MENGENAI EPISOD INI
On this episode of The Briefcase, Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do good, and don't make a show of it: this is one of the lessons from Back Spin.
What You'll Learn- Split the Money. If someone else's failure is your gain, don't be greedy. Take some of the reward, and leave a little behind.
- Give it Away. An investment in the community is an investment in your future: goodwill is good to get.
- Don't say a Word. There is a time and a place to celebrate your generosity. Be careful when you farm your karma.
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Amerika Syarikat
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EPISOD LAIN DALAM PODCAST INI
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Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase, BGR's Aimee Thibodeau is here to talk about listening. When you're open to client suggestions, you might be ha ...
Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, yo ...
Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest ...
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