WEBVTT
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You always want to open your mind to other marketing
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avenues and techniques that other people aren't doing, and this
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is one that anyone can do. I don't care what
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you think your personality is. I don't care if you
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don't think you can be good on camera. I wasn't either.
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Go watch my old videos. It's pathetic. But over time,
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if you just improve your videos one percent every time,
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you'll blow the rest of the competition away as you
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compound that growth.
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You're listening to the Legal Mastermind podcast presented by Market
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My Market with your hosts Eric bersono, Ryan Klein, and
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Chase Williams, the go to podcast for learning from the
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experts in the legal community about effective ways to grow
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and manage your law firm.
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Hello, and welcome to another episode of the Legal Mastermind podcast.
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Today I have with me Jeff Hampton, who is the
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owner of YouTube Brainmakers and founder of Fulgram. Hampton criminal
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defense attorneys and SDR law guys. Jeff, Welcome to the podcast.
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Thanks Eric, appreciate it, Man, thanks for letting me come on.
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Absolutely so you were here to talk about YouTube today,
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which I think is something that everybody listening should at
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least be interested in.
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If they're not already trying it. And I haven't mentioned this, yes,
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but I see a YouTube plaque or award behind you,
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so that automatically adds some credibility. Do you mind giving
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a little bit of a background in yourself and maybe
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finished off with what the YouTube award was for?
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Absolutely? So. Basically I own two law firms. I also
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own a lawyer marketing agency in a business called YouTube Brainmakers.
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But what happened was, you know, back in the pandemic,
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when everybody was sitting around trying to decide, Hey, you know,
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what are we going to do? Well, there was two
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types of people. I found some who just sat around
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waiting for it to get better, and then there were
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other people who spent that time trying to double down
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on strategies that they could earn from and to basically
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differentiate themselves from their competition. So I started YouTube. I
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started working on in YouTube, and I had no idea
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what I was doing. And I'll just tell you when
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I first started, I created very embarrassing videos. The number
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one thing people are afraid of is I don't know
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how to do this stuff. I'll look bad on video. Well,
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first of all, everybody looks bad when they first start,
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So just throw that out the window. No one cares.
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And the good news is when you first start, no
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one's watching your videos anyways, so it doesn't matter. You
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got to get that out of the way. But something
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weird happened when I started doing it about three months
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into creating videos. And there's a specific strategy that you
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can use to make this work. Is once I started
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doing it, I started getting a call or two a week,
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and it'd be a call saying, hey, I was watching
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that aggravated assault video on YouTube, and I want to
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see if I can talk to the guy that was
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on my video. And so I'd get on the call
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and I found a weird thing. I found that my
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conversion rate for sales calls as a lawyer increased by
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more than twenty percent with those calls. And so why
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is that Because they'd already gotten to know me. They
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watched a long form video. They watched five At first,
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I was only doing like five minute videos right now.
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Mine can sometimes be up to twenty minutes. And what
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happens is they would go down the rabbit hole. They
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would watch one video and then they check out another video,
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and the next thing you know they're watching two, three,
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and now the average views per viewer on my channel
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is four. So the average person who comes to my
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channel watches four of my long form videos when they
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get there. So that establishes what no like and trust.
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So immediately there's authenticity. They get to know my personality,
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they know who I am. I've had people call in
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shortly after that. I have one aggravated assault deadly weapon
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video that I launched. Terrible video quality and everything echo
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is just not great, but it's made me over six
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hundred and fifty thousand dollars from one video. And we
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use call rail tracking numbers on the videos, so I
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know where the actual call is coming from, and so
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I can tell that that helps with establishing where it
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came from. But secondly, our intake team is paying attention
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to see, hey, where did you hear about us? Well,
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they immediately talk about the YouTube channel many times, and
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so that perked my ears up. Immediately. I was like, okay,
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wait a minute, wait a minute, I need to go narrow.
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What are the under the eighty twenty principle? What is
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the twenty percent of my practice areas that made me
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eighty percent of my money? And now I need to
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create FAQs. I need to stare at the camera and
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treat it like I'm giving a free consultation and I'm
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going to start giving out all this information for free.
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And the moment I did that, the phone just kept
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ringing and ringing and ringing to where Now the channel
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helps create an additional two million a year in revenue
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for the criminal practice.
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Yeah, that's amazing, And you kind of beat me to
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the punch on one of my first questions, which was
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I've always thought that video needed to be between thirty
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and ninety seconds. You didn't want to have these real
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long videos. And as I went to your channel, I
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saw there were videos that were fifteen, eighteen, twenty minutes long.
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So can you is there a strategy to that? I mean,
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is they're creating some short form and then making or
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making one long one and then making clips out of it.
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What's your strategy? Really great question. So here's the general
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rule as when you look at short form content like
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you know, you can find same thing with Instagram, TikTok,
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you know that sort of stuff, and YouTube shorts sixty
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second or less in linked Now, what does that do?
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It's great to create awareness it creates awareness for someone,
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But you got to remember that content is swipe content,
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So it's people sitting at their phone or you know,
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in the middle of the night or going to bed
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and they're just swiping. They may watch it, but they
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have no idea who you are. And it takes many, many,
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many exposures to short form content before someone really cares
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about that because it's not establishing trust or your opportunity
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to really share and shine on your expertise. So what
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And I'm not saying it's bad to do short form content,
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it's not. It's a good way to get some number one.
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It's a good way to practice in front of the camera.
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It's a good way to get comfortable and to really
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get honed in. And you know, us attorneys have a
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tendency to be long winded, sometimes myself included. Forcing you
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to get directly to the point that short form content helps.
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But it's the long form content that makes you rich
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when you create that long form content that now I
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can track the number of calls I now get between
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one hundred and twenty and one hundred and fifty calls
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a month locally just from that YouTube channel, and it's
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high quality leads ready to pay because they've watched long
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form content and I don't have to go through the
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full consultation that my team doesn't have to do the
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consultation because they've already seen this guy knows what he's
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talking about. And that's why a lot of my videos
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will have anywhere between a couple of thousand to ten
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thousand comments on them, lots of engagement, lots of people
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asking questions, and so it helps to really establish a brand.
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Yeah. And the other thing that I've heard from their
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attorneys who whether they do billboards or they're on TV
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or they're on the news, is you get this mini
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celebrity effect to it, meaning they've they already feel like
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they know you before they've ever met you. And I've
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had attorneys telling me this before, where I've got some
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of my clients that meet me and they like they
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light up because they recognize me from an AD or
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from a billboard, and obviously if they're consuming a twenty
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minute long form video on criminal defense or whatever the
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topic is, they already feel they know you.
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Yeah, and that's so true. And you know, I know
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a lot of people use ads. I've been able to
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grow as of yet to two hundred and eighty six
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thousand subscribers. And I've never won run at one ad
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at all, never run a single ad to promote it.
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It's been all organic. Once you begin to understand how
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the YouTube algorithm works, then what it did, what it does,
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it's much better than subscribers because there's all types of
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things out there. People go, well, tune in eighty six
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thousand subscribers, that's a lot. That's nothing compared to the
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twelve to fifteen million views I get per month. And
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the views is what really matters, because that's the visibility.
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And the algorithm does an amazing job of promoting and
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suggesting your content for free in front of people that
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have that nature of wanting to watch that type of content. Now,
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not all eyes or eyes people ready to hire you,
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but I've had people say, hey, my uncle watches your
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content all the time. And I got arrested for a
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DWI and he said, I need to call Hampton Law. Right,
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So the awareness and the name, the branding can refer
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end up having referrals from people you've never met. And
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that's what I find that happens. Because two channels, it
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doesn't have to be a big channel. Hampton Law is
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two hundred eighty six thousand subscribers, but I have Jeff Hampton,
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which is actually under str Law. Guys, I don't even
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have four thousand subscribers, and that channel helps establish another
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thirty to forty thousand a month in revenue because it's
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about asset protection for real estate investors, different law firm
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that I own.
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So that's a good point. You know, you're talking about
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different practice areas, and I mean there's under criminal defense itself,
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there's you know, dozens of different types of crimes. How
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do you go through the process of because if you're
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doing a twenty minute video, you have to prepare for it.
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I assume that you've got kind of an outline and
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then you go through it. But you want to hit
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certain beats? How does that process work?
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So?
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Okay, So first of all, I'm going to say this.
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It pivots over time. So what happens is this at
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the very beginning, and anytime I would do coaching with
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someone and someone would call me and say, hey, help
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me get all this started. The first thing I would
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say is, look, don't worry about going viral. You don't
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have to have tens of thousands of US or hundreds
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of thousands of use on your video. You just need
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the right eyeballs. That's all that matters. And so what
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you do when you first start is just create narrow
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practice area related content and then you have to optimize
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it properly with SEO. So YouTube is the second largest
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search engine in the world, right behind Google, and so
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as a result of that, all lawyers are trying to
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rank on Google, but they're mostly neglecting YouTube. So when
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I just go where other lawyers aren't, I get all
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the calls when it comes to the YouTube stuff because
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you're able to rank much better. So if you put
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that in play, think about this way. Do all your
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narrow content first you optimize it for SEO. You start
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getting lots of really target rich calls. They're ready, they
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need your help. Then after you fully exhausted that, because
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if you go back and look at my content on
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Hampton Law that's what I did, you'll see tons of
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really basics, very non impressive videos really in terms of
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I didn't really up my production value and those sort
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of things, but they still today are evergreen. They get
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tons of calls for clients. Then when you get to
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a certain place. Now you have to go a little broader.
