Shvitz, Sparkle & Soirée: Building a Seven-Figure Miami Beach Resort Wear Brand

WEBVTT
1
00:00:00.031 --> 00:00:15.455
Today, we're schmoozing with my friend Allie, the fabulous founder of Soiree Miami Beach, those sparkles that don't scratch if you've seen on your FYP. Swim and resort wear brand that I started just over two years ago now. I've always had the most sensitive skin I'd ever wear.
2
00:00:15.455 --> 00:00:31.081
these sparkly clothes and it always bothered me. So I said, why can't we just line this super comfortably so that it feels really good on the skin and it doesn't itch or irritate? So it's really good for like the eczema girlies and, you know, all the girls with sensitive skin. But
3
00:00:31.081 --> 00:00:46.252
Literally, the sparkles don't scratch. We're addicted to saying it, but it's true. It's so comfortable. It feels like you're wearing pajamas, but then it's this crazy resort wear. How do you navigate, keep posting and putting yourself out there when it takes a long time to drive? Once we...
4
00:00:46.252 --> 00:01:13.876
Went in, we changed our photography and I actually hired someone to help me with social media. And like we started getting like the really aesthetic content that really helped us grow. But I also think it's so important just to put yourself out there as cringy as it is. Once I started personally getting on camera and like essentially just talking to myself as if I'm like talking to you right now, like that's what people want to see. I think it's like a combination of getting all of that together and piecing it together and, you know, finding what strategies work for you.
5
00:01:13.876 --> 00:01:32.371
Welcome back to Schmoozing with Span, the podcast where we talk all things niche, nosh, and New York with just a little bit of chutzpah. Today, we're schmoozing with my friend Allie. Hi. My friend of 16 years, unfortunately not 15 years, which is my favorite number. If you know, you know, Sam XO15, my birthday, whatever.
6
00:01:32.371 --> 00:01:57.363
But we're with the fabulous founder of Soiree Miami Beach, those sparkles that don't scratch. If you've seen on your FYP, the slowest on the cross country team where I was the second slowest, my friend since middle school and fellow entrepreneur. Today, we're going to be talking female founders, friendship and our favorite things, aka we're going to be doing a segment called Sparkle or Scratch. So stay tuned for that. I never do a shout out in the beginning, but
7
00:01:57.363 --> 00:02:19.722
If you like the podcast, please follow on Spotify, Apple, YouTube, so you get notifications when the episodes drop because it's a bi-weekly show. We try to post on the 15th of the month because, like I was saying, favorite number, but it doesn't always turn out like that. We'll get into that. We'll get into that. But hey. Hey, Sam. What an intro. That was amazing. I'm so excited to be here. And yeah.
8
00:02:19.722 --> 00:02:37.390
Yeah, so Allie really, she studied hard. So we're ready to get into it. But we're going to start with getting into like Soiree Miami Beach. And then we'll dive more into our friendship and all that. But for anybody that doesn't know, can you explain like what is Soiree Miami Beach?
9
00:02:37.390 --> 00:03:00.290
Yeah, so I started Soiree Miami Beach, which is a swim and resort wear brand that I started just over two years ago now, which is so crazy to say. Feels like I've been doing it for like a lifetime already. But the whole reason I started Soiree is because I've always had the most sensitive skin. I literally had an allergic reaction this morning, I was telling Sam. Yeah.
10
00:03:00.290 --> 00:03:17.603
I am allergic to like so many skincare products, clothing that irritates my skin. And like for me, I always love being like the best dressed in the room. I love like sparkly things and sequins and, you know, fun like beaded pieces. And I just love like dressing very out there. And I could never wear anything.
11
00:03:17.603 --> 00:03:47.219
these sparkly clothes and it always bothered me. So I said, why can't we just line this super comfortably so that it feels really good on the skin and it doesn't itch or irritate your skin? So it's really good for like the eczema girlies and, you know, all the girls with sensitive skin. So we use a fabric called Lurex, which usually is typically so itchy on the skin and we line it so that it's really comfortable for everybody to wear. And we're expanding into lots of new fabrics
12
00:03:47.675 --> 00:04:11.873
It's funny that you mentioned your allergies because in high school, we'd always go to 40 Carrots at the Short Hills Mall and you would get the mango chicken salad with no mango because you were allergic. And that's like, that's where allergies kind of started, right? That is the first. The mango started it off. You're like, I love the mango chicken salad, but no mango. Yeah, I have to get it with strawberries because I got allergic to mango. I forgot about that. The worst.
13
00:04:11.873 --> 00:04:32.377
Honestly, you have to like feel it for yourself. But literally the sparkles don't scratch. We're addicted to saying it, but it's true. It's so comfortable. It feels like you're wearing pajamas, but then it's this crazy resort wear. Yeah. Which will insert visuals. But I definitely would describe it as like, I love how you call it party wear because I feel like nobody uses that word. Yeah.
14
00:04:32.377 --> 00:04:50.450
Well, just to go back a little. So, Allie, if you listen to the Sydney Silverman episode, our most recent episode, she was on Allie's brand trip. On the trip, it ended up raining the whole time. So we had to improvise the outfit and put it together. It was fun to, like, play around and, like, try the different styles with different pieces. It was. And even me, like...
15
00:04:50.450 --> 00:05:14.463
think about styling it differently because you can wear like a lot of our clothes that could be swimwear can also be adaptable to be you know worn with jeans or a cute little mini skirt like a lot of our one pieces can be worn day to night as a bodysuit as well which is like what's so fun about soiree and i'll wear the sets all the time out to dinner like they really can be worn day to night and then obviously we have dresses too how'd you come up with the name
16
00:05:14.463 --> 00:05:34.983
Soiree. Yeah. So I thought a lot about this and I was like, I just love the word soiree. It's so fun. It's so catchy. Like the word soiree literally means an evening party, which is like so our brand, even though, you know, we have the swimwear, like a lot of our dresses and what we're leaning into making like is evening wear. So it really is just like a play on words.
17
00:05:34.983 --> 00:05:57.646
Love that. So you started your Instagram account two years ago with zero followers. And now, I mean, when I checked today for research purposes, you were at 10 and a half. Okay. I was about to say we, we, you're at 10 and a half. Okay. Let's talk about, unfortunately, people are like judging at first, obviously. Like you have people probably, like, why are you on camera all the time? Yeah.
18
00:05:57.646 --> 00:06:15.466
Yeah, how do you navigate, keep posting and putting yourself out there when it takes like a long time to drive results? Like two years is a long time to keep doing something. So talk about what that kind of looked and felt like scaling that and the fear or maybe judgment while you're putting yourself out there. Yeah, I mean, great question. I think...
