Make Real Stuff - Product Development From Sketchpad to Store Shelf - with Ryan Hamilton
Make Real Stuff - Product Development From Sketchpad to Store Shelf - with Ryan Hamilton
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I'm Back - and Here's What Has Changed

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Ryan Hamilton has spent almost 25 years in the consumer product industry as a sales rep, toy store owner, retail buyer at Barnes & Noble, and founder/CEO of Plus-Plus USA. In this relaunch episode, he introduces the Kill It, Fix It, or Scale It framework — three buckets every product idea falls into — and shares what he's been up to since 2023, including launching licensed products with Peanuts and Atari, navigating tariffs, and developing new product ideas of his own.

Topics covered in this episode:
— The Kill It / Fix It / Scale It framework for evaluating product ideas
— Lessons from licensing with Peanuts and Atari
— How tariffs, AI, and 3D printing are reshaping the product landscape
— What's coming: new product launches, guest founders, an online course, and a book

Learn more about Make Real Stuff: makerealstuff.com
Book a free 30 minute discovery call: https://calendly.com/ryan-makerealstuff/30min
Subscribe and leave a review — and tell a friend with a product idea they can't shake.

 

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Introduction - and Exploring the 5 Types of Product Innovation

Introduction - and Exploring the 5 Types of Product Innovation

For more information about this episode, including images of all the products we discussed, visit: https://www.makerealstuff.com/podcast/episode1-introduction-and-5-types-of-product-innovation Visit www.makerealstuff.com to learn more about how I can help you bring your product idea to life!  
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5 Ways I Actually Use AI to Develop Physical Products

5 Ways I Actually Use AI to Develop Physical Products

Everybody’s talking about AI, but nobody’s showing you how it actually works for physical products. In this episode, Ryan walks through the five ways he uses AI every single day — not hypothetically, but in real product development happening right now across Plus-Plus USA and his own new product ...
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My 4 Biggest Product Fails and What You Can Learn From Them - and a New Product Journey

My 4 Biggest Product Fails and What You Can Learn From Them - and a New Product Journey

For more information about this episode, including images of all the products we discussed, visit: www.makerealstuff.com/podcast/my-4-biggest-product-fails-and-what-your-can-learn-from-them-and-a-new-product-journey Visit www.makerealstuff.com to learn more about how I can help you bring your pr ...
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FOB, MSRP, & LCL (OMG!) - How to Price Your Product

FOB, MSRP, & LCL (OMG!) - How to Price Your Product

In this episode, we talk all things cost - what the retail price should be for your product, what the first cost should be, and all the possible costs in between.
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