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You have to find out. You'll get a lot of data,
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and you go back to that data and YouTube studio
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and you can learn who really is my viewer avatar?
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Who are the people really watching my content? And once
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you find out what I learned, I wasn't just a
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criminal defense People really were watching my stuff because they
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wanted to know about law enforcement interactions with citizens. Right,
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And so then there is this way of being able
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to take your expertise and pop culture and somewhere in
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the middle is a perfect combination fit where pop culture
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and your expertise come together and you become a brand.
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And that's when you start getting calls from CNN, you
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start getting calls from local news stations and people like that,
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saying call Hampton law. That's the guy who's got the
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YouTube channel and all the stuff that everybody sees. And
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so those sort of things help you. It creates a
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snowball effect. So when you ask me how do I
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script it? At first, just look at your camera and
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treat it like a consultation and talk about what you
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already know. You're the expert, right, don't get bogged down
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as you begin to really grow though, as as I
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go broader and I'm really starting to create more viral videos.
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One of my videos is four point seven million views
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and several other ones are in the millions of views.
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Now you have to be super strategic. Your first thirty
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seconds is critical. You must script it and memorize it.
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Because if you don't get your hook right and you
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don't set the stakes for the video, if you don't
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make sure and really grab the viewer, then you'll get
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tons of drop off. Your retention graph will tank. And
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so if you get the hook and the first thirty
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seconds right, then you shine with your content. And there
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you don't have to necessarily have that stuff memorized or
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go off a script. You can go off of what
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you've learned and prepared. And then you get to the end.
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You want to have a call to action. Remember you
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got to tell people maybe they want to work with you.
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Maybe my biggest call to action is keep watching you
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like this video, check out this next video about such
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and such right, And then what they'll do is they'll go,
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oh my gosh, yes, if they wait it all the
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way to the end, they watched your content, they're all
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in and that's how you can end up having this effect,
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this network effect, where it starts off with one video,
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then they watch the next one, and then they'll start
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binge watching it. And here's the thing, And I know
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I'm doing a lot of talking here, Eric, but here's
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the crazy People don't realize YouTube has now taken over
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over cable for TV watching. So I want you to
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realize this. Sixty percent, that's six ' oh percent of
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my content on Hampton Law is watched on a television television.
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So I have a lot of people who are watching
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my content and they see it like they would watching
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twenty twenty or some other show that they're looking at,
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and so you end up getting really long watch times.
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I've got some videos that average view duration people are
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watching it for seven to eight minutes. They don't drop off, right,
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And so that sort of stuff helps really create brand,
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and YouTube wants to play more of it, right. They
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want to keep people on the platform, so they keep
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promoting it to other viewers.
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Yeah, you said two things that are really interesting that
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I'd like you to dig down on if you could. One,
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you said, you've got to post your video and optimize it.
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Can you give just a couple basic tips of what
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you mean by optimize the video.
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Yeah. So one example would be, so if you were
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to go to my channel and look at aggravated assault
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deadly weapon video, you can go to I'm gonna give
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everybody a quick hit here. Really simple thing they can do.
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You can go to Google. If you have any Gmail account,
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you can go to Google, type in keyword planner, and
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when you click on the keyword planner, the link it'll
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pull up as part of an AD's ad words. If
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you do ads at all, it'll pull up the keyword planner.
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You could type in aggravated assault, deadly weapon Texas because
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I'm in Texas right Well, it's going to give you
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all the search terms related to that. And I want
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commercial keywords. I want stuff related to people looking for
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a lawyer to help them. And so what you can
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do is find out the highest volume search terms and
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then what do you do? Number one? You need to
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structure your title in alignment with some of those words,
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and then your description. Don't forget the description. There's a
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description section once you do your video that allows you
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to describe it. Think of it as a blog post.
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In that description, you're going to put those applicable keywords
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so that way it will rank. You're giving You're giving
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YouTube signals to let them know what this is about.
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Then you scroll down to the tags. In the tag section,
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you can fill out tags aggravated assault, aggravated assault, deadly weapon,
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aggravated assault, Texas, aggravated assault. Lawyer. You're putting in all
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these keywords that make it easy, just like it is
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for Google. Because Google owns YouTube, you're making it easy
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for them to rank two places. Number one, you'll rank
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in YouTube, but number two, because Google owns YouTube, you'll
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also rank on Google searches. Because one of the things
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people don't realize videos pull up on organic Google searches
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all the time. You will be that video that ranks.
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And no one wants to read blog posts, but people
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will watch a video. Yeah.
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The other thing you mentioned, which was kind of this
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Venn diagram of your expertise and kind of pop culture.
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So with criminal defense, are you talking about commenting on
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maybe local or national criminal defense stories or is it
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just picking a topic that's very common in the zeitgeist
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at the time that you can comment on, or is
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it really just starting with my topic is DUI and
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I'm gonna do a video on that.
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So the best example of this is just to go
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look at the last year of my content. If you
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look at all the last year of my content, it's questions.
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Like my viral video is five tips whenever cops want
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to see your guns. That's about as simple as you
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can get when it comes to a title, and then
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I break it down for you once you get in
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the video. So once you're in the video, number one,
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you got to earn the click. And if you put
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too much legal ease in your title or no one's
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going to click that garbage.
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People code seven to eight, right, or.
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Just like you know, you know what happens if a
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police officer pulls over a suspect. I mean people write
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stuff like that. People are like, I'm not watching that.
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I do not, So it has to be something that resonates.
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So one of the things I do is I've got
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lots of just layman friends, Right. I have friends that
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I'll go and talk to them about a subject and
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they'll start talking to me and they'll say, yeah, but
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that's weird. I wonder why the cop would do this,
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And then they're giving me ideas where I'm like, I've
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never even thought about presenting it like that. That frames
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my title something super simple but creates curiosity, and then
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the thumbnail creates that too. If you see a lot
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of my thumbnails, my thumbnails are like action based things
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where you'll see a police officer engaging someone or something
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along those lines. That creates intrigue and then people want
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to know more about that. But I warn people not
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to do that when you first start your channel, because
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it's really hard to go broad and then go narrow,
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because if you have a channel that goes broad, you
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might not get all the calls you want for all
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your narrow content, and it's really hard to go backwards,
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really hard. So just I tell people. I know people
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that have less than ten thousand subscribers and they make
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an extra half a million dollars a year for their business.
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All they're doing is using narrow content to really go
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after their niche. People who are searching for this stuff
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and have high intent.
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So if someone wanted a starter kit for this what
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what I mean obviously needed camera, audio, computer editing software.
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I'm assuming if someone wanted to start this and they said, look,
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I'm going to give this a try, I'm not going
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to go crazy with my production, what would be the
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minimum that they would need in order to get started
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with something like this.
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So one of the things I will say is on
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my resources page on YouTube brain makers dot com, I
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actually have a resource that lays out everything you need
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to get started, including exactly where to order it from
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on Amazon. It's real simple. But you don't even have
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to have all that. I mean, you know what I
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started with is I started with an iPhone. I started
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with an iPhone where I had it on one of
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those ring lights where it it would hold the phone,
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and I just looked at the iPhone and I was
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me and I talked about talking, you know, talked about practicing,
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and I was just real and you know, don't worry
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about screwing up. If you screw up the first time,
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just delete it and do it again, right, And so
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I started off with that. The hardest thing for people
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to do is get started. Once they do it and
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they launch a few of those videos, they get past that,
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and you know, you have to be willing. There's different
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types of people. Some people are the go getters and
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their self starters, and they want to do it on
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their own and they want to di Wyatt. Other people
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want somebody to walk them through that journey so that
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they only have to record it and make it easier
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on them. And that's part of why I started YouTube Ringmakers,
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was to provide that agency approach. But what I find
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is this is the competitive advantage. Even mister Beaeste said,
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you know the big entertainer, mister Beast. He said, what
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he expects over the next ten years is you're going
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to see an explosion in professional service businesses on YouTube.
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He said, You're going to find people like doctors, lawyers, accountants.
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They're going to wake up and go, WHOA, I can
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make a ton of money if I promote myself on YouTube.
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It's free and it creates that long form no like
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and trust once you start doing it.
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So, you mentioned that you are over two hundred and
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eighty thousand subscribers, hadn't paid for any of them. Do
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you do any boosting? And again, I'm somewhat of a
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novice at YouTube. This was just natural through the algorithm.
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And then I guess the follow up questions that would be,
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so who's subscribing to the content, because you're handling people
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who you know, a subset of people who get arrested
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and needed a criminal defense attorney. But I assume there's
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some entertainment value that people want to see more and
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more of these videos.
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Yeah, so I'm on the I'm in a different phase
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than what a lot of my clients would be in
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at the beginning, which because at the beginning, it's all
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about investing in your business. It's all about let's create
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content that only has the right eyeballs, which sometimes people
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get down about it because they maybe they only get
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five hundred views or maybe they only get seven hundred
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and fifty views. But who cares If you get three
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clients from it, right, you just made an extra ten
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or fifteen thousand dollars. So it's strategically created content. Now
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for me, eventually, what ends up happening is you transition
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into brand building. I'm now building a brand because once
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you do that, you can leverage that two hundred and
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eighty six thousand subscribers into so many other areas. You
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can now use it to grow a TikTok following, which
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I only have ten thousand. But it's a different age group,
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you have different demographics. You can hit there. One establishes
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authority for the other, and then what ends up taking place.