19
00:06:15.466 --> 00:06:40.458
a lot of like what we first started with was not how I wanted the brand to be represented. I think once we went and we changed our photography and I actually hired someone to help me with social media and like I think it's so important to designate what you're not amazing at to somebody else. Like I hired someone amazing who's so great at, you know, creating reels and I think that once we started getting like the really aesthetic content that really helped us grow. But I also think
20
00:06:40.458 --> 00:07:06.226
It's so important just to put yourself out there as cringy as it is. Once I started personally getting on camera and like essentially just talking to myself as if I'm like talking to you right now, like that's what people want to see. They want to see the behind the scenes. How do you actually grow a brand? What is the day to day? Like, you know, showing behind the scenes on a photo shoot. Also, like we manufacture in Miami. So it's nice. I can take factory content, you
21
00:07:06.226 --> 00:07:29.868
I think it's like a combination of getting all of that together and piecing it together and, you know, finding what strategies work for you. But I also think like it's a combination of doing advertising. You know, we do a lot of meta, Google, Pinterest ads. And then, you know, as we said, like influencer marketing, that's huge. Getting the right influencers to work with you. This girl, Hannah Lizzie, she's so amazing. Like,
22
00:07:29.868 --> 00:07:53.594
She is the type of person we love working with. She just authentically always posts us and like made this whole video for our brand. It was the cutest thing ever. I had never spoken to her and I texted her and I was like, this is amazing. Can I please send you stuff? Like you are so sweet. And shout out Hannah. And she just made an entire video just like out of the goodness of our hearts. So like people like that are who, you know, we love working with and
23
00:07:53.813 --> 00:08:11.819
You know, it's like doing things to curate brand trips, brand dinners, like getting it out there. It's as large of an audience as possible, I think, is really what helped us grow and go from, you know, zero to almost 11K, which is crazy in two years because I cannot even believe this many people are following us.
24
00:08:12.089 --> 00:08:41.519
It's so crazy and like surreal to see how much it's grown. And it's like my baby. It's crazy. Yeah. No, I love that. Well, going back to influencers, right? How do you pick? There's so many influencers now. Everyone's trying to get into content and people feel like it's oversaturated. But at the same time, there's so many niches too, where you're like, oh, I wish I could find somebody that's in this niche. And I think like you have to differentiate yourself. So how do you pick which influencers to work with? I mean, just on like a gifting basis versus like a brand trip.
25
00:08:42.278 --> 00:09:12.265
Yeah, I mean, great question. I think it's about authenticity and it's people that actually like your product and, you know, post it out of the goodness of their heart. And I'm like, that is someone I want to work with, someone that actually loves Soiree and like lives and breathes our brand. So I think it's about really like picking and choosing who's passionate about it versus who's not. And, you know, it's hard sometimes like you have to curate the right list. And then for things like brand dinners and brand trips, it really depends on like locations like
26
00:09:12.265 --> 00:09:42.151
Miami and New York and we want to start doing like Austin, Texas and LA and hitting all the markets to really grow there. But I think it's about just choosing those girls that really are passionate about your product. Yeah. I mean, I don't think I'm getting enough credit, but I find the talent. Yeah. Yeah. Sam always finds the talent first and sends them to me. And she's my sales girl. Like anytime I have a pop-up, Sam is like the friend that's always just like there, ready to sell, ready to talk to everybody. Like she really is like a monorary soiree girly.
27
00:09:42.151 --> 00:09:58.300
At Culture, I, like, literally sold a girl a line in the rain. And then I was like to your dad, Ali's not entertaining clientele. Like, she's too busy schmoozing with the friends. Like, I'm selling in line. You literally are. Also, like, we did a brand trip last summer. I feel like we have to get into this. Yeah. And I...
28
00:09:58.300 --> 00:10:19.293
I'm like a, you know, new brand founder. I started this company two years ago. I obviously only have a small team. I have like three people that work for me now. And I literally said to Sam, I'm like, oh my God, we have 12 girls coming now. This is like a three day trip. Like we, it's a lot of organization. I, I feel like my team was like managing, setting everything up and like going early and setting up the,
29
00:10:19.293 --> 00:10:38.058
flower escapes and like all the decor sanctuary branding everywhere. And I was like, Sam, like, it's just me entertaining 12 girls. I really like need help. You're the best schmoozer. You're the best yapper. Like, please come along. Entertainment hire. Like it was the funniest thing ever. But it's like, it's fun to do that stuff with you. It's like we're best friends. So it's so fun.
30
00:10:38.058 --> 00:10:55.625
Yeah, we were at Othership. That's like our meeting spot. Like, this is what it's called. Like, being friends in your 20s when everybody's at different stages of life. It's like, that's our one, like, consistent thing is we hang out at Othership, which is just funny. Shout out. This is like another bit we have too, is that I was like, okay, well...
31
00:10:56.553 --> 00:11:23.671
I'm going to make my dating app profile say one thing about me. I forget what it is, but it's like being the entertainment hire on an influencer brand trap. But Ali and her mom have this bit for some reason that they think all my dating app pictures are only in soiree clothes. They are. It's one outfit. And they're like, she only wears soiree on the internet. It's Sam's only photos that exist on the internet are fully in soiree. She's like a real one. She's a day one soiree girlie.
32
00:11:23.671 --> 00:11:41.120
Well, we were talking about influencers, but also like finding influencers early on. We were upset. Well, I was obsessed with Madison Beer. Like chief of emerging talent. Like, so be it. Because now she is so massive. But at the time. She's like yons in A-list. No, she's yons. But at the time.
33
00:11:41.120 --> 00:12:09.942
No, like, no, no, you always were the number one finder of emerging talent. Like you were like this girl, Madison Beer. And I was like, oh, my God, my camp friend. Yeah. And then we would always run into her at the Fountain Blue in Miami every year. Like one thing about Sam and I is we would go to Miami every single December and Sam would always be with her grandma and stay with us for a few days. And the Fountain Blue was like the place. It was the place. At the time, like everything was there. Madison Beer was always there. We would be hanging out with her and Sam with like her braces and my braces. Yeah.
34
00:12:09.942 --> 00:12:38.680
And we went to this thing called Life in Color, which is like a music festival, which is actually so not our vibe. Also, we did not know. It was when we were like 15. Spray paint at you. Spray paint at you. And I mean, I had spray paint in my bracelet, in my rubber bands, my braces. And Madison looked at me and like, I saw her covered in paint when we walked into the lobby. Our converse were like, we got white ones on purpose. So we could see. We spray paint in. Good times. I miss it. I miss it. Does that concert still exist, you think?
35
00:12:38.680 --> 00:12:52.298
No, we looked it up recently. I don't think it's... No, you're lying. It would have been funny to go for the pot. Oh my God. Wait, brand trip? Brand trip to Life in Color. Yes. Yes. I love. But also, wait, if you do an Austin Papa Bobby Singers, you're up to...
