MSP Mindset with Damien Stevens
MSP Mindset with Damien Stevens
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Customer Zero: Why this MSP Dogfoods AI Before Selling It

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Ready to build agents in your MSP? Join our build sessions today ➡️ https://compoundingteams.com

In this episode of MSP Mindset, we're joined by Ben Smoker, CEO of Sota, a top 10 MSP in the UK, about why Sota chose to dogfood AI internally before selling it to customers. Instead of leading with tools or rushing a new offer to market, Sota spent months testing AI across finance, HR, compliance, sales, service, and back-office workflows to understand what actually saves time, where governance matters, and how MSPs can create meaningful client outcomes with AI.

Chapters:
0:00 - Intro
2:43 - How they're thinking about AI
30:03 - AI shaming
44:58 - Culture around AI

Connect more with Damien and Ben:
Damien - https://www.linkedin.com/in/dstevens
Ben - https://www.linkedin.com/in/ben-smoker-a01b6389/

📺 Watch on YT: https://www.youtube.com/@mspmindset

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Bahasa Inggeris
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