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Is that that being put in place allows me to
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leverage in other capacities. You grow and you kind of
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you stare step your way up. And I don't care
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that a lot of people who will never hire me
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are subscribers. That's fine. Now here's the thing that'll blow
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your mind. Once you build a brand on YouTube, I
439
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can get paid ten to fifteen thousand dollars a month
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in ad sense revenue and guess what I do. Pump
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it back into my business for marketing. So now I
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can take what YouTube pays me to do what I
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already do and just put it back in my business
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and double down on making more money. So I get
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paid by YouTube to make an extra two million dollars
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a year. So once you figure that out, but it's
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a step. You got to grow your way into it.
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And that's why I tell people don't worry about going viral.
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Right when you go viral, by the way, you'll end
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up doing it by accident. You didn't do it. There's
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nothing premeditated about going viral. You learn your lessons about
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how to do it again after you've done it the
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first time. And it's that is not the focus. The
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focus is just covering what your expertise is. And when
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you start getting those calls, boy, you'll keep doing it.
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You'll keep creating the content.
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That's a good question or a good point. You know,
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what's this valley of just speaking into an iPhone in
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a ring light that you have to wade through before
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you start to get some positive reinforcement? You know, are
461
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we talking I know it's not a week, but are
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are we talking six months a year before you really
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start to see some effects from it.
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So I'm going to tell you this. The longer people
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wait to dive into this, the longer it will take
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to get the results. Because here's the thing. Very few jorneys,
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very few professionals are doing it now. But if you know,
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mister Beast used to say, you got to make a
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hundred videos and don't even look to see who pays
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attention to it. He would say, you first got to
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put in your reps. Like you know, if you want
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to get in shape, you got to work out a
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while before you start seeing any results. And it's the
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same thing with YouTube. But I am going to tell
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you I started seeing results, and I had defined results
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as phone calls. I started seeing results in about three
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months from what I was doing, and I didn't know
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what I was doing. And so if it's done properly,
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which is why I tried to reverse engineer a lot
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of my path of what I did here, if it's
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done properly, you I mean, attorneys now pay SEO agencies
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for they sign a contract for a year, and many
483
00:23:44.759 --> 00:23:46.960
times they're paying I'm a fortune. And what does the
484
00:23:47.000 --> 00:23:49.799
SEO agency say it going to take six to nine
485
00:23:49.799 --> 00:23:52.079
months or a year before you get any results, right?
486
00:23:52.359 --> 00:23:54.440
They say that all the time, and many times you
487
00:23:54.440 --> 00:23:56.640
don't even get the results. And the reality of it
488
00:23:56.720 --> 00:23:59.759
is here you have control over your content, your messaging,
489
00:24:00.200 --> 00:24:03.119
and you'll start getting those calls usually within three to
490
00:24:03.160 --> 00:24:04.599
six months. That's my experience.
491
00:24:05.880 --> 00:24:09.160
And is there a cadence or is it just pump
492
00:24:09.200 --> 00:24:11.599
out as much content as you can in the beginning
493
00:24:11.680 --> 00:24:16.160
to get your reps in practice being on camera, go
494
00:24:16.240 --> 00:24:18.480
back watch them, post them, no matter what, but go
495
00:24:18.480 --> 00:24:20.480
back watch them, learn how to improve on them, and
496
00:24:20.799 --> 00:24:23.240
just put it out there. Put it out there.
497
00:24:23.759 --> 00:24:25.559
So that's that's really good point. Now, if I were
498
00:24:25.640 --> 00:24:26.960
to start a you, if I were to start a
499
00:24:27.000 --> 00:24:30.319
YouTube channel again for what I'm doing now, I would
500
00:24:30.359 --> 00:24:33.200
want to post as many videos as I could at first,
501
00:24:33.559 --> 00:24:36.400
and in fact, I would want to save up about
502
00:24:36.440 --> 00:24:40.480
five videos and launch five at you know, near or
503
00:24:40.519 --> 00:24:42.720
at the same time. And the reason why is this,
504
00:24:42.799 --> 00:24:45.279
when you first start a channel, YouTube doesn't know who
505
00:24:45.279 --> 00:24:47.759
you are. So imagine when you start a channel and
506
00:24:47.799 --> 00:24:49.759
you pump out a video, YouTube's like, who is this?
507
00:24:50.000 --> 00:24:52.000
I don't even know what they stand for? What else
508
00:24:52.039 --> 00:24:54.559
are they doing? But if you put out five videos
509
00:24:54.640 --> 00:24:56.960
and you launched them at one time, you're giving a
510
00:24:57.039 --> 00:24:59.519
data sample to YouTube, so where they now know, Okay,
511
00:24:59.519 --> 00:25:02.039
wait a minute, this guy's done five videos. It looks
512
00:25:02.039 --> 00:25:04.920
like it's all about these things. We can now categorize
513
00:25:04.960 --> 00:25:07.559
him properly in the algorithm here, so we can now
514
00:25:07.599 --> 00:25:10.359
suggest his videos to this type of audience, and it
515
00:25:10.400 --> 00:25:13.240
allows you to start getting traction quicker. I didn't know
516
00:25:13.279 --> 00:25:15.759
that when I started. I only started doing just one
517
00:25:15.839 --> 00:25:18.960
video a week, and I would just And you want
518
00:25:18.960 --> 00:25:21.079
to make it easy. You want to make this where
519
00:25:21.079 --> 00:25:23.839
it's doable and you don't stress yourself out feeling like
520
00:25:23.880 --> 00:25:25.200
you've got to do a ton of this type of
521
00:25:25.240 --> 00:25:28.440
work every day. And that's why short form content is
522
00:25:28.480 --> 00:25:30.480
a great way to get started. If you want the
523
00:25:30.519 --> 00:25:33.279
dopamine hit of feeling like you got something in return,
524
00:25:33.319 --> 00:25:35.880
even if it's not a phone call. Doing shorts will
525
00:25:35.920 --> 00:25:38.400
get you some subscribers, kind of like the guy you
526
00:25:38.440 --> 00:25:40.920
talked about where he did something on TikTok or Instagram
527
00:25:41.000 --> 00:25:43.839
or whatever. Right, he didn't make any money or Facebook,
528
00:25:43.880 --> 00:25:45.359
but it made him feel good because he got all
529
00:25:45.400 --> 00:25:48.599
these people. That's a dopamine hit. That is what I
530
00:25:48.680 --> 00:25:51.640
call a vanity metric. It's not necessarily what you really
531
00:25:51.640 --> 00:25:54.079
should be caring about. You really should be caring about
532
00:25:54.079 --> 00:25:57.559
putting out what you stand for, your brand, and how
533
00:25:57.599 --> 00:26:01.240
you differentiate yourself by the expertise you Then you'll start
534
00:26:01.240 --> 00:26:02.039
getting those calls.
535
00:26:03.319 --> 00:26:09.000
Now, YouTube is obviously worldwide. Are you getting calls from
536
00:26:09.000 --> 00:26:12.640
all over the country? How are you honing it to
537
00:26:12.759 --> 00:26:15.480
actually serve your practice the best.
538
00:26:16.359 --> 00:26:17.920
So that's a great point, and that's part of the
539
00:26:17.920 --> 00:26:20.079
reason why I started the YouTube channel for my asset
540
00:26:20.079 --> 00:26:24.359
protection business. That business is nationwide and so it's wonderful
541
00:26:24.400 --> 00:26:28.519
because everybody sees it, they call in. Now here's the thing.
542
00:26:28.759 --> 00:26:31.799
When you first start, this is why you seo everything
543
00:26:31.839 --> 00:26:34.640
to where you are. Everything I talked about was the
544
00:26:34.720 --> 00:26:40.039
Texas penal code. Everything related to aggravated assault shoplifting in Texas.
545
00:26:40.480 --> 00:26:43.000
So I knew people that were looking at that were
546
00:26:43.039 --> 00:26:46.440
going to be local specific something I could service. But
547
00:26:46.519 --> 00:26:49.519
as you get bigger, yes, I have some other friends
548
00:26:49.519 --> 00:26:51.839
of mine who also run channels even bigger than mine,
549
00:26:52.160 --> 00:26:53.880
And what they do is they turn around and sell
550
00:26:53.920 --> 00:26:57.680
those leads to other people. Right, you can. Actually, there's
551
00:26:57.680 --> 00:26:59.880
an old saying that you know. There's a guy named Alex,
552
00:27:00.599 --> 00:27:03.039
big name marketer guy. He says, every business is a
553
00:27:03.119 --> 00:27:06.559
leads business. If someone can't help, if you can't help them,
554
00:27:06.759 --> 00:27:08.759
someone else can, and you can always refer them to
555
00:27:08.759 --> 00:27:10.759
someone and make money off of it. So there's so
556
00:27:10.960 --> 00:27:14.400
many different ways to create a network from what comes
557
00:27:14.440 --> 00:27:17.799
in that you can find ways of ancillary services to
558
00:27:17.839 --> 00:27:19.440
be able to work with other people and be able
559
00:27:19.519 --> 00:27:20.680
to share those leads.
560
00:27:21.640 --> 00:27:24.599
Well, let's talk kind of to close things up here.
561
00:27:24.799 --> 00:27:28.680
Let's talk about you've got a couple of different law
562
00:27:28.720 --> 00:27:31.799
firms and businesses. Let's talk about your business where you
563
00:27:31.839 --> 00:27:34.680
help attorneys do this because my guess is ninety nine
564
00:27:35.279 --> 00:27:37.960
zero point nine percent of the attorneys out there need help.
