How To Breathe Better w Mark Carbone #539

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Like we just finished an obesity study because there are now the new, the new line of designer drugs for obesity have unbelievable side effects and it's just coming out that it actually.
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It actually reduces your muscles.
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You lose weight, but it attacks your muscles.
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The man that can project podcast, a podcast in power.
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We're driven men to live more fulfilling lives.
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We are here to challenge your beliefs, read a fine success and talk about the important stuff in a Relatable way.
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Don't forget to subscribe and leave a review.
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My name's lock is to it.
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Let's get into it.
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Mark Iboni, thanks for joining me on the show.
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It's an absolute pleasure to have you here.
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Thanks for having me.
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So you're the CEO of PN medical, which has the device, or it's home to the device, the breather, which is the world's first and number one drug-free, evidence-based combined respiratory muscle training device which is used by people all around the world.
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And I'm excited to dive into it.
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Because when I first read James Nestor's book breathe a number of years ago, I became upset or not obsessed, but pretty obsessed with how I can breathe better, because for much of my life my snorkel, my nose, has never worked.
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I've had, you know, a number of surgeries broken at a number of times.
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I'm a massive mouth breather, so when I started learning how it can change the palette of your mouth and your teeth structure and obviously all the other Hyperventilation etc.
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From how I was breathing, I was I need to improve this.
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Right, it's a skill set.
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So then when I got to connect with you, I was like this is perfect, because I know I'm not alone in in how poor my breathing is and you're the guy to learn from.
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So really appreciate your time.
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Thank you.
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Where I'd love to dive in as well, you know, obviously you're a CEO, you're a family man and You're extremely passionate about Empowering people to improve their lives through the science of breath.
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Where did the I Guess interests come from for you in the science of breathing?
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Yeah, great question.
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I think I was like most people and and it and it does happen with breathing.
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You don't realize you have a problem almost until it's too late because it creeps up.
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I'm so slowly, but I did.
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I did fall into this about Gosh over 15 years ago when I met my wife.
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So her mom Created this category 40, 40 plus years ago.
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Peggy Nicholson, she's the founder of the company and I was learning about it over the years and then I I decided, you know, over nine years ago, to say, hey, I'm gonna leave the fortune 100 world.
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This is an amazing concept.
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I had no idea how many people around the world have trouble breathing.
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But then what I really learned too is that over 90% of all humans have some form of dysfunctional breathing pattern.
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I mean, that's almost every single person on earth.
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You know you start out as the belly breather when you're up until about five years old and then you start breathing higher and higher in your chest and all that does is it eventually messes with your autonomic system and it and it puts you in a sympathetic state and you know your body's always trying to get back to homeostasis.
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So for me Also, I suffer from insomnia.
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I just I just I'm always thinking, I just just can't fall asleep, snoring insomnia, low energy, especially with COVID.
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I've had COVID, I think, four times, but I I'm pretty sure it's four times now.
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So I've I've suffered from long COVID, which you know it drains your energy, you get brain fog, there's a lot of side effects.
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So this has become a passion for me, because I'm really on this, I'm passionate about, you know, trying to crack the code in on anxiety, sleevelessness and Low energy.
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And the company has made this possible for me because what I do is we do a lot of research, tons of research for a company.
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We're not a we're not a billion dollar company.
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We're we're nowhere near there like big pharma, but we do a lot of studies.
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I'm trying to push the bar forward for the entire world right now and what I get to do is I get to ask our chief scientist to tweak some of the studies so we can focus on sleep, low energy and in.
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You know the things that Personally affect me, but it's really cool that we do.
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You know We've affected two million people so far.
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We've helped.
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So it's been, it's been a very rewarding career and Since I've been at the helm for nine years, so it's just been a blast I.
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Because some of the results you guys have seen from the work that you're doing is like improved oxygen saturation, reduced hyperinflation, speech and swallow performance, which, as someone who does a podcast and my wife's a musician when I was reading that because I actually had vocal coaching last year for that to try and project my voice more without getting tired so when I was reading that I was like, all right, I'm going to get one for myself and Amy, but then also just for everyday life, because I remember when I first read James Ness's book Breathe that I did the test where you could work out where you're at in your breathing rate, whether you're hyperventilating on a daily basis or you've got a really good breath count.
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And I was hyperventilating, even though it feels normal for me, but my breath rate is like 16 to 17 breaths per minute, which obviously as yeah, as you were saying your body then is in that height and state where it's.
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It's fight or flight, even though it's like I feel like I'm going about my day every way.
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So then when I then once again came across this, I was like training your breathing is just like training a specific muscle group.
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It just made, made absolute sense.
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Yeah, well, people don't realize it that.
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You know we have around 77 muscles of respiration and almost 125 of posture.
