Why Streaming Still Doesn’t Understand Its Audience

The streaming industry has more data than ever.
So why is understanding the audience still such a challenge?

In this episode of Between The Frames, Samuel Sweet (Head of Strategic Pursuits, EMEA at Synamedia) joins Chris Redmond to explore the shift from data collection to real audience understanding.

Because in a more mature market, it’s no longer about how much data you have —
it’s about how well you use it.

From first-party data and personalisation to regional differentiation and changing consumer behaviour, this conversation gets into what’s actually driving the next phase of streaming.

“ It’s no longer a one size fits all. ”

If you’re thinking about how platforms evolve, how experiences are shaped, and what truly creates differentiation — this one is worth a listen.

It’s about how streaming platforms, broadcasters, and media companies need to rethink how they build, operate, and grow in a rapidly changing market.

🎙️ Between The Frames is available exclusively on the OTTRED App
Proudly sponsored by Synamedia Go

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