565
00:27:38.039 --> 00:27:39.680
They're not just going to go sit in front of
566
00:27:39.680 --> 00:27:43.559
a phone. You had a calling to do this. During
567
00:27:43.640 --> 00:27:46.440
COVID you took all the bumps and bruises, and I'm
568
00:27:46.480 --> 00:27:50.480
thinking smooth things out for them. Can you explain that approach?
569
00:27:50.519 --> 00:27:55.039
So if attorney is interested in starting a YouTube channel.
570
00:27:54.759 --> 00:27:58.079
How that process would work with you. Yeah. So, first
571
00:27:58.079 --> 00:28:00.759
of all, anybody that has questions about it, even just
572
00:28:00.799 --> 00:28:02.880
starting their journey, you can hit me up on LinkedIn.
573
00:28:02.960 --> 00:28:06.200
You can look up Jeff Hampton. You'll see it's mentioned
574
00:28:06.240 --> 00:28:09.240
they're YouTube brain Makers. I also have a direct page
575
00:28:09.319 --> 00:28:12.119
YouTube Brainmakers dot Com. And I have a couple of
576
00:28:12.119 --> 00:28:17.079
different services. One, I provide a full service agency where
577
00:28:17.319 --> 00:28:19.519
very few of these exist anywhere in the country, where
578
00:28:19.559 --> 00:28:22.920
literally we do a deep dive, help you understand your market,
579
00:28:23.039 --> 00:28:26.200
reverse engineer what I did, and make it applicable to
580
00:28:26.240 --> 00:28:27.839
you so you're not going to have to go through
581
00:28:27.839 --> 00:28:30.599
all of that. There is a full service option. The
582
00:28:30.680 --> 00:28:32.960
second option is we actually have a course. It's a
583
00:28:33.000 --> 00:28:36.799
ten module course. There's always some do it yourselfers out
584
00:28:36.799 --> 00:28:39.119
there that want to kind of learn it themselves. That
585
00:28:39.240 --> 00:28:41.759
course actually walks you through the entire process of how
586
00:28:41.799 --> 00:28:44.480
I went from beginning to where I'm at now, and
587
00:28:44.799 --> 00:28:47.960
that is an option. Finally, we also have brain Maker Consulting,
588
00:28:47.960 --> 00:28:50.000
where I do some just consulting for people. There's some
589
00:28:50.039 --> 00:28:52.920
people who maybe have ten thousand subscribers and they're like, hey,
590
00:28:52.960 --> 00:28:54.839
I'm just I'm getting caught up here. I don't know
591
00:28:54.839 --> 00:28:57.119
what the next thing is to do. Where is my bottleneck?
592
00:28:57.559 --> 00:29:00.720
And I do some specific coaching for that, So you know,
593
00:29:00.799 --> 00:29:04.759
I've gotten to the place now. Thankfully I work on
594
00:29:04.920 --> 00:29:07.599
my business, but not in my law firms. So those
595
00:29:07.680 --> 00:29:10.680
law firms are all being managed and I have a
596
00:29:10.720 --> 00:29:12.640
stake in them, but I'm not active there, so I
597
00:29:12.640 --> 00:29:14.359
can really spend a lot of time in the passion,
598
00:29:14.400 --> 00:29:17.279
which for me happens to be YouTube, and really what
599
00:29:17.440 --> 00:29:19.160
can be done with it? Because I'm going to tell
600
00:29:19.200 --> 00:29:21.799
you this, if there's civil lawyers listening to me, if
601
00:29:21.839 --> 00:29:24.559
there's probate, all those you haven't even begun to scratch
602
00:29:24.599 --> 00:29:26.880
the surface of where you can use lead magnets and
603
00:29:26.960 --> 00:29:30.079
ways you can build your email lists through YouTube and
604
00:29:30.160 --> 00:29:32.920
you can actually now own your traffic and these are
605
00:29:32.920 --> 00:29:35.880
ways that once you do it correctly through YouTube, there's
606
00:29:35.920 --> 00:29:37.799
ways that you can just compound your growth.
607
00:29:39.160 --> 00:29:43.400
Yeah, I think it's an opportunity that's fresh and fertile
608
00:29:43.480 --> 00:29:45.839
right now. You know, anybody who's got a website right
609
00:29:45.880 --> 00:29:48.480
now is doing some sort of some sort of optimization
610
00:29:48.640 --> 00:29:51.799
to it. People are spending money in PPC, and like
611
00:29:51.799 --> 00:29:55.119
I said mentioned before billboards, it sounds to me from
612
00:29:55.200 --> 00:29:59.079
your experience, YouTube is still pretty fertile ground and if
613
00:29:59.079 --> 00:30:01.359
people want to jump in and early, they can get
614
00:30:01.400 --> 00:30:02.240
rewarded for it.
615
00:30:03.119 --> 00:30:05.880
So yeah, and you know, it's probably not fertile for
616
00:30:05.920 --> 00:30:08.960
all the entertainment YouTubers. There's plenty of those. But what
617
00:30:09.119 --> 00:30:11.920
it is fertile is there are a lot of businesses
618
00:30:12.039 --> 00:30:14.799
that don't think they can do it, and so the
619
00:30:14.839 --> 00:30:17.599
water is warm. There's not many fish in this pond.
620
00:30:17.880 --> 00:30:20.559
It's easy to get in right now. Once people start
621
00:30:20.559 --> 00:30:23.880
figuring it out, obviously, like anything else, it becomes more competitive,
622
00:30:24.279 --> 00:30:26.960
and then those that are the early adopters have a
623
00:30:26.960 --> 00:30:29.400
competitive advantage where they can I mean, think how long
624
00:30:29.440 --> 00:30:30.960
it's going to take somebody to catch up to my
625
00:30:30.960 --> 00:30:33.920
two hundred and eighty six thousand subscribers and the fifteen
626
00:30:33.960 --> 00:30:36.960
million a month reach. Those are things that create a
627
00:30:37.039 --> 00:30:39.680
moat around your business and really help you to be
628
00:30:39.759 --> 00:30:42.960
able to establish that competitive advantage. So, yes, it is
629
00:30:43.000 --> 00:30:47.039
fertile right now, and I'm still learning new ways to
630
00:30:47.039 --> 00:30:50.400
be able to leverage that audience, and so I think
631
00:30:50.440 --> 00:30:54.640
it's a great opportunity for everybody, law firm owners specifically
632
00:30:54.960 --> 00:30:57.440
where they can leverage this well.
633
00:30:57.559 --> 00:30:59.680
Jeff, is there anything that we didn't cover that you
634
00:30:59.720 --> 00:31:03.000
think the audience audience are known about before we sign off?
635
00:31:03.720 --> 00:31:06.079
No, I appreciate Eric, You've given me the opportunity to
636
00:31:06.079 --> 00:31:08.559
speak with you and share this with everybody that you know.
637
00:31:08.599 --> 00:31:10.440
At the end of the day, you always want to
638
00:31:10.440 --> 00:31:13.319
open your mind to other marketing avenues and techniques that
639
00:31:13.359 --> 00:31:16.279
other people aren't doing, and this is one that anyone
640
00:31:16.319 --> 00:31:18.599
can do. I don't care what you think your personality is.
641
00:31:18.640 --> 00:31:20.000
I don't think if I don't care if you don't
642
00:31:20.000 --> 00:31:22.920
think you can be good on camera. I wasn't either.
643
00:31:23.000 --> 00:31:26.000
Go watch my old videos. It's pathetic. But over time,
644
00:31:26.319 --> 00:31:29.519
if you just improve your videos one percent every time,
645
00:31:30.079 --> 00:31:33.480
you'll blow the rest of the competition away as you
646
00:31:33.559 --> 00:31:34.640
compound that growth.
647
00:31:35.279 --> 00:31:37.359
Well, if you're listening to this and you didn't buy
648
00:31:37.400 --> 00:31:41.160
bitcoin back in two thousand or in video, you still
649
00:31:41.200 --> 00:31:44.720
have a chance to make some really good money by
650
00:31:45.200 --> 00:31:48.799
becoming a YouTube star. And I do mean that in
651
00:31:48.839 --> 00:31:53.079
all serious Jeff has built up an amazing following. Obviously
652
00:31:53.119 --> 00:31:55.519
it's been very successful, and I still think it's time
653
00:31:56.279 --> 00:31:58.799
attorneys can or attorneys have time that they can jump
654
00:31:58.799 --> 00:32:00.920
into this. So thank you Jeff for sharing all that
655
00:32:01.039 --> 00:32:02.000
with the audience.
656
00:32:02.400 --> 00:32:03.839
Thanks Eric, appreciate it.
657
00:32:04.759 --> 00:32:08.279
Thanks for listening to the Legal Mastermind podcast presented by
658
00:32:08.319 --> 00:32:11.400
Market My Market. You can check out additional episodes and
659
00:32:11.519 --> 00:32:17.640
recaps at Legalmastermind podcast dot com.
1
00:00:00.920 --> 00:00:03.160
You always want to open your mind to other marketing
2
00:00:03.240 --> 00:00:06.240
avenues and techniques that other people aren't doing, and this
3
00:00:06.280 --> 00:00:08.519
is one that anyone can do. I don't care what
4
00:00:08.560 --> 00:00:10.359
you think your personality is. I don't care if you
5
00:00:10.400 --> 00:00:12.919
don't think you can be good on camera. I wasn't either.