36
00:12:52.619 --> 00:13:09.410
Oh, you're going to come. You're coming on all the brand jobs. This question is actually like something I was just thinking of is like you do a lot of, for example, when you have your shoots, like you went all the way to France, right? Yeah. You did one of them. You did the Hamptons. You did Miami.
37
00:13:09.410 --> 00:13:29.592
as I've shown this discussion last night, are like utilizing AI so much. So I feel like some people probably push back on you and be like, why are you going to go all the way there when you can use AI? So explain how you make that decision. Because also you made the decision to produce your products in Miami when it's like much, much, much cheaper to produce overseas. How do you make those decisions? Yeah.
38
00:13:29.592 --> 00:13:55.748
Great question. So let's talk about AI and I'll get into that. Yeah. Producing in Miami. But for AI, I've actually been learning a lot about it recently and I'm trying to get a lot more into it. But for right now, until it gets a little more built up, which I do not doubt will happen in the next year or two, like we'll use AI for a lot of graphics and more like, for example, there was this cool thing I found on Pinterest of like road written out in someone's back on sand. And I was like,
39
00:13:55.748 --> 00:14:21.905
that's so cool that's something I would love to do with AI but I think that for us it's like the photo shoot is such a vision and AI is not going to do that and also it's like these models have such big followers they're posting our brand like they're recognizable people and I think that in our advertising like that's really what converts it's like oh wow like Soiree works with that model like that's so cool and I think it's just the whole creative vision that goes with it is like
40
00:14:21.905 --> 00:14:45.614
something you need to have to keep this up. I don't doubt that AI will take it over in the future. But I think like for now, it's just what I'm comfortable doing. I love the bonding time with the team of like being on all these trips for, you know, shooting. It's like those are always my favorite weeks. Shooting in the South of France was actually like surreal. We made it like a week trip. We rented an Airbnb. We shot one day there.
41
00:14:45.614 --> 00:15:02.388
with two models and we did like a whole night part of the shoot as well where we went to like restaurants and like fun bars with live music like it's really fun just like picking the right location for the venues and like going all out into that and then we did a second day where we made Lee Sean on like the
42
00:15:02.388 --> 00:15:32.257
beach and in town and it was just so surreal. I do think like AI for that smaller type of stuff is great but I think for a whole campaign there's so much unknown and I think there's so much more I can learn about it still too to like slowly start implementing it but like to take over a whole shoot I don't know if it's there yet but it is really cool what you can do with AI. And then part two you asked me about like producing in Miami. Yeah. So for me I love
43
00:15:32.257 --> 00:15:58.345
it's local, it's easy, it's ethical. Also, when we first started, like, we did small batch production. And honestly, even still, it's so great that, like, we don't need to place an order of hundreds of things because our factory is in the U.S. and, you know, it's easier to do it that way in small batch production. But I love, I didn't study design. I didn't know what I was doing, you know, when I first started Soiree. And, you know, they were really able to help work with me.
44
00:15:58.345 --> 00:16:21.143
had a pattern maker you know they helped me with sourcing fabric they really knew what they were doing and like while I was really first starting out and learning how designing worked and all of that like it was just nice to be able to go and physically visit the factory see that it was ethical like actually meet the people sewing and making the product like that was really cool for me um not coming from a design background
45
00:16:21.278 --> 00:16:46.270
Let's talk about who's on the soiree team. Like, what does that look like as you expand and grow? Like, what would who's on your team now? And what would it look like if you were to hire your next role? What would you be looking for? Yeah. So right now I obviously have, you know, my whole factory and all of that. And then I also have like fabric suppliers that are all based in Italy because we source all of our fabric there. And then day to day wise, I have
46
00:16:46.270 --> 00:17:02.842
one girl, Sophia, who's amazing and she does our socials. She's so talented. I have Adam and he's kind of like our interim like COO, helps manage all the finances, all of that stuff. And I think it's great to like designate things you're not good at. So those people and I have Sammy who like
47
00:17:03.196 --> 00:17:27.783
meets with me in person every day. And she really is like my go to girl for everything. She's great at graphic design and kind of just helps me like run the business with everything. And I really think in the next year, we'll start hiring a real team like we've already opened an office in Miami. We'll probably plan next year to open one in New York. And it just keeps growing. I think, you know, hiring someone as like a sales rep is probably going to be our next step just because so many.
48
00:17:27.783 --> 00:17:48.438
Yeah, you could be one. Literally. But I think that we're trying to go a lot more wholesale just because it's great marketing. You know, like it would be a dream to be on Revolve and Forward and all of those things in the next year. So like that's our 2026 goal to get really big at wholesale and hire someone to help with sales.
49
00:17:49.214 --> 00:18:10.679
Yeah. And I feel like people have to like touch and feel the product too. And do a good job of like placing in retailers like you had it at Big Drop. We sell in a bunch of stores right now, like all over Miami. We even sell in the Bahamas. Big Drop is one of our favorite stores to work with. You know, they're so great. And it's in Miami, literally, like where we produce everything. We're the company's based. It's great. We love working with them.
50
00:18:11.118 --> 00:18:26.508
Yeah, that's awesome. A lot of people now are so focused on online, but at the end of the day, people want to touch and feel products. So it's like a balance of both, even going to touch it at store and then going to purchase it at home with a discount code. That's also a whole thing.
51
00:18:26.508 --> 00:18:46.724
I agree. Like it's the whole experience of shopping in person. Like, yes, images convert so well online and like online shopping obviously is what most of our business has become as we've grown, you know, so big and due to see. But I think that nothing beats the in-person shopping experience, like seeing it at pop ups or in stores, like it's just a whole different world. Yeah.
52
00:18:47.129 --> 00:19:00.697
Yeah. And how do you feel most people are finding the product now? Do you get feedback from your community? You're getting bigger. You're not able to grassroots it as much in terms of asking people with outreach. I guess like you have a lot of like analytics and stuff. So are you able to tell how people are finding out?
53
00:19:00.764 --> 00:19:25.705
Yeah, I mean, I think it's really a mix of everything. Like, obviously, influencer marketing is huge. We always see, like, a skyrocket of sales after we do those, you know, influencer and brand dinner and trip events. But also, like, advertising is definitely our main way that we sell. Like, we've grown so much on meta. Like, that's probably our number one strategy that's worked. But then we, like, have recently started doing Pinterest and Google Analytics and, like,
54
00:19:25.705 --> 00:19:37.400
you know, we're above like a four return on ads, which is crazy after two years. But I just think like meta is our number one way to grasp and collect new customers.
