MENGENAI EPISOD INI
A few days ago, Ric Tyler snorted shaving cream up his nose. Why? Because he heard a slogan from six years ago still being thrown around. Don't doubt it: the power of a good catchphrase is that it sticks around, and any good slogan-slinger would be proud to see their work still kicking. But after six years, it's impressive that it's still here. Impressive, absolutely... but it isn't as unheard of as you'd believe!
What You'll Learn:
- Some types of commercials have a shelf life of a few weeks. Some have a shelf life of decades.
- As an advertiser or a brand, you're hearing your slogans and seeing your logos far more often than the general public.
- Before you say a message has served its purpose, think about if it truly has had the time to settle in.
Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/
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CARI EPISOD LEPAS
Cari episod lepas bagi The Briefcase | Sutherland Weston.
EPISOD LAIN DALAM PODCAST INI
Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase, BGR's Aimee Thibodeau is here to talk about listening. When you're open to client suggestions, you might be ha ...
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, yo ...
The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase, BGR's Aimee Thibodeau says, "How about that weather?", as she, alongside host Ric Tyler, sits down to talk about convenience: how to receive it, ...
During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn't want the product, and they didn't buy a thing... so how did the installation work its magic on them? On this episode of The Brie ...
Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Sutherland Weston, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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