6
00:00:13.000 --> 00:00:16.000
Go watch my old videos. It's pathetic. But over time,
7
00:00:16.320 --> 00:00:19.519
if you just improve your videos one percent every time,
8
00:00:20.079 --> 00:00:22.879
you'll blow the rest of the competition away as you
9
00:00:22.960 --> 00:00:24.039
compound that growth.
10
00:00:25.280 --> 00:00:28.920
You're listening to the Legal Mastermind podcast presented by Market
11
00:00:28.960 --> 00:00:33.479
My Market with your hosts Eric bersono, Ryan Klein, and
12
00:00:33.600 --> 00:00:37.159
Chase Williams, the go to podcast for learning from the
13
00:00:37.200 --> 00:00:41.039
experts in the legal community about effective ways to grow
14
00:00:41.079 --> 00:00:43.039
and manage your law firm.
15
00:00:43.719 --> 00:00:47.719
Hello, and welcome to another episode of the Legal Mastermind podcast.
16
00:00:48.280 --> 00:00:50.880
Today I have with me Jeff Hampton, who is the
17
00:00:50.920 --> 00:00:56.399
owner of YouTube Brainmakers and founder of Fulgram. Hampton criminal
18
00:00:56.439 --> 00:01:01.479
defense attorneys and SDR law guys. Jeff, Welcome to the podcast.
19
00:01:02.079 --> 00:01:04.239
Thanks Eric, appreciate it, Man, thanks for letting me come on.
20
00:01:05.079 --> 00:01:10.319
Absolutely so you were here to talk about YouTube today,
21
00:01:10.560 --> 00:01:14.560
which I think is something that everybody listening should at
22
00:01:14.680 --> 00:01:15.640
least be interested in.
23
00:01:15.680 --> 00:01:19.879
If they're not already trying it. And I haven't mentioned this, yes,
24
00:01:20.040 --> 00:01:23.280
but I see a YouTube plaque or award behind you,
25
00:01:23.439 --> 00:01:27.239
so that automatically adds some credibility. Do you mind giving
26
00:01:27.239 --> 00:01:29.719
a little bit of a background in yourself and maybe
27
00:01:29.760 --> 00:01:32.439
finished off with what the YouTube award was for?
28
00:01:33.000 --> 00:01:37.680
Absolutely? So. Basically I own two law firms. I also
29
00:01:37.879 --> 00:01:42.200
own a lawyer marketing agency in a business called YouTube Brainmakers.
30
00:01:42.719 --> 00:01:45.599
But what happened was, you know, back in the pandemic,
31
00:01:46.239 --> 00:01:49.359
when everybody was sitting around trying to decide, Hey, you know,
32
00:01:49.560 --> 00:01:51.319
what are we going to do? Well, there was two
33
00:01:51.359 --> 00:01:53.480
types of people. I found some who just sat around
34
00:01:53.560 --> 00:01:55.480
waiting for it to get better, and then there were
35
00:01:55.519 --> 00:01:58.000
other people who spent that time trying to double down
36
00:01:58.040 --> 00:02:02.239
on strategies that they could earn from and to basically
37
00:02:02.319 --> 00:02:06.319
differentiate themselves from their competition. So I started YouTube. I
38
00:02:06.359 --> 00:02:08.840
started working on in YouTube, and I had no idea
39
00:02:08.919 --> 00:02:10.800
what I was doing. And I'll just tell you when
40
00:02:10.800 --> 00:02:14.000
I first started, I created very embarrassing videos. The number
41
00:02:14.000 --> 00:02:15.800
one thing people are afraid of is I don't know
42
00:02:15.800 --> 00:02:18.400
how to do this stuff. I'll look bad on video. Well,
43
00:02:18.439 --> 00:02:20.639
first of all, everybody looks bad when they first start,
44
00:02:20.680 --> 00:02:22.960
So just throw that out the window. No one cares.
45
00:02:22.960 --> 00:02:24.639
And the good news is when you first start, no
46
00:02:24.639 --> 00:02:27.240
one's watching your videos anyways, so it doesn't matter. You
47
00:02:27.319 --> 00:02:29.439
got to get that out of the way. But something
48
00:02:29.439 --> 00:02:32.400
weird happened when I started doing it about three months
49
00:02:32.400 --> 00:02:35.319
into creating videos. And there's a specific strategy that you
50
00:02:35.360 --> 00:02:38.159
can use to make this work. Is once I started
51
00:02:38.159 --> 00:02:41.840
doing it, I started getting a call or two a week,
52
00:02:42.199 --> 00:02:44.840
and it'd be a call saying, hey, I was watching
53
00:02:44.919 --> 00:02:47.800
that aggravated assault video on YouTube, and I want to
54
00:02:47.840 --> 00:02:49.000
see if I can talk to the guy that was
55
00:02:49.000 --> 00:02:51.120
on my video. And so I'd get on the call
56
00:02:51.159 --> 00:02:53.560
and I found a weird thing. I found that my
57
00:02:53.639 --> 00:02:57.360
conversion rate for sales calls as a lawyer increased by
58
00:02:57.400 --> 00:03:01.800
more than twenty percent with those calls. And so why
59
00:03:01.879 --> 00:03:03.719
is that Because they'd already gotten to know me. They
60
00:03:03.759 --> 00:03:06.840
watched a long form video. They watched five At first,
61
00:03:06.919 --> 00:03:09.280
I was only doing like five minute videos right now.
62
00:03:09.400 --> 00:03:12.360
Mine can sometimes be up to twenty minutes. And what
63
00:03:12.520 --> 00:03:14.719
happens is they would go down the rabbit hole. They
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would watch one video and then they check out another video,
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and the next thing you know they're watching two, three,
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and now the average views per viewer on my channel
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is four. So the average person who comes to my
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channel watches four of my long form videos when they
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get there. So that establishes what no like and trust.
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So immediately there's authenticity. They get to know my personality,
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they know who I am. I've had people call in
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shortly after that. I have one aggravated assault deadly weapon
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video that I launched. Terrible video quality and everything echo
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is just not great, but it's made me over six
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hundred and fifty thousand dollars from one video. And we
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use call rail tracking numbers on the videos, so I
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know where the actual call is coming from, and so
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I can tell that that helps with establishing where it
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came from. But secondly, our intake team is paying attention
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to see, hey, where did you hear about us? Well,
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they immediately talk about the YouTube channel many times, and
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so that perked my ears up. Immediately. I was like, okay,
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wait a minute, wait a minute, I need to go narrow.
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What are the under the eighty twenty principle? What is
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the twenty percent of my practice areas that made me
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eighty percent of my money? And now I need to
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create FAQs. I need to stare at the camera and
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treat it like I'm giving a free consultation and I'm
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going to start giving out all this information for free.
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And the moment I did that, the phone just kept
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ringing and ringing and ringing to where Now the channel
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helps create an additional two million a year in revenue
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for the criminal practice.
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Yeah, that's amazing, And you kind of beat me to
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the punch on one of my first questions, which was
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I've always thought that video needed to be between thirty
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and ninety seconds. You didn't want to have these real
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long videos. And as I went to your channel, I
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saw there were videos that were fifteen, eighteen, twenty minutes long.
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So can you is there a strategy to that? I mean,
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is they're creating some short form and then making or
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making one long one and then making clips out of it.
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What's your strategy? Really great question. So here's the general
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rule as when you look at short form content like
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you know, you can find same thing with Instagram, TikTok,
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you know that sort of stuff, and YouTube shorts sixty
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second or less in linked Now, what does that do?
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It's great to create awareness it creates awareness for someone,
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But you got to remember that content is swipe content,
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So it's people sitting at their phone or you know,
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in the middle of the night or going to bed
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and they're just swiping. They may watch it, but they
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have no idea who you are. And it takes many, many,
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many exposures to short form content before someone really cares
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about that because it's not establishing trust or your opportunity
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to really share and shine on your expertise. So what
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And I'm not saying it's bad to do short form content,
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it's not. It's a good way to get some number one.
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It's a good way to practice in front of the camera.
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It's a good way to get comfortable and to really
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get honed in. And you know, us attorneys have a
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tendency to be long winded, sometimes myself included. Forcing you
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to get directly to the point that short form content helps.
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But it's the long form content that makes you rich
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when you create that long form content that now I
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can track the number of calls I now get between
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one hundred and twenty and one hundred and fifty calls
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a month locally just from that YouTube channel, and it's
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high quality leads ready to pay because they've watched long
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form content and I don't have to go through the
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full consultation that my team doesn't have to do the
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consultation because they've already seen this guy knows what he's
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talking about. And that's why a lot of my videos
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will have anywhere between a couple of thousand to ten
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thousand comments on them, lots of engagement, lots of people
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asking questions, and so it helps to really establish a brand.
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Yeah. And the other thing that I've heard from their
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attorneys who whether they do billboards or they're on TV
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or they're on the news, is you get this mini
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celebrity effect to it, meaning they've they already feel like
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they know you before they've ever met you. And I've
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had attorneys telling me this before, where I've got some
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of my clients that meet me and they like they
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light up because they recognize me from an AD or
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from a billboard, and obviously if they're consuming a twenty
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minute long form video on criminal defense or whatever the
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topic is, they already feel they know you.
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Yeah, and that's so true. And you know, I know
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a lot of people use ads. I've been able to
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grow as of yet to two hundred and eighty six
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thousand subscribers. And I've never won run at one ad
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at all, never run a single ad to promote it.
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It's been all organic. Once you begin to understand how
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the YouTube algorithm works, then what it did, what it does,
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it's much better than subscribers because there's all types of
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things out there. People go, well, tune in eighty six
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thousand subscribers, that's a lot. That's nothing compared to the
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twelve to fifteen million views I get per month. And
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the views is what really matters, because that's the visibility.