55
00:19:37.872 --> 00:20:07.505
I want to go back to before Soiree. Some context is, you know, we became friends like in middle school, right? But our friendship really escalated because we were, you know, we were in the extra time classes per se. And we both have ADD. Severe. But that's what gives you an unhinged sparkle. Wow. It hinders me in a lot of ways, but I think overall it's like my main personality. It is. It really is. And I think that...
56
00:20:07.505 --> 00:20:31.062
being, you know, having ADD is what made us such great, like, creatives and entrepreneurs. And I think, like, for me, I had, you know, when COVID happens, like, I always thought I was going to start an app. I thought I was going to work in, like, tech. I didn't know what I wanted to do. I always wanted to start my own thing. And then we graduated into COVID and, like, that kind of ruined everything. So I was like, oh,
57
00:20:31.062 --> 00:20:53.253
let me go work in fashion. And I, you know, I worked for Steve Madden for a bit, realized the corporate world was not for me, but I was like, let me change industries. Let's try health and wellness. Thought maybe the fashion world wasn't for me. So I went off to F-Factor and then when F-Factor closed down, I kind of was like lightly working on this idea of soiree. And
58
00:20:53.253 --> 00:21:08.727
you know, it kind of just all like came together. But it was so weird for me because my family came from like such a business background that no, like I really think that if it didn't close down, I would have never started Soiree and like had that opportunity. But it's so crazy because like
59
00:21:09.014 --> 00:21:30.732
Kabbalah, they say. All challenges are opportunities, positive pleasure. But it's true. It's like you think that when your job, you know, something like that happens, which is obviously like a whole crazy thing. But something like that happening, you think, oh, my God, now what am I going to do? Like, do I even want to stay in this industry? You start questioning a lot of things, but end up being like such a big opportunity and a blessing for...
60
00:21:30.732 --> 00:21:52.197
It really did. Like in other ways. Fully being the reason I started Soaree. And like, you know, my family all comes from such a business oriented background. And it's so cute now. Like they love Soaree and like love getting involved in our office in Miami. Like my mom is doing all of our shipping and she has people helping her now in Miami. And it's like it's become such a family thing. It's so funny. Yeah.
61
00:21:52.197 --> 00:22:15.620
My dad is always rooting for me, coming up with new ideas, and my siblings love hearing everything. Who's the guy? Who? The name of Goldman Sachs that's also the DJ. Oh, yeah. That's kind of your dad for a soiree. He's the lawyer, but then he's a very corporate lawyer, but then he's a DJ at the soiree event. Yeah, he does all the soiree pop-ups. Yeah, all the pop-ups. We'll get the next one.
62
00:22:15.620 --> 00:22:31.617
So it's definitely a family affair, but it's fun. It's so fun doing it with them. Yeah. And it's like so different for them to get like that creative feel. Yeah. And like everybody loves it. We're starting something from ground up. It's like everybody wants to be involved and like always hear what's going on. It's so cute.
63
00:22:31.617 --> 00:22:51.057
A lot of people want to go from corporate to entrepreneurship, and it's like really hard to tell when to take that lunch. And then, you know, stuff like this happens and that really ended up being such an opportunity and a blessing. So it ended up really pushing you in that way. Did you think first, like, I have this idea or first, like, I want to be an entrepreneur?
64
00:22:51.175 --> 00:23:17.467
I think the first was I want to be an entrepreneur. And I think it was always in my blood. Like you have to be cut out and you have to be like your whole heart has to be in it to want to be an entrepreneur. I think it takes a certain person. It takes hard work. It takes dedication. Like from a young age, my dad always told me like hard work pays off. And that was always my motto that I always like brought with me throughout my life. I think I didn't really know what I wanted to do when I entered school, but I was like, let me study entrepreneurship and learn entrepreneurship.
65
00:23:17.467 --> 00:23:47.453
the business side of things. So I studied marketing and entrepreneurship in college. And then we, you know, as I said, we graduated during COVID. So like I did not go right into starting this business, but I always thought I would start like a tech app or something like so random, like every idea I would always think of was like taken. And I was like, oh, what am I going to do? Like, I think I genuinely wanted to start something. I knew it was going to happen, but it was just, it's scary, you know, to go and do it from nothing. Like it's scary. And I think the first
66
00:23:47.453 --> 00:23:57.562
step you need to take is just doing it. And I think that, you know, I had an opportunity, but I think while I was working at F Factor, I kind of had this idea of like,
67
00:23:58.152 --> 00:24:25.338
I really want to start a swim and resort wear brand. And I have such sensitive skin, you know, the whole sparkles that don't scratch idea came to mind. And I was like, I have to make this happen. But like, my parents aren't going to just let me quit my job. And it kind of just all like, I think everything happens for a reason. It all came together and kind of happened. And it's such like a weird, crazy thing that like, I'm doing this full time now. But I'm so grateful for the
68
00:24:25.338 --> 00:24:49.452
a lot of being an entrepreneur is like self-teaching yourself. So like, you think I knew what I was doing when I was starting this brand? Like, no, I had what I learned in school from my entrepreneurship classes. And then I went off to Parsons and I took design classes and I took sewing lessons just to learn like the basics of how literally fabric is constructed. Like there's so many random things you can do to just figure it out. And I think like always having a network of
69
00:24:49.452 --> 00:25:01.687
creators and entrepreneurs is so important just to like keep you going and like they can relate. And I think it's great just meeting other people in the same shoes has like really helped me do this from the grounds up.
70
00:25:02.598 --> 00:25:32.129
Well, our roles have really reversed because I, a camp. Of course, camp. Of course, camp. But I was a sewing bum 07 to 2013. Were you really? Yeah. I didn't know that. Wait, I was the top sewer at camp. No. I know. I know you want me to work at the store even more now. I was a top sewer. And then we would do like these fashion shows. And then I had too many outfits produced. So I had to get other people to start saying it was their clothes because I was making too many dresses. It was out of control. And the stuffed pillows was sent. And then instead of going- I didn't know this about you.
71
00:25:32.129 --> 00:25:48.262
Oh, wait. And then instead of going on trips to other camps to go compete them in sports, we got to go to Goodwill. Wow. To go shop for fabric. How fun. And I was like, oh my God, I'm going to wear my Abercrombie pink shirt. I'm going to want to tell after this. For sure. But and I went on a trip to Mood also, I think.
72
00:25:48.262 --> 00:26:17.945
No way. We love mood. Yeah. Shut up. I was saying roles are reversed because she was like a top water skier at camp and I was excused. The only sport I'm good at. And I was excused from the lake all summer. But now I like love the lake. Now I'm so outdoorsy. Swimming. We love swimming. You spoke a lot about your family, like the positive influences they've had and even how supportive they've been. As you put yourself out there, like we were saying, like you grew from starting a fresh account with no falling. Everybody judges in some shape or form. So how...
