Why Community Is Still an Association's Greatest Asset

In this episode, host Jarrod A. Clabaugh, CAE, welcomes Russ Webb, CAE, executive director of the Bay Area Apartment Association, for a conversation about the power of community, the evolving expectations of association members and the role of technology in strengthening engagement. Webb shares his unconventional path into association leadership and explains why creating meaningful connections and delivering trusted information are more important than ever in a post-pandemic, multigenerational membership environment. He discusses how associations can identify gaps in their offerings, rethink outdated programs and build stronger relationships through peer groups and shared experiences. Drawing on his association's successful transition from an association management company to an in-house team, Webb also shares lessons in organizational growth and adaptability. The conversation explores practical applications of artificial intelligence, the importance of responsible AI policies and why, despite advances in technology, being present and building genuine human connections remain at the heart of successful associations.

This episode is sponsored by the OSAP Foundation.

OSAP Observations is produced by Association Briefings.