MENGENAI EPISOD INI
Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.
In this episode we discuss:
- Why you shouldn’t chase seniority
- Building from DTC to retail
- The power of design for Sneak
- Satanic cults for marketing activations
- Building a brand around gaming culture
- Finding the sweet spot between nerd culture and popular culture
- The creative pressure to stay true to the brand heritage
- The impact of price promotion on brand
- Building communities for marketing while not “selling out”
Full show notes, including contact details and a transcript can be found here on the show page.
Bahasa Inggeris
Amerika Syarikat
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CARI EPISOD LEPAS
Cari episod lepas bagi Strategy Sessions.
EPISOD LAIN DALAM PODCAST INI
Will Poskett is an award-winning strategist, the founder of Defiant and previously of Wieden & Kennedy, Droga5 and Saatchis.
Full show notes, including a transcript, links to everything discussed and contact details can be found on the episode page here.
In this episode we discuss:
The art o ...
Tarek Sioufi is Grey’s Chief Strategy Officer. He has led brand strategy for adidas, The Financial Times, Sainsbury’s, Iceland, Netflix, Cadbury and Coca-Cola.
In this episode we discuss:
The power of imagination
Why strategy is simple
Do ideas just ‘find’ strategists
Are strategists the smarte ...
Lianre is CEO at The Marketing Academy Foundation (TMAF) and an award-winning digital marketer. She is in conversation with Andi Jarvis
In this episode we discuss:
Follow your instincts
Why TMAF is important for the marketing industry
What the opportunity is for TMAF and why they’re rebranding
...
Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.
In this episode we discuss:
Why perfection is overrated
The insight behind Forest’s new campaign
Why they rebranded
How ad placement is as equally important ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Andi Jarvis, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
SUNTING
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