02. Start Building 3D Interactive Instructions (w/ BILT)

Good installation instructions are about as rare as assembling IKEA furniture in under 3 hours. Great installation instructions live in the BILT App. BILT has taken the most frustrating aspect of a purchase - the installation and assembly - and made it simple, interactive and fun. They turned it into an experience that builds brand affinity and loyalty. 

I chat with Nathan Henderson, Founder and CEO of BILT on how their 3D interactive instructions are drastically improving the overall customer experience and changing the way we as consumers experience the final step in the path to purchase - installation and assembly. Once you experience BILT, you'll never want to open another instruction booklet again.

Learn more and download the BILT App: www.biltapp.com

Check out the Start Building website: www.startbuildingsomething.com