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And what we do, our science, our technology, just put the device in your mouth.
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It has different pressure settings on each side of the breath and it actually targets.
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So what it is?
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It's all about targeting right.
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So it targets those smooth muscles, it targets the diaphragm especially, but there are, there are over 200 muscles that are affected in breath and posture and you know what happens when posture goes off.
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I mean everything breaks.
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So it's it goes one in the same that we can affect that many parts of the body, because it's it's key.
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You know you can, you can go without water, you can go without food, but you sure can't go without breathing very long.
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Right that I did a survival like an apnea course, which was for big wave surfing and stuff like that, and three, four years ago and I managed to get up to just over four minutes with, obviously, the techniques that they had there, which was incredible to see the power of breath.
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But obviously, why you do that is if you get bombed out on a big wave you could could feel like you're down there for a while.
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So it's very interesting.
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Why did you guys, why did the company sorry, you know you've got all these ways to test it and do different pressures and stuff but why did you decide to go the drug free route?
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Because drugs seem to be the solution to everything in today's society.
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Yes, funny, you say that because we keep on doing studies and we keep on budding up against pharma, big pharma who sort of runs the world now and like we just finished an obesity study because there are now the new, the new line of designer drugs for obesity have unbelievable side effects and it's just coming out that it actually.
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It actually reduces your muscles, you lose weight, but it attacks your muscles.
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So it's it's horrendous what's happening.
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So, yeah, I am anti pharma.
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You understand that over a hundred years ago, bill Gates, grandfather, the Bill Gates who we think is such a special, unique human and who was a bill multi billionaire before you know he dropped out of college, that whole thing that he was a college dropout no, he's, he is the most elitist person on the planet.
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So Gates and Rockefeller created the pharma industry a hundred years ago.
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So we used to just cure ourselves.
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You know the blue zones where people live over a hundred.
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Now there were many more blue zones and there is a way to have a great long life.
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And you know, if you can master the way you exchange your oxygen and your CO2, it affects everything in it, the base of all disease.
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I don't know if you know this.
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There it is.
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Inefficiency of managing your oxygen is at the base of all chronic disease.
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It's part of it.
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So what we do really affects.
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It's almost like it's out of the gate.
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If you don't take care of this and manage your breath and build your breath, you're always at a disadvantage and people actually think they die.
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You know they think you die of certain things right when you get older, but you don't realize for about 30 or 40 years you're always at a disadvantage.
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You know, after your lungs actually start, your lung capacity starts shrinking after about age 29 and people don't know that.
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You know James Nester actually made that.
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He brought that fact up and he's helped Really helped the world take advantage of this.
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But the fact that our lungs, if we don't work on it, just like any muscle, if you don't work it you're gonna lose it.
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So it's critical to Maintain that lung capacity.
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And you know longevity what are the things that track longevity?
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It's it's lung capacity, hrv and VO2 max.
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Those three things.
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If you Identify that, you can predict almost how long a person is gonna live.
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So if you can, if you can address lung capacity, which, using our equipment, you actually can get that capacity back.
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It's huge that's cool.
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That is awesome.
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That really, really excited me because I use the whoop and once again, I want to find this balance between living my life and enjoying it.
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But I also learn.
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You know, look into a lot around how you can live longer and have a great quality of life as well with, obviously, there's no point living to a hundred if you can't walk properly or you can't breathe properly and enjoy quality of life.
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So looking at tools and and way to ways to do that is pretty high up on my list.
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And yeah, up until I think, when I did that sleep out Survival apnea program for breathing, I took my breathing seriously for about three months and then, obviously, when you're out of that immersive experience sorry, life gets in the way and you tend not to prioritize it.
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I still take my mouth when I sleep, but I just know I Haven't worked on my lung capacity.
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I think you know going for a run is building it and it's building my aerobic capacity, but it's not improving my breathing because I'm not focused on it.
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I'm just trying to get through the run and yeah.
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It's what?
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And you?
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know, your body.
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Your body has this amazing way to for self preservation, and People think that it's your limbs that go out.
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Your heart gets you, you get tired.
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No, you're your.
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Your lungs cannot move the oxygen and what's happening is your brain is telling you to put all the blood back To where it needs it and it's taking away from the limb.
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So you, you're right, you think you're training other things.
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But if, if, if your pumps not working, if, if the lung pumps not there and all the muscles that support it that actually create more efficient breathing, you do gas out and you do go to lactate threshold a lot quicker.
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So how does it, I guess the benefit of training your lungs in your breathing?
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How will that then improve with the anxiety that you speak about in the sleepness nurse?
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Sorry, the sleeplessness.
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You know at the, the simple answer is that just being aware of your breath, just if you start you know there's two things here Just if you start being aware and you take slower, deeper breaths through the nose throughout the day.