73
00:26:17.945 --> 00:26:36.811
Have you navigated judgment from others? Yeah. I'm trying to say, like, when people are sending your stories around in your post and you could see how many people are sending it, I think you kind of just have to not care. Like, who cares? Yeah. They make fun of you then, like, when you make it one day. And, like, I think you have to be a little cringy to, like, get on camera and show people what you're doing.
74
00:26:36.811 --> 00:27:01.955
why you decided to get into resort wear because people think of resort wear as a seasonal item people like don't get to seasonal industries you lose so much of your profit margins a seasonal product like you have to be crushing it in those quarters so why did you decide to get into something that is a seasonal product per se i think that it's always summer somewhere in the world so there's always going to be someone buying swim and resort and all of that but also
75
00:27:01.955 --> 00:27:31.250
Our customer for Soiree really is the luxury shopper. So they're always traveling to destinations and there's always someone who's going to be traveling. There's someone who's going to be in Australia, different places in the world. Hemispheres. Yes. So I think that at first it was scary, but I also think that it's done so well for us being that our customer really is that luxury traveler who's always shopping for our products year round. And someone's always going to need swimwear and resort wear.
76
00:27:31.250 --> 00:27:50.605
And then I also think there's things as we grow, what we're looking to do this fall is maybe drop an activewear line or a pajama line because our whole thing really is comfort and it's so my thing. So I think that right now we are a swim, resort, party wear brand, but I want to get into being a full on lifestyle brand and carrying.
77
00:27:50.605 --> 00:28:12.847
All those different things. I think it would be really cool to do a lounge workshop. So stay tuned. No, I love that. If you feel comfortable sharing, it's really grown like the past, honestly, six months. It has. The most. Honestly, even since the brand trip. I feel like we just really got noticed then. If you could like give any visibility into what growth has looked like in terms of numbers. Yeah, I mean...
78
00:28:12.847 --> 00:28:27.022
We've been doing about six figures a month now, which is so crazy to say. I haven't publicly come forward and said that yet, but it's so surreal. From going from nothing to this, it really is such, it's a dream.
79
00:28:28.152 --> 00:28:55.321
That's crazy. It is insane. When you made your first sale, right? When it was somebody you didn't know in your network. Oh my God, I was the happiest person in the world. We would call them like strangers. We'd be like, anytime a stranger purchased a bathing suit, I would cheer. I was so happy. And then my sister last summer was in the south of France. And she saw this girl at some beach called a random girl that we didn't know. And she was like, oh my God, do you know my sister Ali? Because this girl was in Soiree.
80
00:28:55.321 --> 00:29:13.327
And the girl was like, no, I have no idea who that is. And my sister goes, are you serious? Are you in Soaree, Miami Beach right now? Literally at a beach club in San Tropez. And she was like, oh my God, you're lying. This is your sister's brand. That's so crazy. Like, I have no idea who your sister is. And I was like, that is crazy. Like, sister's running into someone internationally, literally.
81
00:29:13.327 --> 00:29:29.560
at a beach club in Saint-Tropez. Like, you have no idea who this girl is. She just found Soiree and bought it on her own. And I'm like, it's so surreal to see that. Even, like, I was at Othership once. I forgot if you were with me or not. I think I was with my friend Gabi. And, like, ran into somebody in Soiree, literally at Othership. Like, so crazy. Just...
82
00:29:29.560 --> 00:29:45.524
seeing it on people and like time someone tags us in a post on Instagram I'm like why these people are wearing my designs this is so crazy to see it's such an accomplishment I feel like when Michaela ran into that girl in Central Bay I was like okay it's like a made it moment like it was like pinch me moment for me.
83
00:29:45.743 --> 00:30:07.225
Yeah, I think it's like that balance of right now everybody's posting because if you listen to the podcast, I'm obsessed with CPG. And I think a lot of CPG founders right now are doing behind the scenes founder journey. I mean, like they're schlepping like hundreds of pounds of products like crazy and like physically making these products and all that. And now I'm like, if I go to, you know.
84
00:30:07.225 --> 00:30:36.470
Whole Foods and like, there's nothing for me here because like I can only shop niche and local and like I need to know the founder behind it. But I think at the same time, it's finding that balance of like, you know who the founder is, but you also want to build something that's bigger than you. And you don't want people to just buy it attached to you. You want the brand to be something outside of it. So it really is like this difficult balance of finding both because people do care about the founder so much, but you also want to build something that can like be passed down to generations too. So how do you navigate that?
85
00:30:36.470 --> 00:30:56.855
It's so true. I think it's just the combination of like people, yes, follow the brand, but they really want to see like who's face of the brand. What is the founder do? Like it's said before, it's important to just put yourself out there, get on camera, you know, do the cringy things like all combination of all of that is what really works, I think.
86
00:30:57.243 --> 00:31:12.245
Yeah. Well, not to make this one myself, but like. Make it by yourself. Okay. Sure. Here, what do you got? No, I guess. Did you ever see any signs of me doing this? Yes? Are you kidding?
87
00:31:12.245 --> 00:31:33.052
Since we were little kids, like, Sam was always, like, the best storyteller. She's so silly. Like, such a yopper. Like, this is meant to be. Like, me and my mom listened to literally every single one of her episodes. And we're like, Sam is so good at it. Like, it comes so natural. Even now, it's like, I thought I was going to be nervous for this. And I'm like, I feel like this is just one of our other shaped, like, yop sessions.
88
00:31:33.052 --> 00:32:01.705
Literally, except there's no crowd. We love, well, we love at other ship. Like they don't, we're like always like looking around. We're like, who are we going to network with today? I'm like pitching soiree. We have the connection card. The connection card. This guy wants me to get the connection card. Allie's too nice. I'm like, Allie, he is actually creepy. Yeah, he was a little creepy. Some guy like worked PR and was like, add me on the connection card. That was so funny.
89
00:32:01.705 --> 00:32:23.322
No, one thing about your mom is she always likes my Insta stories. And before I was like, well, but now that feature came out and she was doing it that day. Like double click. Oh, yeah. She's the first. Always. She's so first. She's always like fabulous. She thinks that you like have to reply to Instagram stories. I'll be sitting next to her in the car and she'll be like, so pretty. Oh, my God. Like gorgeous. Like, it's so funny. Yeah.
90
00:32:23.322 --> 00:32:43.100
Happy birthday. We love birthday by Katy Perry. Oh, my God, yes. I think we also need to get into, like, the number 15 because we started the podcast off that way and, like, we have to explain. Well, before we get to number 15, I would love if you could share what are the top three soiree items. Okay, so. Can I guess? Yeah, why don't you guess?