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And the algorithm does an amazing job of promoting and
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suggesting your content for free in front of people that
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have that nature of wanting to watch that type of content. Now,
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not all eyes or eyes people ready to hire you,
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but I've had people say, hey, my uncle watches your
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content all the time. And I got arrested for a
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DWI and he said, I need to call Hampton Law. Right,
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So the awareness and the name, the branding can refer
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end up having referrals from people you've never met. And
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that's what I find that happens. Because two channels, it
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doesn't have to be a big channel. Hampton Law is
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two hundred eighty six thousand subscribers, but I have Jeff Hampton,
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which is actually under str Law. Guys, I don't even
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have four thousand subscribers, and that channel helps establish another
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thirty to forty thousand a month in revenue because it's
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about asset protection for real estate investors, different law firm
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that I own.
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So that's a good point. You know, you're talking about
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different practice areas, and I mean there's under criminal defense itself,
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there's you know, dozens of different types of crimes. How
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do you go through the process of because if you're
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doing a twenty minute video, you have to prepare for it.
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I assume that you've got kind of an outline and
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then you go through it. But you want to hit
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certain beats? How does that process work?
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So?
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Okay, So first of all, I'm going to say this.
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It pivots over time. So what happens is this at
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the very beginning, and anytime I would do coaching with
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someone and someone would call me and say, hey, help
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me get all this started. The first thing I would
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say is, look, don't worry about going viral. You don't
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have to have tens of thousands of US or hundreds
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of thousands of use on your video. You just need
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the right eyeballs. That's all that matters. And so what
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you do when you first start is just create narrow
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practice area related content and then you have to optimize
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it properly with SEO. So YouTube is the second largest
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search engine in the world, right behind Google, and so
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as a result of that, all lawyers are trying to
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rank on Google, but they're mostly neglecting YouTube. So when
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I just go where other lawyers aren't, I get all
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the calls when it comes to the YouTube stuff because
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you're able to rank much better. So if you put
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that in play, think about this way. Do all your
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narrow content first you optimize it for SEO. You start
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getting lots of really target rich calls. They're ready, they
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need your help. Then after you fully exhausted that, because
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if you go back and look at my content on
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Hampton Law that's what I did, you'll see tons of
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really basics, very non impressive videos really in terms of
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I didn't really up my production value and those sort
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of things, but they still today are evergreen. They get
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tons of calls for clients. Then when you get to
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a certain place. Now you have to go a little broader.
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You have to find out. You'll get a lot of data,
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and you go back to that data and YouTube studio
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and you can learn who really is my viewer avatar?
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Who are the people really watching my content? And once
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you find out what I learned, I wasn't just a
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criminal defense People really were watching my stuff because they
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wanted to know about law enforcement interactions with citizens. Right,
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And so then there is this way of being able
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to take your expertise and pop culture and somewhere in
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the middle is a perfect combination fit where pop culture
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and your expertise come together and you become a brand.
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And that's when you start getting calls from CNN, you
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start getting calls from local news stations and people like that,
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saying call Hampton law. That's the guy who's got the
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YouTube channel and all the stuff that everybody sees. And
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so those sort of things help you. It creates a
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snowball effect. So when you ask me how do I
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script it? At first, just look at your camera and
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treat it like a consultation and talk about what you
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already know. You're the expert, right, don't get bogged down
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as you begin to really grow though, as as I
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go broader and I'm really starting to create more viral videos.
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One of my videos is four point seven million views
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and several other ones are in the millions of views.
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Now you have to be super strategic. Your first thirty
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seconds is critical. You must script it and memorize it.
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Because if you don't get your hook right and you
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don't set the stakes for the video, if you don't
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make sure and really grab the viewer, then you'll get
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tons of drop off. Your retention graph will tank. And
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so if you get the hook and the first thirty
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seconds right, then you shine with your content. And there
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you don't have to necessarily have that stuff memorized or
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go off a script. You can go off of what
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you've learned and prepared. And then you get to the end.
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You want to have a call to action. Remember you
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got to tell people maybe they want to work with you.
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Maybe my biggest call to action is keep watching you
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like this video, check out this next video about such
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and such right, And then what they'll do is they'll go,
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oh my gosh, yes, if they wait it all the
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way to the end, they watched your content, they're all
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in and that's how you can end up having this effect,
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this network effect, where it starts off with one video,
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then they watch the next one, and then they'll start
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binge watching it. And here's the thing, And I know
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I'm doing a lot of talking here, Eric, but here's
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the crazy People don't realize YouTube has now taken over
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over cable for TV watching. So I want you to
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realize this. Sixty percent, that's six ' oh percent of
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my content on Hampton Law is watched on a television television.
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So I have a lot of people who are watching
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my content and they see it like they would watching
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twenty twenty or some other show that they're looking at,
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and so you end up getting really long watch times.
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I've got some videos that average view duration people are
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watching it for seven to eight minutes. They don't drop off, right,
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And so that sort of stuff helps really create brand,
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and YouTube wants to play more of it, right. They
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want to keep people on the platform, so they keep
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promoting it to other viewers.
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Yeah, you said two things that are really interesting that
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I'd like you to dig down on if you could. One,
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you said, you've got to post your video and optimize it.
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Can you give just a couple basic tips of what
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you mean by optimize the video.
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Yeah. So one example would be, so if you were
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to go to my channel and look at aggravated assault
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deadly weapon video, you can go to I'm gonna give
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everybody a quick hit here. Really simple thing they can do.
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You can go to Google. If you have any Gmail account,
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you can go to Google, type in keyword planner, and
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when you click on the keyword planner, the link it'll
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pull up as part of an AD's ad words. If
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you do ads at all, it'll pull up the keyword planner.
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You could type in aggravated assault, deadly weapon Texas because
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I'm in Texas right Well, it's going to give you
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all the search terms related to that. And I want
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commercial keywords. I want stuff related to people looking for
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a lawyer to help them. And so what you can
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do is find out the highest volume search terms and
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then what do you do? Number one? You need to
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structure your title in alignment with some of those words,
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and then your description. Don't forget the description. There's a
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description section once you do your video that allows you
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to describe it. Think of it as a blog post.
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In that description, you're going to put those applicable keywords
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so that way it will rank. You're giving You're giving
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YouTube signals to let them know what this is about.
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Then you scroll down to the tags. In the tag section,
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you can fill out tags aggravated assault, aggravated assault, deadly weapon,
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aggravated assault, Texas, aggravated assault. Lawyer. You're putting in all
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these keywords that make it easy, just like it is
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for Google. Because Google owns YouTube, you're making it easy
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for them to rank two places. Number one, you'll rank
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in YouTube, but number two, because Google owns YouTube, you'll
311
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also rank on Google searches. Because one of the things
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people don't realize videos pull up on organic Google searches
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all the time. You will be that video that ranks.
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And no one wants to read blog posts, but people
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will watch a video. Yeah.
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The other thing you mentioned, which was kind of this
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Venn diagram of your expertise and kind of pop culture.
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So with criminal defense, are you talking about commenting on
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00:15:58.600 --> 00:16:03.399
maybe local or national criminal defense stories or is it
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00:16:03.519 --> 00:16:06.960
just picking a topic that's very common in the zeitgeist
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at the time that you can comment on, or is
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it really just starting with my topic is DUI and
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I'm gonna do a video on that.
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So the best example of this is just to go
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look at the last year of my content. If you
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look at all the last year of my content, it's questions.
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Like my viral video is five tips whenever cops want
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to see your guns. That's about as simple as you
329
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can get when it comes to a title, and then
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I break it down for you once you get in
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the video. So once you're in the video, number one,
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you got to earn the click. And if you put
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too much legal ease in your title or no one's
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going to click that garbage.
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People code seven to eight, right, or.
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Just like you know, you know what happens if a
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police officer pulls over a suspect. I mean people write
338
00:16:53.919 --> 00:16:56.000
stuff like that. People are like, I'm not watching that.
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I do not, So it has to be something that resonates.
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So one of the things I do is I've got
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lots of just layman friends, Right. I have friends that
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I'll go and talk to them about a subject and
343
00:17:07.359 --> 00:17:09.359
they'll start talking to me and they'll say, yeah, but
344
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that's weird. I wonder why the cop would do this,
345
00:17:12.160 --> 00:17:14.200
And then they're giving me ideas where I'm like, I've
346
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never even thought about presenting it like that. That frames
347
00:17:17.000 --> 00:17:20.759
my title something super simple but creates curiosity, and then
348
00:17:20.799 --> 00:17:23.240
the thumbnail creates that too. If you see a lot
349
00:17:23.279 --> 00:17:26.519
of my thumbnails, my thumbnails are like action based things
350
00:17:26.559 --> 00:17:29.880
where you'll see a police officer engaging someone or something
351
00:17:29.880 --> 00:17:32.640
along those lines. That creates intrigue and then people want
352
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to know more about that. But I warn people not
353
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to do that when you first start your channel, because
354
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it's really hard to go broad and then go narrow,
355
00:17:41.519 --> 00:17:44.880
because if you have a channel that goes broad, you
356
00:17:44.960 --> 00:17:46.599
might not get all the calls you want for all
357
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your narrow content, and it's really hard to go backwards,
358
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really hard. So just I tell people. I know people
359
00:17:53.799 --> 00:17:56.799
that have less than ten thousand subscribers and they make
360
00:17:57.000 --> 00:17:59.680
an extra half a million dollars a year for their business.