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That Yep solves a lot of it.
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That addresses so much.
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So what we do is we target a lot deeper and we actually strengthen and build up all those muscles.
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But again, just the awareness to stop the shallow breathing.
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I always say this check yourself when you're doing email or on social media.
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If you could track your your, you know your respiration rate.
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People are doing 20 breaths a minute, sometimes 25, and your body is going straight to a sympathetic state, thinking that you're in a fight, flight or freeze mode, and people aren't.
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They're not down regulating, they're not getting a chance to recover.
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You know I wear the aura.
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You've got the whoop.
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Yeah, I used to have the aura.
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How?
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it tells me when to go into recovery and it says to breathe right to to calm down and breathe.
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I feel for a lot of people as well.
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It could be the reason why they, for example, they're doing having a stressful, that work and then they get home and snap it.
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You know, maybe their partner or their children, they don't want to have that response, but obviously, when you're in that heightened state for such a long time and then they go back to, it's me, it's my emotions and once again, your emotions are Regulated by what state you're in and you can change your state through breath.
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You know, if people were to listen right now, if you were to Actively breathe heavier, you're going to feel a lot more alert and on edge.
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But if you were to do, for example, box breathing, where it's four seconds in Hold, four seconds exhale hold, you start to calm down a lot and it's small tips like that that are really Helpful for people.
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But I just keep coming back to and I'm still blown away by the fact that I've never actually thought about training my Breath properly.
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It's like I do all these things but I don't train my lungs.
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So I'm I'm genuinely pumped to be able to start doing that because once again it's it doesn't take long.
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What's it like?
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10 minutes a day, roughly.
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It's a hack.
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Yeah, you do five minutes the morning, five at night, six days a week, when you're on a strength protocol, when you're building.
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So you start out on a strength protocol, then you go to an endurance or sustaining protocol and you don't have to do it as much, but you do have to.
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Once you get to sustaining, it's three times a week, so it's not as grueling, but it is.
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It isn't hard.
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You naturally calm down when you start doing it and we've done a number ready sleep Studies.
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We did a resilient study with frontline doctors at Mayo Clinic, which was amazing, and their perceived stress went down 18%.
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These are guys that are in the operating room and and the big thing too and all they did is they used the breather fit, the athletic one, because these were, these were healthy doctors and a lot of our type A personalities, like a lot of the people that are that you know watch your Show.
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So the same type of people were these MDs and we had to give them other protocols.
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So we gave them instant calm protocols and we gave them sleeping protocols and and to To switch.
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So switch from the high intensity at work to home, so you do not bring all that stress to your wife or to your kids, which is critical, right and actually a quick one.
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Here's one.
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This is like two seconds.
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This works.
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This affects your heart rate in the patient's heart rate, your heart rate instantly and calms you down.
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It's just one breath in from the nose, exhale it.
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But you got to make a noise Because you got to hit that vagus nerve, that vibration.
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So you just go with your nose and you just do a sigh and you naturally do it.
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We all naturally do it.
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Watch, you'll do it at least a couple times Today.
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Your body just tells you, hey, you need a sigh.
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But if you do the Instant calm, so if you're about to blow up with your wife or or at work with a co-worker or somebody Wherever in traffic, this works instantly.
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It's so simple things that once again, sound too easy or too good to be true, and I think that's the challenge I don't.
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I should love to ask you the question Is that a challenge you have with your, with the breather?
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Because I guess it is so affordable when people either look at it as like you've got this perfect triangle where it could be time, money and effort, and obviously it's not taking what's not too expensive, so that before they feel like the effort's got to be huge and the time involved has got to be huge, might be the trade off for people.
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So the fact that you now have something that's extremely affordable, it can get it done in under 10 minutes a day Do you have people just then gonna nah, I won't put too much effort on it.
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You just hit human nature right, just like how, when you're training, when you don't want to train, it's the same thing, is that?
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And I thought when I, when I took over running the company, I thought, oh my gosh, all seven billion people should be using this.
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And then I tried to target the middle of the country, the middle of the world, and what we found?
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Of course, somebody who's really compromised COPD, asthma, stroke, chronic heart failure, spinal cord injury.
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Those people have to use it because it could be the only training and they need it.
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They can't even walk to go to get their mail or pick up their grandchild, so they need it.
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And then the other side of the spectrum are the Olympians we work with special forces and professional athletes.
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Well, guess what?
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They have to do it?
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Because they need to make money.
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So the rest of us, the other 98%, or well, no, there's, you know, the people in the, I'd say, the healthy category, which is probably 60% of humans, could be categorized in that way maybe 50, maybe it's less.
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Yeah, If there's not a need, they're not going to do it.
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So we have drop off too.
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Just like in when you're lifting weights, people drop off.