91
00:32:43.403 --> 00:33:02.118
I'll tell you don't kill me I didn't study enough that I don't know the name of every line item explain it explain it and I'll say the name but the dress that you know the cutouts yeah the cutout dress the Aria the Aria oh well there's also Samantha dress yes I named the dress after Sam and Samantha dress it's a fun underwire like
92
00:33:02.118 --> 00:33:20.798
Long sparkle dress. We love the Samantha. But it's newer, so I don't think it's in a top three. I do think the pants could be up there. And then it has to be one of the bikinis, but I think that the one piece is in the top five. That's my bets. Which one piece? Like the one that you love? The one that I love. The one that you love? The Mia.
93
00:33:21.119 --> 00:33:51.106
I like it in blue, too. Oh, okay. You always wear the green one. I thought that was your fave. Oh, the green one was with my photo shoot. Yes, Sam always takes the photo shoots in the green for some reason. Like this green Mia one piece like that. I feel like that's your favorite. Except everyone was loving. And now that you like the blue. Well, everybody was loving me in yellow, remember? Everybody's like, I didn't know you make yellow. Everybody thinks that yellow is going to be like yellow. Who wears yellow? But it's low-key. It's gold. Arguably one of my favorite colors. And I think it looks good on every skin tone.
94
00:33:51.106 --> 00:34:14.883
like it really pops but our three best sellers you were definitely very close so the Becca bikini is number one it's just a triangle bikini you can adjust it so like it fits everybody so well and it's just like I feel like with swimwear people want something basic that they can tan in you know it's just a simple like amazing swimsuit that you can tie to fit your body so it fits everyone really well what color what color
95
00:34:14.883 --> 00:34:24.046
Green in everything is her bestseller. Really? You would think black, but like, because usually white and black are the bestsellers, but like green by far. Second bestseller, brown.
96
00:34:24.535 --> 00:34:47.620
Well, I recommend color blocking also. Yeah. Yeah. Best seller is the Mia swimsuit, which is the one piece that like comes a little higher on the side. And then the Aria dress. Oh, I was spot on. You were you were pretty close. Yeah. Victoria said it's like probably a right offer and the Gigi bikini. Those are our favorites. The Gigi's named after my dog, Gigi. Gigi, her dog.
97
00:34:47.620 --> 00:34:57.577
Yeah, Gigi Hadog on Instagram. Follow her. She's a good one. Yeah, those are our three bestsellers. And like green in every category always sells us out.
98
00:34:58.066 --> 00:35:26.062
Wait, that's crazy. Yeah. And you have a launch coming up soon, right? Yeah. So tomorrow I'm going to Miami and we're shooting. Actually, it's our first Miami collection shoot. Really? Crazy, being that we're a Miami brand. Yeah, because the past shoots were always in like LA, Palm Springs. And then this past summer we did the South of France. And this is like our first Miami shoot. Wait, that'd be so fun. Yeah. Like the whole team's coming to Miami. And when will this launch? So this is going to launch May, I've.
99
00:35:26.062 --> 00:35:49.332
I don't want to say anything too early, but like hypothetically, if all goes well, May 1st could be a week or two later than that. But in May, it's launching. So, yeah, we shoot in March and then that gives us enough time to prop and finish up manufacturing and all of that. But it's a great collection and we're expanding with like so many new fabrics. This time I went, I don't know if I even told you this, but I went to Milan like a month ago. Yeah.
100
00:35:49.332 --> 00:36:13.885
And I went on this crazy fabric sourcing journey. It's like all these trade shows that were going on. It's basically where like everyone in Italy comes, like shows every category of fabrics. It's where like Dolce & Gabbana, like Chanel, Carolina Herrera, like Bronx & Banco, like all the best brands are going to these fabric shows. And it's crazy that I'm buying the same fabric as them, which is so surreal. But like it really is like such a high end, amazing fabric. And we've
101
00:36:13.885 --> 00:36:37.696
introduce a lot of it into this new collection and a lot of you'll see a lot of new stuff like we're doing wedding guest dresses that we're lightly introducing and then our resort 27 collection will have that launches December will have a lot of the new stuff because it takes some time to order so stay tuned for that yeah how do you navigate now that you're expanding how much inventory to get
102
00:36:37.848 --> 00:37:04.173
I know it's hard. We we actually just had a call about this last week, but it's like it really is looking at the data analytics and thinking like, OK, we're probably going to double this by the time we launch. So just ordering double what we did the last, you know, time I placed my orders for the last collection. And then it's it's so nice that everything's local in Miami and we can like produce it really quickly in a few weeks. But it is like we are getting our fabric from overseas. So it's like I try to order extra in case.
103
00:37:04.443 --> 00:37:25.925
This happens, like, for example, this green Aria dress we dropped in our last collection sold out actually in two weeks, which has never happened to us before. Usually, like, it lasts us throughout the collection or, like, at least, you know, most of it in each collection. We do two drops a year, so, like, every six months, you know, and it would never sell out in less than, like, two, three months. Yeah. Yeah.
104
00:37:25.925 --> 00:37:52.013
Literally, we sold out of all of the Aria dresses in green and extra small. And then our fabric store sold out of the green colorway for like a month. So we were out of it and it was this whole mess. So I literally went to Italy to find it. So we've covered a lot about Soiree, but let's get to know you a little bit more. I think people love hearing more just in general about your 20s and friendship and all of that. So we've been friends for 15 years.
105
00:37:52.013 --> 00:38:20.617
616 years. Crazy. What do you think of our friendship? What comes to mind? What's the funniest thing? Like Madison Weir. She's like our bread and butter. Yeah, I feel like we've talked about her enough. Yeah, well, we've got enough air time for this small show. No, no, no. Everything that comes to mind is just like me and you actually hanging out every single day, like in middle school, high school, being on the track and cross country team, the too slowest on the team. We were not like athletic girls. We were not cut out for it.
106
00:38:20.617 --> 00:38:44.022
no and they didn't have like this kind of if they had pickleball back in the day i would have been fun i don't think i would have been good at that though i'm really i would have crushed it i maybe like would have been a little bit core like who knows yeah like it would be nice to like be a little athletic because we were in individual sports and maybe that has a link to entrepreneurship is because we were like not a team sport no individual like we were cross country and tracker like you're not really on a team
107
00:38:44.022 --> 00:38:57.050
Yeah, like you are like we have. I mean, I guess I had ice skating. Oh, yeah. Ice skating. That was my sport. Yeah. And then I stopped junior year of high school. And that's when the cross country talk started because I was like, I have to do something.
108
00:38:57.168 --> 00:39:17.587
And they would, this is the craziest part, is they would have us run like five, six, eight miles, which I actually can't even imagine. I don't even know if I can run one. I don't know how we did that. We would run uphill eight miles a day, I swear. The shin splints were crazy. The shin splints were like out of this world. How many times a day do you think we said the word shin splints? Like at least five.
