 --> 00:18:27.845
Well, did you want to go into?
00:18:29.410 --> 00:18:29.609
Sure.
00:18:29.971 --> 00:18:30.132
Yeah.
00:18:30.940 --> 00:18:32.667
So a thing that I'm at.
00:18:32.667 --> 00:18:36.892
So, basically, as of this morning, I have everything's finished.
00:18:36.892 --> 00:18:48.123
The last thing I had to do is make a new intro video for YouTube memberships, because when you go to someone's channel and you click the join button thing pops up and you have the option, if you want to include a video where you can like it's like two minutes of you know.
00:18:48.123 --> 00:18:50.409
Hey, this is what I have to offer, this is what it's here.
00:18:50.409 --> 00:18:52.040
So that was the last thing I wanted to add.
00:18:52.040 --> 00:18:52.561
I did that.
00:18:52.561 --> 00:18:56.328
I revamped some tiers, um, which which?
00:18:57.210 --> 00:18:58.873
I pull it up I think.
00:18:59.173 --> 00:19:05.127
So I guess I could go with maybe lessons I've learned in doing this okay would maybe be the most helpful thing to share.
00:19:05.127 --> 00:19:11.864
So running youtube and patreon, I thought, made things the most accessible and the most open to everybody.
00:19:11.864 --> 00:19:25.132
Um, if you log in with a channel that you're not, if you, if you log in with a youtube account that you're not a member on, it'll show like the thing there, but you have to be signed into some account.
00:19:25.132 --> 00:19:33.448
Um, I thought that was like hey, that makes it open for everybody there we go.
00:19:33.587 --> 00:19:34.430
Well, yeah, you can show.
00:19:34.470 --> 00:19:36.032
So yeah, so if you click the, join button.
00:19:36.053 --> 00:19:36.653
There's a video there.
00:19:36.720 --> 00:19:43.864
I literally I'm wearing the same shirt this morning um, and there's three tiers now, uh, which we changed the pricing on.
00:19:43.864 --> 00:19:44.887
You help me figure that out.
00:19:44.887 --> 00:19:46.807
So there's five dollars, ten dollars, twenty dollars a month.
00:19:46.807 --> 00:19:51.344
It used to be 5, 15, 25, so actually lowered those, um, clarified.
00:19:51.344 --> 00:19:54.009
You know, perks and no perks and things like that.
00:19:54.009 --> 00:19:57.782
Um, so some stuff is the same and some stuff is a little different.
00:19:57.782 --> 00:20:02.221
Overall, I actually think it's a lot better and like it's a more fun offering.
00:20:02.221 --> 00:20:17.606
The thing is, having done both of them for a long time, what I kind of hoped was that, like Patreon would take off and that would be my main thing, and the opposite Well, I shouldn't say channel members just took off, but they were definitely more.
00:20:17.606 --> 00:20:21.349
It's like a three to one signup rate for YouTube versus Patreon.
00:20:21.471 --> 00:20:21.711
Okay.
00:20:22.580 --> 00:20:29.888
And that just is the way it is because, just like we mentioned a minute ago I forget who someone brought it up, I forget who said it.
00:20:29.888 --> 00:20:34.788
Yeah, jess Flink said that.
00:20:34.788 --> 00:20:36.151
It's just easier for most people.
00:20:36.151 --> 00:20:41.438
It's like how it's easy to add a Discord server, like, if you already have a Discord, just add another server.
00:20:41.438 --> 00:20:48.564
If you're already on YouTube and you have a Google account with a credit card attached to it, you can just join a channel really easily, right there just like leaving the platform going to patreon.
00:20:48.604 --> 00:21:06.787
I feel like before it wasn't as common for people to have like a credit card stored yeah, it wasn't yeah, and now I feel like it's a lot more common yeah, so it it makes it a lot easier, um, and youtube has added so many cool features and so it's been hard because I haven't been able to use those features.
00:21:06.839 --> 00:21:12.426
So every time I want to make a post, I have to post on Patreon and then make the same post on YouTube, but the two platforms don't format things the same.
00:21:12.426 --> 00:21:17.488
If I want to do update videos, I have to upload them to two separate places, which again doesn't work exactly the same.
00:21:17.488 --> 00:21:21.829
If I want to do something like a members-only live stream, I I can't use the members only stream function.
00:21:21.829 --> 00:21:29.896
I have to do an unlisted stream and then, like email everybody about it, which is way less effective in terms of notifications, so people are missing streams a lot.
00:21:29.896 --> 00:21:39.907
I can't do cool stuff Like you can do a public stream with the members only chats you can do, um, just all kinds of like like you can do early access.
00:21:40.361 --> 00:21:41.445
You can do early access to videos.
00:21:41.445 --> 00:21:54.240
Haven't been able to do that because I'd have to upload the video or I have to like move it as like a private thing, share the link, do everything manually, whereas you can just have it do automatically on YouTube, like set it to early access and then on a date it automatically switches to public and you're done Like.
00:21:54.240 --> 00:22:03.008
Youtube just really made their memberships a lot more robust over the past few years and things are integrated so so well.
00:22:03.008 --> 00:22:08.063
Few years and things are integrated so so well.
00:22:08.063 --> 00:22:10.952
Um, the down part, the downside to it really like the big pain point, is the posting like community posts.
00:22:10.952 --> 00:22:14.023
If you go on patreon, you can basically make like a blog post.
00:22:14.023 --> 00:22:17.998
You can integrate photos and formatting I have this problem.
00:22:18.077 --> 00:22:18.579
It's beautiful.
00:22:18.579 --> 00:22:23.373
Yeah, discord, I could basically bold youtube, you can't even do that.
00:22:23.373 --> 00:22:23.954
You can't bold.
00:22:24.015 --> 00:22:24.856
you can't even do that.
00:22:24.856 --> 00:22:26.884
You can't bold, you can't do images in line.
00:22:26.903 --> 00:22:28.950
You can't even really put a link easily.
00:22:28.950 --> 00:22:30.384
I can't do images in line either.
00:22:30.545 --> 00:22:32.844
So doing posts on YouTube is annoying.
00:22:32.864 --> 00:22:42.942
But they have said they're going to totally revamp that whole thing, which is also like okay, seeing the features you've already added, the features you said you're going to add, I'd really like to take advantage of that.
00:22:42.942 --> 00:22:55.229
Patreon also completely rebranded about a year ago and I didn't even realize that it really kind of did cause a lot of friction, because they started pushing everyone towards their mobile app.
00:22:55.229 --> 00:22:57.267
I felt things got really confusing.
00:22:57.267 --> 00:23:08.128
They suddenly added a free tier that was on by default and you couldn't even turn off until recently, and so people could go to your Patreon, sign up for free, and you'd be like get all these notifications like member, and I'm like, what are they signing up for?
00:23:08.128 --> 00:23:11.286
Like I'm not offering a free tier, like why did you do this?
00:23:11.286 --> 00:23:14.327
And then people go and they're like, oh, I could join for free.
00:23:14.327 --> 00:23:18.624
It's like, why would you do this to me?
00:23:18.624 --> 00:23:23.969
And then a big thing with Patreon, which is a bummer.
00:23:23.969 --> 00:23:32.155
It's not Patreon's fault, but Apple basically said that if you do subscriptions through apps, they're charging like an additional 30% on top of it.
00:23:32.256 --> 00:23:35.021
So yeah, patreon's been pushing people.
00:23:35.623 --> 00:23:49.686
Patreon's been making their app more required for a lot of stuff and integral, and now, if you subscribe to people through the app, apple gets another 30% of that, so it's actually even less, so you can't do global pricing.
00:23:50.566 --> 00:24:05.057
Yes, you're getting maybe 60 cents on a dollar for a member if they sign up through the app, which is like, not that's, and maybe it might even be more than that if you do like the patreon fee plus the apple fee in full, um, and so that's rough.
00:24:05.057 --> 00:24:07.972
And then patreon this didn't affect me, but it was a thing that did affect a lot of people.
00:24:07.972 --> 00:24:09.336
They took away because of that.
00:24:09.336 --> 00:24:11.913
For some reason, they took away the per project option.
00:24:11.913 --> 00:24:16.011
So what some people would do is it wouldn't be a monthly thing, it'd be a per project.
00:24:16.011 --> 00:24:23.170
And so you know, it's just like every time you upload a new thing, all your members are charged for that project.
00:24:23.170 --> 00:24:25.876
And that's kind of cool because it's like I've seen people who do.
00:24:25.876 --> 00:24:30.954
You know they might take a long time to work on videos, but every time they like literally press the upload button.
00:24:30.974 --> 00:24:38.000
They know boom now I have this return on that done and if you do two videos a month, it doubles.
00:24:38.000 --> 00:24:40.996
If you do zero, it's zero and now that's not an option.
00:24:40.996 --> 00:24:47.993
So some people who were doing that especially people who are like artists and illustrators and stuff they were music yeah they, they might get.
00:24:47.993 --> 00:24:49.678
They might do three or four projects a month.
00:24:49.919 --> 00:24:56.601
get three or four you know, rounds a month and now that just went back to they're getting like one fourth there.
00:24:56.601 --> 00:25:04.997
Yeah, that's a bummer, and that was all stuff that like on top of the fact that, like, people were just going to youtube more anyway.
00:25:04.997 --> 00:25:09.230
That's where I was like, okay, I'm just gonna, yeah, I'm just gonna make that leap.
00:25:09.230 --> 00:25:13.601
And so I actually didn't fully close down patreon because it's so annoying.
00:25:13.601 --> 00:25:15.932
Unless you like, delete your account.
00:25:16.233 --> 00:25:25.276
Yeah, you can't push people out of tiers and I didn't want people to like I can delete a tier and then someone's just going to be being charged, but with no access to perks.
00:25:25.276 --> 00:25:30.635
So I had to talk to the people, I had to let people know I can archive all those.
00:25:30.635 --> 00:25:36.621
And then there's just one tier which is just a tip jar with no benefits or perks or anything.
00:25:36.621 --> 00:25:37.202
That's all that's left.
00:25:37.202 --> 00:25:53.851
And the reason I do that was because, since it's been up since 2018, that link is a lot of places it's in youtube videos, it's on podcasts, it's on websites, it's in it's everywhere, right, and so going to a 404 page not found, and it's not practical for me to go do that.
00:25:53.851 --> 00:25:57.852
So, okay, at least go to something and if someone's just like yeah, I like what you do, and I don't want anything returned.
00:25:57.852 --> 00:25:58.333
I'll do that.
00:25:58.333 --> 00:26:05.770
And it even says like if you want perks, if you want more options go to youtube yeah, but at least that way it still opens up for the podcast and things like that.
00:26:06.772 --> 00:26:12.803
It's a long story but it's a lot to learn, yeah uh, really quick, let's see.
00:26:13.444 --> 00:26:14.433
Uh, hold on really quick.
00:26:14.433 --> 00:26:15.439
My crafty adventures.
00:26:15.439 --> 00:26:16.201
Dumb question.
00:26:16.201 --> 00:26:19.337
I see the way to add super chats, but how do you join a membership?
00:26:19.337 --> 00:26:23.432
So we actually don't have memberships turned on for this channel.
00:26:23.432 --> 00:26:29.652
So if you are looking here, you're going to see the super chats, but I don't have memberships here.
00:26:29.652 --> 00:26:31.217
So here's tom's channel.
00:26:31.217 --> 00:26:36.622
The way that you would subscribe to a membership is if you go to their youtube page.
00:26:36.622 --> 00:26:41.337
Right here, next to the subscribe button, there's a join button and you can click join here.
00:26:41.377 --> 00:26:47.596
Thank you for checking, uh, and then there's gonna be like a you know an explainer video and then all the different tiers that you can sign up for.
00:26:47.596 --> 00:26:55.346
But it's really it's very clear what you are signing up for, how much you're going to be paying per month and all the perks that you get.
00:26:55.346 --> 00:27:06.075
So there's multiple buttons before you actually, like you know, subscribe on a paid level, but on this channel you're not gonna see it because we don't have it turned on.
00:27:06.434 --> 00:27:13.217
Yeah, there you go um yeah and yeah, you did that, andre sheesh.
00:27:13.217 --> 00:27:21.611
Only 22 and a half hours away from being able to have memberships, I'm not sure if I'm gonna gamble on being able to offer something exclusive to members, though yet time will show, yeah.
00:27:21.770 --> 00:27:24.292
The cool thing is there's like so many options.
00:27:24.292 --> 00:27:26.153
You don't have to do what other people do.
00:27:26.153 --> 00:27:31.076
You can really make it work for you and your audience, like what you want to offer.
00:27:31.076 --> 00:27:32.357
You can change it too.
00:27:32.357 --> 00:27:35.140
So, yeah, so the tricky part here.
00:27:35.140 --> 00:27:42.684
I'll go through this and then because I don't want to share this just randomly, but I feel like this might be helpful to have people understand Like, do I want to use YouTube?
00:27:42.684 --> 00:27:43.625
Do I want to use Patreon?
00:27:43.625 --> 00:27:45.046
Yeah, or in this situation.
00:27:45.046 --> 00:27:47.647
So, okay, I'm going to go full in on YouTube.
00:27:47.647 --> 00:27:53.339
I had my three tiers that have been up since the beginning.
00:27:53.339 --> 00:27:56.549
Youtube's sort of the opposite of Patreon.
00:27:56.549 --> 00:27:59.252
You can't I can't archive a tier and like grandfather people in and then have a new one.
00:27:59.252 --> 00:28:02.436
Yeah, you can only delete a tier and then it just cancels people's memberships.
00:28:02.517 --> 00:28:17.035
They're just gone that makes sense to me I mean I like the option to do either because there's some patron like I'm members of people's patreons where I signed up early and they grandfather me in but then they revamp their pricing structure so like I still get you know, maybe I it.
00:28:17.035 --> 00:28:19.558
It's nice to have that option I.
00:28:19.578 --> 00:28:35.974
I feel like if someone signs up for $5, what like they signed up for $5, and if you're going to close that tier, I feel like the only thing that should happen is you get canceled, because it's not fair for you to start paying for something you didn't sign up for.
00:28:35.974 --> 00:28:37.674
That's why I feel like you.
00:28:37.674 --> 00:28:40.498
Because, I had this problem with Mighty Networks.
00:28:40.589 --> 00:28:42.336
Oh, I've only seen it benefit people.
00:28:42.336 --> 00:28:52.596
So like essentially for me on Patreon, I am now grandfathered into like a $5 tier where I would be getting a feature I would need to pay $10 for.
00:28:53.050 --> 00:28:55.769
Yeah, so if you are adding benefits, that's fine.
00:28:55.829 --> 00:29:06.523
That's the only way I've ever seen it happen personally, but I can see how people would remove Right Well well, in my case, nothing was going to get removed, but then, yeah, so so I don't.
00:29:06.604 --> 00:29:12.669
I tried to make a post explaining what's happening, but of course I mentioned the posting's a little funky right now, uh.
00:29:12.669 --> 00:29:13.913
And then I had to remove the tears.
00:29:13.913 --> 00:29:16.961
And then I did have someone in tears, not literally, but they.
00:29:16.961 --> 00:29:19.060
They emailed me like why did my membership get canceled?
00:29:19.060 --> 00:29:20.047
I think my card's still good.
00:29:20.047 --> 00:29:20.490
What's happening?
00:29:20.490 --> 00:29:22.377
And I had to explain what happened.
00:29:22.377 --> 00:29:25.760
But the good news is I actually bumped both the things down.
00:29:25.760 --> 00:29:28.398
So I was like, yeah, there's actually more perks for less money.
00:29:29.553 --> 00:29:37.776
So I'm not trying to and I think the idea there is like hopefully, by doubling down on YouTube memberships, you can get more members.
00:29:38.451 --> 00:29:42.049
Yeah, and that was the thing you really helped me with, because I was like I have these three tiers.
00:29:42.049 --> 00:29:45.958
I'm not changing the low end one, but I'm want to change the middle and the high.
00:29:45.958 --> 00:29:57.718
There's already people in there, so by changing them I'm now canceling my like highest paying members, just canceling them, which is scary, but you were explaining.
00:29:57.718 --> 00:30:10.955
You were like, well, if you have a 25 tier, someone might join that, but that that's a way bigger monthly expense than five dollars or ten dollars and so they might join, be excited, but how many months can someone be?
00:30:11.457 --> 00:30:16.503
paying 25 realistically, do that yeah so then they're gonna maybe dip pretty quickly, which I have seen, like people I've.
00:30:16.503 --> 00:30:20.576
At one point I even offered a 50 tier because people told me to and it was awesome.
00:30:20.576 --> 00:30:21.159
People joined it.
00:30:21.159 --> 00:30:22.501
But you can join that for like two months.
00:30:22.501 --> 00:30:25.036
Yep, even the people who asked for it are like, okay, that's about it.
00:30:25.036 --> 00:30:40.201
Um, whereas I have, I have people who have been in the $5 tier at this point I think it says literally, says like 39 months, like it's been a very long time, 20.
00:30:40.682 --> 00:30:45.576
And get more people in and get more people in, and that's the again.
00:30:45.576 --> 00:30:47.101
Many hands make light work, kind of thing.
00:30:48.191 --> 00:30:48.752
Really quick.
00:30:48.752 --> 00:30:50.558
Let's just catch up with the comments.
00:30:50.558 --> 00:30:55.497
Hammer and Sickle, hey guys just dropping in to say hi, hello, hello, just flinks.
00:30:55.497 --> 00:30:59.913
The number of paid subs that a lot of Twitch streamers have shows that people are willing to support creators.
00:30:59.913 --> 00:31:01.778
They watch if it's on platform.
00:31:01.778 --> 00:31:07.392
There are multiple streamers with 50k plus paid subs that's crazy that's insane.
00:31:07.392 --> 00:31:11.830
Uh, freddy says I voted for tom the first day and I usually don't go through the process.
00:31:11.851 --> 00:31:15.762
I very much appreciate that, thank you greg who's ocd's freaking out?
00:31:15.762 --> 00:31:26.883
Uh, tom and heather swapped their usual spots we'll see if that stays might be a one-time sit don says I surprised my wife with a stop at handles last week.
00:31:26.883 --> 00:31:27.811
She loved it.
00:31:27.811 --> 00:31:28.933
Great recommendation.
00:31:28.933 --> 00:31:32.342
Curious what flavors you guys got so good, oh, spiral lab.
00:31:32.402 --> 00:31:33.832
Hey late, but happy to be here.
00:31:33.832 --> 00:31:40.616
Happy that you're here, charles, I'm not eligible for memberships yet, but even if I was, I don't know what type of benefits I could give.
00:31:40.616 --> 00:31:47.385
Uh, we can talk a little bit about yeah, what you, what you did andre too bad.
00:31:47.385 --> 00:31:51.926
The join button isn't in the mobile app next to the subscription button makes it kind of hard to get to yeah, it's weird.
00:31:51.946 --> 00:31:58.593
In the ipad app it's like it's non-existent, basically oh okay, my crafty adventures is on the mobile app and didn't know how to join.
00:31:58.593 --> 00:32:00.724
How weird, okay, g, look at Greg.
00:32:00.724 --> 00:32:02.713
Oh, greg, ice cream fund donation.
00:32:02.753 --> 00:32:04.941
if it's not too cold, it's never too cold for ice cream.
00:32:05.049 --> 00:32:06.269
It's never too cold for ice cream.
00:32:06.329 --> 00:32:08.719
Oh see, that's literally the next comment.
00:32:10.951 --> 00:32:12.135
We are all on the same page.
00:32:12.135 --> 00:32:25.872
Yeah, the problem is, today we are going to a hockey game and at our arena there's Mr Softee, so Tom gets Mr Softee.
00:32:25.892 --> 00:32:28.281
At our arena there's mr softy, so tom gets mr softy guaranteed every game, and so that would be weird if we got handles.
00:32:28.281 --> 00:32:29.085
I did do that once this season.
00:32:29.085 --> 00:32:36.971
I did both in the same day because I needed to do it for science to see how they compare for science, andre just noticed tom and heather switch places.
00:32:36.990 --> 00:32:38.434
Now I have to turn the tv.
00:32:38.434 --> 00:32:46.875
So look, put it in front of a mirror oh, they got, oh, you got the sampler, the four different flavors don't remember the names yeah, yeah, all right.
00:32:47.154 --> 00:32:57.719
Well, I forgot where we were with memberships, uh, well, the the risk of like canceling people, but to lower it down it really helped because well.
