Creative Direction: Why You Must Know Yourself First | Axena | S2 E3

🚨She can design your scent, your colour palette and your music after one conversation. She still cannot fully explain how.In this episode of Project W.I.R.E.™, Romeo sits down with Axena, a creative director whose work blends expression, intuition and human connection, who turns people’s inner worlds into something physical and visible.A documentary photographer and filmmaker with an interior design degree from the Italian University of Design, Axena is in her second year in Dubai and has already designed pop-up stores for brands. She helps clients bring what they feel but cannot yet describe into the world.✅ The childhood gift that quietly set her path, long before she knew where it led✅ How she builds a scent, a colour palette and a soundtrack for someone she has only just met✅ The film she never took seriously, and the result that changed how she saw her own work✅ The one type of client she turns away, and her reason✅ Why she says learning about everyone else is the wrong place to start👉🏽 “Once you know yourself, you know everybody else.”🔔 Subscribe for weekly conversations on mindset, leadership, entrepreneurship, and the psychology behind success.#ProjectWIRE #Creativity #CreativeDirector #Authenticity #SelfAwareness #Design #Dubai #Podcast