Gaining trust from shoppers in a world of ghost websites

Angela D’Alton and Renée Baker are back, and what an awesome online shopping tale to share! Plus, discussion about how makers build trust in a world of ads and ghost sites: quality, story, returns and care.

Make Good Things Happen, The Podcast, is a uniquely Australian podcast discussion between two best friends, both of whom have been working together amongst makers in business for almost 20 years.

Shoppers are drowning in ads, knock-offs and ghost websites. So how do real makers earn real trust?

In our Season 2 opener, Angela and Renée unpack what’s changed in online shopping, how to spot (and avoid) dodgy storefronts, and the trust signals that help genuine makers stand out. We talk local shipping, quality that lasts, transparent “About” pages and customer care that actually cares. Plus a scam story, your listener invites for Season 2, and what we’re watching and reading.

What we cover in this episode:

• Ghost websites and cheap imports are flooding feeds and how makers can win trust through story, quality, and care.
• Renée’s scam story shows why trust signals (About page, clear returns, authentic connection) really matter.
• Local makers often ship faster than global giants and how to use this as a selling point.
• Educate buyers on “buy it for life” thinking: durable, heirloom-quality products over disposable trends.

Head to our website for links, transcript and show notes.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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