What August STR Data Reveals About the Rest of 2026

The U.S. short-term rental market may look weaker at first glance—but the latest data tells a more nuanced story. In this episode of The STR Data Lab, Jamie Lane and Bram Gallagher unpack August performance and explain why headline declines in demand and occupancy don't tell the whole story. A calendar shift around Labor Day significantly affected year-over-year comparisons, while underlying demand, ADR growth, and slowing supply point to a market that remains surprisingly resilient.

The conversation also digs into what rising mortgage rates mean for future STR supply, why World Cup-related listings have proven more durable than expected, and where operators may find opportunities as the market evolves. From coastal and mountain destinations continuing to see strong ADR growth to small-city and rural markets attracting demand and investment, the data reveals a growing divergence across markets—and a potential shift toward value-conscious travel.

You don’t want to miss this episode!

Key Takeaways

• Look beyond headline numbers. Calendar effects, including the timing of Labor Day, can dramatically change year-over-year comparisons for demand and occupancy.

• Supply growth is slowing. Rising mortgage rates are putting pressure on new STR supply, which could give existing operators more pricing power and reduce competition.

• World Cup supply is proving durable. Roughly 80% of new listings in World Cup host cities that rented during the event also rented in August, suggesting much of the new supply is sticking around.

• Opportunity is shifting geographically. Small-city and rural markets—particularly those near major demand generators like national parks—continue to show strong supply and demand growth.

• Value may matter more. As consumers face persistent inflation and higher costs, well-positioned midscale and affordable properties may be especially well placed to capture demand.

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LinkedIn: https://www.linkedin.com/in/jamiehlane/  

Twitter: https://twitter.com/Jamie_Lane

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Connect with Bram on social media

LinkedIn: https://www.linkedin.com/in/bram-gallagher/

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Episode 198