MENGENAI EPISOD INI
Creative teams face constant pressure to move faster while working with tighter budgets. As the demand for content grows, brands need a creative process that gives strong ideas room to emerge and develop.
In this episode, Laura and Brian talk with Will Burns, founder and CEO of Ideasicle X, about how that process is evolving. They discuss why in-house teams can become trapped in familiar thinking and how outside perspectives can open new creative possibilities. Will also shares how virtual collaboration changes the way ideas take shape, where AI can strengthen production, and why the future of brand creativity may depend on choosing work that people will actually remember.
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CARI EPISOD LEPAS
Cari episod lepas bagi Prose + Comms: Engagement, Unplugged.
EPISOD LAIN DALAM PODCAST INI
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room.
In this episode of Prose + Comms: Engagement, Unplugged, Brian Ro ...
Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose all meaning.
In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura share their Marketing Jargon Hall of Shame no ...
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
Brian Rowley and Laura Smith ar ...
Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the tension between distinctiveness and likability, and why the strongest brands know how to balance both.
From Tiffany blue and the Int ...
Rebrands have a way of looking simple from the outside, but inside the business, they touch everything. This episode digs into what it really takes to get it right.
Laura and Brian sit down with Sarah Moss, who has led multiple global rebrands, to unpack the strategy and instincts behind a succe ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada BrightSign, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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