What Is PPC UNLEASHED? Podcast Introduction (Ep. 0)

Welcome to the PPC Unleashed podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.

If you manage Google Ads accounts, then this podcast will teach you how to get better results, faster. 

If you are someone who currently manages Google Ads campaigns, whether you are a business owner managing your own account, someone who works at a marketing agency, or a freelancer, my hope is that you will find value in this podcast, no matter your skill level.

I will post two episodes per week, and every new episode will be about a particular topic in the world of PPC, Google Ads or marketing in general. I will talk about overlooked PPC metrics, my favorite strategies and when to use them, the best PPC tools, and I’ll even discuss specific industries such as home services, healthcare, eCommerce, & others, and how to achieve the best results for your business. 

And while the show will focus primarily on Google Ads, my hope is that you will be able to apply a lot of the concepts that I’ll be covering in the podcast, to other platforms and channels (such as Meta), and even marketing or business situations outside of pay-per-click advertising.