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Back-to-school shopping is more than a checklist; it is a ritual shaped by identity, nostalgia, family decisions, and economic pressure.
Patti Williams, an associate professor of marketing at the Wharton School, explains why the back-to-school season matters so much to parents, students, retailers, and manufacturers. She discusses how families make purchasing decisions, why this shopping period feels emotionally meaningful, and how retailers prepare for one of the most reliable moments on the retail calendar.
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Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada The Wharton School, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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