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Tottenham and England footballer Harry Kane is a global superstar - but as young player he was rejected three times by scouts (including by Tottenham), and nearly quit football altogether. In business, successful recruiting is also notoriously difficult - around two-thirds of all hires are unsuc ...
Why is going to a foreign supermarket so confusing? Why did the very first car ads not feature a car? And whatever happened to Douglas, the animated trombonist from the Lurpak ads?Some brands are instantly noticeable, recognisable, familiar, and reassuring - and others are not. Millions are spen ...
Ever since the industrial revolution, we've been using machines to do things more efficiently than humans. But we know humans are biased - so what happens when those biases are simply employed more efficiently by a machine, or becomes part of an algorithm than runs it? When Amazon built an AI to ...
You may have a picture in your mind of your 'typical' customer - but, in reality, that person probably doesn't exist. And, when you do speak to your real-life customers, what they tell you about why they buy your products or services (or don't) is likely only 50% of the story. If you want to tru ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Richard Chataway, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.