361
00:18:00.319 --> 00:18:03.599
All they're doing is using narrow content to really go
362
00:18:03.640 --> 00:18:06.079
after their niche. People who are searching for this stuff
363
00:18:06.079 --> 00:18:07.440
and have high intent.
364
00:18:08.720 --> 00:18:12.000
So if someone wanted a starter kit for this what
365
00:18:12.000 --> 00:18:18.680
what I mean obviously needed camera, audio, computer editing software.
366
00:18:18.759 --> 00:18:23.519
I'm assuming if someone wanted to start this and they said, look,
367
00:18:23.519 --> 00:18:24.880
I'm going to give this a try, I'm not going
368
00:18:24.960 --> 00:18:27.799
to go crazy with my production, what would be the
369
00:18:27.839 --> 00:18:30.279
minimum that they would need in order to get started
370
00:18:30.279 --> 00:18:31.000
with something like this.
371
00:18:31.519 --> 00:18:33.480
So one of the things I will say is on
372
00:18:33.559 --> 00:18:36.640
my resources page on YouTube brain makers dot com, I
373
00:18:36.680 --> 00:18:39.920
actually have a resource that lays out everything you need
374
00:18:40.000 --> 00:18:42.759
to get started, including exactly where to order it from
375
00:18:42.799 --> 00:18:45.440
on Amazon. It's real simple. But you don't even have
376
00:18:45.480 --> 00:18:47.000
to have all that. I mean, you know what I
377
00:18:47.039 --> 00:18:50.240
started with is I started with an iPhone. I started
378
00:18:50.240 --> 00:18:52.640
with an iPhone where I had it on one of
379
00:18:52.720 --> 00:18:54.920
those ring lights where it it would hold the phone,
380
00:18:55.200 --> 00:18:57.200
and I just looked at the iPhone and I was
381
00:18:57.279 --> 00:18:59.960
me and I talked about talking, you know, talked about practicing,
382
00:19:00.279 --> 00:19:02.119
and I was just real and you know, don't worry
383
00:19:02.160 --> 00:19:04.079
about screwing up. If you screw up the first time,
384
00:19:04.200 --> 00:19:06.279
just delete it and do it again, right, And so
385
00:19:06.480 --> 00:19:08.839
I started off with that. The hardest thing for people
386
00:19:08.839 --> 00:19:11.480
to do is get started. Once they do it and
387
00:19:11.519 --> 00:19:14.440
they launch a few of those videos, they get past that,
388
00:19:14.960 --> 00:19:17.440
and you know, you have to be willing. There's different
389
00:19:17.480 --> 00:19:19.359
types of people. Some people are the go getters and
390
00:19:19.400 --> 00:19:20.920
their self starters, and they want to do it on
391
00:19:20.960 --> 00:19:23.519
their own and they want to di Wyatt. Other people
392
00:19:23.640 --> 00:19:26.200
want somebody to walk them through that journey so that
393
00:19:26.240 --> 00:19:28.200
they only have to record it and make it easier
394
00:19:28.200 --> 00:19:30.880
on them. And that's part of why I started YouTube Ringmakers,
395
00:19:30.960 --> 00:19:34.319
was to provide that agency approach. But what I find
396
00:19:34.480 --> 00:19:37.240
is this is the competitive advantage. Even mister Beaeste said,
397
00:19:37.279 --> 00:19:40.079
you know the big entertainer, mister Beast. He said, what
398
00:19:40.119 --> 00:19:42.200
he expects over the next ten years is you're going
399
00:19:42.240 --> 00:19:45.920
to see an explosion in professional service businesses on YouTube.
400
00:19:46.039 --> 00:19:49.599
He said, You're going to find people like doctors, lawyers, accountants.
401
00:19:49.599 --> 00:19:52.079
They're going to wake up and go, WHOA, I can
402
00:19:52.079 --> 00:19:54.759
make a ton of money if I promote myself on YouTube.
403
00:19:54.799 --> 00:19:57.759
It's free and it creates that long form no like
404
00:19:57.839 --> 00:19:59.720
and trust once you start doing it.
405
00:20:01.079 --> 00:20:03.119
So, you mentioned that you are over two hundred and
406
00:20:03.160 --> 00:20:06.880
eighty thousand subscribers, hadn't paid for any of them. Do
407
00:20:06.920 --> 00:20:10.680
you do any boosting? And again, I'm somewhat of a
408
00:20:10.720 --> 00:20:14.960
novice at YouTube. This was just natural through the algorithm.
409
00:20:15.400 --> 00:20:17.599
And then I guess the follow up questions that would be,
410
00:20:17.759 --> 00:20:21.680
so who's subscribing to the content, because you're handling people
411
00:20:21.680 --> 00:20:25.279
who you know, a subset of people who get arrested
412
00:20:25.319 --> 00:20:27.880
and needed a criminal defense attorney. But I assume there's
413
00:20:27.880 --> 00:20:31.599
some entertainment value that people want to see more and
414
00:20:31.680 --> 00:20:33.079
more of these videos.
415
00:20:33.400 --> 00:20:36.400
Yeah, so I'm on the I'm in a different phase
416
00:20:36.480 --> 00:20:38.160
than what a lot of my clients would be in
417
00:20:38.200 --> 00:20:40.480
at the beginning, which because at the beginning, it's all
418
00:20:40.519 --> 00:20:43.440
about investing in your business. It's all about let's create
419
00:20:43.480 --> 00:20:46.680
content that only has the right eyeballs, which sometimes people
420
00:20:46.720 --> 00:20:48.519
get down about it because they maybe they only get
421
00:20:48.559 --> 00:20:51.079
five hundred views or maybe they only get seven hundred
422
00:20:51.079 --> 00:20:53.319
and fifty views. But who cares If you get three
423
00:20:53.319 --> 00:20:55.920
clients from it, right, you just made an extra ten
424
00:20:56.000 --> 00:21:00.920
or fifteen thousand dollars. So it's strategically created content. Now
425
00:21:00.960 --> 00:21:04.240
for me, eventually, what ends up happening is you transition
426
00:21:04.359 --> 00:21:07.720
into brand building. I'm now building a brand because once
427
00:21:07.759 --> 00:21:09.640
you do that, you can leverage that two hundred and
428
00:21:09.680 --> 00:21:12.920
eighty six thousand subscribers into so many other areas. You
429
00:21:12.960 --> 00:21:15.160
can now use it to grow a TikTok following, which
430
00:21:15.200 --> 00:21:17.799
I only have ten thousand. But it's a different age group,
431
00:21:18.039 --> 00:21:21.400
you have different demographics. You can hit there. One establishes
432
00:21:21.440 --> 00:21:24.680
authority for the other, and then what ends up taking place.
433
00:21:24.799 --> 00:21:28.279
Is that that being put in place allows me to
434
00:21:28.359 --> 00:21:31.079
leverage in other capacities. You grow and you kind of
435
00:21:31.279 --> 00:21:34.200
you stare step your way up. And I don't care
436
00:21:34.240 --> 00:21:35.720
that a lot of people who will never hire me
437
00:21:36.359 --> 00:21:39.720
are subscribers. That's fine. Now here's the thing that'll blow
438
00:21:39.759 --> 00:21:43.319
your mind. Once you build a brand on YouTube, I
439
00:21:43.359 --> 00:21:45.839
can get paid ten to fifteen thousand dollars a month
440
00:21:46.079 --> 00:21:50.039
in ad sense revenue and guess what I do. Pump
441
00:21:50.119 --> 00:21:53.359
it back into my business for marketing. So now I
442
00:21:53.400 --> 00:21:55.279
can take what YouTube pays me to do what I
443
00:21:55.279 --> 00:21:57.720
already do and just put it back in my business
444
00:21:57.720 --> 00:22:01.079
and double down on making more money. So I get
445
00:22:01.079 --> 00:22:03.839
paid by YouTube to make an extra two million dollars
446
00:22:03.839 --> 00:22:06.960
a year. So once you figure that out, but it's
447
00:22:07.200 --> 00:22:09.279
a step. You got to grow your way into it.
448
00:22:09.720 --> 00:22:11.759
And that's why I tell people don't worry about going viral.
449
00:22:12.279 --> 00:22:13.880
Right when you go viral, by the way, you'll end
450
00:22:13.960 --> 00:22:16.240
up doing it by accident. You didn't do it. There's
451
00:22:16.279 --> 00:22:19.400
nothing premeditated about going viral. You learn your lessons about
452
00:22:19.400 --> 00:22:20.880
how to do it again after you've done it the
453
00:22:20.880 --> 00:22:23.480
first time. And it's that is not the focus. The
454
00:22:23.519 --> 00:22:26.799
focus is just covering what your expertise is. And when
455
00:22:26.839 --> 00:22:29.079
you start getting those calls, boy, you'll keep doing it.
456
00:22:29.079 --> 00:22:30.240
You'll keep creating the content.
457
00:22:31.039 --> 00:22:33.799
That's a good question or a good point. You know,
458
00:22:34.000 --> 00:22:37.960
what's this valley of just speaking into an iPhone in
459
00:22:38.000 --> 00:22:40.480
a ring light that you have to wade through before
460
00:22:40.519 --> 00:22:43.799
you start to get some positive reinforcement? You know, are
461
00:22:43.799 --> 00:22:46.160
we talking I know it's not a week, but are
462
00:22:46.400 --> 00:22:50.440
are we talking six months a year before you really
463
00:22:50.480 --> 00:22:52.319
start to see some effects from it.
