Top 5 sonic logos

Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.

Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.

• (00:00) - Your kettle has a sonic brand
• (00:30) - Introduction
• (00:53) - Why is audio branding important?
• (03:01) - Jodi’s pick: Intel
• (06:31) - Mark’s pick: Sega
• (09:00) - Jodi’s pick: McDonald’s
• (12:16) - Mark’s pick: KFC
• (13:14) - Jodi’s pick: Netflix
• (15:08) - Mark’s pick: macOS startup chime
• (17:53) - Jodi’s pick: State Farm
• (19:37) - Mark’s pick: Cadbury
• (21:34) - Jodi’s pick: Renault
• (23:55) - Mark’s pick: Xbox 360
• (24:49) - Midamble
• (27:14) - Building the final list
• (28:14) - Honourable mentions
• (32:15) - Making people pay attention
• (35:16) - Pearl and Dean
• (36:15) - The Audio Branding podcast

Listen to the Audio Branding podcast, and book Jodi for your next project.