109
00:39:17.587 --> 00:39:27.644
minimum, but they would follow us in their car. Yeah. Make sure we were running. Yeah. They would be like driving and like following. I was scared we were going to like go sit in Starbucks or something. Which I would have done.
110
00:39:28.353 --> 00:39:56.855
Do you see they're opening Pura Vida at Short Hills Mall? Yeah, I'm so excited. That would have been like, we would have gone every day. Yeah. Like, what's the Bloomingdale's mango chicken salad? Forget that. Pura Vida. Let's go. And now with the Froyo craze, it's like 40 carats still. I don't think it's like the best. It's so good. It doesn't get enough PR, honestly. I know, because they were the OG. All these little trendy Froyo places are opening now and taking over. But they really have best frozen yogurt.
111
00:39:56.855 --> 00:40:26.285
Well, Mimi said she's going to come on the podcast. No way. But I haven't tried Mimi's yet. So you haven't? No. So I won't say my final. Wait, it's unbelievable. I also am obsessed with culture. Wait, Mimi's. Culture and Bloomingdale's are like my favorite fro-yo. I got to try Mimi's. Life-changing. Okay. Can I? I can say. Let's go after this. Literally. So we became friends in middle school. I was saying our extended time really picked it up. But then I was like, at least. We're in all the same classes. Like you don't understand. Like we can separate in high school.
112
00:40:26.285 --> 00:40:51.985
No, literally. We won an award. Remember thing one, thing two on cross country. Oh, yes. We were thing one and thing two. We still are. My mention that is like, well, Ali's sick of hearing it, but like I'm obsessed with camp, obviously. Last night I was with 10 of my camp friends. Like I love camp. So our camp is it. Yeah. Camp is me. But the summer after camp when you can't go back, literally the worst day of your life. We had the best summer ever. We went. We did a teen tour to Spain. Yeah.
113
00:40:51.985 --> 00:41:12.134
To Barcelona. Yeah, it's that. Vicente, our teacher. Yeah, Vicente. Vicente. No, remember you pronounced it with a B. Remember he's like, Did I? Vicente. Oh, well. But that trip was like, it was funny because there was this. It was iconic. Well. It was like our childhood. Like everything about it. You know who needs Soaree PR? Who? Shafira.
114
00:41:12.134 --> 00:41:26.613
She was the first. Oh my roommate. She was the first influencer ever. This girl. She was so cool. She had a GoPro before anybody had a GoPro. Yes, she did. She was like the OG influencer. She was so cool. She was cool. Missy girlie.
115
00:41:26.866 --> 00:41:55.823
If you're a girl if you listen, honestly, if she, if you're a girl listening, put it in the comments. She's like, her Instagram. Yeah. Oh, she deleted it? Yeah. So how do we contact her? I don't know, but I saw her when I studied abroad in Australia. That's so cool. Wait, where is she living now? I don't know. She was like, oh, I moved to Sydney because of you. I'm like, because of me. No way. Wait, she was the coolest person ever. She was the coolest person ever. And, um, yeah. We need to explain how Summerfield works. Yes. Okay. We would take classes. We were so good at Spanish then.
116
00:41:55.823 --> 00:42:11.112
So good. I remember in high school, I was in Spanish business and they took me to Wall Street. We spoke about stocks in Spanish. Meanwhile, now I can talk about stocks in English. Yeah, we need to go back and like that makes us practice Spanish and then we would be really good. But like we don't practice here.
117
00:42:11.112 --> 00:42:30.788
I know. And it's... We would take these Spanish classes, like, every single day. It was literally school. Like, we would have homework. Like, it was very prestigious and intense. Yeah, it was intense, honestly. Like, I remember that skit we had to make with, like, Carly and Dean. And, like, I don't even know who's in our group. And they lost their diamond earrings. We enacted Kim Kardashian with her...
118
00:42:30.788 --> 00:42:45.858
Tyroneurics. But in Spanish. That was like our final in the class, I think. And then we went Paris after. Oh my God. I got lice. Allie got lice. We're not going to share the whole story, but. No, we can't. What about we don't say names?
119
00:42:45.858 --> 00:43:07.137
Okay. Okay, so everybody got lice. Like, it wasn't... Everybody on the trip. Did you get it? Except me. Yeah, Bucky. And... I, like, knew I had it. On the way home, Sam wore a shower cap because she was scared of me. I was like, I know. They all have lice. It was my first time. I made Allie wear a shower cap on the... You did. I was like, I don't have it. I was in denial. Yeah. Like, I knew in the back of my head I had it. Yeah.
120
00:43:07.137 --> 00:43:29.092
Oh, so I wore a shower cap the whole flight. So we got back our mom's. We just get laced. And then this guy that Allie. I had a crush on him back in the day. Back in the day, his mom came over. She was the laced lady. We didn't know. She was the laced lady. I think my life. And then it was a bit. It was like when Wanda picks your nits. Yeah. We still talk about it to this day because it's just the funniest story ever.
121
00:43:29.092 --> 00:43:47.097
Actually, imagine going on a date right now and then you got lice and then the person that came and it was your crush's mom. Imagine. Like, that would be so funny. It's just the funniest thing. How does that happen? I don't know. I don't know. Everything from childhood is funny. Okay, now explain 15 because it goes into correlation of like high school dates.
122
00:43:47.182 --> 00:44:03.888
Well, I guess 15 is just like my number. Like my birthday is on the 15th. Then our whole life kind of. Everything in our, like Sam and I's life just like is 15. Like anything that happens, like the number 15 is. It's like Sam XO. Pasha's birthday also was the 15th from high school.
123
00:44:03.888 --> 00:44:28.846
Like, it's just so funny. For about 15. It's so crazy. Oh, wait, isn't that a song? It's like when you're 15. Do they love you? Is that Taylor Swift? I don't know. I don't know. I'm more of a Drake girl. I'm more listening to podcasts. Yeah. I like just got into music recently. That's crazy. Yeah, Ali loves Drake. Love. Favorite artist. Yeah, you've been loving him a long time. Like since fifth grade. I was an OG Drake fan. Yeah.
124
00:44:29.352 --> 00:44:44.928
Oh my god, I can't. Crazy. A lot of the feedback I've been getting is people love hearing about navigating your 20s and friendship and all that. And I do think our friendship has like ebbs and flows low key. Yeah. We've been really close to that. Not as close. But like it picks up right from... We have the friendship that like we can go...
