How He Gained 32,000 Followers Using AI as a Creative Partner

In this episode, Ken Freire sits down with Jason Moore, founder of Midnight Oil Productions, to explore how AI is reshaping storytelling, content creation, and even the church world. Jason shares how he helps businesses and churches communicate their message more clearly, why human creativity still matters in the age of AI, and practical ways entrepreneurs can start using AI without feeling overwhelmed.

The conversation dives into ethical AI usage, the importance of keeping your “soul” in your work, and how AI should function as a collaborative partner instead of a replacement for human creativity. Jason also breaks down how he’s using AI tools to grow his audience, scale his content strategy, and sharpen his creative process.

• Midnight Oil Productions – https://midnightoilproductions.com/

• 00:01 – Jason Moore’s background and how he helps churches and businesses tell compelling stories

• 04:18 – Why storytelling and communication became Jason’s life mission

• 06:22 – How to simplify your message and identify the three things you should be known for

• 11:19 – The importance of objective feedback when refining your brand and messaging

• 14:24 – Ethical AI usage: why AI should be a “do it with you” tool instead of “do it for you”

• 17:25 – Practical ways beginners can start using AI in business today

• 19:36 – How to avoid confirmation bias and use AI as a collaborative thought partner

• 22:28 – Why iterative prompting beats trying to create the “perfect prompt”

• 24:39 – Using AI to improve creativity, productivity, and content workflows

• 26:50 – How Jason used AI-powered content creation to grow to 32,000+ followers

• 30:31 – AI image generation, design workflows, and improving your prompting skills

• 34:10 – Jason’s expert-led business trend report: reels, AI mastery, sales struggles, and the future of media

• 37:29 – The legacy Jason hopes to leave behind through storytelling, creativity, and helping others communicate clearly

• Website – https://midnightoilproductions.com/

• Email – mail@midnightoilproductions.com

• Facebook – https://facebook.com/rubberpoultry