00:32:57.759 --> 00:32:59.713
So here's the thing with pricing, right?
00:32:59.713 --> 00:33:02.003
Um, do you remember the percentage?
00:33:02.003 --> 00:33:04.211
Yes, okay, so let's talk about that.
00:33:04.211 --> 00:33:20.178
This is, this is how memberships can really be, um, effective, and I think this is like the perfect thing where you have someone who is, I feel, like, at a um, a realistic subscriber number.
00:33:20.178 --> 00:33:23.483
You know, I think a lot of people can hit 100,000.
00:33:23.483 --> 00:33:26.740
I think not a lot of people can hit a million, right?
00:33:26.740 --> 00:33:38.462
So, obviously, if you have a giant, massive audience, you get everyone to pay a dollar, like you're going to be good, right, but I think 100, 150,000 is a lot more reachable.
00:33:38.990 --> 00:33:45.036
So, hearing your math in terms of this, check in in a year and see how it goes.
00:33:45.036 --> 00:33:52.691
But the math that I came up with was like what would I really like If I want this to go from smallest revenue source to biggest revenue source?
00:33:52.691 --> 00:33:58.201
I would love to be able to have $5,000 a month come from channel members.
00:33:58.201 --> 00:34:02.746
Right now it's about $375.
00:34:05.670 --> 00:34:06.451
$375.
00:34:06.471 --> 00:34:06.993
That's a ways to to go.
00:34:06.993 --> 00:34:17.121
We have a long way to go and right now it's about, at least on youtube, there are 75 members, okay, so, um, which is great and great yeah, it was over 100 of patreon, but you know, things are changing there.
00:34:17.121 --> 00:34:23.393
So the thing that I was thinking, especially as a non-salesy person, was I was like I don't want to.
00:34:23.713 --> 00:34:28.434
Yeah, I don't want to be salesy, but also people like I want them to know where do I want to go with this.
00:34:28.434 --> 00:34:30.525
And five thousand dollars a month, if what is that?
00:34:30.525 --> 00:34:31.851
Like 60 grand a year, I think.
00:34:31.851 --> 00:34:39.139
So that's a, you know, a lower middle class fulltime income.
00:34:39.139 --> 00:34:40.760
Depending on where you live.
00:34:40.760 --> 00:34:44.905
It would definitely be like paycheck to paycheck situation.
00:34:44.905 --> 00:35:06.539
But if that's just the foundation, and then on top of that you have the volatile stuff like affiliate revenue, adsense, course sales, all that stuff where it's like sometimes those can be really strong and sometimes they can be nothing, but at least you have this very strong foundation, like the amount of stress it would alleviate is huge.
00:35:07.030 --> 00:35:21.123
And you know, I've not done a ton of sponsored videos over the years but unfortunately the ones I've done have been with great companies but not even feeling like you know, not feeling really only doing something like that.
00:35:21.123 --> 00:35:24.559
I feel like it's 100% something I really, really, really, really want to do.
00:35:24.559 --> 00:35:40.318
Yeah, it kind of gives that freedom Cause even when I do sponsor videos where it's like literally I've done sponsor videos where the video is finished, scheduled, uploaded, and then a brand reaches out and says like hey, you want to do a sponsor video this month and I'm like, oh, it would actually fit really great in this.
00:35:40.318 --> 00:35:46.431
And like, hey, you want to do a sponsor video this month and I'm like, oh, it would actually fit really great in this.
00:35:46.431 --> 00:35:46.856
And then I just edit in, and so it's like I know the video.
00:35:46.856 --> 00:35:53.224
The video was done without a sponsor the same way, so I know the sponsor did not affect the content of the video at all, right yeah, um, but there's still the thing of like.
00:35:54.646 --> 00:35:59.833
Obviously I want all my stuff to like, do well, but now when it's sponsored, I know they're going to be looking at it.
00:35:59.833 --> 00:36:05.490
There there's a little more pressure of like there's never a guarantee of like it will get this amount of views or anything.
00:36:05.490 --> 00:36:13.480
But obviously I'm like well, if you sponsor, I'd really like it to do like you know, and it's just can be a little more pressure and sometimes that doesn't work out.
00:36:13.480 --> 00:36:18.556
So alleviating that stress, yeah, so fun.
00:36:20.099 --> 00:36:21.159
So what's our math?
00:36:21.481 --> 00:36:28.601
So the math, uh, what I think a realistic thing for my channel, my audience, whatever, is that most people would be in the least expensive tier.
00:36:28.601 --> 00:36:38.893
So I think it was a 60% there, 30% in the middle, 10% in the highest tier which would come out to get my $5,000.
00:36:38.994 --> 00:36:47.746
The rough math is something like 850 ish people in the low one, 250 ish people in the middle one and like 30 people in the high one.
00:36:47.746 --> 00:36:49.672
It doesn't need to be about 30 to 50 maybe.
00:36:49.672 --> 00:36:51.697
Um, and then that would.
00:36:51.697 --> 00:36:58.635
When you factor in YouTube's 30% and all that, that would come out to take home $5,000 a month.
00:36:58.635 --> 00:37:04.579
Um, and I was like okay, that comes out to like something like 1,125 members.
00:37:05.329 --> 00:37:06.074
I have 75.
00:37:06.153 --> 00:37:08.175
now we're talking about well over 1,000.
00:37:09.498 --> 00:37:09.940
Long way to go.
00:37:10.070 --> 00:37:12.679
We need 1,000 more members, 1,100 more members.
00:37:12.679 --> 00:37:18.898
But I was like, okay, let me look at what is that percentage of my total subscriber base?
00:37:18.898 --> 00:37:20.449
That is 0.75%.
00:37:20.449 --> 00:37:21.795
It's less than 1%.
00:37:21.931 --> 00:37:22.894
Less than 1%.
00:37:23.070 --> 00:37:29.621
And so when I look at it that way of like, okay if I can just get 1% of my channel subscribers.
00:37:29.949 --> 00:37:34.090
Because if you look at it like 1,100 people that's a lot.
00:37:34.150 --> 00:37:35.135
It feels insurmountable.
00:37:35.295 --> 00:37:40.659
Yeah, if you look at it like it's 1% of your existing Existing.
00:37:40.659 --> 00:37:45.250
Okay first of all, tom's subscriber count goes up every day, right.
00:37:45.250 --> 00:37:50.302
So just existing 153,000 subscribers 1% there.
00:37:50.302 --> 00:37:59.021
But then knowing that, like new, people are going to continue to discover your channel and stuff like that, it feels I'm not business savvy enough to be like oh, what is the like turnover?
00:37:59.110 --> 00:38:03.072
You know, if I market it this way, then I convert this many people.
00:38:03.072 --> 00:38:03.351
I don't.
00:38:03.351 --> 00:38:12.072
What I know is that it feels a lot less salesy to think of like okay, I'm trying to get one percent of the people into my channel you're not trying to get to join a membership.
00:38:12.072 --> 00:38:17.753
I'm not trying to get 50, all of them like no, I'm not trying to sell it to everybody, it's people who are interested in it.
00:38:17.773 --> 00:38:18.695
Yeah and for sure.
00:38:18.695 --> 00:38:25.719
One percent out of 155 000 people like have been subscribed to you for years I'm sure would want to support they.
00:38:25.719 --> 00:38:27.510
Just you know I've never asked.
00:38:27.612 --> 00:38:29.576
I've never even asked for it, I barely mentioned it.
00:38:29.576 --> 00:38:39.463
So it's like okay, let's, let's try to like work on that yeah a little bit um, and so that's kind of where I'm at with my goal there.
00:38:39.463 --> 00:38:43.400
Don't know if that's achievable or not, but we'll see.
00:38:43.721 --> 00:38:54.119
Yeah, so it's like perfect timing because we're, you know, at the end of the year here and then we could definitely check back in like six months and see how it's going, but you officially turned it on today, yeah.
00:38:54.411 --> 00:39:13.224
And it's really nice to streamline stuff Like it's, and I think I thought I was adding more options, like you could do options like you could do, patreon, you could do this, and I think that was like well then, now I don't know if I'm not gonna do anything versus like simplify, do this yeah here's very clear options done yeah, um, I didn't realize.
00:39:13.630 --> 00:39:15.452
Sorry, I didn't realize this super chat was for both of us.
00:39:15.452 --> 00:39:15.954
That's awesome.
00:39:16.394 --> 00:39:16.856
No.
00:39:17.536 --> 00:39:21.021
We might have to go, we might have to swing by.
00:39:21.021 --> 00:39:30.452
Let's see, mass is the largest consumer of ice cream year round, really.
00:39:30.492 --> 00:39:30.914
How does?
00:39:31.094 --> 00:39:31.614
one know that.
00:39:31.675 --> 00:39:33.159
Is that where Ben and Jerry's is based?
00:39:33.940 --> 00:39:34.521
Oh, I think so.
00:39:34.521 --> 00:39:40.208
Somewhere with like premium dairy situations.
00:39:40.208 --> 00:39:43.257
Really, how is that even calculated?
00:39:43.257 --> 00:39:54.436
Science I find that that's very curious to me because I feel like I feel like california would be it.
00:39:54.436 --> 00:40:00.818
There's so many like beachside towns, you know I don't know I don't know I don't know.
00:40:00.818 --> 00:40:03.632
Eating junk food for science is my kind of experiment.
00:40:04.112 --> 00:40:09.103
It's around 32 yes, freezing literally 32 degrees.
00:40:09.103 --> 00:40:10.271
You just have your ice cream outside.
00:40:10.271 --> 00:40:11.614
I'll never know, okay you know what it is here.
00:40:11.614 --> 00:40:21.454
78, 70 but I was eating ice cream in the hockey arena the other day and I was like literally yeah, your hands are shivering just fling said.
00:40:21.494 --> 00:40:23.960
I found that my that on my multiple channels.
00:40:23.960 --> 00:40:25.943
Offering memberships in a way is not always the best idea.
00:40:25.943 --> 00:40:30.900
Prioritizing community and audience without monetizing always pays dividends in the future.
00:40:30.940 --> 00:40:31.782
And that's what you're doing.
00:40:32.210 --> 00:40:33.568
Yeah, we can talk a little bit about my community.
00:40:33.670 --> 00:40:34.713
I want to talk a lot about that.
00:40:35.456 --> 00:40:37.081
Let's see For science.
00:40:37.081 --> 00:40:45.297
Heather Tom, you were about to talk about what type of perks can do via memberships, when you got derailed by ice cream.
00:40:45.297 --> 00:40:45.978
Hey, bailey, bailey.
00:40:45.978 --> 00:40:46.800
What's up, bailey?
00:40:46.800 --> 00:40:54.603
Let's see Fundraiser idea Raise $2,000 on Tom dies His hair the same color as Heather oh boy, I don't know about that.
00:40:54.603 --> 00:40:58.373
I feel like you should go.
00:40:58.373 --> 00:40:59.878
Adam blue Adam.
00:41:00.030 --> 00:41:05.378
Adam, I feel like you should go Adam Blue, adam 8-Bit Blue, yeah yeah, yes.
00:41:05.378 --> 00:41:13.155
See, tom, if you rebound the channel to McFlicks and offer weekly bespoke Mike vids, you'd probably have 1,000 members in a month.
00:41:13.155 --> 00:41:18.237
Mike Flicks, your $20 closer, just became a signal booster.
00:41:18.257 --> 00:41:20.123
You are the king, thank you.
00:41:20.123 --> 00:41:29.289
We'll talk about what members get in a bit uh, coach constant, oh, benedict vermont, oh I was like eating northeast somewhere.
00:41:29.289 --> 00:41:30.853
I was like new england literally.
00:41:30.913 --> 00:41:33.458
I saw this comment, I was like vt come on heather.
00:41:33.458 --> 00:41:34.902
Where is that?
00:41:34.961 --> 00:41:41.898
oh wow, bailey's going around podcasts and I was trying to figure a lot of this stuff out membership options and oh, wow, how funny.
00:41:42.391 --> 00:41:44.835
32 fahrenheit sounds about right, greg.
00:41:44.835 --> 00:41:46.358
We just had snow a couple days ago.
00:41:46.478 --> 00:41:49.391
Oh my gosh yeah, well, we can talk about membership options.
00:41:49.391 --> 00:41:53.913
Do you want to talk about your discord and everything and like how that came about and all that?
00:41:54.213 --> 00:41:56.597
yeah, uh, so okay.
00:41:56.597 --> 00:41:58.742
So here's the opposite approach.
00:41:58.742 --> 00:42:02.793
So, obviously, tom and I have been talking, thinking about monetization.
00:42:02.793 --> 00:42:06.101
When it comes to heather, just play it just does not feel right right now.
00:42:06.101 --> 00:42:12.302
Um, the community there, though, is like the strongest online community.
00:42:12.302 --> 00:42:13.490
I've been a part of it's.
00:42:13.490 --> 00:42:24.251
So active people are in there every single day, um, and the best part is, like I it's at the point where I don't have to start every conversation.
00:42:24.251 --> 00:42:29.001
Um, I feel like I mean, even mighty had mighty networks, had a whole.
00:42:29.001 --> 00:42:43.034
It was like a huge, big push, because they integrated ai, where it can generate just an infinite number of questions for you and schedule it out so that you were asking a question and prompting conversations every single day.
00:42:43.034 --> 00:42:52.405
I don't even have to do that, like people are just reaching out and connecting without very organic and real and like yeah it's.
00:42:52.485 --> 00:43:04.842
it's such a cool community because there's been so many times where people go above and beyond to help out in all these ways and it's like, um, it almost feels like like we can't pay you and no, this is what they want to be doing.
00:43:05.590 --> 00:43:09.740
It's like it's so strange to me, it's so freaking weird, and I think it's like I have to-.
00:43:09.760 --> 00:43:12.356
Remember when you could just have hobbies that didn't need to be like monetized.
00:43:13.550 --> 00:43:15.835
That is the difference, and I think, like it's.
00:43:15.835 --> 00:43:25.094
You know, in our past seven, eight years of doing this, uh, we've been part of communities.
00:43:25.094 --> 00:43:25.878
That it's not a hobby, right, it is.
00:43:25.878 --> 00:43:32.434
This is a business, this is a job, whether it's full-time or part-time or aspiring to be, you know, monetized at some point.
00:43:32.434 --> 00:43:43.182
Um, but to have a community, that's it's, it's just the equivalent of people coming over and we're playing video games, like we did on the weekends as kids.
00:43:43.182 --> 00:43:49.750
Like there is no expectation of anything in return aside from just being a member.
00:43:49.750 --> 00:43:59.764
So what's really cool is, like I don't, I really don't feel like I feel like I'm very much a member of the community.
00:43:59.784 --> 00:44:05.873
Yeah like I'm very much a member of the community.
00:44:05.873 --> 00:44:10.105
Yeah, uh, it's very two-way versus um, you know where on youtube you're, you're, it's like you're talking one to many.
00:44:10.105 --> 00:44:13.313
This is two-way conversation, like it is going back and forth.
00:44:13.313 --> 00:44:21.155
I, I know people by name and um, you know, of course there's like people who are more involved than others and stuff like that.
00:44:21.155 --> 00:44:25.802
But either way, it's just it's so active and it's just awesome.
00:44:25.802 --> 00:44:26.204
I don't know.
00:44:26.204 --> 00:44:26.724
It's great.
00:44:27.090 --> 00:44:34.463
Well, yeah, and it's a good example to whether you're doing a paid or unpaid thing, like your initial thing wasn't, like I'm going to have a discord.
00:44:36.092 --> 00:44:39.521
I never, never in the horizon, ever.
00:44:39.521 --> 00:44:41.380
You know I don't like discord.
00:44:41.380 --> 00:44:41.784
It's not.
00:44:41.784 --> 00:44:45.094
It's not even something like even if that was the right thing to do.
00:44:45.094 --> 00:44:48.179
I didn't plan for it, you know.
00:44:48.179 --> 00:44:50.103
Um, but it, it.
00:44:50.103 --> 00:44:52.675
The whole channel has been very organic.
00:44:52.675 --> 00:44:59.197
When people are asking multiple people are asking for it, that's when I'm like, okay, let's make this happen together.
00:44:59.197 --> 00:45:01.882
I didn't even build it.
00:45:01.882 --> 00:45:04.920
You know, people helped to build out the structure.
00:45:04.920 --> 00:45:09.054
They're all contributing ideas and I don't know it's just.
00:45:09.054 --> 00:45:10.398
I think it's.
00:45:10.398 --> 00:45:12.898
I'm redefining community.
00:45:12.898 --> 00:45:19.137
You know I'm seeing a very like this is what a very healthy, thriving community looks like.
00:45:19.338 --> 00:45:19.559
Yeah.
00:45:20.210 --> 00:45:21.536
In terms of monetization, I don't know.
00:45:21.536 --> 00:45:34.344
You know, like I don't want, I definitely don't want to monetize the community, but I think that there are people who you know there have been people who super chatted $20.
00:45:34.344 --> 00:45:42.784
So obviously it's like there are people who it goes back to time, talent and treasure, right, like different ways that you can support a nonprofit.
00:45:42.784 --> 00:45:49.317
This is like I used to be a nonprofit, so people would ask like do you want to volunteer your time, do you want to donate?
00:45:49.317 --> 00:45:56.382
Or, you know, contribute to fundraising, raising funds, or was it time?
00:45:56.382 --> 00:46:03.184
Talent, yeah, or talent where, if you're in marketing, you can help promote an upcoming fundraising event or something like that.
00:46:03.184 --> 00:46:07.824
So I'm kind of looking at it that same way with the community or with Heather Just Play as a whole.
00:46:07.824 --> 00:46:16.989
There are people who have the ability to contribute money, there are people who have the ability to contribute a lot of time.
00:46:17.610 --> 00:46:36.025
And then there's also the talent where it's like you know everything from being a moderator, uh, or putting the discord together putting the discord together or organizing and coordinating events, um, you know, just be just being active, welcoming new members, all all those things.
00:46:36.025 --> 00:46:38.257
It's like I could.
00:46:38.257 --> 00:46:42.126
I would be doing that if people weren't doing it for me.
00:46:42.126 --> 00:46:45.081
So the fact that people are contributing that way is huge.
00:46:45.081 --> 00:46:53.643
So, like that's kind of I guess I want to get to the point where people don't feel like less than for not being a paid member.
00:46:54.244 --> 00:47:04.025
You know, and I think, just I think people will understand that it's just a matter of time of like establishing.
00:47:04.025 --> 00:47:19.681
You know, just because someone has like, because the thing with YouTube is like, if you're a YouTube member, you get the badge, and I know aesthetics and badges and emojis are very important in the gaming community and I don't want people to feel bad that they don't have the badge.
00:47:19.800 --> 00:47:21.423
Badage, the badage.
00:47:21.704 --> 00:47:21.945
Yeah.
00:47:21.945 --> 00:47:38.724
So I don't know, we'll see it's, you know, still thinking about it, but it's just like it's really cool to see how organic it's been and I guess the reason why I share that is like I can't even tell you, like, how that happened.
00:47:38.724 --> 00:47:59.463
You know, like I, I have so much of my content and like you know a lot of the tutorials I've made and I, for two years, I did so much research on community platforms and every single community platform had their own best practices on how to grow and cultivate a community.
00:47:59.463 --> 00:48:01.588
I don't think I did any of the things.
00:48:01.588 --> 00:48:08.606
Um, I think they help, but it's like I don't know it's vibe I don't think it's hard.
00:48:08.666 --> 00:48:12.023
It's hard if you had said I'm gonna dive into a gaming channel.
00:48:12.023 --> 00:48:13.610
It makes sense to have a discord.
00:48:13.610 --> 00:48:19.170
So then you spent weeks and weeks putting together like the perfect discord, best practice discord.
00:48:19.170 --> 00:48:20.614
And now it's like, okay, people join the discord.
00:48:20.614 --> 00:48:23.942
People would join, but then it would probably like kind of just fizzle.
00:48:23.942 --> 00:48:27.188
This was like people.
00:48:27.188 --> 00:48:29.364
It was asking like where's your discord?
00:48:29.364 --> 00:48:30.027
You need a discord.
00:48:30.027 --> 00:48:33.458
There's like there, we need this because we need to like there was a need for it.
00:48:33.458 --> 00:48:39.726
And now that people are like built friendships and relationships there, it's like, okay, well, the discord can grow and so it's.
00:48:39.726 --> 00:48:41.449
It's a thing.