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But that's where I think for people listening, if you are wanting to have a long, enjoyable life, it's about thinking about what can I do to maintain that.
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And once again, in the moment, using this, the breather, for example, once a day, or brushing your teeth once a day, isn't going to do anything today or maybe even tomorrow, but over a 10 year period it's going to have you in a much better position than most people.
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And what I then think about is okay.
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For example, if this takes me five minutes in the morning and five minutes in the evening, what habits can I stack together so that I get it done?
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For example, most people talk about morning routines having that routine that sets you up to win the day, and there's the evening rituals.
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For those who do those, once again, it winds you down and maybe perhaps you for the next day.
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It's no different.
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I personally would use this as a warm up to my training session and a way to sort of unwind before I go to bed, because I understand the impacts and the effects of it and it doesn't become challenging because I've now just stacked the habit.
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It's like part of it is stretching to train.
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Yeah, you just hit it.
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When you stack the habit, you win.
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You know I've got on the athletic side.
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I've got two, two competitive athletes, two of my three sons.
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The third one's not old enough yet, but the two are pre Olympic surfers and this is their little secret edge that they have over the other kids.
00:19:25.575 --> 00:19:33.632
You know they're 11 and 13, but they're doing really well and they use the breather fit once a day.
00:19:33.632 --> 00:19:37.911
I mean, they're little kids and that's enough for them and it gives them that little edge.
00:19:37.911 --> 00:19:42.775
They can paddle a little bit longer than the other kids and they just have a little more stamina.
00:19:42.775 --> 00:19:43.517
And guess what?
00:19:43.517 --> 00:19:47.295
You know, at the competitive level it's 1%.
00:19:47.295 --> 00:19:50.314
The person who just has a tiny edge is who wins.
00:19:50.314 --> 00:19:52.873
So it gives my boys a little competitive edge.
00:19:53.727 --> 00:19:55.732
Oh, dude, I get so excited for that.
00:19:55.732 --> 00:19:57.951
Just the compound effect of that as well.
00:19:57.951 --> 00:20:04.845
For example, getting that extra paddle effort and getting an extra wave in over, you know, 13 and 11.
00:20:04.845 --> 00:20:12.153
By the time they're 20, they're going to have those however many extra waves in because they could aerobically keep up with that.
00:20:12.153 --> 00:20:14.472
It's like compounding interest with money.
00:20:14.644 --> 00:20:15.871
Oh my gosh, you just hit it.
00:20:15.871 --> 00:20:19.713
They're probably going to get an extra 5,000 waves before they're 20.
00:20:20.255 --> 00:20:22.790
Yeah, and like what you've learned from that.
00:20:22.790 --> 00:20:24.095
That's what excites me.
00:20:24.095 --> 00:20:25.692
I wish I had it when I was back running.
00:20:25.692 --> 00:20:30.836
It could have been extremely beneficial, but that's what really excites me.
00:20:30.836 --> 00:20:34.915
But I'd love to talk now more about yourself as an individual.
00:20:34.915 --> 00:20:41.769
Obviously, I've heard you speak about thinking 10X like just big way of thinking, and also you said you've got kids.
00:20:41.769 --> 00:20:51.016
How do you manage work-life balance when you do have this mindset where you're extremely passionate about your career and you've obviously got big goals and ambitions with that?
00:20:51.016 --> 00:20:57.763
So how do you manage to, I guess, make that work, because that's a big challenge that a lot of men face, yeah.
00:20:58.907 --> 00:21:00.826
And we can't complain, right A man?
00:21:00.826 --> 00:21:06.493
We can't, we just have to suck it up and we have to be there for our life.
00:21:06.493 --> 00:21:08.837
We do, it's just life, nothing wrong with it.
00:21:08.837 --> 00:21:11.531
We are the men and we have to step up.
00:21:11.531 --> 00:21:15.654
So I would say that it's extremely difficult.
00:21:16.365 --> 00:21:26.971
So what I do and if my wife was sitting here next to me she'd say I've challenged the past year or so but that balance is I try to.
00:21:26.971 --> 00:21:34.012
As soon as I wake up, it's either a workout or it's time with the boys and we do something.
00:21:34.012 --> 00:21:35.570
We go swim or we do something early.
00:21:35.570 --> 00:21:48.574
So if I can check in my morning routine maybe a little different than all the people in Tim Ferriss' book I mean, it's awesome, tim Ferriss' books Mine is family, first in the morning, first prayer.
00:21:48.574 --> 00:21:58.031
So I'll do a prayer, I'll do a little devotional and then I will spend time with family, then go to work and that helps, because then I'm gone.
00:21:58.031 --> 00:22:07.133
You know I'm, I'm, I'm I don't want to say checked out, but I'm, I'm pretty busy until nighttime and then we try to check in back at night.
