Practice Pointer: The problem with empty-calorie thought leadership—and how to avoid producing it

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how the thought leadership that many attorneys and law firms publish is “empty-calorie” thought leadership. 

He suggests five elements that attorneys can incorporate into their thought leadership to keep it from becoming empty-calorie thought leadership: 

1. "Here's what this means for your industry." 

2. "You might want to do this now." 

3. "Be cognizant of these second-order effects." 

4. "According to my crystal ball." 

5. "Don't listen to them, they're wrong."

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Learn more about Wayne Pollock at https://www.linkedin.com/in/waynepollock

Learn more about the Law Firm Editorial Service at https://www.lawfirmeditorialservice.com

Learn more about Copo Strategies at https://www.copostrategies.com

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