00:48:41.449 --> 00:48:44.186
It's like when people always go like, oh, what do I get for?
00:48:44.186 --> 00:48:45.753
You know my podcasting setup and stuff?
00:48:45.753 --> 00:48:46.536
Should I buy all this gear?
00:48:46.536 --> 00:48:51.699
And despite how much I like gear, I always tell people like start with what you have, upgrade as your needs become apparent.
00:48:51.699 --> 00:48:56.030
It's sort of the same thing like you didn't offer anything.
00:48:56.030 --> 00:49:03.945
And then the channel and the community the needs became apparent, exactly yeah yeah, that's yeah exactly.
00:49:04.286 --> 00:49:05.449
Uh, okay, let's see.
00:49:05.449 --> 00:49:09.719
Oh, hammered to gold.
00:49:09.719 --> 00:49:18.110
This is a, a youtube mod and, uh, an officer in our Final Fantasy XIV free company called Kraken's Call.
00:49:18.110 --> 00:49:21.382
Let's see, I honestly forgot to look at JCM for months.
00:49:21.382 --> 00:49:22.737
We're just logging in again.
00:49:22.737 --> 00:49:24.983
Well, we shadowed Sunsetted.
00:49:25.284 --> 00:49:25.744
Sunsat.
00:49:26.146 --> 00:49:29.317
We sunsat, but see even that.
00:49:29.317 --> 00:49:34.403
I think like what the thing with JCM?
00:49:34.403 --> 00:49:38.630
And someone asked on the YouTube huddle about our mastermind?
00:49:38.630 --> 00:49:44.960
Tom and I used to have a YouTube mastermind which was 75 bucks a month and we had like a really good group.
00:49:45.302 --> 00:49:46.164
Oh yeah, that was cool.
00:49:46.445 --> 00:49:47.467
Yeah, that was fun.
00:49:47.467 --> 00:49:49.443
I mean like it was such a good group.
00:49:49.815 --> 00:50:09.735
The reason why we don't do it anymore is like he's digging in your blanket because he thinks the squeaker is in there oh, my gosh finley is it's not a towel oh no, finley's trying to get to his toy and it's like stuck under a blanket or he thinks of it.
00:50:09.755 --> 00:50:14.961
Yeah, go over there, come on um that was really oh yeah.
00:50:15.123 --> 00:50:29.288
So we I don't really know how to explain this I like, uh, being a coach, you know, a cheerleader, a teacher, like I feel like I need that outlet and the couples table.
00:50:29.288 --> 00:50:34.724
This is a great place for us to discuss relevant content creator issues and topics and stuff like that.
00:50:34.724 --> 00:50:42.304
The YouTube huddle up is kind of the thing where I can be in like a YouTube coach role.
00:50:42.304 --> 00:50:57.827
But the thing that I didn't realize that I really wanted to build was a community that I could just be a member of you know, where I can, where I didn't feel like people were looking to me for the answers.
00:50:58.715 --> 00:51:00.282
Yeah or you have to keep it going.
00:51:00.282 --> 00:51:02.019
You have to keep pushing the gear, yeah.
00:51:04.679 --> 00:51:07.079
So yeah, I don't know, I forgot what my point was.
00:51:08.556 --> 00:51:10.483
I think the importance of just organicness.
00:51:11.094 --> 00:51:12.278
The advantage of having jobs.
00:51:12.278 --> 00:51:17.262
Doing what interests me and I would probably do anyway means my hobbies are automatically monetized.
00:51:17.262 --> 00:51:25.755
Yeah, so, um, I feel like there's something else I wanted to say about it, oh yeah, so here's.
00:51:25.755 --> 00:51:26.677
Here's an example.
00:51:26.677 --> 00:51:31.782
Um, I put out a video this week that I wasn't going.
00:51:31.782 --> 00:51:35.586
I was, I was, it's just stream of consciousness for 30 minutes.
00:51:35.586 --> 00:51:48.246
I felt like I had gotten a lot of DMs and messages and I was reading comments and stuff and I really wanted to kind of give an update to the community in terms of what I was thinking about.
00:51:48.246 --> 00:51:56.956
Meanwhile, we were really busy last week in real life, so I just haven't, I hadn't had a chance to like sit down and give an update, and so I was like you know what?
00:51:56.956 --> 00:52:02.115
I think it'll be actually faster and more effective if I just do a quick video update.
00:52:02.135 --> 00:52:06.364
That ended up being 30 minutes, one shot, one shot.
00:52:06.364 --> 00:52:13.985
I was like no one's gonna watch this video, tom and uh, after I recorded it I didn't, whatever.
00:52:13.985 --> 00:52:19.101
We had to go to a hockey game and by the time we got back, I was like I don't think I'm gonna put this video out because it's terrible.
00:52:19.101 --> 00:52:21.496
It's just like objectively a bad video.
00:52:21.496 --> 00:52:22.559
It's just me talking.
00:52:22.559 --> 00:52:24.827
It's the same shot and I'm rambling.
00:52:24.827 --> 00:52:26.193
I don't even.
00:52:26.193 --> 00:52:34.208
I think I repeated myself like there's probably a good 10 minutes of me repeating the same thing over and over.
00:52:34.208 --> 00:52:38.074
Uh, it is one of my most successful videos.
00:52:38.074 --> 00:52:55.005
Of course, um tom is the one who encouraged me to put it out anyway and I got such good responses and feedback and comments and like it kind of soul soothing, yeah, it kind of felt like it rejuvenated the community and, you know, told me a couple things.
00:52:55.326 --> 00:53:01.199
One, I'm all up in my head about things that no one else is paying attention to, uh.
00:53:01.199 --> 00:53:07.295
Two, it kind of speaks to the um connectedness of the community.
00:53:07.295 --> 00:53:15.257
You know, I think, um, it's kind of like you know, youtube memberships, like if people are in, they're in.
00:53:15.257 --> 00:53:19.628
Yeah, they, they want to hear what, what, you don't have to keep justifying.
00:53:19.628 --> 00:53:20.376
Yes.
00:53:20.998 --> 00:53:22.003
They made the choice.
00:53:22.204 --> 00:53:26.427
Exactly, and so I'm over here like this is not a good YouTube video.
00:53:26.427 --> 00:53:29.237
I didn't even make a thumbnail for it.
00:53:29.237 --> 00:53:38.302
It was YouTube's auto-generated selected freeze frame and I titled it like some updates about the channel, like something.
00:53:38.402 --> 00:53:52.324
So just non-channel updatemov yeah, literally it was, you know, very simple um, but again, like such great response and um, you know it's just, I don't know.
00:53:52.324 --> 00:54:02.655
So it's like it just speaks to if you can have, if you can focus on building a community that's really fun, where people feel like they have ownership.
00:54:02.655 --> 00:54:14.025
You know, I think you're doing that really well with your community anyway, and I'm excited to see how it unfolds and getting new members into your YouTube memberships.
00:54:14.166 --> 00:54:17.869
Yeah, I see yeah, so yeah, um, getting new members into your youtube memberships?
00:54:17.869 --> 00:54:18.474
Yeah, I see, um, yeah, so so yeah.
00:54:18.474 --> 00:54:24.577
If you just create like a space that people want to be a part of, it's there, it's, there's no, there's no.
00:54:24.577 --> 00:54:26.460
Like, how do I make it perfect?
00:54:26.460 --> 00:54:29.186
It's, people are here for you, you know.
00:54:29.186 --> 00:54:38.563
For you as the you know creator of the tombuck channel, and for me is heather of heather just play yeah and it's really cool that's super special.
00:54:39.407 --> 00:54:41.735
Yeah, well, to wrap up, can we go through the perks?
00:54:41.735 --> 00:54:46.226
We mentioned it, but we never did it oh, yeah, sure uh kyle's here, always great content.
00:54:46.246 --> 00:54:47.115
Good to see you, kyle.
00:54:47.115 --> 00:54:49.199
Uh, mike says happy friday.
00:54:49.199 --> 00:54:50.061
Love the gear setup.
00:54:50.061 --> 00:54:52.907
You two are rocking a hammer and sickle.
00:54:52.907 --> 00:55:01.351
I love that video so much because it was genuine and just honestly sharing your feelings, very relatable and human yes uh, let's see.
00:55:01.351 --> 00:55:08.146
Heather's perspective on her youtube community is super interesting because it reminds me of the really tight communities on twitch that I like.
00:55:08.146 --> 00:55:10.481
Have you ever thought about exploring that space?
00:55:10.481 --> 00:55:14.911
Have we ever thought of us exploring twitch?
00:55:15.873 --> 00:55:35.242
I think, the same way that people who like come from twitch are like I don't know about youtube, I think if you're like youtube native, you're like I don't know about twitch and we're so into the youtube world that it just it just kind of where we make sense, I think yeah, like I, I can't.
00:55:35.643 --> 00:55:40.818
Every time I go to Twitch I'm confused, so I can't like the idea of figuring out another thing.
00:55:40.818 --> 00:55:48.085
And here you know what I think this is what it comes down to just like Tom condensed from YouTube and Patreon to just YouTube.
00:55:48.085 --> 00:55:52.338
That's kind of like I'm not gonna now, you know, have another arm of Twitch.
00:55:52.338 --> 00:55:56.163
It's just it just going to be here on YouTube and it's great so far, you know.
00:55:56.163 --> 00:56:02.831
So it's like I wouldn't add on a thing to add in more people If I wanted to add in more people.
00:56:02.831 --> 00:56:04.077
It's just going to be YouTube people.
00:56:04.418 --> 00:56:06.103
So, yeah, uh, let's see.
00:56:06.103 --> 00:56:13.021
My most successful video was a video I spend a total of 30 minutes on just something to be said when it is raw, not overly produced, and just genuine.
00:56:13.021 --> 00:56:18.969
Bon is here and says it doesn't have to be shiny and polished to be very moving and impactful.
00:56:19.110 --> 00:56:22.362
Very true, yeah, important thing to remember for all of us.
00:56:23.344 --> 00:56:25.422
Okay, so let's go over your perks really quick.
00:56:25.541 --> 00:56:25.762
Sure.
00:56:25.762 --> 00:56:36.081
So, and this is, I want to share these to kind of like help people understand why I chose these, because maybe that would help you figure out if you're thinking like what can I possibly offer or do whatever?
00:56:39.974 --> 00:56:41.902
So there's the, the three tiers which work for me.
00:56:41.902 --> 00:56:49.565
Some people have more than three uh, the base one, for for me, like, some people have like a dollar a month tier or whatever, and that just like I've heard the phrase the juice isn't worth the squeeze.
00:56:49.565 --> 00:56:55.704
When it comes to memberships, to me the juice ain't worth the squeeze, like Like, come on, let's do something here.
00:56:55.704 --> 00:56:59.769
So the base one is pretty basic.
00:56:59.769 --> 00:57:03.204
It does have badges, because you can do those with YouTube.
00:57:03.204 --> 00:57:05.864
I might want to revise my badges, and it's got emojis.
00:57:05.864 --> 00:57:08.250
I think I might even have more that I made.
00:57:08.250 --> 00:57:13.967
I can add there, but anyway, I drew like these custom little emojis in Procreate, which is pretty fun.
00:57:14.556 --> 00:57:27.487
I did build my message board, which we talked about a while ago, which is like the opposite of Discord, so you get access to that, of course, name at the end of videos and then community posts, so text posts for members only.
00:57:27.487 --> 00:57:35.099
A thing about this, though, is I mean the name in video credit, so that you're assuming is every video, and I typically do a video a week.
00:57:35.099 --> 00:57:38.418
The message board is your own time and members only community posts.
00:57:38.418 --> 00:57:42.041
It doesn't say weekly, biweekly, monthly, it just says members only community posts.
00:57:42.041 --> 00:57:48.362
So for me that's extremely manageable, that workload and also understanding a lot of people who jump in at that level.
00:57:48.362 --> 00:57:53.264
They do just want to show support, they're not trying to get something in return.
00:57:53.483 --> 00:57:55.985
They're not trying to get a lot of things in in return.
00:57:55.985 --> 00:57:57.146
They just want to show support.
00:57:57.146 --> 00:58:04.592
So I don't need to like go out on a limb, overextend myself with a whole bunch of stuff that now it's gonna be a full-time job, just trying to like keep up this membership thing.
00:58:04.632 --> 00:58:08.815
It's gonna end up creating more stress that is totally what I did when I first started patreon in 2016.
00:58:08.815 --> 00:58:13.847
I was like, okay, here's all these like really cool perks for every specific tier.
00:58:13.847 --> 00:58:18.922
Oh God, I have just created so much work for myself and I had like two people in the top tier.
00:58:18.922 --> 00:58:23.775
So I was doing all this work for two people, which was fine but like not sustainable.
00:58:23.875 --> 00:58:30.003
So something that I didn't put in here but I want to do is that is a thing.
00:58:30.003 --> 00:58:31.047
You have your top tier.
00:58:31.047 --> 00:58:37.246
Typically you want to put your biggest benefits there, but that's also the slowest tier to grow usually.
00:58:37.246 --> 00:58:41.021
So it does end up being a thing like oh, custom video, custom whatever, and it's like-.
00:58:41.141 --> 00:58:42.045
And high churn rate.
00:58:42.574 --> 00:58:45.103
Yeah, so it's like for one person or two people.
00:58:45.103 --> 00:58:50.780
So I put the perks that are there and then I actually have other ones that I think would be really fun.
00:58:50.780 --> 00:58:59.239
But I'm going to wait until I hit certain milestones and maybe, as things grow, I might actually make that like like just tell people that, like.
00:58:59.239 --> 00:59:01.740
Hey, you know, once we get 10 members.
00:59:02.262 --> 00:59:23.525
we can do this, we only need a few more people, and then this, and then it's like, okay, then this perk will be added, because it's not just for, you know, an empty room, or whatever it's it's a one-on-one consultation, like an Ecamm Zoom Q&A, where people can pop on the stream and we actually talk and like do a live stream.
00:59:23.585 --> 00:59:24.929
that way Sounds super fun.
00:59:24.929 --> 00:59:32.978
But yeah, like I would not charge $20 an hour for a consultation so it doesn't make sense for a thing like that.
00:59:32.978 --> 00:59:37.664
But if there's 30 to 50 people in there, now that makes a lot of sense to do that.
00:59:37.664 --> 00:59:41.248
So the next one is the $10 a month AV club.
00:59:41.248 --> 00:59:51.181
That includes everything from the other one, but you also then get video updates, so not just the posts but again, no specific timeframe on those Early video access.
00:59:51.181 --> 01:00:03.099
So now I can start doing that in like two days before on Tuesdays I can give people access to that week's video and members only live streams, which my goal is to do those monthly.
01:00:03.119 --> 01:00:17.588
There's just some practical life, semi health things that make that difficult to say like yes, but my goal is to feel what it to pick a day every month, like something like the last Wednesday of the month or something that's always a members only live stream day, and I would really like that.
01:00:17.588 --> 01:00:22.400
So that will start incorporating, ideally one that does have a timestamp on it.
01:00:22.400 --> 01:00:30.795
So you know like, okay, I'm getting at least this every month and then the big one which the king just signed up for, I get top billing in the end credit.
01:00:30.795 --> 01:00:38.070
So when I'm going to redo my you know, at the end of the videos membership thing which, by the way, just anyone watching I have a couple videos scheduled.
01:00:38.070 --> 01:00:50.778
So if you see, like this, my name's not there or whatever it's those videos, the list is always accurate at the time that that video was produced, because those are the people that were supporting at the time the video was made yeah, and sometimes the videos get scheduled differently.
01:00:50.898 --> 01:00:51.822
So top billing.
01:00:51.822 --> 01:00:57.125
So I'm going to change the way that looks and, like that tier, like the signal boosters, are going to have their own sections a little bit, a little bit more prominent.
01:00:57.125 --> 01:00:59.237
I decided to put course discounts.
01:00:59.237 --> 01:01:09.297
Not, you know, that's probably not a reason to start spending $20 a month on something, but if you're already in, you're already supporting that much and you're looking at courses, why not get a little discount there too?
01:01:09.297 --> 01:01:14.425
And then, something that I'm really excited about this is where it's like what kind of perks do you want to offer?
01:01:14.425 --> 01:01:17.367
Not just stuff, people, you know, oh, it'd be a good value for them.
01:01:17.367 --> 01:01:23.025
But something I really want to do is something I'm calling show and tell videos, because sometimes it happens how?
01:01:23.065 --> 01:01:24.853
many times I am the show and tell video.
01:01:24.954 --> 01:01:33.260
Yeah, not me, but like you're my audience, yeah or it's the beginning of the couple's table, when I derail the show for 10 minutes because I want to talk about a thing.
01:01:33.260 --> 01:01:40.344
So when I find, find that weird camcorder, that cool little, do hickey this like old gadget or whatever, that's the video.
01:01:40.344 --> 01:01:42.690
It doesn't need to be like a heavily edited thing.
01:01:42.690 --> 01:01:44.822
It's, you know, something that would go on like the regular.
01:01:44.822 --> 01:01:59.963
It's something that I wouldn't put on the channel, but something I want to make where I can sit down kind of just like this and literally just like show and tell something yeah I think that'd be really, really fun and and there will be a library and there'll be a library of those and that's what's really cool about that.
01:01:59.983 --> 01:02:00.715
And the same thing, like.
01:02:00.715 --> 01:02:08.360
Another thing I would like to add there in the future as like, if it does grow, is uh, I'd like to have more of a tutorial library.
01:02:08.360 --> 01:02:43.536
So like deep diving, you know, not tutorials I put on the channel because they're probably way too niche and way too in-depth, but like and they don't need to have, like the YouTube pacing and stuff, but it's like, it's almost like little snippets, almost feels like what would be in a course, but like here's, you know, audio processing, here's whatever any part of the process, like some real specific tutorial, which, again, then there would be a library of that, library of that, and even if there is a high churn rate in that higher category if you join six months from now, you'll still have access to the entire and if you join for a couple months, paying $20, $40 to get, access what is
01:02:43.596 --> 01:02:52.739
essentially like an unofficial online course, and then if you leave, that's that's a good deal, yeah and it's, and so that's something that I would like to do more of.
01:02:52.840 --> 01:03:00.650
So and there's also stuff, too, which I haven't played with lately because I couldn't, because it wasn't an option, but I've seen some people do this and I think it actually does help.
01:03:00.690 --> 01:03:11.262
Clean up the channel is, if you do a live stream just a regular live stream you leave it up for a couple of days or whatever, and then you switch it to members only the replay, so it.
01:03:11.262 --> 01:03:19.509
It's something I've played with once or twice, but then it it barred all the Patreon people, so I couldn't do it, whereas now I can do something like that and that way it's not.
01:03:19.509 --> 01:03:32.099
You don't have all these like I like having my live stream replays, so I I've been leaving them, cause I think they're fun and cool, but sometimes they do kind of like clutter up the video page and do so it like it.
01:03:32.099 --> 01:03:43.387
So it almost makes sense to like let's not unlist them or delete them, but let's put them over here and someone can become a member and now if they just want to have like background audio for days and days, they can just play live streams.
01:03:43.387 --> 01:03:47.291
So those are the current perks and maybe some potential future ones.
01:03:47.590 --> 01:03:49.871
Great but those are all ones that make sense for me.
01:03:49.871 --> 01:04:02.797
It's a manageable workload for me, and it's stuff that people have either been interested in or said they'd be interested in or I think they would be interested in uh, let's see, I'm a rare, both twitch and youtube believer I love that.
01:04:02.797 --> 01:04:03.219
That's awesome.
01:04:03.219 --> 01:04:06.172
You go to vidcon and twitchcon uh, my crafty adventures.
01:04:06.213 --> 01:04:07.677
Do you offer coaching or consulting?
01:04:08.798 --> 01:04:15.028
uh, I do sometimes, but I haven't in a while yeah, you did coaching too, I did consulting I used to do both.
01:04:15.028 --> 01:04:26.536
Yeah, uh, I don't anymore, yeah time is is a thing, uh time, if you want, if you're, if you are looking for youtube specific like coaching, consulting.
01:04:27.079 --> 01:04:30.847
We have the youtube huddle up over at us free uh, my tutorial channel.
01:04:30.927 --> 01:04:31.494
yeah, so that's.
01:04:31.494 --> 01:04:34.460
It's not one-on-one, but it's uh.
01:04:34.460 --> 01:04:39.730
It's a weekly accountability group of people who are working on growing and building their YouTube channels.
