MENGENAI EPISOD INI
Many Shopify sellers have no idea whether their Google Ads are actually making money. Patrick Rice breaks down the numbers that tell you the truth, why a 10x ROAS can still lose you money, and how to know your ad manager is doing a good job even if you never open the dashboard yourself.
Links Mentioned
- Google Ads Search Terms Report (Campaigns > Insights and reports > Search terms): https://support.google.com/google-ads/answer/2472708
- Shopify Marketing Performance & Attribution Reports (new vs. returning customers): https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/marketing-performance
- Google AI Max for Search campaigns: https://support.google.com/google-ads/answer/15910187
Chapters
- 0:00 Intro
- 1:24 How to Hire an Ads Person
- 3:30 Start With the Search Terms Report
- 4:53 The Brand Keyword Trap
- 7:06 Should You Bid on Your Brand?
- 10:24 What Owners Should Monitor
- 13:35 Why ROAS Can Deceive You
- 15:47 Break-Even ROAS Explained
- 17:09 Why Chasing 10x ROAS Backfires
- 19:23 New vs. Returning Customers
- 20:41 Shopify's Attribution Advantage
- 23:58 PMax, Shopping, and Search
- 27:03 How PMax and Shopping Interact
- 28:20 What's Changed Recently
- 29:26 Testing Google's AI Max
- 30:39 Consolidation Beats Segmentation
- 31:41 A 10x Turnaround Story
- 35:09 Pilot Budgets and Structure
- 39:15 Site Optimization and CRO
- 40:19 The 90s Website Story
- 44:12 Wrapping Up
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work with Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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EPISOD LAIN DALAM PODCAST INI
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Links Mentioned
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Shopify keeps telling you a new theme version is available, but should you actually update? Leighton and Patrick break down when to update your Shopify theme, when to switch to a new one, and when leaving it alone is the smarter (and cheaper) move.
Links Mentioned
Shopify Theme Store: https: ...
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How do you actually do SEO for a Shopify store in 2026? Patrick Rice and Leighton Taylor break down when SEO is worth the investment, how to size up your competition, what legitimate link building looks like today, and how to get your products recommended by AI tools like ChatGPT and Google's AI ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Leighton Taylor & Patrick Rice, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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