The Active Code Podcast # 54 | "How creativity can spark innovation within organisations, and help them grow" - David Marshall and Gareth Philippou

Who is our guest?

In this episode, we’re joined by David Marshall and Gareth Philippou from Curious Minds, a team known for helping people and organisations transform how they think, learn and lead. Drawing on backgrounds in design, advertising and organisational development, David and Gareth work with teams of all sizes to unlock creativity, strengthen collaboration and turn fresh ideas into meaningful action.

What do we discuss?

• The difference between creativity and innovation, and why both matter.
• Why creativity is a skill and process, rather than something you are simply born with.
• How organisations can overcome creative imposter syndrome.
• The workplace barriers that stop people from sharing and developing ideas.
• Why psychological safety and trust are essential for creativity.
• How leaders can create the right conditions for teams to think differently.
• Practical frameworks for challenging assumptions and defining problems clearly.
• How creativity can improve engagement, customer experience and business growth.
• Why successful brands such as Netflix, Disney and Apple use creativity to stay relevant.
• How organisations can turn ideas into action instead of leaving them on a whiteboard.