01:04:39.730 --> 01:04:41.922
We meet every Wednesday at 1 pm Pacific Standard Time.
01:04:41.922 --> 01:04:46.284
It's a weekly live stream and it's really fun.
01:04:46.284 --> 01:04:48.389
We do Q&As, we get feedback.
01:04:48.389 --> 01:05:05.447
We're all in different niches, so I feel like it's really helpful to see what's working globally for YouTube creators and the YouTube platform, and there's a whole scoreboard wins goals thing there.
01:05:05.447 --> 01:05:13.606
So if you're looking for like that kind of a thing, that's free and it's over at my tutorial channel called Heather Ramirez just my name.
01:05:14.054 --> 01:05:23.664
And my crafty adventure, since Tech Troublemaker is the one who pointed you this direction he's, he's a part of it yeah, you might already even know about it audio hotline my wife is also my show and tell audience.
01:05:23.664 --> 01:05:27.983
Yeah, and I know sometimes you do not care, but I just need to get it out, so why not?
01:05:28.222 --> 01:05:30.047
I know, but like I feel it's not.
01:05:30.047 --> 01:05:33.159
I feel like there are people who care.
01:05:33.199 --> 01:05:49.664
Yeah, you never reject, yeah but there are people like you're excited by me being excited about something yeah, exactly, but when there's someone who's gonna be like oh my god, that my mind is also blown for these reasons I'm like right, yeah, yeah, you guys, like I can tell you there's a simpsons reference in final fantasy 14.
01:05:49.664 --> 01:05:57.867
I have never seen and you can appreciate that but when someone else gets the reference, then it's like totally different, yeah yeah andre, a practical question about supporter names and credits.
01:05:58.047 --> 01:06:03.067
Is there any smart, practical way of making those uh csv file export or something?
01:06:03.067 --> 01:06:05.996
Or is it just copy paste from a membership list in youtube studio?
01:06:06.436 --> 01:06:12.429
um, you can export the csv from youtube and then I, I have a photoshop file.
01:06:12.429 --> 01:06:21.224
So mine's photoshop some people do scrolling ones, i'm'm going to different ones Mine's Photoshop and I, I updated, I add people to it every time.
01:06:21.224 --> 01:06:22.346
It's like the last thing I do.
01:06:22.346 --> 01:06:25.750
You know, it takes a couple of days to make a video, so the last thing that gets added are the names.
01:06:25.750 --> 01:06:30.978
That way they're the most up to date and I just add them to that Photoshop file.
01:06:31.018 --> 01:06:34.463
And then every the list, because people drop off.
01:06:34.463 --> 01:06:41.920
So I don't actually, when someone leaves, I don't take them off right away because it's just too, that's a full-time job, just keep calculating the list.
01:06:41.920 --> 01:06:46.905
So it's like you know, you might get a couple of free bonus credits or whatever.
01:06:46.905 --> 01:06:47.608
That's fine.
01:06:47.608 --> 01:06:57.344
So every quarter is when I and you'll notice like the list kind of like goes and it fills up the screen and then suddenly it's like there's an empty column again and it grows and does that and that's that's the reason for that.
01:06:57.344 --> 01:06:58.327
Um, that's what.
01:06:58.327 --> 01:06:58.969
That's what I've done.
01:06:58.969 --> 01:07:01.039
I think everybody does it a little differently.
01:07:01.320 --> 01:07:12.838
Yeah, that has worked uh, let's see, I'm an avid tom vaude live stream watcher, so I might need to get me a membership well, mr camera junkie said, if you put live streams over the zone you lose the chat.
01:07:12.898 --> 01:07:15.043
So that's a good reason to keep them public.
01:07:15.043 --> 01:07:27.762
And I, I mean I'm happy to keep them public because yeah it's cool when people join in the thing, that sometimes, sometimes people I don't know if they're new to youtube or they miss it they they watch a live stream from like a year or two ago and I think you're alive?
01:07:27.762 --> 01:07:34.284
I think they think it's live and they start leaving a barrage of comments and wondering why I'm not responding to them and I'm like like that was in 2021.
01:07:34.284 --> 01:07:35.025
I'm so sorry.
01:07:35.166 --> 01:07:41.780
Yeah, Audio hotline says my wife turns her brain off when I start talking my crafty adventures.
01:07:41.780 --> 01:07:42.884
Just subscribe, yay.
01:07:42.903 --> 01:07:45.938
That's your next channel, heather, just subscribe.
01:07:46.960 --> 01:07:48.742
Gosh, it's perfect.
01:07:48.742 --> 01:07:50.186
I have so many.
01:07:50.186 --> 01:07:54.550
Heather Just, I was thinking about it this morning.
01:07:54.550 --> 01:07:55.195
Heather just.
01:07:55.195 --> 01:07:56.534
Heather, I was thinking about it this morning, heather Just Jump.
01:07:56.775 --> 01:08:01.940
If you started a hockey channel it could be Heather Just Ice, but it'd be like Heather Justice Just Ice.
01:08:01.960 --> 01:08:06.902
I don't know if I like that, because everyone's going to read it as Justice.
01:08:07.155 --> 01:08:13.547
I know, but Heather Justice is a very cool, is it, I don't know, like a public defender who's a superhero or something?
01:08:15.132 --> 01:08:15.574
Ace Attorney.
01:08:15.856 --> 01:08:17.461
Yeah, I'm making up a new lore now.
01:08:17.801 --> 01:08:21.896
Yeah, all right, we're at the top of the hour, past the top of the hour and I have to get.
01:08:21.896 --> 01:08:24.305
Of course, my video stopped exporting when we went live.
01:08:24.756 --> 01:08:26.502
So, I have to get this out and uploaded.
01:08:26.502 --> 01:08:29.202
So anyway, thanks for joining us guys.
01:08:29.202 --> 01:08:30.024
This was super fun.
01:08:30.024 --> 01:08:31.777
Hopefully that was helpful.
01:08:31.777 --> 01:08:44.546
I know you know memberships is a very common effective way to monetize as a content creator, so hopefully that was insightful for any of you guys who might be considering that or have a membership.
01:08:44.546 --> 01:08:48.161
And yeah, we will.
01:08:48.161 --> 01:08:52.458
Well, actually next Friday is Black Friday.
01:08:52.458 --> 01:08:54.079
Yeah, are we going live?
01:08:54.701 --> 01:08:55.480
I mean, that's the plan.
01:08:55.480 --> 01:08:56.261
Are we going to go to the mall?
01:08:56.261 --> 01:08:56.761
He laughed.
01:08:56.761 --> 01:08:57.122
Is that weird?
01:08:57.182 --> 01:08:58.884
We Are we going to go to the mall.
01:08:58.884 --> 01:08:59.625
He laughed.
01:08:59.625 --> 01:08:59.845
Is that?
01:08:59.885 --> 01:09:00.045
weird.
01:09:00.045 --> 01:09:00.765
We're not going to go to the mall.
01:09:00.786 --> 01:09:03.609
Yeah, we're not going to the mall, so we'll be here next Friday.
01:09:03.609 --> 01:09:04.368
Yeah.
01:09:04.649 --> 01:09:06.730
Yeah, are there malls to really go to anywhere also?
01:09:06.730 --> 01:09:12.139
So, anyway, thanks for watching, thanks for or whatever you're sharing.
01:09:12.139 --> 01:09:15.404
Thank you for that and we hope you have a safe, happy, healthy, fun rest of your day.
01:09:15.404 --> 01:09:18.590
Actually, this will be the last time we see you if you celebrate Thanksgiving in the US.
01:09:18.590 --> 01:09:22.298
So if you do that, have a happy Thanksgiving and see you next time.
01:09:22.715 --> 01:09:23.862
Bye have a great weekend.
00:00:00.360 --> 00:00:01.425
Hello and welcome.
00:00:01.425 --> 00:00:02.047
My name is Tom.
00:00:02.226 --> 00:00:02.870
And I'm Heather.
00:00:02.979 --> 00:00:04.259
And you're sitting at the Couples Table, the.
00:00:04.280 --> 00:00:07.150
Couples Table is a live stream podcast here on this channel.
00:00:07.150 --> 00:00:08.624
Join us for better or worse.
00:00:08.644 --> 00:00:09.305
For richer or poorer.
00:00:09.506 --> 00:00:10.369
In sickness and in health.
00:00:10.660 --> 00:00:15.566
Even if we're on different sides sometimes, because we're sitting on different sides today.
00:00:16.108 --> 00:00:17.131
Do, do, do, do.
00:00:17.131 --> 00:00:20.707
Hello everyone, happy Friday, happy November 22nd.
00:00:20.707 --> 00:00:27.265
Welcome to the Couples Table we have made some changes.
00:00:27.265 --> 00:00:31.707
Okay, it's fine, it's an adjustment.
00:00:32.081 --> 00:00:33.756
I'm okay with switching our sides back.
00:00:33.756 --> 00:00:35.545
I just thought you should use your microphone.
00:00:35.545 --> 00:00:36.347
That was my big thing.
00:00:36.479 --> 00:00:37.002
No, I know.
00:00:37.344 --> 00:00:57.671
Because what we did was we changed up, we continued to refine the setup in Heather's office for her gaming channel, because we've been doing a lot of gaming streams and so instead of me bringing in a mic and like rigging stuff up in a funky way, we just put in like a more a permanent mic arm for me and then moved Heather's they, they both.
00:00:57.899 --> 00:01:02.247
they come in from the sides, yeah, so nice, we just like push them out and then pull them back in.
00:01:02.579 --> 00:01:06.591
Consistent, matched audio every time, which is really fun, and it's there's no.
00:01:06.591 --> 00:01:11.004
Like you know, every time I'm bringing a mic, bringing in a cable, setting it up, doing the eq, all that.
00:01:11.004 --> 00:01:16.063
I don't have to do that before all the things, uh, and this is where we sit for when we do that.
00:01:16.063 --> 00:01:26.212
But for couples, hey, we're always on the other side, and I was on a phone call and I came back right before the thing and heather sitting here and I was sitting there and I was like, oh wait, I don't.
00:01:26.212 --> 00:01:27.947
I don't know if I'm supposed to use your mind.
00:01:27.947 --> 00:01:30.246
I just, I thought we were using ours.
00:01:30.246 --> 00:01:36.730
She thought we were going to our normal one and we flipped it at the last second, and so it's okay if we, if you want to go back to the other side.
00:01:37.320 --> 00:01:38.843
we could even literally switch right now.
00:01:38.843 --> 00:01:40.465
No, no, no, it's just.
00:01:40.465 --> 00:01:57.079
I am trying to, like, make it easier for all of the things that we make, and this is going to be easier for Heather to play.
00:01:58.840 --> 00:01:59.837
The one thing I don't like about it, though, is that this is my good side.
00:01:59.837 --> 00:02:00.756
She thinks she has a bad side.
00:02:00.756 --> 00:02:02.025
She does not have a bad side.
00:02:02.025 --> 00:02:03.402
They're all good sides.
00:02:05.084 --> 00:02:09.312
Yes, we have preferences of our own thing, you know they're all good sides?
00:02:09.312 --> 00:02:11.556
Yes, we have preferences of our own thing.
00:02:11.556 --> 00:02:12.818
You know, I know, I know.
00:02:14.620 --> 00:02:17.492
So anyway, I like looking at this way to like FaceTime.
00:02:17.513 --> 00:02:19.020
I want you to feel comfortable, not this way.
00:02:19.020 --> 00:02:22.069
I know no one even cares.
00:02:22.921 --> 00:02:24.206
I'm sure everyone can relate.
00:02:24.259 --> 00:02:25.264
These are the things we think about.
00:02:25.264 --> 00:02:26.889
Anyway, all right, let's check in with everybody.
00:02:26.889 --> 00:02:35.969
We did not go live last week because Tom and I were at a leadership conference, so sorry for that short notice, but here we are.
00:02:35.969 --> 00:02:39.212
Today we're going to be talking about online communities and memberships.
00:02:39.212 --> 00:02:40.919
Yeah, we have a lot to share about that.
00:02:40.919 --> 00:02:42.783
So, first of all, jake is here, hello.
00:02:42.783 --> 00:02:43.725
Hello, we have a lot to share about that.
00:02:43.725 --> 00:02:44.627
So, first of all, jake is here.
00:02:44.627 --> 00:02:44.929
Hello, hello.
00:02:45.049 --> 00:02:45.449
Audio hotline.
00:02:45.449 --> 00:02:45.670
What's up?
00:02:46.031 --> 00:02:46.292
What's up?
00:02:46.292 --> 00:02:47.234
Hello Bon is here.
00:02:47.234 --> 00:02:48.984
Hey, bon, good to see you.
00:02:48.984 --> 00:02:51.965
Chip, hello, and the vote has been cast.
00:02:52.286 --> 00:02:53.229
Awesome, the vote caster.
00:02:53.639 --> 00:03:04.331
If you haven't seen the link or haven't heard us talk about it yet, tom was nominated as well nominated and shortlisted as one of Rhodes creators.
00:03:04.331 --> 00:03:05.593
Creators of the year.
00:03:05.593 --> 00:03:13.181
So, uh, the last day to vote, I believe, is this Tuesday, so if you haven't had a chance to do that yet, we'd really appreciate it.
00:03:13.181 --> 00:03:18.241
There's a link that I pinned in the chat if you want to check that out undecided toy stories here.
00:03:18.241 --> 00:03:21.955
Hello, it's good to see you over here decided to come here and Charles.
00:03:21.996 --> 00:03:22.800
Hello, hello, hello.
00:03:22.800 --> 00:03:27.144
Good to see you all and hopefully this sounds okay because I'm also exporting a video.
00:03:28.265 --> 00:03:31.961
4k videos take forever to export well, this is a 30 minute 4k video.
00:03:31.961 --> 00:03:33.003
30 minute 4k video.
00:03:33.003 --> 00:03:34.968
Heather worked on quite a beast oh my gosh.
00:03:34.989 --> 00:03:35.972
Let me tell you about this video.
00:03:35.972 --> 00:03:46.861
Uh, I don't think we've ever I say we because it was a joint effort I don't think we've made a video like this no, it's very different yes, it's different, it's.
00:03:46.861 --> 00:03:50.288
It's so fun though it's like one of my favorite videos.
00:03:50.288 --> 00:03:58.189
It's vloggy, it's, uh, it's chatty, it's, it's all kinds of it's charming.
00:03:58.251 --> 00:04:01.419
It's chill, it's fun, it's like it's adventure.
00:04:03.246 --> 00:04:05.735
it's collaborative, it's collaborative.
00:04:06.000 --> 00:04:08.544
Bond was there.
00:04:08.743 --> 00:04:13.192
But if you want to see what that video is, it stars both of us.
00:04:13.192 --> 00:04:15.194
It's going to be me and Tom.
00:04:15.194 --> 00:04:21.978
It's going to be premiering over on my gaming channel at 430 today, because I still have to upload it.
00:04:21.978 --> 00:04:23.894
I haven't it's still exporting, yeah.
00:04:23.894 --> 00:04:28.228
Yeah, so I wish I had the link to share, but it's over at Heather Display, or will be.
00:04:28.228 --> 00:04:30.788
Anyway, all right, kay is here.
00:04:30.788 --> 00:04:32.867
Hey, kay, I'm just going to drop this and dip again.
00:04:32.867 --> 00:04:33.879
See you guys next time.
00:04:33.879 --> 00:04:35.146
Well, good seeing you here.
00:04:35.146 --> 00:04:36.963
The King is here.
00:04:37.004 --> 00:04:38.810
I voted for Tom, oh wow.
00:04:46.040 --> 00:04:46.281
Thank you.
00:04:46.281 --> 00:04:49.069
My crafty adventure is new here roy tech, oh, roy tech troublemaker sent me.
00:04:49.069 --> 00:04:51.538
Oh, very cool nice to see you here, just flinks always nice to catch the best live show on the web.
00:04:51.538 --> 00:04:52.901
Always good to see you, josh.
00:04:52.901 --> 00:04:55.324
Hey, good to see you, josh.
00:04:55.324 --> 00:05:02.721
So, tom, yeah, online memberships no online communities and memberships yes about it.
00:05:04.023 --> 00:05:04.783
What do you want to know?
00:05:05.345 --> 00:05:07.107
Well, I want to know.
00:05:07.107 --> 00:05:08.629
You made a big change this morning.
00:05:08.629 --> 00:05:08.928
I did.
00:05:09.209 --> 00:05:13.593
I was kidding because I very much am figuring out it for myself.
00:05:13.593 --> 00:05:27.252
So, yeah, yes, I made some very I think we mentioned it in a previous episode, but I made some very big changes this week, finalized today, for how I do my online channel memberships and stuff.
00:05:27.252 --> 00:05:36.223
Yeah, um, which was scary, but now I'm like really relieved and really excited and we thought maybe a fun thing to talk about because I did that.
00:05:36.223 --> 00:05:45.810
And then you have also been like very organically building this really awesome community on the gaming channel yes, yes, and which is not?
00:05:45.940 --> 00:05:50.706
it's not a monetized community or anything just like strong, fun community.
00:05:51.166 --> 00:06:00.178
Very engaged and talking about those things, yeah, yeah, so well, let's start with yours, because yours is officially launched as of this morning.
00:06:00.199 --> 00:06:00.278
Yeah.
00:06:00.581 --> 00:06:15.983
So Tom has had a membership like a membership program for four years no, I I started my patreon, I think, in 2018, so oh, wow, so yeah, yeah and then youtube channel memberships when they like launched them.
00:06:16.846 --> 00:06:20.798
I think it was in 2020 around thereabouts that they launched them.
00:06:20.798 --> 00:06:34.689
I started that and I have been running both side by side the whole time since and trying even though it's very different platforms, different features and capabilities trying to even out Basically, like, if people think YouTube is easier to join, they could go there.
00:06:34.689 --> 00:06:39.327
If people think Patreon is easier to join, they could go there, and it's the same benefits, same perks either way.
00:06:39.620 --> 00:06:40.964
Yeah, you were offering both.
00:06:40.964 --> 00:06:42.329
I've been offering both.
00:06:42.329 --> 00:06:42.971
Yeah, you were offering both.
00:06:42.990 --> 00:06:46.033
I've been offering both yeah, and that did not work for me anymore.
00:06:46.053 --> 00:06:48.596
Yeah, but you did it for four years, did it for a long time, yeah.
00:06:49.439 --> 00:06:58.714
And the thing was like Patreon had been around for a long time and YouTube memberships were new and really really basic when they started out.
00:06:58.714 --> 00:07:30.288
And then over the years, youtube keeps adding new features and new capabilities and Patreon ironically, kind of keeps muddying up or taking away features and capabilities and it was like, hmm, and for me it was interesting because I started with Patreon and I follow and support a lot of people who make their full-time income through Patreon and I always thought that was really cool because it's separate from everything else, so it's not part of your Google AdSense account, it's not part of some other thing, it's its own, entirely separate entity.
00:07:30.288 --> 00:07:32.127
You can pull people in from everywhere.
00:07:32.127 --> 00:07:36.512
You can pull them from YouTube, podcasts, online community, whatever.
00:07:36.512 --> 00:07:44.213
They can all just go right there and then you know you can set it up and they take a smaller fee than YouTube and stuff does.
00:07:49.860 --> 00:07:50.783
So I was always like patreon's, the way to go.
00:07:50.783 --> 00:07:53.312
Yeah, and the membership model for or yeah, a membership business model as a content creator is very common.
00:07:53.312 --> 00:08:00.346
It makes a lot of sense, especially, you know, for someone like tom who has 155 000 subscribers.
00:08:00.346 --> 00:08:06.935
Uh, you don't need that many people signing up for like a dollar a month yeah, we can.
00:08:06.980 --> 00:08:07.622
I mean, we can go.
00:08:07.622 --> 00:08:11.730
I need more people we can go into like that, like what.
00:08:11.730 --> 00:08:27.326
What it's really cool about memberships at least for me, the thing that I like is and the reason that it's something that I want to focus on and figure out a way to like actually have be effective, because right now, I think it's my smallest source of my smallest revenue stream yeah, I would like it have be effective Because right now, I think it's my smallest source of my smallest revenue stream.
00:08:27.447 --> 00:08:27.607
Yeah.
00:08:28.000 --> 00:08:30.884
I would like it to be my biggest, and so that's.
