MENGENAI EPISOD INI
I talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams.
Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/
0:38 Justin's background
1:13 About FlowSports - business model and goals
3:39 SEO experimentation vs CRO experimentation
6:13 Why run tests if we have best practices?
10:10 Tying SEO updates to revenue
11:15 Set up of the scheme experiment - Bucketing
13:29 Reporting
14:37 More detail about scheme (see link below)
17:51 Success metrics
19:19 Results!
23:24 How results were perceived
24:07 Cultural benefits of running this as an experiment
28:37 Experimentation facilitates team building
29:07 Biggest takeaways
31:08 Engineering & implementation details
38:32 Cultural benefits with respect to the dev team
40:10 What's next for FlowSports & SEO testing
42:47 How to reach Justin
Google schema / content markup guidelines: https://developers.google.com/search/docs/guides/intro-structured-data?
Justin on Medium: https://medium.com/@jaronstein
Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/
0:38 Justin's background
1:13 About FlowSports - business model and goals
3:39 SEO experimentation vs CRO experimentation
6:13 Why run tests if we have best practices?
10:10 Tying SEO updates to revenue
11:15 Set up of the scheme experiment - Bucketing
13:29 Reporting
14:37 More detail about scheme (see link below)
17:51 Success metrics
19:19 Results!
23:24 How results were perceived
24:07 Cultural benefits of running this as an experiment
28:37 Experimentation facilitates team building
29:07 Biggest takeaways
31:08 Engineering & implementation details
38:32 Cultural benefits with respect to the dev team
40:10 What's next for FlowSports & SEO testing
42:47 How to reach Justin
Google schema / content markup guidelines: https://developers.google.com/search/docs/guides/intro-structured-data?
Justin on Medium: https://medium.com/@jaronstein
Bahasa Inggeris
Amerika Syarikat
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CARI EPISOD LEPAS
Cari episod lepas bagi SaaS Experiments.
EPISOD LAIN DALAM PODCAST INI
AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.
How do you improve onboarding for a complex product with distinct types of users who have different needs? 😅
Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart.
Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.
Why most brands get their Amazon strategy wrong (and how to get it right)
Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion.
Watch on YouTube: https://youtu.be/x6AEKZGKFeI
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Brian Hall, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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