MENGENAI EPISOD INI
Watching competitors is smart. Letting every campaign, product launch or viral post derail your marketing strategy is not.
In this episode, Brian and Laura unpack the difference between competitive awareness and competitive obsession. They explore why leadership pressure can push marketing teams into reactive decisions and how constant monitoring can create more noise than insight. Most importantly, they make the case for listening to customers and staying focused on the value only your brand can deliver.
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Amerika Syarikat
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Cari episod lepas bagi Prose + Comms: Engagement, Unplugged.
EPISOD LAIN DALAM PODCAST INI
Marketing loves a good buzzword. But somewhere between “omnichannel,” “synergy,” and “authentic storytelling,” the words we use to sound strategic can start to lose all meaning.
In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura share their Marketing Jargon Hall of Shame no ...
Rebrands have a way of looking simple from the outside, but inside the business, they touch everything. This episode digs into what it really takes to get it right.
Laura and Brian sit down with Sarah Moss, who has led multiple global rebrands, to unpack the strategy and instincts behind a succe ...
Return to office is back in the spotlight, but for marketing teams, the real question is bigger than where people sit. It’s about trust, creativity, collaboration, and whether great work actually depends on being in the same room.
In this episode of Prose + Comms: Engagement, Unplugged, Brian Ro ...
Brands want to be liked, but being liked does not always mean being remembered. On this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the tension between distinctiveness and likability, and why the strongest brands know how to balance both.
From Tiffany blue and the Int ...
Every brand says it cares about customer experience, but customers remember what actually happens, not what the campaign promised. This episode of Prose + Comms: Engagement, Unplugged explores why customer centricity is harder to achieve than most companies think.
Brian Rowley and Laura Smith ar ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada BrightSign, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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