00:08:30.884 --> 00:08:51.394
I don't know how to make that happen, but that's what I would like, and the reason for that is because it's a rare thing that actually adds stability to being a full-time creator, and I mean you have accountability, depending on how you run it to your members, but you don't have the pressure of.
00:08:51.394 --> 00:09:03.186
You know there are people who will sign annual sponsorship deals with brands or it's like do X number of videos, whatever, every month or throughout the year or whatever, and then you get this amount of money and that that can give people some stability.
00:09:03.186 --> 00:09:04.750
But then you're kind of on the hook for these.
00:09:04.750 --> 00:09:10.041
You know it's.
00:09:10.061 --> 00:09:17.835
I've always thought it's maybe a little bit risky to be like in you know december of a year now signing a thing for what you're gonna be making in october of the following year, when you're like do you know where are you gonna be?
00:09:17.835 --> 00:09:20.605
Where's your channel gonna be, your audience gonna be, where's that brand gonna be?
00:09:20.605 --> 00:09:21.287
Are they gonna go?
00:09:21.287 --> 00:09:24.817
You know, sometimes companies do things that maybe you don't want.
00:09:24.837 --> 00:09:34.208
Well, you also as a creator, like you might change you know, your priorities and the way that you feel about the content that you make and all that so yeah, and so that.
00:09:34.288 --> 00:09:36.696
So members, let you.
00:09:36.696 --> 00:09:38.821
I mean, that's the whole thing.
00:09:38.821 --> 00:09:49.173
Right, that was patreon's whole point was like that's why you have a patron, like in the old old old days, where it's someone who supports someone to create the thing that they make and it's it's.
00:09:49.173 --> 00:09:52.062
It can be a situation of, like many hands make light work.
00:09:52.062 --> 00:09:56.731
You don't need one sponsor to sustain yourself.
00:09:56.731 --> 00:10:05.173
You can have a bunch of people chipping in just little bits, and what's cool is that then allows for like churn.
00:10:05.173 --> 00:10:06.982
People can come and go.
00:10:07.504 --> 00:10:08.730
Right, and it doesn't yeah.
00:10:09.321 --> 00:10:13.889
If you have one source of revenue, that's I don't know, $5,000 a month, and it disappears.
00:10:13.889 --> 00:10:15.933
That's devastating.
00:10:16.114 --> 00:10:16.313
Yeah.
00:10:16.600 --> 00:10:25.335
If you have 2,500 people paying you $2 a month and 10 of them leave, it actually doesn't make a huge difference.
00:10:25.335 --> 00:10:32.928
Not that that's not to say like oh, the members don't matter, or whatever, but it's like it's designed to accommodate that Like cause people can't keep paying forever.
00:10:32.928 --> 00:10:45.712
A lot of times, you know, like like stuff changes and all kinds of things change, so people come and go and it allows for that, and then, as the creator, you're like okay, regardless of what happens, I get this baseline revenue.
00:10:46.440 --> 00:11:06.701
Well, also, I think what's special about memberships is that I feel like creators eventually get to the point where they have this very special relationship with their audience and the audience does genuinely want to support the creator so that they can keep watching their favorite creators content, right?
00:11:06.741 --> 00:11:18.371
so this is a way where they can, you know, depending how you set it up, in a small way contribute to you being a hundred percent in creative control.
00:11:18.371 --> 00:11:36.131
Yeah, I think it gets you know, obviously, like with sponsorships and when you're working with clients and stuff like that, the way that you have it set up, you are very forward about, like, I am still in control, but you have to factor in the fact that, like there's an yeah, an integrated, you know, ad segment.
00:11:36.131 --> 00:11:39.644
Um, there just is certain things pressure you put on yourself.
00:11:39.663 --> 00:11:42.388
Yeah, you have to like abide by and stuff like that.
00:11:42.388 --> 00:11:52.841
So, um, so yeah, it's a, it's a really special way that, like members can can like feel like they're a part of the thing that you're making yeah, and they are.
00:11:52.941 --> 00:12:01.780
And you know, sometimes I know like there are people I support on you know patreon or channel memberships or whatever, where it's like I don't care about getting perks, I just want to support them.
00:12:01.780 --> 00:12:04.826
Sometimes I don't even watch all the stuff they think, I just want them to be able to keep making it.
00:12:05.028 --> 00:12:05.207
Yeah.
00:12:05.489 --> 00:12:12.451
And there are others where it's like the reason I'm supporting is for the perks you know, like there's there's behind the scenes stuff, yeah.
00:12:12.451 --> 00:12:15.224
There's one that I do like.
00:12:15.224 --> 00:12:18.562
There's a podcast I support and by being a member that's the only way you can.
00:12:18.562 --> 00:12:27.533
They have like their main podcast series, but then they have other series that have been running for years and the only way to hear those is as a member, so it's like members only.
00:12:27.594 --> 00:12:36.009
Wow, yeah um, and there's, you know, there's a whole spectrum of ways to approach it and it's just really cool.
00:12:36.009 --> 00:12:43.947
And it is a cool way to like if you have those people that not only want to support you but are maybe the most interested in what you do.
00:12:43.947 --> 00:12:51.965
Sometimes, you know, as a creator, you can have that, that question of like should I, you know, should I make this video?
00:12:51.965 --> 00:12:54.860
Is this too vloggy, is this too personal, is this too off topic or whatever.
00:12:54.860 --> 00:13:05.852
And it's like it's really nice to have a group of people opting in who are probably on board with those ideas and instead of like either not doing this idea or putting it out and having it hurt your channel.
00:13:06.073 --> 00:13:06.333
Yes.
00:13:06.659 --> 00:13:10.350
Now it actually has a place to help your channel and be really appreciated.
00:13:10.350 --> 00:13:12.828
So it opens up a lot.
00:13:12.828 --> 00:13:22.623
You know, obviously a lot of people run the risk of like overextending themselves with memberships and like promising just way too much and now you have a full-time job to support.
00:13:22.623 --> 00:13:27.410
You know 18 people who have given dollars a month and it's like this is not practical at all.
00:13:27.451 --> 00:13:30.475
Right, yeah, there's definitely ways to do it.
00:13:30.475 --> 00:13:33.346
Uh, really quick, just a guy and a girl.
00:13:33.346 --> 00:13:34.549
Hey guys, just voted for tom.
00:13:34.549 --> 00:13:35.631
Thank you for doing that.
00:13:35.631 --> 00:13:43.706
Uh, just flink says I heard that smosh, after they bought their channel back, decided to go with youtube channel memberships over patreon, even with the split.
00:13:43.706 --> 00:13:46.633
I think it being on platform is a huge plus for most people.
00:13:46.879 --> 00:13:54.345
Yeah, and what we can get to in a second is what I ended up doing is essentially closing my Patreon and moving everything to YouTube, so we can talk about that.
00:13:55.140 --> 00:13:56.186
My crafty adventures.
00:13:56.186 --> 00:14:00.511
I'm a crafting channel and 200 hours from being able to monetize and start memberships.
00:14:05.759 --> 00:14:09.239
I'm just not sure how to use the membership which you can kind of share, yeah, and decided to do it also, just because you can doesn't mean you should right away.
00:14:09.239 --> 00:14:12.024
You know like, yeah, maybe it's like cool, this is an option.
00:14:12.024 --> 00:14:16.783
But as time goes on, something might pop up that just suddenly makes a ton of sense.
00:14:16.783 --> 00:14:22.003
Or even people who watch your channel might go like, hey, you, could you do this, could you offer this?
00:14:22.003 --> 00:14:24.710
Like they might even give you ideas of what they want well actually.
00:14:24.730 --> 00:14:29.380
So, going off of that, I have the ability to turn on memberships over on my gaming channel.
00:14:29.380 --> 00:14:32.913
Um, it just does not feel right to turn it on right now.
00:14:32.913 --> 00:14:34.398
Like does not feel right.
00:14:34.398 --> 00:14:36.822
Uh, there there are super chats, right?
00:14:36.822 --> 00:14:52.659
So if people want to, for some people contributing $5, $10, $20 is, I don't want to say, easy, but like Everybody has a different perspective on yeah exactly.
00:14:52.759 --> 00:14:58.673
There are people who, like they have the ability to contribute that immediately.
00:14:58.673 --> 00:15:09.754
And then there's people who don't Right, so they can support in other ways, like through their time or by, you know, being a mod in the discords or something like that.
00:15:10.080 --> 00:15:20.613
There's, you know, other ways that they can, or just being enthusiastic about the stuff you make, right showing up I actually like watching the videos and leaving comments and sharing them and stuff like that makes a world of difference.
00:15:25.379 --> 00:15:40.427
Yeah, but like going off of you know what you said about even though you have memberships available, it's not necessarily you want to turn them on immediately and I'm definitely it just doesn't feel right right now to talk about it, turn it on, but there are super chats in case people want to support that way I really admire that.
00:15:40.466 --> 00:15:41.107
That's the way you're.
00:15:41.107 --> 00:16:05.568
I admire that you're taking that approach and, even though it feels like, oh, you might be missing out on revenue right now, I feel like in the long term sustainability the thing we always talk about I feel like that's a way, better way to go I'm trying to come up with a clever response to that, because it's our decision, it's for our business I know like I really admire that decision that you made that affects our bank account.
00:16:06.491 --> 00:16:11.759
I know, but it's like you know on the game, like you're in the driver's seat on the channel Sure?
00:16:11.778 --> 00:16:12.000
no, yeah.
00:16:12.802 --> 00:16:22.167
And it needs to work for you and be a thing that's creatively inspiring for you and motivating for you and it's easy I could be like it makes financial sense for you to turn on memberships and people asking for it, and then you do it.
00:16:22.167 --> 00:16:32.585
Now you feel guilty and now it's like, yeah, I have just stopped all the creative gears and shut everything down, like yeah so yeah so well, we can share more about that.
00:16:32.585 --> 00:16:35.291
Uh, ernesto hi heather and tom, happy friday.
00:16:35.291 --> 00:16:38.629
Speaking of supportive members jfk.
00:16:38.730 --> 00:16:40.235
How's everyone's bank card doing?
00:16:40.235 --> 00:16:41.480
Y'all resisting temptation?
00:16:41.480 --> 00:16:44.830
Is that because it's black friday coming up?
00:16:44.870 --> 00:16:45.760
we're heading to black friday.
00:16:45.760 --> 00:16:49.750
There's a lot of new cameras and tech and things coming out is there?
00:16:49.850 --> 00:16:51.363
is there anything that you've been paying attention to?
00:16:52.186 --> 00:16:53.711
I bought new goalie I know.
00:16:53.711 --> 00:17:03.423
So that that was all of birthday black friday well, yeah, so yeah, there's a lot of good hockey sales right now, which is awesome I love that.
00:17:03.462 --> 00:17:05.048
That's where your priority is.
00:17:06.121 --> 00:17:09.651
My birthday gift to myself was the base that should be delivered tomorrow.
00:17:10.961 --> 00:17:14.928
See how hard it is to get Tom a present Because he has goalie pads.
00:17:14.928 --> 00:17:16.125
How much were the goalie pads?
00:17:16.680 --> 00:17:18.487
We don't need to worry about that.
00:17:18.507 --> 00:17:19.088
It's a lot.
00:17:19.721 --> 00:17:20.650
How much was the base babe?
00:17:20.650 --> 00:17:21.819
We don't need to worry about that.
00:17:21.920 --> 00:17:27.528
This is why I can't get him anything, because all the things that he wants are like a lot.
00:17:27.609 --> 00:17:28.231
Well, it's not even.
00:17:28.231 --> 00:17:43.048
It's not the price, it's also real, specific, like right, yeah, like I'm not gonna do, like I would if you were like I got you goalie pads, I would appreciate it so much, but the chances of you getting like the right fit, the right style, the right like everything, nope I can't even do that for myself.
00:17:43.288 --> 00:17:46.041
Yeah, you'd have to return exchange like several times.
00:17:46.041 --> 00:17:55.932
So it there's that kind of, there's that thing too, where it's like I would never buy tom a camera because you have your preferences and I don't know right, and that's you know.
00:17:55.932 --> 00:17:58.207
So it's like I'm not expecting gifts.
00:17:58.909 --> 00:18:00.433
All right, mr camera junkie the house.
00:18:00.433 --> 00:18:04.529
Hey, everyone be strong resist the urge to abuse the bank guards.
00:18:04.529 --> 00:18:15.163
I haven't like thought about it actually, but I feel like I probably should abuse the bank guard no, be aware of black friday deals oh, there's probably some cool.
00:18:15.183 --> 00:18:16.428
I haven't even like thought about it.
00:18:16.848 --> 00:18:19.682
Yeah, um, I forgot thanksgiving was this week.
00:18:19.863 --> 00:18:21.405
It's like less than a week, easy.
00:18:21.425 --> 00:18:22.868
Easy Gil's here.
00:18:22.868 --> 00:18:25.294
Hey, everyone, all right.
00:18:25.294 --> 00:18:27.845
Well, did you want to go into?
00:18:29.410 --> 00:18:29.609
Sure.
00:18:29.971 --> 00:18:30.132
Yeah.
00:18:30.940 --> 00:18:32.667
So a thing that I'm at.
00:18:32.667 --> 00:18:36.892
So, basically, as of this morning, I have everything's finished.
00:18:36.892 --> 00:18:48.123
The last thing I had to do is make a new intro video for YouTube memberships, because when you go to someone's channel and you click the join button thing pops up and you have the option, if you want to include a video where you can like it's like two minutes of you know.
00:18:48.123 --> 00:18:50.409
Hey, this is what I have to offer, this is what it's here.
00:18:50.409 --> 00:18:52.040
So that was the last thing I wanted to add.
00:18:52.040 --> 00:18:52.561
I did that.
00:18:52.561 --> 00:18:56.328
I revamped some tiers, um, which which?
00:18:57.210 --> 00:18:58.873
I pull it up I think.
00:18:59.173 --> 00:19:05.127
So I guess I could go with maybe lessons I've learned in doing this okay would maybe be the most helpful thing to share.
00:19:05.127 --> 00:19:11.864
So running youtube and patreon, I thought, made things the most accessible and the most open to everybody.
00:19:11.864 --> 00:19:25.132
Um, if you log in with a channel that you're not, if you, if you log in with a youtube account that you're not a member on, it'll show like the thing there, but you have to be signed into some account.
00:19:25.132 --> 00:19:33.448
Um, I thought that was like hey, that makes it open for everybody there we go.
00:19:33.587 --> 00:19:34.430
Well, yeah, you can show.
00:19:34.470 --> 00:19:36.032
So yeah, so if you click the, join button.
00:19:36.053 --> 00:19:36.653
There's a video there.
00:19:36.720 --> 00:19:43.864
I literally I'm wearing the same shirt this morning um, and there's three tiers now, uh, which we changed the pricing on.
00:19:43.864 --> 00:19:44.887
You help me figure that out.
00:19:44.887 --> 00:19:46.807
So there's five dollars, ten dollars, twenty dollars a month.
00:19:46.807 --> 00:19:51.344
It used to be 5, 15, 25, so actually lowered those, um, clarified.
00:19:51.344 --> 00:19:54.009
You know, perks and no perks and things like that.
00:19:54.009 --> 00:19:57.782
Um, so some stuff is the same and some stuff is a little different.
00:19:57.782 --> 00:20:02.221
Overall, I actually think it's a lot better and like it's a more fun offering.
00:20:02.221 --> 00:20:17.606
The thing is, having done both of them for a long time, what I kind of hoped was that, like Patreon would take off and that would be my main thing, and the opposite Well, I shouldn't say channel members just took off, but they were definitely more.
00:20:17.606 --> 00:20:21.349
It's like a three to one signup rate for YouTube versus Patreon.
00:20:21.471 --> 00:20:21.711
Okay.
00:20:22.580 --> 00:20:29.888
And that just is the way it is because, just like we mentioned a minute ago I forget who someone brought it up, I forget who said it.
00:20:29.888 --> 00:20:34.788
Yeah, jess Flink said that.
00:20:34.788 --> 00:20:36.151
It's just easier for most people.
00:20:36.151 --> 00:20:41.438
It's like how it's easy to add a Discord server, like, if you already have a Discord, just add another server.
00:20:41.438 --> 00:20:48.564
If you're already on YouTube and you have a Google account with a credit card attached to it, you can just join a channel really easily, right there just like leaving the platform going to patreon.
00:20:48.604 --> 00:21:06.787
I feel like before it wasn't as common for people to have like a credit card stored yeah, it wasn't yeah, and now I feel like it's a lot more common yeah, so it it makes it a lot easier, um, and youtube has added so many cool features and so it's been hard because I haven't been able to use those features.
00:21:06.839 --> 00:21:12.426
So every time I want to make a post, I have to post on Patreon and then make the same post on YouTube, but the two platforms don't format things the same.
00:21:12.426 --> 00:21:17.488
If I want to do update videos, I have to upload them to two separate places, which again doesn't work exactly the same.
00:21:17.488 --> 00:21:21.829
If I want to do something like a members-only live stream, I I can't use the members only stream function.
00:21:21.829 --> 00:21:29.896
I have to do an unlisted stream and then, like email everybody about it, which is way less effective in terms of notifications, so people are missing streams a lot.
00:21:29.896 --> 00:21:39.907
I can't do cool stuff Like you can do a public stream with the members only chats you can do, um, just all kinds of like like you can do early access.
00:21:40.361 --> 00:21:41.445
You can do early access to videos.
00:21:41.445 --> 00:21:54.240
Haven't been able to do that because I'd have to upload the video or I have to like move it as like a private thing, share the link, do everything manually, whereas you can just have it do automatically on YouTube, like set it to early access and then on a date it automatically switches to public and you're done Like.
00:21:54.240 --> 00:22:03.008
Youtube just really made their memberships a lot more robust over the past few years and things are integrated so so well.
00:22:03.008 --> 00:22:08.063
Few years and things are integrated so so well.
00:22:08.063 --> 00:22:10.952
Um, the down part, the downside to it really like the big pain point, is the posting like community posts.
00:22:10.952 --> 00:22:14.023
If you go on patreon, you can basically make like a blog post.
00:22:14.023 --> 00:22:17.998
You can integrate photos and formatting I have this problem.
00:22:18.077 --> 00:22:18.579
It's beautiful.
00:22:18.579 --> 00:22:23.373
Yeah, discord, I could basically bold youtube, you can't even do that.
00:22:23.373 --> 00:22:23.954
You can't bold.
00:22:24.015 --> 00:22:24.856
you can't even do that.
00:22:24.856 --> 00:22:26.884
You can't bold, you can't do images in line.
00:22:26.903 --> 00:22:28.950
You can't even really put a link easily.
00:22:28.950 --> 00:22:30.384
I can't do images in line either.
00:22:30.545 --> 00:22:32.844
So doing posts on YouTube is annoying.
00:22:32.864 --> 00:22:42.942
But they have said they're going to totally revamp that whole thing, which is also like okay, seeing the features you've already added, the features you said you're going to add, I'd really like to take advantage of that.
00:22:42.942 --> 00:22:55.229
Patreon also completely rebranded about a year ago and I didn't even realize that it really kind of did cause a lot of friction, because they started pushing everyone towards their mobile app.
00:22:55.229 --> 00:22:57.267
I felt things got really confusing.
00:22:57.267 --> 00:23:08.128
They suddenly added a free tier that was on by default and you couldn't even turn off until recently, and so people could go to your Patreon, sign up for free, and you'd be like get all these notifications like member, and I'm like, what are they signing up for?
00:23:08.128 --> 00:23:11.286
Like I'm not offering a free tier, like why did you do this?
00:23:11.286 --> 00:23:14.327
And then people go and they're like, oh, I could join for free.
00:23:14.327 --> 00:23:18.624
It's like, why would you do this to me?
00:23:18.624 --> 00:23:23.969
And then a big thing with Patreon, which is a bummer.
00:23:23.969 --> 00:23:32.155
It's not Patreon's fault, but Apple basically said that if you do subscriptions through apps, they're charging like an additional 30% on top of it.
00:23:32.256 --> 00:23:35.021
So yeah, patreon's been pushing people.
00:23:35.623 --> 00:23:49.686
Patreon's been making their app more required for a lot of stuff and integral, and now, if you subscribe to people through the app, apple gets another 30% of that, so it's actually even less, so you can't do global pricing.
00:23:50.566 --> 00:24:05.057
Yes, you're getting maybe 60 cents on a dollar for a member if they sign up through the app, which is like, not that's, and maybe it might even be more than that if you do like the patreon fee plus the apple fee in full, um, and so that's rough.