00:22:07.325 --> 00:22:10.105
So, and here's the other thing, you just can't take on too many things I own.
00:22:10.105 --> 00:22:11.790
I own other companies too.
00:22:11.790 --> 00:22:13.606
So it is.
00:22:13.606 --> 00:22:22.957
It is a challenge and you have to, and I think you know I've I've listened to some of your shows and it's it's about your team too.
00:22:22.957 --> 00:22:29.315
I have the most amazing employees and without that I could not put in that extra time.
00:22:29.315 --> 00:22:36.509
So if you don't have all the employees and it's just you, if you don't make time, somebody else will make time for you.
00:22:36.509 --> 00:22:39.032
So if I do not put in my calendar, it's not going to happen.
00:22:39.605 --> 00:22:40.429
I fail a lot.
00:22:40.429 --> 00:22:50.988
You know I, I, I get grouchy, I get upset, I take work home and sometimes I forget to use those protocols that I've learned on how to calm down and how to down regulate.
00:22:50.988 --> 00:22:56.133
But I'm human too, just like everybody else, and there are times when I won't use my breather for three months.
00:22:56.133 --> 00:22:58.653
I'll just be like oh dude, I'm sick of it.
00:22:58.653 --> 00:23:00.111
I've been using it for seven years.
00:23:00.111 --> 00:23:02.311
It's like this is getting old.
00:23:02.311 --> 00:23:04.152
So what we're doing is we keep reinventing.
00:23:04.152 --> 00:23:07.836
So we've got an awesome connected device that's coming out next year.
00:23:07.836 --> 00:23:13.375
As soon as you put it in your mouth, it'll predict an exacerbation 14 days before you even know it.
00:23:13.375 --> 00:23:16.064
So wow, yeah.
00:23:17.503 --> 00:23:18.587
That's very, very exciting.
00:23:18.587 --> 00:23:20.987
So I think I love what you said there.
00:23:20.987 --> 00:23:38.246
Obviously, the way you start your day is with prayer or, for those who don't start their day that way, you could look at like a gratitude practice or something where you're focusing on, like, I guess, that being thankful for something bigger than yourself, that compelling future, that's what, you know, I really prioritized.
00:23:38.246 --> 00:23:40.010
And then that time for family.
00:23:40.010 --> 00:23:46.227
I think it's very easy to get drawn to what we want to achieve and where we're going, that we don't appreciate what we have right now.
00:23:46.661 --> 00:23:53.246
And I've read too many or watched too many stories where people on their deathbed and I interviewed a guy last week.
00:23:53.246 --> 00:23:54.328
Actually I should connect him with you.
00:23:54.328 --> 00:24:01.422
He's an average surfer but he's got stage four lung cancer and he's documenting his journey.
00:24:01.422 --> 00:24:10.894
In his phrases it's either the beginning of the end or the start of something beautiful, and he was putting into perspective like what his routine.
00:24:10.894 --> 00:24:14.689
So he spends two and a half hours now getting himself right for the day.
00:24:14.689 --> 00:24:15.944
Now he doesn't do that all at once.
00:24:15.944 --> 00:24:29.310
He does about an hour in the morning, 30 minutes at lunch and hour at night, just so he can mentally care for the day, and I think a lot of people neglect that, because he now understands how important every minute is.
00:24:30.011 --> 00:24:39.490
Yeah, many of us, I guess, think about it, but we are already thinking about what's coming next, and so I love that you prioritize your family and you mentioned your health there as well.
00:24:39.490 --> 00:24:43.451
I think health for me is non-negotiable, and it's not always smashing myself in the gym.
00:24:43.451 --> 00:24:49.061
It could be stretching or this breathing, whatever it may be, but it's going to physically make me better.
00:24:49.061 --> 00:24:51.189
Then we go hustle, we do the work stuff.
00:24:51.189 --> 00:24:52.826
You can't get away without working.
00:24:52.826 --> 00:24:54.365
You have to provide for your family.
00:24:54.365 --> 00:24:59.865
You have to, I believe, have purpose, something that you're working towards, and then you come and do the same when you get back home.
00:24:59.865 --> 00:25:12.384
Many people do not sorry to cut your fight, to do not schedule their time outside of work and, as you said, if you don't do that, someone will do it for you and you'll look back on man, I wasted a lot of time.
00:25:13.208 --> 00:25:22.534
Yeah, you know what's interesting, what you said about that, about the prioritizing.
00:25:22.534 --> 00:25:34.704
So when I gosh, there was something you said about nighttime and the ritual habits, preping to get.
00:25:34.965 --> 00:25:37.310
obviously a very happy day will get set for the day ahead.
00:25:38.101 --> 00:25:45.989
Oh yeah, that's what it is is that you know people and I hope I can help a lot of people right now because so many people have sleeping issues.
