MENGENAI EPISOD INI
Richard Oppy is the VP of Global Brands at beverage giant AB InBev. While this career path initially seemed like a Plan B to playing AFL football, Richard has still climbed the ladder right to the top. He now oversees the branding strategies of some of the worlds most iconic beers like Budweiser, Corona and Stella Artois.
In this episode, Richard takes a deep dive into how to excel in branding, marketing strategies of the future (namely, NFTs and influencer marketing) and some of the most memorable campaigns he's been part of.
This episode is a must listen for marketers, creatives and beer lovers. Join Finn Blake as he gets all the insights in this brand new episode.
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