00:24:05.057 --> 00:24:07.972
And then patreon this didn't affect me, but it was a thing that did affect a lot of people.
00:24:07.972 --> 00:24:09.336
They took away because of that.
00:24:09.336 --> 00:24:11.913
For some reason, they took away the per project option.
00:24:11.913 --> 00:24:16.011
So what some people would do is it wouldn't be a monthly thing, it'd be a per project.
00:24:16.011 --> 00:24:23.170
And so you know, it's just like every time you upload a new thing, all your members are charged for that project.
00:24:23.170 --> 00:24:25.876
And that's kind of cool because it's like I've seen people who do.
00:24:25.876 --> 00:24:30.954
You know they might take a long time to work on videos, but every time they like literally press the upload button.
00:24:30.974 --> 00:24:38.000
They know boom now I have this return on that done and if you do two videos a month, it doubles.
00:24:38.000 --> 00:24:40.996
If you do zero, it's zero and now that's not an option.
00:24:40.996 --> 00:24:47.993
So some people who were doing that especially people who are like artists and illustrators and stuff they were music yeah they, they might get.
00:24:47.993 --> 00:24:49.678
They might do three or four projects a month.
00:24:49.919 --> 00:24:56.601
get three or four you know, rounds a month and now that just went back to they're getting like one fourth there.
00:24:56.601 --> 00:25:04.997
Yeah, that's a bummer, and that was all stuff that like on top of the fact that, like, people were just going to youtube more anyway.
00:25:04.997 --> 00:25:09.230
That's where I was like, okay, I'm just gonna, yeah, I'm just gonna make that leap.
00:25:09.230 --> 00:25:13.601
And so I actually didn't fully close down patreon because it's so annoying.
00:25:13.601 --> 00:25:15.932
Unless you like, delete your account.
00:25:16.233 --> 00:25:25.276
Yeah, you can't push people out of tiers and I didn't want people to like I can delete a tier and then someone's just going to be being charged, but with no access to perks.
00:25:25.276 --> 00:25:30.635
So I had to talk to the people, I had to let people know I can archive all those.
00:25:30.635 --> 00:25:36.621
And then there's just one tier which is just a tip jar with no benefits or perks or anything.
00:25:36.621 --> 00:25:37.202
That's all that's left.
00:25:37.202 --> 00:25:53.851
And the reason I do that was because, since it's been up since 2018, that link is a lot of places it's in youtube videos, it's on podcasts, it's on websites, it's in it's everywhere, right, and so going to a 404 page not found, and it's not practical for me to go do that.
00:25:53.851 --> 00:25:57.852
So, okay, at least go to something and if someone's just like yeah, I like what you do, and I don't want anything returned.
00:25:57.852 --> 00:25:58.333
I'll do that.
00:25:58.333 --> 00:26:05.770
And it even says like if you want perks, if you want more options go to youtube yeah, but at least that way it still opens up for the podcast and things like that.
00:26:06.772 --> 00:26:12.803
It's a long story but it's a lot to learn, yeah uh, really quick, let's see.
00:26:13.444 --> 00:26:14.433
Uh, hold on really quick.
00:26:14.433 --> 00:26:15.439
My crafty adventures.
00:26:15.439 --> 00:26:16.201
Dumb question.
00:26:16.201 --> 00:26:19.337
I see the way to add super chats, but how do you join a membership?
00:26:19.337 --> 00:26:23.432
So we actually don't have memberships turned on for this channel.
00:26:23.432 --> 00:26:29.652
So if you are looking here, you're going to see the super chats, but I don't have memberships here.
00:26:29.652 --> 00:26:31.217
So here's tom's channel.
00:26:31.217 --> 00:26:36.622
The way that you would subscribe to a membership is if you go to their youtube page.
00:26:36.622 --> 00:26:41.337
Right here, next to the subscribe button, there's a join button and you can click join here.
00:26:41.377 --> 00:26:47.596
Thank you for checking, uh, and then there's gonna be like a you know an explainer video and then all the different tiers that you can sign up for.
00:26:47.596 --> 00:26:55.346
But it's really it's very clear what you are signing up for, how much you're going to be paying per month and all the perks that you get.
00:26:55.346 --> 00:27:06.075
So there's multiple buttons before you actually, like you know, subscribe on a paid level, but on this channel you're not gonna see it because we don't have it turned on.
00:27:06.434 --> 00:27:13.217
Yeah, there you go um yeah and yeah, you did that, andre sheesh.
00:27:13.217 --> 00:27:21.611
Only 22 and a half hours away from being able to have memberships, I'm not sure if I'm gonna gamble on being able to offer something exclusive to members, though yet time will show, yeah.
00:27:21.770 --> 00:27:24.292
The cool thing is there's like so many options.
00:27:24.292 --> 00:27:26.153
You don't have to do what other people do.
00:27:26.153 --> 00:27:31.076
You can really make it work for you and your audience, like what you want to offer.
00:27:31.076 --> 00:27:32.357
You can change it too.
00:27:32.357 --> 00:27:35.140
So, yeah, so the tricky part here.
00:27:35.140 --> 00:27:42.684
I'll go through this and then because I don't want to share this just randomly, but I feel like this might be helpful to have people understand Like, do I want to use YouTube?
00:27:42.684 --> 00:27:43.625
Do I want to use Patreon?
00:27:43.625 --> 00:27:45.046
Yeah, or in this situation.
00:27:45.046 --> 00:27:47.647
So, okay, I'm going to go full in on YouTube.
00:27:47.647 --> 00:27:53.339
I had my three tiers that have been up since the beginning.
00:27:53.339 --> 00:27:56.549
Youtube's sort of the opposite of Patreon.
00:27:56.549 --> 00:27:59.252
You can't I can't archive a tier and like grandfather people in and then have a new one.
00:27:59.252 --> 00:28:02.436
Yeah, you can only delete a tier and then it just cancels people's memberships.
00:28:02.517 --> 00:28:17.035
They're just gone that makes sense to me I mean I like the option to do either because there's some patron like I'm members of people's patreons where I signed up early and they grandfather me in but then they revamp their pricing structure so like I still get you know, maybe I it.
00:28:17.035 --> 00:28:19.558
It's nice to have that option I.
00:28:19.578 --> 00:28:35.974
I feel like if someone signs up for $5, what like they signed up for $5, and if you're going to close that tier, I feel like the only thing that should happen is you get canceled, because it's not fair for you to start paying for something you didn't sign up for.
00:28:35.974 --> 00:28:37.674
That's why I feel like you.
00:28:37.674 --> 00:28:40.498
Because, I had this problem with Mighty Networks.
00:28:40.589 --> 00:28:42.336
Oh, I've only seen it benefit people.
00:28:42.336 --> 00:28:52.596
So like essentially for me on Patreon, I am now grandfathered into like a $5 tier where I would be getting a feature I would need to pay $10 for.
00:28:53.050 --> 00:28:55.769
Yeah, so if you are adding benefits, that's fine.
00:28:55.829 --> 00:29:06.523
That's the only way I've ever seen it happen personally, but I can see how people would remove Right Well well, in my case, nothing was going to get removed, but then, yeah, so so I don't.
00:29:06.604 --> 00:29:12.669
I tried to make a post explaining what's happening, but of course I mentioned the posting's a little funky right now, uh.
00:29:12.669 --> 00:29:13.913
And then I had to remove the tears.
00:29:13.913 --> 00:29:16.961
And then I did have someone in tears, not literally, but they.
00:29:16.961 --> 00:29:19.060
They emailed me like why did my membership get canceled?
00:29:19.060 --> 00:29:20.047
I think my card's still good.
00:29:20.047 --> 00:29:20.490
What's happening?
00:29:20.490 --> 00:29:22.377
And I had to explain what happened.
00:29:22.377 --> 00:29:25.760
But the good news is I actually bumped both the things down.
00:29:25.760 --> 00:29:28.398
So I was like, yeah, there's actually more perks for less money.
00:29:29.553 --> 00:29:37.776
So I'm not trying to and I think the idea there is like hopefully, by doubling down on YouTube memberships, you can get more members.
00:29:38.451 --> 00:29:42.049
Yeah, and that was the thing you really helped me with, because I was like I have these three tiers.
00:29:42.049 --> 00:29:45.958
I'm not changing the low end one, but I'm want to change the middle and the high.
00:29:45.958 --> 00:29:57.718
There's already people in there, so by changing them I'm now canceling my like highest paying members, just canceling them, which is scary, but you were explaining.
00:29:57.718 --> 00:30:10.955
You were like, well, if you have a 25 tier, someone might join that, but that that's a way bigger monthly expense than five dollars or ten dollars and so they might join, be excited, but how many months can someone be?
00:30:11.457 --> 00:30:16.503
paying 25 realistically, do that yeah so then they're gonna maybe dip pretty quickly, which I have seen, like people I've.
00:30:16.503 --> 00:30:20.576
At one point I even offered a 50 tier because people told me to and it was awesome.
00:30:20.576 --> 00:30:21.159
People joined it.
00:30:21.159 --> 00:30:22.501
But you can join that for like two months.
00:30:22.501 --> 00:30:25.036
Yep, even the people who asked for it are like, okay, that's about it.
00:30:25.036 --> 00:30:40.201
Um, whereas I have, I have people who have been in the $5 tier at this point I think it says literally, says like 39 months, like it's been a very long time, 20.
00:30:40.682 --> 00:30:45.576
And get more people in and get more people in, and that's the again.
00:30:45.576 --> 00:30:47.101
Many hands make light work, kind of thing.
00:30:48.191 --> 00:30:48.752
Really quick.
00:30:48.752 --> 00:30:50.558
Let's just catch up with the comments.
00:30:50.558 --> 00:30:55.497
Hammer and Sickle, hey guys just dropping in to say hi, hello, hello, just flinks.
00:30:55.497 --> 00:30:59.913
The number of paid subs that a lot of Twitch streamers have shows that people are willing to support creators.
00:30:59.913 --> 00:31:01.778
They watch if it's on platform.
00:31:01.778 --> 00:31:07.392
There are multiple streamers with 50k plus paid subs that's crazy that's insane.
00:31:07.392 --> 00:31:11.830
Uh, freddy says I voted for tom the first day and I usually don't go through the process.
00:31:11.851 --> 00:31:15.762
I very much appreciate that, thank you greg who's ocd's freaking out?
00:31:15.762 --> 00:31:26.883
Uh, tom and heather swapped their usual spots we'll see if that stays might be a one-time sit don says I surprised my wife with a stop at handles last week.
00:31:26.883 --> 00:31:27.811
She loved it.
00:31:27.811 --> 00:31:28.933
Great recommendation.
00:31:28.933 --> 00:31:32.342
Curious what flavors you guys got so good, oh, spiral lab.
00:31:32.402 --> 00:31:33.832
Hey late, but happy to be here.
00:31:33.832 --> 00:31:40.616
Happy that you're here, charles, I'm not eligible for memberships yet, but even if I was, I don't know what type of benefits I could give.
00:31:40.616 --> 00:31:47.385
Uh, we can talk a little bit about yeah, what you, what you did andre too bad.
00:31:47.385 --> 00:31:51.926
The join button isn't in the mobile app next to the subscription button makes it kind of hard to get to yeah, it's weird.
00:31:51.946 --> 00:31:58.593
In the ipad app it's like it's non-existent, basically oh okay, my crafty adventures is on the mobile app and didn't know how to join.
00:31:58.593 --> 00:32:00.724
How weird, okay, g, look at Greg.
00:32:00.724 --> 00:32:02.713
Oh, greg, ice cream fund donation.
00:32:02.753 --> 00:32:04.941
if it's not too cold, it's never too cold for ice cream.
00:32:05.049 --> 00:32:06.269
It's never too cold for ice cream.
00:32:06.329 --> 00:32:08.719
Oh see, that's literally the next comment.
00:32:10.951 --> 00:32:12.135
We are all on the same page.
00:32:12.135 --> 00:32:25.872
Yeah, the problem is, today we are going to a hockey game and at our arena there's Mr Softee, so Tom gets Mr Softee.
00:32:25.892 --> 00:32:28.281
At our arena there's mr softy, so tom gets mr softy guaranteed every game, and so that would be weird if we got handles.
00:32:28.281 --> 00:32:29.085
I did do that once this season.
00:32:29.085 --> 00:32:36.971
I did both in the same day because I needed to do it for science to see how they compare for science, andre just noticed tom and heather switch places.
00:32:36.990 --> 00:32:38.434
Now I have to turn the tv.
00:32:38.434 --> 00:32:46.875
So look, put it in front of a mirror oh, they got, oh, you got the sampler, the four different flavors don't remember the names yeah, yeah, all right.
00:32:47.154 --> 00:32:57.719
Well, I forgot where we were with memberships, uh, well, the the risk of like canceling people, but to lower it down it really helped because well.
00:32:57.759 --> 00:32:59.713
So here's the thing with pricing, right?
00:32:59.713 --> 00:33:02.003
Um, do you remember the percentage?
00:33:02.003 --> 00:33:04.211
Yes, okay, so let's talk about that.
00:33:04.211 --> 00:33:20.178
This is, this is how memberships can really be, um, effective, and I think this is like the perfect thing where you have someone who is, I feel, like, at a um, a realistic subscriber number.
00:33:20.178 --> 00:33:23.483
You know, I think a lot of people can hit 100,000.
00:33:23.483 --> 00:33:26.740
I think not a lot of people can hit a million, right?
00:33:26.740 --> 00:33:38.462
So, obviously, if you have a giant, massive audience, you get everyone to pay a dollar, like you're going to be good, right, but I think 100, 150,000 is a lot more reachable.
00:33:38.990 --> 00:33:45.036
So, hearing your math in terms of this, check in in a year and see how it goes.
00:33:45.036 --> 00:33:52.691
But the math that I came up with was like what would I really like If I want this to go from smallest revenue source to biggest revenue source?
00:33:52.691 --> 00:33:58.201
I would love to be able to have $5,000 a month come from channel members.
00:33:58.201 --> 00:34:02.746
Right now it's about $375.
00:34:05.670 --> 00:34:06.451
$375.
00:34:06.471 --> 00:34:06.993
That's a ways to to go.
00:34:06.993 --> 00:34:17.121
We have a long way to go and right now it's about, at least on youtube, there are 75 members, okay, so, um, which is great and great yeah, it was over 100 of patreon, but you know, things are changing there.
00:34:17.121 --> 00:34:23.393
So the thing that I was thinking, especially as a non-salesy person, was I was like I don't want to.
00:34:23.713 --> 00:34:28.434
Yeah, I don't want to be salesy, but also people like I want them to know where do I want to go with this.
00:34:28.434 --> 00:34:30.525
And five thousand dollars a month, if what is that?
00:34:30.525 --> 00:34:31.851
Like 60 grand a year, I think.
00:34:31.851 --> 00:34:39.139
So that's a, you know, a lower middle class fulltime income.
00:34:39.139 --> 00:34:40.760
Depending on where you live.
00:34:40.760 --> 00:34:44.905
It would definitely be like paycheck to paycheck situation.
00:34:44.905 --> 00:35:06.539
But if that's just the foundation, and then on top of that you have the volatile stuff like affiliate revenue, adsense, course sales, all that stuff where it's like sometimes those can be really strong and sometimes they can be nothing, but at least you have this very strong foundation, like the amount of stress it would alleviate is huge.
00:35:07.030 --> 00:35:21.123
And you know, I've not done a ton of sponsored videos over the years but unfortunately the ones I've done have been with great companies but not even feeling like you know, not feeling really only doing something like that.
00:35:21.123 --> 00:35:24.559
I feel like it's 100% something I really, really, really, really want to do.
00:35:24.559 --> 00:35:40.318
Yeah, it kind of gives that freedom Cause even when I do sponsor videos where it's like literally I've done sponsor videos where the video is finished, scheduled, uploaded, and then a brand reaches out and says like hey, you want to do a sponsor video this month and I'm like, oh, it would actually fit really great in this.
00:35:40.318 --> 00:35:46.431
And like, hey, you want to do a sponsor video this month and I'm like, oh, it would actually fit really great in this.
00:35:46.431 --> 00:35:46.856
And then I just edit in, and so it's like I know the video.
00:35:46.856 --> 00:35:53.224
The video was done without a sponsor the same way, so I know the sponsor did not affect the content of the video at all, right yeah, um, but there's still the thing of like.
00:35:54.646 --> 00:35:59.833
Obviously I want all my stuff to like, do well, but now when it's sponsored, I know they're going to be looking at it.
00:35:59.833 --> 00:36:05.490
There there's a little more pressure of like there's never a guarantee of like it will get this amount of views or anything.
00:36:05.490 --> 00:36:13.480
But obviously I'm like well, if you sponsor, I'd really like it to do like you know, and it's just can be a little more pressure and sometimes that doesn't work out.
00:36:13.480 --> 00:36:18.556
So alleviating that stress, yeah, so fun.
00:36:20.099 --> 00:36:21.159
So what's our math?
00:36:21.481 --> 00:36:28.601
So the math, uh, what I think a realistic thing for my channel, my audience, whatever, is that most people would be in the least expensive tier.
00:36:28.601 --> 00:36:38.893
So I think it was a 60% there, 30% in the middle, 10% in the highest tier which would come out to get my $5,000.
00:36:38.994 --> 00:36:47.746
The rough math is something like 850 ish people in the low one, 250 ish people in the middle one and like 30 people in the high one.
00:36:47.746 --> 00:36:49.672
It doesn't need to be about 30 to 50 maybe.
00:36:49.672 --> 00:36:51.697
Um, and then that would.
00:36:51.697 --> 00:36:58.635
When you factor in YouTube's 30% and all that, that would come out to take home $5,000 a month.
00:36:58.635 --> 00:37:04.579
Um, and I was like okay, that comes out to like something like 1,125 members.
00:37:05.329 --> 00:37:06.074
I have 75.
00:37:06.153 --> 00:37:08.175
now we're talking about well over 1,000.
00:37:09.498 --> 00:37:09.940
Long way to go.
00:37:10.070 --> 00:37:12.679
We need 1,000 more members, 1,100 more members.
00:37:12.679 --> 00:37:18.898
But I was like, okay, let me look at what is that percentage of my total subscriber base?
00:37:18.898 --> 00:37:20.449
That is 0.75%.
00:37:20.449 --> 00:37:21.795
It's less than 1%.
00:37:21.931 --> 00:37:22.894
Less than 1%.
00:37:23.070 --> 00:37:29.621
And so when I look at it that way of like, okay if I can just get 1% of my channel subscribers.
00:37:29.949 --> 00:37:34.090
Because if you look at it like 1,100 people that's a lot.
00:37:34.150 --> 00:37:35.135
It feels insurmountable.
00:37:35.295 --> 00:37:40.659
Yeah, if you look at it like it's 1% of your existing Existing.
00:37:40.659 --> 00:37:45.250
Okay first of all, tom's subscriber count goes up every day, right.
00:37:45.250 --> 00:37:50.302
So just existing 153,000 subscribers 1% there.
00:37:50.302 --> 00:37:59.021
But then knowing that, like new, people are going to continue to discover your channel and stuff like that, it feels I'm not business savvy enough to be like oh, what is the like turnover?
00:37:59.110 --> 00:38:03.072
You know, if I market it this way, then I convert this many people.
00:38:03.072 --> 00:38:03.351
I don't.
00:38:03.351 --> 00:38:12.072
What I know is that it feels a lot less salesy to think of like okay, I'm trying to get one percent of the people into my channel you're not trying to get to join a membership.
00:38:12.072 --> 00:38:17.753
I'm not trying to get 50, all of them like no, I'm not trying to sell it to everybody, it's people who are interested in it.
00:38:17.773 --> 00:38:18.695
Yeah and for sure.
00:38:18.695 --> 00:38:25.719
One percent out of 155 000 people like have been subscribed to you for years I'm sure would want to support they.
00:38:25.719 --> 00:38:27.510
Just you know I've never asked.
00:38:27.612 --> 00:38:29.576
I've never even asked for it, I barely mentioned it.
00:38:29.576 --> 00:38:39.463
So it's like okay, let's, let's try to like work on that yeah a little bit um, and so that's kind of where I'm at with my goal there.
00:38:39.463 --> 00:38:43.400
Don't know if that's achievable or not, but we'll see.