00:25:45.989 --> 00:25:54.010
A lot of people have, and so did you know that you sleep poorly because you breathe poorly during the day?
00:25:54.010 --> 00:25:56.281
People don't realize it, so people need.
00:25:56.281 --> 00:25:58.403
People need a reason, you need a why.
00:25:58.403 --> 00:26:01.686
So when you're, when you're very sick, I've got your why.
00:26:01.686 --> 00:26:02.249
That's easy.
00:26:02.249 --> 00:26:03.121
I can.
00:26:03.121 --> 00:26:17.221
A COPD patient has to see me, so but when it's the rest of us, if you pay attention to your why, so it adds up those 15 or so thousand breaths you take before you start going to sleep, or 10,000 before nighttime.
00:26:17.221 --> 00:26:22.082
That is creating a pattern for how you're going to breathe when you go to sleep.
00:26:22.082 --> 00:26:23.865
And, yes, you do the mouth tape.
00:26:23.865 --> 00:26:32.046
That's huge, huge benefit, but it's it's strange how, how, how you are during the day, throughout the day, affects your sleep.
00:26:32.567 --> 00:26:33.740
Definitely so.
00:26:33.740 --> 00:26:40.026
You're almost like the way to get a good sleep is how you start the following morning or that morning of that day, essentially.
00:26:40.768 --> 00:26:40.928
Yeah.
00:26:42.382 --> 00:26:51.377
Preparation is key and, once again, we're a lot of, as you said, you might go three months without using the breather, for example, and many of us do with a lot of those simple habits.
00:26:51.377 --> 00:26:58.773
But what we do daily does determine the results that we're getting, and I'm the first to put my hand up and say, I, once again.
00:26:58.773 --> 00:27:04.270
I get to speak to a lot of amazing people like yourself and I learned so many cool things that I'm like, okay, I want to implement that.
00:27:04.270 --> 00:27:21.830
And then life gets busy and I lose focus on what's really important to me because, once again, like a self mark, I have things that I want to achieve which excite me, and sometimes I can forget about what I've got right in front of me to really maximize who I am as an individual, as a, as a husband and as a mate and as a business owner.
00:27:21.830 --> 00:27:27.755
So it's, I guess, catching yourself before you know you let too much time pass.
00:27:27.755 --> 00:27:34.991
Yeah, so how important to on that, then, is the people that you surround yourself with.
00:27:35.961 --> 00:27:37.627
Obviously, you're in the health field.
00:27:37.627 --> 00:27:39.188
You do surf as well.
00:27:39.188 --> 00:27:40.263
I'd imagine you surf as well.
00:27:41.460 --> 00:27:48.064
Well, my wife and I are learning and I got to tell you, man, that is a lifelong sport because it activates every single muscle.
00:27:48.064 --> 00:27:52.162
You're taking in that amazing salt air and in the water.
00:27:52.162 --> 00:27:55.986
So I and you see so many successful people.
00:27:55.986 --> 00:27:57.930
If they're coastal, they all surf.
00:27:57.930 --> 00:28:07.490
It's strange, all these people I meet who are on East, on the coasts, and for you, when you used to live in Australia, I'm sure, same thing which we have not been yet.
00:28:07.490 --> 00:28:09.712
I cannot wait until we start surfing Australia.
00:28:09.712 --> 00:28:12.307
It's going to be amazing, dude you're going to love it.
00:28:12.769 --> 00:28:17.689
Yeah, you're going to have to hook us up and tell me who to stay with while we're there.
00:28:18.151 --> 00:28:28.660
Oh yeah, we got some good buddies there and one of my mates has an ice beach house where he's got this ice bar sauna and literally walks straight onto the beach to some of the best surfing in Australia.
00:28:28.660 --> 00:28:30.165
So it's definitely fun.
00:28:30.165 --> 00:28:39.750
But I guess to even second that, I love the fact that when you're surfing, obviously there's the physical challenges of learning how to read waves and the endorphin rush of all that.
00:28:39.750 --> 00:28:44.759
Just when you're out the back of a set, you realize how simple life really could be.
00:28:44.759 --> 00:28:59.907
Looking back at the, you know whether it's a skyline or the city, that, depending on where you're surfing and just like I'm really quite insignificant in the big picture, all my problems don't really matter too much and for me it's the most therapeutic experience.
00:28:59.907 --> 00:29:06.765
Then you go back in and I went into the water freaking out about a deadline and now I don't even care about that deadline.
00:29:06.765 --> 00:29:14.365
So I can definitely see why a lot of you know CEOs and high performing people who have access to surfing do that.
00:29:15.527 --> 00:29:17.271
Yeah, it's so fun, it is.
