Loyalty Programs | Peter Fader

What do successful retailers do when the strategies that once fueled their growth stop working? Wharton Professor Marshall Fisher discusses how successful retailers adapt when traditional growth opportunities begin to disappear. Drawing on research into the strategies of Costco, Walmart, and Dil ...

Jerry Wind, Lauder Professor Emeritus and Professor of Marketing at the Wharton School, joins Dan Loney to discuss how political polarization in the United States has evolved beyond traditional party lines into a deeper ideological divide. Drawing from a marketing and segmentation perspective, J ...

Katherine J. Klein, Edward H. Bowman Professor of Management at The Wharton School, discusses new research on leadership succession and how employees respond when a new leader takes over an organization. Drawing from a large-scale study of public schools, she explains why successors often have a ...

Why does someone else’s vacation sometimes make our own feel less satisfying? Maurice Schweitzer, Professor of Operations, Information and Decisions at the Wharton School, explains the psychology behind vacation envy and why we instinctively compare our experiences to those of others. From socia ...