00:38:43.721 --> 00:38:54.119
Yeah, so it's like perfect timing because we're, you know, at the end of the year here and then we could definitely check back in like six months and see how it's going, but you officially turned it on today, yeah.
00:38:54.411 --> 00:39:13.224
And it's really nice to streamline stuff Like it's, and I think I thought I was adding more options, like you could do options like you could do, patreon, you could do this, and I think that was like well then, now I don't know if I'm not gonna do anything versus like simplify, do this yeah here's very clear options done yeah, um, I didn't realize.
00:39:13.630 --> 00:39:15.452
Sorry, I didn't realize this super chat was for both of us.
00:39:15.452 --> 00:39:15.954
That's awesome.
00:39:16.394 --> 00:39:16.856
No.
00:39:17.536 --> 00:39:21.021
We might have to go, we might have to swing by.
00:39:21.021 --> 00:39:30.452
Let's see, mass is the largest consumer of ice cream year round, really.
00:39:30.492 --> 00:39:30.914
How does?
00:39:31.094 --> 00:39:31.614
one know that.
00:39:31.675 --> 00:39:33.159
Is that where Ben and Jerry's is based?
00:39:33.940 --> 00:39:34.521
Oh, I think so.
00:39:34.521 --> 00:39:40.208
Somewhere with like premium dairy situations.
00:39:40.208 --> 00:39:43.257
Really, how is that even calculated?
00:39:43.257 --> 00:39:54.436
Science I find that that's very curious to me because I feel like I feel like california would be it.
00:39:54.436 --> 00:40:00.818
There's so many like beachside towns, you know I don't know I don't know I don't know.
00:40:00.818 --> 00:40:03.632
Eating junk food for science is my kind of experiment.
00:40:04.112 --> 00:40:09.103
It's around 32 yes, freezing literally 32 degrees.
00:40:09.103 --> 00:40:10.271
You just have your ice cream outside.
00:40:10.271 --> 00:40:11.614
I'll never know, okay you know what it is here.
00:40:11.614 --> 00:40:21.454
78, 70 but I was eating ice cream in the hockey arena the other day and I was like literally yeah, your hands are shivering just fling said.
00:40:21.494 --> 00:40:23.960
I found that my that on my multiple channels.
00:40:23.960 --> 00:40:25.943
Offering memberships in a way is not always the best idea.
00:40:25.943 --> 00:40:30.900
Prioritizing community and audience without monetizing always pays dividends in the future.
00:40:30.940 --> 00:40:31.782
And that's what you're doing.
00:40:32.210 --> 00:40:33.568
Yeah, we can talk a little bit about my community.
00:40:33.670 --> 00:40:34.713
I want to talk a lot about that.
00:40:35.456 --> 00:40:37.081
Let's see For science.
00:40:37.081 --> 00:40:45.297
Heather Tom, you were about to talk about what type of perks can do via memberships, when you got derailed by ice cream.
00:40:45.297 --> 00:40:45.978
Hey, bailey, bailey.
00:40:45.978 --> 00:40:46.800
What's up, bailey?
00:40:46.800 --> 00:40:54.603
Let's see Fundraiser idea Raise $2,000 on Tom dies His hair the same color as Heather oh boy, I don't know about that.
00:40:54.603 --> 00:40:58.373
I feel like you should go.
00:40:58.373 --> 00:40:59.878
Adam blue Adam.
00:41:00.030 --> 00:41:05.378
Adam, I feel like you should go Adam Blue, adam 8-Bit Blue, yeah yeah, yes.
00:41:05.378 --> 00:41:13.155
See, tom, if you rebound the channel to McFlicks and offer weekly bespoke Mike vids, you'd probably have 1,000 members in a month.
00:41:13.155 --> 00:41:18.237
Mike Flicks, your $20 closer, just became a signal booster.
00:41:18.257 --> 00:41:20.123
You are the king, thank you.
00:41:20.123 --> 00:41:29.289
We'll talk about what members get in a bit uh, coach constant, oh, benedict vermont, oh I was like eating northeast somewhere.
00:41:29.289 --> 00:41:30.853
I was like new england literally.
00:41:30.913 --> 00:41:33.458
I saw this comment, I was like vt come on heather.
00:41:33.458 --> 00:41:34.902
Where is that?
00:41:34.961 --> 00:41:41.898
oh wow, bailey's going around podcasts and I was trying to figure a lot of this stuff out membership options and oh, wow, how funny.
00:41:42.391 --> 00:41:44.835
32 fahrenheit sounds about right, greg.
00:41:44.835 --> 00:41:46.358
We just had snow a couple days ago.
00:41:46.478 --> 00:41:49.391
Oh my gosh yeah, well, we can talk about membership options.
00:41:49.391 --> 00:41:53.913
Do you want to talk about your discord and everything and like how that came about and all that?
00:41:54.213 --> 00:41:56.597
yeah, uh, so okay.
00:41:56.597 --> 00:41:58.742
So here's the opposite approach.
00:41:58.742 --> 00:42:02.793
So, obviously, tom and I have been talking, thinking about monetization.
00:42:02.793 --> 00:42:06.101
When it comes to heather, just play it just does not feel right right now.
00:42:06.101 --> 00:42:12.302
Um, the community there, though, is like the strongest online community.
00:42:12.302 --> 00:42:13.490
I've been a part of it's.
00:42:13.490 --> 00:42:24.251
So active people are in there every single day, um, and the best part is, like I it's at the point where I don't have to start every conversation.
00:42:24.251 --> 00:42:29.001
Um, I feel like I mean, even mighty had mighty networks, had a whole.
00:42:29.001 --> 00:42:43.034
It was like a huge, big push, because they integrated ai, where it can generate just an infinite number of questions for you and schedule it out so that you were asking a question and prompting conversations every single day.
00:42:43.034 --> 00:42:52.405
I don't even have to do that, like people are just reaching out and connecting without very organic and real and like yeah it's.
00:42:52.485 --> 00:43:04.842
it's such a cool community because there's been so many times where people go above and beyond to help out in all these ways and it's like, um, it almost feels like like we can't pay you and no, this is what they want to be doing.
00:43:05.590 --> 00:43:09.740
It's like it's so strange to me, it's so freaking weird, and I think it's like I have to-.
00:43:09.760 --> 00:43:12.356
Remember when you could just have hobbies that didn't need to be like monetized.
00:43:13.550 --> 00:43:15.835
That is the difference, and I think, like it's.
00:43:15.835 --> 00:43:25.094
You know, in our past seven, eight years of doing this, uh, we've been part of communities.
00:43:25.094 --> 00:43:25.878
That it's not a hobby, right, it is.
00:43:25.878 --> 00:43:32.434
This is a business, this is a job, whether it's full-time or part-time or aspiring to be, you know, monetized at some point.
00:43:32.434 --> 00:43:43.182
Um, but to have a community, that's it's, it's just the equivalent of people coming over and we're playing video games, like we did on the weekends as kids.
00:43:43.182 --> 00:43:49.750
Like there is no expectation of anything in return aside from just being a member.
00:43:49.750 --> 00:43:59.764
So what's really cool is, like I don't, I really don't feel like I feel like I'm very much a member of the community.
00:43:59.784 --> 00:44:05.873
Yeah like I'm very much a member of the community.
00:44:05.873 --> 00:44:10.105
Yeah, uh, it's very two-way versus um, you know where on youtube you're, you're, it's like you're talking one to many.
00:44:10.105 --> 00:44:13.313
This is two-way conversation, like it is going back and forth.
00:44:13.313 --> 00:44:21.155
I, I know people by name and um, you know, of course there's like people who are more involved than others and stuff like that.
00:44:21.155 --> 00:44:25.802
But either way, it's just it's so active and it's just awesome.
00:44:25.802 --> 00:44:26.204
I don't know.
00:44:26.204 --> 00:44:26.724
It's great.
00:44:27.090 --> 00:44:34.463
Well, yeah, and it's a good example to whether you're doing a paid or unpaid thing, like your initial thing wasn't, like I'm going to have a discord.
00:44:36.092 --> 00:44:39.521
I never, never in the horizon, ever.
00:44:39.521 --> 00:44:41.380
You know I don't like discord.
00:44:41.380 --> 00:44:41.784
It's not.
00:44:41.784 --> 00:44:45.094
It's not even something like even if that was the right thing to do.
00:44:45.094 --> 00:44:48.179
I didn't plan for it, you know.
00:44:48.179 --> 00:44:50.103
Um, but it, it.
00:44:50.103 --> 00:44:52.675
The whole channel has been very organic.
00:44:52.675 --> 00:44:59.197
When people are asking multiple people are asking for it, that's when I'm like, okay, let's make this happen together.
00:44:59.197 --> 00:45:01.882
I didn't even build it.
00:45:01.882 --> 00:45:04.920
You know, people helped to build out the structure.
00:45:04.920 --> 00:45:09.054
They're all contributing ideas and I don't know it's just.
00:45:09.054 --> 00:45:10.398
I think it's.
00:45:10.398 --> 00:45:12.898
I'm redefining community.
00:45:12.898 --> 00:45:19.137
You know I'm seeing a very like this is what a very healthy, thriving community looks like.
00:45:19.338 --> 00:45:19.559
Yeah.
00:45:20.210 --> 00:45:21.536
In terms of monetization, I don't know.
00:45:21.536 --> 00:45:34.344
You know, like I don't want, I definitely don't want to monetize the community, but I think that there are people who you know there have been people who super chatted $20.
00:45:34.344 --> 00:45:42.784
So obviously it's like there are people who it goes back to time, talent and treasure, right, like different ways that you can support a nonprofit.
00:45:42.784 --> 00:45:49.317
This is like I used to be a nonprofit, so people would ask like do you want to volunteer your time, do you want to donate?
00:45:49.317 --> 00:45:56.382
Or, you know, contribute to fundraising, raising funds, or was it time?
00:45:56.382 --> 00:46:03.184
Talent, yeah, or talent where, if you're in marketing, you can help promote an upcoming fundraising event or something like that.
00:46:03.184 --> 00:46:07.824
So I'm kind of looking at it that same way with the community or with Heather Just Play as a whole.
00:46:07.824 --> 00:46:16.989
There are people who have the ability to contribute money, there are people who have the ability to contribute a lot of time.
00:46:17.610 --> 00:46:36.025
And then there's also the talent where it's like you know everything from being a moderator, uh, or putting the discord together putting the discord together or organizing and coordinating events, um, you know, just be just being active, welcoming new members, all all those things.
00:46:36.025 --> 00:46:38.257
It's like I could.
00:46:38.257 --> 00:46:42.126
I would be doing that if people weren't doing it for me.
00:46:42.126 --> 00:46:45.081
So the fact that people are contributing that way is huge.
00:46:45.081 --> 00:46:53.643
So, like that's kind of I guess I want to get to the point where people don't feel like less than for not being a paid member.
00:46:54.244 --> 00:47:04.025
You know, and I think, just I think people will understand that it's just a matter of time of like establishing.
00:47:04.025 --> 00:47:19.681
You know, just because someone has like, because the thing with YouTube is like, if you're a YouTube member, you get the badge, and I know aesthetics and badges and emojis are very important in the gaming community and I don't want people to feel bad that they don't have the badge.
00:47:19.800 --> 00:47:21.423
Badage, the badage.
00:47:21.704 --> 00:47:21.945
Yeah.
00:47:21.945 --> 00:47:38.724
So I don't know, we'll see it's, you know, still thinking about it, but it's just like it's really cool to see how organic it's been and I guess the reason why I share that is like I can't even tell you, like, how that happened.
00:47:38.724 --> 00:47:59.463
You know, like I, I have so much of my content and like you know a lot of the tutorials I've made and I, for two years, I did so much research on community platforms and every single community platform had their own best practices on how to grow and cultivate a community.
00:47:59.463 --> 00:48:01.588
I don't think I did any of the things.
00:48:01.588 --> 00:48:08.606
Um, I think they help, but it's like I don't know it's vibe I don't think it's hard.
00:48:08.666 --> 00:48:12.023
It's hard if you had said I'm gonna dive into a gaming channel.
00:48:12.023 --> 00:48:13.610
It makes sense to have a discord.
00:48:13.610 --> 00:48:19.170
So then you spent weeks and weeks putting together like the perfect discord, best practice discord.
00:48:19.170 --> 00:48:20.614
And now it's like, okay, people join the discord.
00:48:20.614 --> 00:48:23.942
People would join, but then it would probably like kind of just fizzle.
00:48:23.942 --> 00:48:27.188
This was like people.
00:48:27.188 --> 00:48:29.364
It was asking like where's your discord?
00:48:29.364 --> 00:48:30.027
You need a discord.
00:48:30.027 --> 00:48:33.458
There's like there, we need this because we need to like there was a need for it.
00:48:33.458 --> 00:48:39.726
And now that people are like built friendships and relationships there, it's like, okay, well, the discord can grow and so it's.
00:48:39.726 --> 00:48:41.449
It's a thing.
00:48:41.449 --> 00:48:44.186
It's like when people always go like, oh, what do I get for?
00:48:44.186 --> 00:48:45.753
You know my podcasting setup and stuff?
00:48:45.753 --> 00:48:46.536
Should I buy all this gear?
00:48:46.536 --> 00:48:51.699
And despite how much I like gear, I always tell people like start with what you have, upgrade as your needs become apparent.
00:48:51.699 --> 00:48:56.030
It's sort of the same thing like you didn't offer anything.
00:48:56.030 --> 00:49:03.945
And then the channel and the community the needs became apparent, exactly yeah yeah, that's yeah exactly.
00:49:04.286 --> 00:49:05.449
Uh, okay, let's see.
00:49:05.449 --> 00:49:09.719
Oh, hammered to gold.
00:49:09.719 --> 00:49:18.110
This is a, a youtube mod and, uh, an officer in our Final Fantasy XIV free company called Kraken's Call.
00:49:18.110 --> 00:49:21.382
Let's see, I honestly forgot to look at JCM for months.
00:49:21.382 --> 00:49:22.737
We're just logging in again.
00:49:22.737 --> 00:49:24.983
Well, we shadowed Sunsetted.
00:49:25.284 --> 00:49:25.744
Sunsat.
00:49:26.146 --> 00:49:29.317
We sunsat, but see even that.
00:49:29.317 --> 00:49:34.403
I think like what the thing with JCM?
00:49:34.403 --> 00:49:38.630
And someone asked on the YouTube huddle about our mastermind?
00:49:38.630 --> 00:49:44.960
Tom and I used to have a YouTube mastermind which was 75 bucks a month and we had like a really good group.
00:49:45.302 --> 00:49:46.164
Oh yeah, that was cool.
00:49:46.445 --> 00:49:47.467
Yeah, that was fun.
00:49:47.467 --> 00:49:49.443
I mean like it was such a good group.
00:49:49.815 --> 00:50:09.735
The reason why we don't do it anymore is like he's digging in your blanket because he thinks the squeaker is in there oh, my gosh finley is it's not a towel oh no, finley's trying to get to his toy and it's like stuck under a blanket or he thinks of it.
00:50:09.755 --> 00:50:14.961
Yeah, go over there, come on um that was really oh yeah.
00:50:15.123 --> 00:50:29.288
So we I don't really know how to explain this I like, uh, being a coach, you know, a cheerleader, a teacher, like I feel like I need that outlet and the couples table.
00:50:29.288 --> 00:50:34.724
This is a great place for us to discuss relevant content creator issues and topics and stuff like that.
00:50:34.724 --> 00:50:42.304
The YouTube huddle up is kind of the thing where I can be in like a YouTube coach role.
00:50:42.304 --> 00:50:57.827
But the thing that I didn't realize that I really wanted to build was a community that I could just be a member of you know, where I can, where I didn't feel like people were looking to me for the answers.
00:50:58.715 --> 00:51:00.282
Yeah or you have to keep it going.
00:51:00.282 --> 00:51:02.019
You have to keep pushing the gear, yeah.
00:51:04.679 --> 00:51:07.079
So yeah, I don't know, I forgot what my point was.
00:51:08.556 --> 00:51:10.483
I think the importance of just organicness.
00:51:11.094 --> 00:51:12.278
The advantage of having jobs.
00:51:12.278 --> 00:51:17.262
Doing what interests me and I would probably do anyway means my hobbies are automatically monetized.
00:51:17.262 --> 00:51:25.755
Yeah, so, um, I feel like there's something else I wanted to say about it, oh yeah, so here's.
00:51:25.755 --> 00:51:26.677
Here's an example.
00:51:26.677 --> 00:51:31.782
Um, I put out a video this week that I wasn't going.
00:51:31.782 --> 00:51:35.586
I was, I was, it's just stream of consciousness for 30 minutes.
00:51:35.586 --> 00:51:48.246
I felt like I had gotten a lot of DMs and messages and I was reading comments and stuff and I really wanted to kind of give an update to the community in terms of what I was thinking about.
00:51:48.246 --> 00:51:56.956
Meanwhile, we were really busy last week in real life, so I just haven't, I hadn't had a chance to like sit down and give an update, and so I was like you know what?
00:51:56.956 --> 00:52:02.115
I think it'll be actually faster and more effective if I just do a quick video update.
00:52:02.135 --> 00:52:06.364
That ended up being 30 minutes, one shot, one shot.
00:52:06.364 --> 00:52:13.985
I was like no one's gonna watch this video, tom and uh, after I recorded it I didn't, whatever.
00:52:13.985 --> 00:52:19.101
We had to go to a hockey game and by the time we got back, I was like I don't think I'm gonna put this video out because it's terrible.
00:52:19.101 --> 00:52:21.496
It's just like objectively a bad video.
00:52:21.496 --> 00:52:22.559
It's just me talking.
00:52:22.559 --> 00:52:24.827
It's the same shot and I'm rambling.
00:52:24.827 --> 00:52:26.193
I don't even.
00:52:26.193 --> 00:52:34.208
I think I repeated myself like there's probably a good 10 minutes of me repeating the same thing over and over.
00:52:34.208 --> 00:52:38.074
Uh, it is one of my most successful videos.
00:52:38.074 --> 00:52:55.005
Of course, um tom is the one who encouraged me to put it out anyway and I got such good responses and feedback and comments and like it kind of soul soothing, yeah, it kind of felt like it rejuvenated the community and, you know, told me a couple things.
00:52:55.326 --> 00:53:01.199
One, I'm all up in my head about things that no one else is paying attention to, uh.
00:53:01.199 --> 00:53:07.295
Two, it kind of speaks to the um connectedness of the community.
00:53:07.295 --> 00:53:15.257
You know, I think, um, it's kind of like you know, youtube memberships, like if people are in, they're in.
00:53:15.257 --> 00:53:19.628
Yeah, they, they want to hear what, what, you don't have to keep justifying.
00:53:19.628 --> 00:53:20.376
Yes.
00:53:20.998 --> 00:53:22.003
They made the choice.
00:53:22.204 --> 00:53:26.427
Exactly, and so I'm over here like this is not a good YouTube video.
00:53:26.427 --> 00:53:29.237
I didn't even make a thumbnail for it.
00:53:29.237 --> 00:53:38.302
It was YouTube's auto-generated selected freeze frame and I titled it like some updates about the channel, like something.
00:53:38.402 --> 00:53:52.324
So just non-channel updatemov yeah, literally it was, you know, very simple um, but again, like such great response and um, you know it's just, I don't know.
00:53:52.324 --> 00:54:02.655
So it's like it just speaks to if you can have, if you can focus on building a community that's really fun, where people feel like they have ownership.
00:54:02.655 --> 00:54:14.025
You know, I think you're doing that really well with your community anyway, and I'm excited to see how it unfolds and getting new members into your YouTube memberships.
00:54:14.166 --> 00:54:17.869
Yeah, I see yeah, so yeah, um, getting new members into your youtube memberships?
00:54:17.869 --> 00:54:18.474
Yeah, I see, um, yeah, so so yeah.
00:54:18.474 --> 00:54:24.577
If you just create like a space that people want to be a part of, it's there, it's, there's no, there's no.
00:54:24.577 --> 00:54:26.460
Like, how do I make it perfect?
00:54:26.460 --> 00:54:29.186
It's, people are here for you, you know.
00:54:29.186 --> 00:54:38.563
For you as the you know creator of the tombuck channel, and for me is heather of heather just play yeah and it's really cool that's super special.
00:54:39.407 --> 00:54:41.735
Yeah, well, to wrap up, can we go through the perks?
00:54:41.735 --> 00:54:46.226
We mentioned it, but we never did it oh, yeah, sure uh kyle's here, always great content.