125
00:44:44.928 --> 00:45:11.793
six months without speaking like probably in college we spoke a little less yeah the second i see you we're best friends again no time has passed but obviously we were best friends middle school high school at college probably just not i don't even want to say drifted apart because it's you're just so in college when you're in college yeah we would see each other when we got home for breaks we'll pick right back where we left off and then the day we graduated sam was in austin we'd facetime once every few months and pick right back where we left off and then now you're living here we see each other every day
126
00:45:12.097 --> 00:45:39.788
Yeah, but it's so, it's interesting. People, I think, put so much pressure on friendships. I think we do a good job of just picking right off where you left off. We do. We have that friendship where it's not, like, stressful at all. It's just so easy. Yeah. There's never drama ever with us. Not like we've ever fought in our lives. Like, it's crazy. No, and we both, one thing about us is we do, I think, what we both really value is, like, meeting new people and new connections. Yes. And we love, we're both connectors. We're very social and love. Yeah. We love the community.
127
00:45:39.788 --> 00:45:59.515
And we love to meet people and all that. But there is something to say about like friends that you've known your whole life. It's still so different. But that doesn't mean like... We'll never not be friends. Yeah. We do a good job both where we aren't. Oh, you can only be friends with these kind of people you've known your whole life. Like we love meeting... We love talking to everyone. Like literally everybody. Like we're the type of person to just walk up to somebody and be like...
128
00:45:59.515 --> 00:46:25.334
I don't know. Like, hey, what's up? And just. I connect some people. I mean, I met a girl at Praxin's the other day and I did the whole pitch about soiree. And then I'm like, you need to hang out with my friend Allie. I'm like, buh, buh, buh. Sam is like the best soiree sales lady. Like, you don't get it. I like that. She's like, I have a new customer for you. We have to give you a code also. Yeah. So also in the show notes, there will be a code so you can get discounted soiree. SamXL15. Because like 15. Yeah.
129
00:46:25.334 --> 00:46:49.718
because 15 so we're gonna play a segment called sparkle or scratch because you know these sparkles don't scratch yeah so sparkle is hot and scratch is not yeah so i don't know we'll start easy okay let's go what do you got for me well i'm sure there's like fellow jersey schmoozers around here so we'll do like melbourne deli is an easy one so gossip girl or grillery oh my god
130
00:46:50.461 --> 00:47:15.267
One has to be Sparkle, one has to be Scratch. Oh, wait, we have, hold on, we have our card. We have our card saying Sparkle or Scratch. I don't have one. I gave you one. Wait, oh, I haven't. Okay, great. I'm glad you got it. I want to say like three, two, one and hold it. Say like Gossip Girl. Sparkle. Oh, what about the Instagram? Wait, Grillerie, also Sparkle. Also Sparkle. Like obviously the best one.
131
00:47:15.436 --> 00:47:31.720
Um, what's the one with the Thanksgiving schmutz on it? I never had it because it wasn't kosher. Are you kosher? Well, like, I don't eat pork. Oh. Um, gobbler. The gobbler. How's that not kosher? I don't know. I'm going to see scratch. I feel like there was, like, bacon on it or something that I didn't eat. Oh, wait, you can't see it.
132
00:47:31.720 --> 00:47:54.738
I'm realizing. Oh, okay. We won't hold up the sign. Well, now I like give kosher. So it's going to be surprising. No, just don't eat the bread. Do you expect me to become this religious? Never. Like growing up, I would have never said I'm being like a Kabbalah girl. And we had a song about the rabbi to Madison Beer Melody. We sang the beginning. Yeah. Three, two, one.
133
00:47:54.839 --> 00:48:23.206
I hear Hebrew songs in my head. And then it would be like, Rabbi Matt, Rabbi Matt. You're my favorite song, Rabbi Matt. Shut up. Literally. You wrote that for Olivia for her Pop Itzfa presentation, I remember. That's so epic. That is the best gifts you give. No, literally. Wait, also we should give a shout out to, we like to play this game sometimes where you like have to guess who the most random person ever is. Should we do it now? Yeah, it's, you know what I'm thinking about. No, that won't take too long.
134
00:48:23.729 --> 00:48:52.096
But like we were saying, we love networking and meeting new people. So remember Margaret from our flight? Oh my God. We got to tell this Margaret story. You tell it. So wait, where did we meet her for the first time again? After Life in Color, I think. Oh, okay. We met this lady. So Sam and I were flying back from Miami and we were sitting next to this girl, Margaret. And you know how Sam and I will talk to anybody. So we became best friends for the whole two and a half hour flight with this girl, Margaret. And then fast forward, like.
135
00:48:52.096 --> 00:49:12.464
Two years from that date, my sister Olivia and I are flying to Paris and we remember that Margaret had said she was a flight attendant. We were like, oh, that's so cool. Like we were just, you know, making conversation the whole flight. Obviously remembered what she looked like, but like forgot about her two years fly by. And I look at Olivia and I go, is that not Margaret? Like on her flight to Paris? Like she is our flight attendant.
136
00:49:12.464 --> 00:49:34.351
And Olivia was like, oh, my God, it is. We go up to her. We took a picture with her, even too. So I pulled up the pictures. Olivia, look, like it is. I'll insert her. This is Margaret. Yeah, it's her Margaret. We'll find a photo. I'll find it. I hope we can find that. Oh, my God. Anyways, this is like probably now like 20, like 14. You know, we probably met her in 2012. And I'm like, Olivia, it's Margaret. We have to go up to her. So we go up to her.
137
00:49:34.351 --> 00:49:51.935
She literally was, did not remember us, like, at all. I was so offended. And then we showed her the picture, and she was like, oh my god, yes, I remember sitting next to you guys. And, like, I immediately texted Sam and was like, I am sitting. Or I was like, Margaret is on mine and Olivia's flight. And I was like, where's Margaret?
138
00:49:51.935 --> 00:50:09.670
It was such a throwback. I was like, the flight attendant. Because this is crazy. I forgot about her. Yeah. That game where we just like think of a random person and have to guess it. We call it the yes or no game. Where you think of the most random person you could ever think of and can only ask yes or no questions. Margaret is like a star in that game.
139
00:50:09.670 --> 00:50:36.940
Yeah, it's always like, okay, Margaret. Yeah, it's like random people from high school. Yeah. So where can everybody find you? So the website is soireymiamibeach.com. Also soireymiamibeach on Instagram. And Sam is going to link the discount code for 15% off with code SAMX15. You can also find us. We're on Wolf and Badger. We're in Big Job. We're in a bunch of boutiques. TikTok is... Yeah, TikTok also soireymiamibeach.
140
00:50:37.514 --> 00:50:51.858
Yeah, wherever you can find. We're everywhere. And you can find me, Spotify, Apple, YouTube, wherever you can find your podcasts. This was so fun. Yeah. This flew by. Three, two, one. Ciao, schmoozers.