00:29:18.421 --> 00:29:21.147
Can you explain the 10X thinking?
00:29:21.167 --> 00:29:24.751
Thanks, yeah, it's.
00:29:24.751 --> 00:29:36.442
You know, some people talk about 100X thinking as well, but for me and I did this with my boys it was an Indian billionaire.
00:29:36.442 --> 00:29:51.185
I heard him about maybe I don't know, eight or 10 years ago, how he preps his kids, so when, as his kids were growing up, he would always say to them hey, I want you to always think how you can help a billion people.
00:29:51.185 --> 00:29:53.150
Always think a billion.
00:29:53.150 --> 00:29:57.362
So if you can help a billion, money's going to be no issue.
00:29:57.362 --> 00:30:01.114
You're going to be, you're going to be as rich as me and more so.
00:30:01.114 --> 00:30:05.170
If to me it's that is, can I help a million people, 10 million, 100.
00:30:05.170 --> 00:30:09.241
So I always tell my boys you know what?
00:30:09.241 --> 00:30:12.170
Do you come up with an idea of how you can help a billion people today?
00:30:12.170 --> 00:30:16.056
And just you know your brain is a muscle too right, it's got a muscle.
00:30:16.056 --> 00:30:18.130
You can build habits into it.
00:30:18.130 --> 00:30:23.422
So when you think like that, when you're always thinking out of the box like that, good ideas start happening.
00:30:23.422 --> 00:30:24.063
They just happen.
00:30:25.442 --> 00:30:31.142
Yeah, I love that and I don't necessarily use 10X, but I always try to think bigger.
00:30:31.142 --> 00:30:37.170
It's like when you settle with something, it's like how could you multiply that and what would the actions be that you would need to take in order to achieve that?
00:30:37.170 --> 00:30:42.170
And then, if you do start to act on it, you really start to move what you think is possible.
00:30:42.170 --> 00:30:52.978
And I think it's very easy after school or tertiary education to stop learning, but we need to adopt lifelong learning to master.
00:30:52.978 --> 00:30:56.866
The three areas that I believe in is health, your relationships and wealth.
00:30:56.866 --> 00:30:58.170
You must always be learning.
00:30:58.170 --> 00:31:05.170
You must always be being challenged by people, their thoughts, their ideas and the things that they've got going on, and then put it to the test.
00:31:05.170 --> 00:31:09.170
I think it's really important to test it for yourself, not always take on opinions.
00:31:09.170 --> 00:31:11.435
It's like let's form my own opinion.
00:31:13.289 --> 00:31:15.852
Yeah, I love constantly learning and you know.
00:31:15.852 --> 00:31:21.646
Just so I don't sound like I'm just full of good news, dude, I just want to give up.
00:31:21.646 --> 00:31:25.056
There are things I have dark days.
00:31:25.056 --> 00:31:34.150
You know when you're because as we've been growing we've had a lot of growth since COVID because we are part of the solution I help build, I help strengthen people's respiratory system.
00:31:34.150 --> 00:31:45.066
So when we started really having a hockey stick growth after COVID hit, we started getting a lot of counterfeits from China and knockoff.
00:31:45.066 --> 00:31:51.170
So I had to do a lot of lawsuits and try to fight all these bad actors on Amazon and everywhere.
00:31:51.170 --> 00:31:56.021
And you have some dark days and also even getting bad investors.
00:31:56.021 --> 00:32:05.150
You know, once I raised six years ago I think it was I raised almost a million from an investor and he was just not the right guy.
00:32:05.150 --> 00:32:10.095
He didn't know anything about medicine or medical and it was.
00:32:10.095 --> 00:32:12.060
It was such a bad fit.
00:32:12.060 --> 00:32:18.079
So you know there are the dark and the good, so I suffer just like everybody else.
00:32:18.079 --> 00:32:19.936
I have really dark days and really good days.
00:32:21.053 --> 00:32:24.487
What did you learn from raising the funds and recognizing that it wasn't?
00:32:24.487 --> 00:32:25.170
It wasn't the right fit?
00:32:25.170 --> 00:32:47.042
Because I think that can help people building out their environment with the people that they surround themselves with, because quite often we, you know, we might have a person who has one amazing thing about themself, for example, but then they have 10 toxic things or 10 things that just add more value, but they're like no, I need to keep this person in my life because they're the best person to drink beers with, or whatever it may be.
00:32:47.042 --> 00:32:50.539
So what did you learn from that investment experience?
00:32:51.832 --> 00:32:53.959
In how what I went through raising money.
00:32:54.651 --> 00:32:59.721
Yeah, or just just what you'd learn when you realized he wasn't the right person, even though he had the capital.
00:32:59.721 --> 00:33:04.779
But what were those things that you recognized that he was not the best fit for the company?