00:54:46.246 --> 00:54:47.115
Good to see you, kyle.
00:54:47.115 --> 00:54:49.199
Uh, mike says happy friday.
00:54:49.199 --> 00:54:50.061
Love the gear setup.
00:54:50.061 --> 00:54:52.907
You two are rocking a hammer and sickle.
00:54:52.907 --> 00:55:01.351
I love that video so much because it was genuine and just honestly sharing your feelings, very relatable and human yes uh, let's see.
00:55:01.351 --> 00:55:08.146
Heather's perspective on her youtube community is super interesting because it reminds me of the really tight communities on twitch that I like.
00:55:08.146 --> 00:55:10.481
Have you ever thought about exploring that space?
00:55:10.481 --> 00:55:14.911
Have we ever thought of us exploring twitch?
00:55:15.873 --> 00:55:35.242
I think, the same way that people who like come from twitch are like I don't know about youtube, I think if you're like youtube native, you're like I don't know about twitch and we're so into the youtube world that it just it just kind of where we make sense, I think yeah, like I, I can't.
00:55:35.643 --> 00:55:40.818
Every time I go to Twitch I'm confused, so I can't like the idea of figuring out another thing.
00:55:40.818 --> 00:55:48.085
And here you know what I think this is what it comes down to just like Tom condensed from YouTube and Patreon to just YouTube.
00:55:48.085 --> 00:55:52.338
That's kind of like I'm not gonna now, you know, have another arm of Twitch.
00:55:52.338 --> 00:55:56.163
It's just it just going to be here on YouTube and it's great so far, you know.
00:55:56.163 --> 00:56:02.831
So it's like I wouldn't add on a thing to add in more people If I wanted to add in more people.
00:56:02.831 --> 00:56:04.077
It's just going to be YouTube people.
00:56:04.418 --> 00:56:06.103
So, yeah, uh, let's see.
00:56:06.103 --> 00:56:13.021
My most successful video was a video I spend a total of 30 minutes on just something to be said when it is raw, not overly produced, and just genuine.
00:56:13.021 --> 00:56:18.969
Bon is here and says it doesn't have to be shiny and polished to be very moving and impactful.
00:56:19.110 --> 00:56:22.362
Very true, yeah, important thing to remember for all of us.
00:56:23.344 --> 00:56:25.422
Okay, so let's go over your perks really quick.
00:56:25.541 --> 00:56:25.762
Sure.
00:56:25.762 --> 00:56:36.081
So, and this is, I want to share these to kind of like help people understand why I chose these, because maybe that would help you figure out if you're thinking like what can I possibly offer or do whatever?
00:56:39.974 --> 00:56:41.902
So there's the, the three tiers which work for me.
00:56:41.902 --> 00:56:49.565
Some people have more than three uh, the base one, for for me, like, some people have like a dollar a month tier or whatever, and that just like I've heard the phrase the juice isn't worth the squeeze.
00:56:49.565 --> 00:56:55.704
When it comes to memberships, to me the juice ain't worth the squeeze, like Like, come on, let's do something here.
00:56:55.704 --> 00:56:59.769
So the base one is pretty basic.
00:56:59.769 --> 00:57:03.204
It does have badges, because you can do those with YouTube.
00:57:03.204 --> 00:57:05.864
I might want to revise my badges, and it's got emojis.
00:57:05.864 --> 00:57:08.250
I think I might even have more that I made.
00:57:08.250 --> 00:57:13.967
I can add there, but anyway, I drew like these custom little emojis in Procreate, which is pretty fun.
00:57:14.556 --> 00:57:27.487
I did build my message board, which we talked about a while ago, which is like the opposite of Discord, so you get access to that, of course, name at the end of videos and then community posts, so text posts for members only.
00:57:27.487 --> 00:57:35.099
A thing about this, though, is I mean the name in video credit, so that you're assuming is every video, and I typically do a video a week.
00:57:35.099 --> 00:57:38.418
The message board is your own time and members only community posts.
00:57:38.418 --> 00:57:42.041
It doesn't say weekly, biweekly, monthly, it just says members only community posts.
00:57:42.041 --> 00:57:48.362
So for me that's extremely manageable, that workload and also understanding a lot of people who jump in at that level.
00:57:48.362 --> 00:57:53.264
They do just want to show support, they're not trying to get something in return.
00:57:53.483 --> 00:57:55.985
They're not trying to get a lot of things in in return.
00:57:55.985 --> 00:57:57.146
They just want to show support.
00:57:57.146 --> 00:58:04.592
So I don't need to like go out on a limb, overextend myself with a whole bunch of stuff that now it's gonna be a full-time job, just trying to like keep up this membership thing.
00:58:04.632 --> 00:58:08.815
It's gonna end up creating more stress that is totally what I did when I first started patreon in 2016.
00:58:08.815 --> 00:58:13.847
I was like, okay, here's all these like really cool perks for every specific tier.
00:58:13.847 --> 00:58:18.922
Oh God, I have just created so much work for myself and I had like two people in the top tier.
00:58:18.922 --> 00:58:23.775
So I was doing all this work for two people, which was fine but like not sustainable.
00:58:23.875 --> 00:58:30.003
So something that I didn't put in here but I want to do is that is a thing.
00:58:30.003 --> 00:58:31.047
You have your top tier.
00:58:31.047 --> 00:58:37.246
Typically you want to put your biggest benefits there, but that's also the slowest tier to grow usually.
00:58:37.246 --> 00:58:41.021
So it does end up being a thing like oh, custom video, custom whatever, and it's like-.
00:58:41.141 --> 00:58:42.045
And high churn rate.
00:58:42.574 --> 00:58:45.103
Yeah, so it's like for one person or two people.
00:58:45.103 --> 00:58:50.780
So I put the perks that are there and then I actually have other ones that I think would be really fun.
00:58:50.780 --> 00:58:59.239
But I'm going to wait until I hit certain milestones and maybe, as things grow, I might actually make that like like just tell people that, like.
00:58:59.239 --> 00:59:01.740
Hey, you know, once we get 10 members.
00:59:02.262 --> 00:59:23.525
we can do this, we only need a few more people, and then this, and then it's like, okay, then this perk will be added, because it's not just for, you know, an empty room, or whatever it's it's a one-on-one consultation, like an Ecamm Zoom Q&A, where people can pop on the stream and we actually talk and like do a live stream.
00:59:23.585 --> 00:59:24.929
that way Sounds super fun.
00:59:24.929 --> 00:59:32.978
But yeah, like I would not charge $20 an hour for a consultation so it doesn't make sense for a thing like that.
00:59:32.978 --> 00:59:37.664
But if there's 30 to 50 people in there, now that makes a lot of sense to do that.
00:59:37.664 --> 00:59:41.248
So the next one is the $10 a month AV club.
00:59:41.248 --> 00:59:51.181
That includes everything from the other one, but you also then get video updates, so not just the posts but again, no specific timeframe on those Early video access.
00:59:51.181 --> 01:00:03.099
So now I can start doing that in like two days before on Tuesdays I can give people access to that week's video and members only live streams, which my goal is to do those monthly.
01:00:03.119 --> 01:00:17.588
There's just some practical life, semi health things that make that difficult to say like yes, but my goal is to feel what it to pick a day every month, like something like the last Wednesday of the month or something that's always a members only live stream day, and I would really like that.
01:00:17.588 --> 01:00:22.400
So that will start incorporating, ideally one that does have a timestamp on it.
01:00:22.400 --> 01:00:30.795
So you know like, okay, I'm getting at least this every month and then the big one which the king just signed up for, I get top billing in the end credit.
01:00:30.795 --> 01:00:38.070
So when I'm going to redo my you know, at the end of the videos membership thing which, by the way, just anyone watching I have a couple videos scheduled.
01:00:38.070 --> 01:00:50.778
So if you see, like this, my name's not there or whatever it's those videos, the list is always accurate at the time that that video was produced, because those are the people that were supporting at the time the video was made yeah, and sometimes the videos get scheduled differently.
01:00:50.898 --> 01:00:51.822
So top billing.
01:00:51.822 --> 01:00:57.125
So I'm going to change the way that looks and, like that tier, like the signal boosters, are going to have their own sections a little bit, a little bit more prominent.
01:00:57.125 --> 01:00:59.237
I decided to put course discounts.
01:00:59.237 --> 01:01:09.297
Not, you know, that's probably not a reason to start spending $20 a month on something, but if you're already in, you're already supporting that much and you're looking at courses, why not get a little discount there too?
01:01:09.297 --> 01:01:14.425
And then, something that I'm really excited about this is where it's like what kind of perks do you want to offer?
01:01:14.425 --> 01:01:17.367
Not just stuff, people, you know, oh, it'd be a good value for them.
01:01:17.367 --> 01:01:23.025
But something I really want to do is something I'm calling show and tell videos, because sometimes it happens how?
01:01:23.065 --> 01:01:24.853
many times I am the show and tell video.
01:01:24.954 --> 01:01:33.260
Yeah, not me, but like you're my audience, yeah or it's the beginning of the couple's table, when I derail the show for 10 minutes because I want to talk about a thing.
01:01:33.260 --> 01:01:40.344
So when I find, find that weird camcorder, that cool little, do hickey this like old gadget or whatever, that's the video.
01:01:40.344 --> 01:01:42.690
It doesn't need to be like a heavily edited thing.
01:01:42.690 --> 01:01:44.822
It's, you know, something that would go on like the regular.
01:01:44.822 --> 01:01:59.963
It's something that I wouldn't put on the channel, but something I want to make where I can sit down kind of just like this and literally just like show and tell something yeah I think that'd be really, really fun and and there will be a library and there'll be a library of those and that's what's really cool about that.
01:01:59.983 --> 01:02:00.715
And the same thing, like.
01:02:00.715 --> 01:02:08.360
Another thing I would like to add there in the future as like, if it does grow, is uh, I'd like to have more of a tutorial library.
01:02:08.360 --> 01:02:43.536
So like deep diving, you know, not tutorials I put on the channel because they're probably way too niche and way too in-depth, but like and they don't need to have, like the YouTube pacing and stuff, but it's like, it's almost like little snippets, almost feels like what would be in a course, but like here's, you know, audio processing, here's whatever any part of the process, like some real specific tutorial, which, again, then there would be a library of that, library of that, and even if there is a high churn rate in that higher category if you join six months from now, you'll still have access to the entire and if you join for a couple months, paying $20, $40 to get, access what is
01:02:43.596 --> 01:02:52.739
essentially like an unofficial online course, and then if you leave, that's that's a good deal, yeah and it's, and so that's something that I would like to do more of.
01:02:52.840 --> 01:03:00.650
So and there's also stuff, too, which I haven't played with lately because I couldn't, because it wasn't an option, but I've seen some people do this and I think it actually does help.
01:03:00.690 --> 01:03:11.262
Clean up the channel is, if you do a live stream just a regular live stream you leave it up for a couple of days or whatever, and then you switch it to members only the replay, so it.
01:03:11.262 --> 01:03:19.509
It's something I've played with once or twice, but then it it barred all the Patreon people, so I couldn't do it, whereas now I can do something like that and that way it's not.
01:03:19.509 --> 01:03:32.099
You don't have all these like I like having my live stream replays, so I I've been leaving them, cause I think they're fun and cool, but sometimes they do kind of like clutter up the video page and do so it like it.
01:03:32.099 --> 01:03:43.387
So it almost makes sense to like let's not unlist them or delete them, but let's put them over here and someone can become a member and now if they just want to have like background audio for days and days, they can just play live streams.
01:03:43.387 --> 01:03:47.291
So those are the current perks and maybe some potential future ones.
01:03:47.590 --> 01:03:49.871
Great but those are all ones that make sense for me.
01:03:49.871 --> 01:04:02.797
It's a manageable workload for me, and it's stuff that people have either been interested in or said they'd be interested in or I think they would be interested in uh, let's see, I'm a rare, both twitch and youtube believer I love that.
01:04:02.797 --> 01:04:03.219
That's awesome.
01:04:03.219 --> 01:04:06.172
You go to vidcon and twitchcon uh, my crafty adventures.
01:04:06.213 --> 01:04:07.677
Do you offer coaching or consulting?
01:04:08.798 --> 01:04:15.028
uh, I do sometimes, but I haven't in a while yeah, you did coaching too, I did consulting I used to do both.
01:04:15.028 --> 01:04:26.536
Yeah, uh, I don't anymore, yeah time is is a thing, uh time, if you want, if you're, if you are looking for youtube specific like coaching, consulting.
01:04:27.079 --> 01:04:30.847
We have the youtube huddle up over at us free uh, my tutorial channel.
01:04:30.927 --> 01:04:31.494
yeah, so that's.
01:04:31.494 --> 01:04:34.460
It's not one-on-one, but it's uh.
01:04:34.460 --> 01:04:39.730
It's a weekly accountability group of people who are working on growing and building their YouTube channels.
01:04:39.730 --> 01:04:41.922
We meet every Wednesday at 1 pm Pacific Standard Time.
01:04:41.922 --> 01:04:46.284
It's a weekly live stream and it's really fun.
01:04:46.284 --> 01:04:48.389
We do Q&As, we get feedback.
01:04:48.389 --> 01:05:05.447
We're all in different niches, so I feel like it's really helpful to see what's working globally for YouTube creators and the YouTube platform, and there's a whole scoreboard wins goals thing there.
01:05:05.447 --> 01:05:13.606
So if you're looking for like that kind of a thing, that's free and it's over at my tutorial channel called Heather Ramirez just my name.
01:05:14.054 --> 01:05:23.664
And my crafty adventure, since Tech Troublemaker is the one who pointed you this direction he's, he's a part of it yeah, you might already even know about it audio hotline my wife is also my show and tell audience.
01:05:23.664 --> 01:05:27.983
Yeah, and I know sometimes you do not care, but I just need to get it out, so why not?
01:05:28.222 --> 01:05:30.047
I know, but like I feel it's not.
01:05:30.047 --> 01:05:33.159
I feel like there are people who care.
01:05:33.199 --> 01:05:49.664
Yeah, you never reject, yeah but there are people like you're excited by me being excited about something yeah, exactly, but when there's someone who's gonna be like oh my god, that my mind is also blown for these reasons I'm like right, yeah, yeah, you guys, like I can tell you there's a simpsons reference in final fantasy 14.
01:05:49.664 --> 01:05:57.867
I have never seen and you can appreciate that but when someone else gets the reference, then it's like totally different, yeah yeah andre, a practical question about supporter names and credits.
01:05:58.047 --> 01:06:03.067
Is there any smart, practical way of making those uh csv file export or something?
01:06:03.067 --> 01:06:05.996
Or is it just copy paste from a membership list in youtube studio?
01:06:06.436 --> 01:06:12.429
um, you can export the csv from youtube and then I, I have a photoshop file.
01:06:12.429 --> 01:06:21.224
So mine's photoshop some people do scrolling ones, i'm'm going to different ones Mine's Photoshop and I, I updated, I add people to it every time.
01:06:21.224 --> 01:06:22.346
It's like the last thing I do.
01:06:22.346 --> 01:06:25.750
You know, it takes a couple of days to make a video, so the last thing that gets added are the names.
01:06:25.750 --> 01:06:30.978
That way they're the most up to date and I just add them to that Photoshop file.
01:06:31.018 --> 01:06:34.463
And then every the list, because people drop off.
01:06:34.463 --> 01:06:41.920
So I don't actually, when someone leaves, I don't take them off right away because it's just too, that's a full-time job, just keep calculating the list.
01:06:41.920 --> 01:06:46.905
So it's like you know, you might get a couple of free bonus credits or whatever.
01:06:46.905 --> 01:06:47.608
That's fine.
01:06:47.608 --> 01:06:57.344
So every quarter is when I and you'll notice like the list kind of like goes and it fills up the screen and then suddenly it's like there's an empty column again and it grows and does that and that's that's the reason for that.
01:06:57.344 --> 01:06:58.327
Um, that's what.
01:06:58.327 --> 01:06:58.969
That's what I've done.
01:06:58.969 --> 01:07:01.039
I think everybody does it a little differently.
01:07:01.320 --> 01:07:12.838
Yeah, that has worked uh, let's see, I'm an avid tom vaude live stream watcher, so I might need to get me a membership well, mr camera junkie said, if you put live streams over the zone you lose the chat.
01:07:12.898 --> 01:07:15.043
So that's a good reason to keep them public.
01:07:15.043 --> 01:07:27.762
And I, I mean I'm happy to keep them public because yeah it's cool when people join in the thing, that sometimes, sometimes people I don't know if they're new to youtube or they miss it they they watch a live stream from like a year or two ago and I think you're alive?
01:07:27.762 --> 01:07:34.284
I think they think it's live and they start leaving a barrage of comments and wondering why I'm not responding to them and I'm like like that was in 2021.
01:07:34.284 --> 01:07:35.025
I'm so sorry.
01:07:35.166 --> 01:07:41.780
Yeah, Audio hotline says my wife turns her brain off when I start talking my crafty adventures.
01:07:41.780 --> 01:07:42.884
Just subscribe, yay.
01:07:42.903 --> 01:07:45.938
That's your next channel, heather, just subscribe.
01:07:46.960 --> 01:07:48.742
Gosh, it's perfect.
01:07:48.742 --> 01:07:50.186
I have so many.
01:07:50.186 --> 01:07:54.550
Heather Just, I was thinking about it this morning.
01:07:54.550 --> 01:07:55.195
Heather just.
01:07:55.195 --> 01:07:56.534
Heather, I was thinking about it this morning, heather Just Jump.
01:07:56.775 --> 01:08:01.940
If you started a hockey channel it could be Heather Just Ice, but it'd be like Heather Justice Just Ice.
01:08:01.960 --> 01:08:06.902
I don't know if I like that, because everyone's going to read it as Justice.
01:08:07.155 --> 01:08:13.547
I know, but Heather Justice is a very cool, is it, I don't know, like a public defender who's a superhero or something?
01:08:15.132 --> 01:08:15.574
Ace Attorney.
01:08:15.856 --> 01:08:17.461
Yeah, I'm making up a new lore now.
01:08:17.801 --> 01:08:21.896
Yeah, all right, we're at the top of the hour, past the top of the hour and I have to get.
01:08:21.896 --> 01:08:24.305
Of course, my video stopped exporting when we went live.
01:08:24.756 --> 01:08:26.502
So, I have to get this out and uploaded.
01:08:26.502 --> 01:08:29.202
So anyway, thanks for joining us guys.
01:08:29.202 --> 01:08:30.024
This was super fun.
01:08:30.024 --> 01:08:31.777
Hopefully that was helpful.
01:08:31.777 --> 01:08:44.546
I know you know memberships is a very common effective way to monetize as a content creator, so hopefully that was insightful for any of you guys who might be considering that or have a membership.
01:08:44.546 --> 01:08:48.161
And yeah, we will.
01:08:48.161 --> 01:08:52.458
Well, actually next Friday is Black Friday.
01:08:52.458 --> 01:08:54.079
Yeah, are we going live?
01:08:54.701 --> 01:08:55.480
I mean, that's the plan.
01:08:55.480 --> 01:08:56.261
Are we going to go to the mall?
01:08:56.261 --> 01:08:56.761
He laughed.
01:08:56.761 --> 01:08:57.122
Is that weird?
01:08:57.182 --> 01:08:58.884
We Are we going to go to the mall.
01:08:58.884 --> 01:08:59.625
He laughed.
01:08:59.625 --> 01:08:59.845
Is that?
01:08:59.885 --> 01:09:00.045
weird.
01:09:00.045 --> 01:09:00.765
We're not going to go to the mall.
01:09:00.786 --> 01:09:03.609
Yeah, we're not going to the mall, so we'll be here next Friday.
01:09:03.609 --> 01:09:04.368
Yeah.
01:09:04.649 --> 01:09:06.730
Yeah, are there malls to really go to anywhere also?
01:09:06.730 --> 01:09:12.139
So, anyway, thanks for watching, thanks for or whatever you're sharing.
01:09:12.139 --> 01:09:15.404
Thank you for that and we hope you have a safe, happy, healthy, fun rest of your day.
01:09:15.404 --> 01:09:18.590
Actually, this will be the last time we see you if you celebrate Thanksgiving in the US.
01:09:18.590 --> 01:09:22.298
So if you do that, have a happy Thanksgiving and see you next time.
01:09:22.715 --> 01:09:23.862
Bye have a great weekend.
