00:00:00Introduction and episode premise
00:01:20The content cliché bingo card idea
00:06:20— The bid that never arrived: a courier story
00:10:00— Marketers are problem solvers at heart
MENGENAI EPISOD INI
The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with Ayo
Today's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident......
Both carry real lessons about margins of error, adaptability, and how constraints often spark the best creative thinking. If you've ever had to pivot fast and figure it out on the fly, this one's for you.
ResourcesContent Cliche Bingo Interactive App
About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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CARI EPISOD LEPAS
Cari episod lepas bagi The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers.
EPISOD LAIN DALAM PODCAST INI
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.
In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietl ...
Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21.
We talk through:
What's happening at the event this year including must see sessions
How to navigate the programme and events so you reach your busin ...
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.
Most built environment firms know networking matters but are they actually in the right rooms? In this solo episode, I share a real decision I had to make between two events on the same day, and why choosing the less fa ...
Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.
To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR v ...
What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born.
In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introd ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Ayo Abbas, Marketing Consultant, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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