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In this episode of PRess Play: The StreetCred Podcast, hosts Elena Krasnow and Jimmy Moock are joined by Greg Bartalos, editor-in-chief of Barron’s Wealth & Asset Management Group. Greg tells our listeners the story of how he landed at Barron’s—not once, but three times—and offers valuable advice on how to foster relationships with journalists in the financial services space.
We cover:
- the entire arc of Greg’s career
- what makes a pitch standout in his inbox
- the trends he is most excited about exploring right now
- Greg’s role in Barron’s legendary summits and events
- the importance of active listening when it comes to building relationships with journalists
- Greg’s personal passions
- …and much more!
Don’t miss this conversation packed with insider perspective from one of the most respected editors in the industry!
Topics:
(0:38) Meet Greg Bartalos
(1:00) What’s for lunch?
(3:00) Ketchup and eggs, yes or no?
(5:00) Greg’s childhood and early background
(5:30) Mark, give back the sound effect machine!
(6:00) Greg’s experience with the world of advertising and Mike Greenwell
(8:00) His pivot from advertising to journalism
(9:10) Throwback to Radio TV Reports
(10:20) Landed at WNYC Radio
(10:30) The journey: Institutional Investor, Bloomberg, Individual Investor, Barron’s, Yahoo! Finance, Barron’s, RIA Intel, and then back to Barron’s a third time
(12:00) No, Mark, really…give it back
(12:45) Jimmy story time! Remember Loose Press Clippings?
(16:18) The draw of Barron’s standard of journalism and culture
(18:48) PR people faux pas (and how to avoid them)
(22:00) The value of face to face time with the media
(23:00) What makes a pitch stand out to
(26:00) The importance of personalized pitches and finding common ground
(29:15) Think like a journalist
(31:25) Barron’s Advisor events and legendary summits
(33:32) Tips for making podcasts guests more comfortable
(35:40) The value of active listening
(38:58) Practice management and wealth management, and the pros and cons of writing about each one
(41:50) Time for our Play segment!
(42:04) Dream jobs as a kid
(42:47) Go Baltimore Orioles!
(47:00) Greg’s love of music and impressive record collection
(49:28) Moment of gratitude
(53:55) Thank you to our listeners
Connect with StreetCred PR:
LinkedIn: Elena Krasnow
X (Twitter): Elena Krasnow
LinkedIn: Jimmy Moock
X (Twitter): Jimmy Moock
LinkedIn: StreetCred
PR X (Twitter): StreetCred PR
Subscribe on YouTube
Connect with Greg Bartalos:
Website: Barron’s Advisor
LinkedIn: Greg Bartalos
About our Guest: Greg Bartalos is editor in chief of Barron’s Wealth & Asset Management Group. He previously was editor of Institutional Investor’s RIA Intel, which he helped launch in 2019. He also was editor in chief of Barrons.com and has worked at Yahoo Finance and Bloomberg News.
Publishing Tags: StreetCred PR, Press Play, Podcast, Elena Krasnow, Jimmy Moock, Public Relations, Financial Services, Barron’s Advisor, Barron’s, Greg Bartalos, Alternative Investments, Financial Journalism, Active Listening