00:33:06.892 --> 00:33:11.521
Well, you know what it is is because he didn't know our industry.
00:33:11.521 --> 00:33:28.540
And again, it's tough because when you're trying to grow and are you doing a startup or you're trying to really expand, like we've done a couple times, you're in a spot where you probably have to raise money and I hate to say that.
00:33:28.540 --> 00:33:30.964
I don't hate to say but saying no.
00:33:30.964 --> 00:33:37.019
It's easy to say it right now because I'm cash positive, so I can say no, I'm not going to talk to that guy.
00:33:37.019 --> 00:33:42.701
But you know, at that time I really wanted to grow and I think it was a bad decision.
00:33:42.701 --> 00:33:48.521
I thought I knew him and his family well, but I did not as well as I thought.
00:33:48.521 --> 00:33:56.522
And the bottom line is here's the thing you know, you hire for character and you train for skill, right?
00:33:56.522 --> 00:33:59.013
Well, I'm going to talk about this.
00:33:59.054 --> 00:34:03.682
With an investor, character means everything, because they can crush you in a second.
00:34:03.682 --> 00:34:04.530
They can.
00:34:04.530 --> 00:34:07.278
If they're willing to give you a couple million bucks, they can.
00:34:07.278 --> 00:34:08.902
They have a lot more millions to go.
00:34:08.902 --> 00:34:17.110
So you have to interview them as much as they interview you and please know this, they all can read through the lies.
00:34:17.110 --> 00:34:20.576
They just sometimes need to push their money somewhere and you might be that lucky bloke.
00:34:20.596 --> 00:34:21.918
Who, who actually?
00:34:21.918 --> 00:34:24.202
They're like oh, this guy seems OK, I'll give him.
00:34:24.202 --> 00:34:29.175
I'll give him money, but they can read through the lies in seconds and know that.
00:34:29.175 --> 00:34:34.304
Don't ever try to trick them and don't ever say next year we're going to do 600% growth.
00:34:34.304 --> 00:34:42.021
It happens, but those are the companies that are on the news and they're only like 50 companies a year that do that, that grow at that exponential rate.
00:34:42.021 --> 00:34:51.726
So be realistic, be honest and and and find people who may invest in you, who also have some character.
00:34:51.726 --> 00:34:54.675
Unless you're super desperate, I'm going to be real here.
00:34:54.675 --> 00:34:57.356
The company's about to crash.
00:34:57.356 --> 00:35:00.737
Act like you're at Vegas, take your chances.
00:35:00.737 --> 00:35:05.130
Try to back out of it a year later or two, I don't know.
00:35:05.614 --> 00:35:07.170
Yeah, I appreciate the context.
00:35:07.170 --> 00:35:25.130
It's good to know because I think one thing I always wanted, especially when I started in business and probably earlier, was to have role models who were honest of what it took to whether it was having a successful relationship building a company, because we all hear the success stories but we don't know what it took to really get there and people don't like to share that shit.
00:35:25.130 --> 00:35:38.003
It's like the fact that if you are about to go bankrupt, just take the cash because that's what you need to survive and if you genuinely believe that in your product or service, then do what you need to do to win.
00:35:38.003 --> 00:35:39.291
That's it.
00:35:39.291 --> 00:35:46.503
And sometimes those decisions looking back like shouldn't have done that, but when your backs against of all, you do it.
00:35:47.510 --> 00:35:49.657
Yeah, well, as always, ethical forever on this thing.
00:35:51.690 --> 00:35:56.978
But, mark, I want to respect your time and I really appreciate you giving me some of your time.
00:35:56.978 --> 00:36:23.521
It's been honestly great to chat with you and I am honestly excited to test out this product, because I'm an asthmatic, I train every single day, I have breathing issues and I've obviously also been diving into how I can improve my energy, improve my sleep with the power of breath and just training my lungs, because, once again, I do marathons, I do all kinds of stuff and I just know the more efficient I am with my breath, the better.
00:36:23.521 --> 00:36:24.422
Everything else will come.
00:36:24.422 --> 00:36:26.434
So thank you for your time.
00:36:26.434 --> 00:36:28.514
Yeah, thank you.
00:36:28.514 --> 00:36:33.041
And where can people buy the product and where can people find you as well?
00:36:33.831 --> 00:36:37.697
You could either search PNMedicalcom or just search for the breather.
00:36:37.697 --> 00:36:42.503
Just search the breather and it should pop up all over the internet.
00:36:43.710 --> 00:36:43.990
Awesome.
00:36:43.990 --> 00:36:47.054
Thank you so much for your time and for those listening along.
00:36:47.054 --> 00:36:55.306
If you've got value from this, share it with someone that you know will also get some value, and all the links to Mark and the breather will be in the show notes below.