464
00:22:52.680 --> 00:22:54.400
So I'm going to tell you this. The longer people
465
00:22:54.440 --> 00:22:56.920
wait to dive into this, the longer it will take
466
00:22:56.960 --> 00:23:00.400
to get the results. Because here's the thing. Very few jorneys,
467
00:23:00.599 --> 00:23:04.559
very few professionals are doing it now. But if you know,
468
00:23:04.640 --> 00:23:06.759
mister Beast used to say, you got to make a
469
00:23:06.839 --> 00:23:08.839
hundred videos and don't even look to see who pays
470
00:23:08.880 --> 00:23:11.039
attention to it. He would say, you first got to
471
00:23:11.079 --> 00:23:12.400
put in your reps. Like you know, if you want
472
00:23:12.400 --> 00:23:14.039
to get in shape, you got to work out a
473
00:23:14.039 --> 00:23:16.640
while before you start seeing any results. And it's the
474
00:23:16.680 --> 00:23:18.960
same thing with YouTube. But I am going to tell
475
00:23:19.000 --> 00:23:21.680
you I started seeing results, and I had defined results
476
00:23:21.680 --> 00:23:25.519
as phone calls. I started seeing results in about three
477
00:23:25.559 --> 00:23:28.200
months from what I was doing, and I didn't know
478
00:23:28.240 --> 00:23:31.960
what I was doing. And so if it's done properly,
479
00:23:32.680 --> 00:23:34.680
which is why I tried to reverse engineer a lot
480
00:23:34.680 --> 00:23:37.519
of my path of what I did here, if it's
481
00:23:37.559 --> 00:23:41.599
done properly, you I mean, attorneys now pay SEO agencies
482
00:23:42.079 --> 00:23:44.720
for they sign a contract for a year, and many
483
00:23:44.759 --> 00:23:46.960
times they're paying I'm a fortune. And what does the
484
00:23:47.000 --> 00:23:49.799
SEO agency say it going to take six to nine
485
00:23:49.799 --> 00:23:52.079
months or a year before you get any results, right?
486
00:23:52.359 --> 00:23:54.440
They say that all the time, and many times you
487
00:23:54.440 --> 00:23:56.640
don't even get the results. And the reality of it
488
00:23:56.720 --> 00:23:59.759
is here you have control over your content, your messaging,
489
00:24:00.200 --> 00:24:03.119
and you'll start getting those calls usually within three to
490
00:24:03.160 --> 00:24:04.599
six months. That's my experience.
491
00:24:05.880 --> 00:24:09.160
And is there a cadence or is it just pump
492
00:24:09.200 --> 00:24:11.599
out as much content as you can in the beginning
493
00:24:11.680 --> 00:24:16.160
to get your reps in practice being on camera, go
494
00:24:16.240 --> 00:24:18.480
back watch them, post them, no matter what, but go
495
00:24:18.480 --> 00:24:20.480
back watch them, learn how to improve on them, and
496
00:24:20.799 --> 00:24:23.240
just put it out there. Put it out there.
497
00:24:23.759 --> 00:24:25.559
So that's that's really good point. Now, if I were
498
00:24:25.640 --> 00:24:26.960
to start a you, if I were to start a
499
00:24:27.000 --> 00:24:30.319
YouTube channel again for what I'm doing now, I would
500
00:24:30.359 --> 00:24:33.200
want to post as many videos as I could at first,
501
00:24:33.559 --> 00:24:36.400
and in fact, I would want to save up about
502
00:24:36.440 --> 00:24:40.480
five videos and launch five at you know, near or
503
00:24:40.519 --> 00:24:42.720
at the same time. And the reason why is this,
504
00:24:42.799 --> 00:24:45.279
when you first start a channel, YouTube doesn't know who
505
00:24:45.279 --> 00:24:47.759
you are. So imagine when you start a channel and
506
00:24:47.799 --> 00:24:49.759
you pump out a video, YouTube's like, who is this?
507
00:24:50.000 --> 00:24:52.000
I don't even know what they stand for? What else
508
00:24:52.039 --> 00:24:54.559
are they doing? But if you put out five videos
509
00:24:54.640 --> 00:24:56.960
and you launched them at one time, you're giving a
510
00:24:57.039 --> 00:24:59.519
data sample to YouTube, so where they now know, Okay,
511
00:24:59.519 --> 00:25:02.039
wait a minute, this guy's done five videos. It looks
512
00:25:02.039 --> 00:25:04.920
like it's all about these things. We can now categorize
513
00:25:04.960 --> 00:25:07.559
him properly in the algorithm here, so we can now
514
00:25:07.599 --> 00:25:10.359
suggest his videos to this type of audience, and it
515
00:25:10.400 --> 00:25:13.240
allows you to start getting traction quicker. I didn't know
516
00:25:13.279 --> 00:25:15.759
that when I started. I only started doing just one
517
00:25:15.839 --> 00:25:18.960
video a week, and I would just And you want
518
00:25:18.960 --> 00:25:21.079
to make it easy. You want to make this where
519
00:25:21.079 --> 00:25:23.839
it's doable and you don't stress yourself out feeling like
520
00:25:23.880 --> 00:25:25.200
you've got to do a ton of this type of
521
00:25:25.240 --> 00:25:28.440
work every day. And that's why short form content is
522
00:25:28.480 --> 00:25:30.480
a great way to get started. If you want the
523
00:25:30.519 --> 00:25:33.279
dopamine hit of feeling like you got something in return,
524
00:25:33.319 --> 00:25:35.880
even if it's not a phone call. Doing shorts will
525
00:25:35.920 --> 00:25:38.400
get you some subscribers, kind of like the guy you
526
00:25:38.440 --> 00:25:40.920
talked about where he did something on TikTok or Instagram
527
00:25:41.000 --> 00:25:43.839
or whatever. Right, he didn't make any money or Facebook,
528
00:25:43.880 --> 00:25:45.359
but it made him feel good because he got all
529
00:25:45.400 --> 00:25:48.599
these people. That's a dopamine hit. That is what I
530
00:25:48.680 --> 00:25:51.640
call a vanity metric. It's not necessarily what you really
531
00:25:51.640 --> 00:25:54.079
should be caring about. You really should be caring about
532
00:25:54.079 --> 00:25:57.559
putting out what you stand for, your brand, and how
533
00:25:57.599 --> 00:26:01.240
you differentiate yourself by the expertise you Then you'll start
534
00:26:01.240 --> 00:26:02.039
getting those calls.
535
00:26:03.319 --> 00:26:09.000
Now, YouTube is obviously worldwide. Are you getting calls from
536
00:26:09.000 --> 00:26:12.640
all over the country? How are you honing it to
537
00:26:12.759 --> 00:26:15.480
actually serve your practice the best.
538
00:26:16.359 --> 00:26:17.920
So that's a great point, and that's part of the
539
00:26:17.920 --> 00:26:20.079
reason why I started the YouTube channel for my asset
540
00:26:20.079 --> 00:26:24.359
protection business. That business is nationwide and so it's wonderful
541
00:26:24.400 --> 00:26:28.519
because everybody sees it, they call in. Now here's the thing.
542
00:26:28.759 --> 00:26:31.799
When you first start, this is why you seo everything
543
00:26:31.839 --> 00:26:34.640
to where you are. Everything I talked about was the
544
00:26:34.720 --> 00:26:40.039
Texas penal code. Everything related to aggravated assault shoplifting in Texas.
545
00:26:40.480 --> 00:26:43.000
So I knew people that were looking at that were
546
00:26:43.039 --> 00:26:46.440
going to be local specific something I could service. But
547
00:26:46.519 --> 00:26:49.519
as you get bigger, yes, I have some other friends
548
00:26:49.519 --> 00:26:51.839
of mine who also run channels even bigger than mine,
549
00:26:52.160 --> 00:26:53.880
And what they do is they turn around and sell
550
00:26:53.920 --> 00:26:57.680
those leads to other people. Right, you can. Actually, there's
551
00:26:57.680 --> 00:26:59.880
an old saying that you know. There's a guy named Alex,
552
00:27:00.599 --> 00:27:03.039
big name marketer guy. He says, every business is a
553
00:27:03.119 --> 00:27:06.559
leads business. If someone can't help, if you can't help them,
554
00:27:06.759 --> 00:27:08.759
someone else can, and you can always refer them to
555
00:27:08.759 --> 00:27:10.759
someone and make money off of it. So there's so
556
00:27:10.960 --> 00:27:14.400
many different ways to create a network from what comes
557
00:27:14.440 --> 00:27:17.799
in that you can find ways of ancillary services to
558
00:27:17.839 --> 00:27:19.440
be able to work with other people and be able
559
00:27:19.519 --> 00:27:20.680
to share those leads.
560
00:27:21.640 --> 00:27:24.599
Well, let's talk kind of to close things up here.
561
00:27:24.799 --> 00:27:28.680
Let's talk about you've got a couple of different law
562
00:27:28.720 --> 00:27:31.799
firms and businesses. Let's talk about your business where you
563
00:27:31.839 --> 00:27:34.680
help attorneys do this because my guess is ninety nine
564
00:27:35.279 --> 00:27:37.960
zero point nine percent of the attorneys out there need help.
565
00:27:38.039 --> 00:27:39.680
They're not just going to go sit in front of
566
00:27:39.680 --> 00:27:43.559
a phone. You had a calling to do this. During
567
00:27:43.640 --> 00:27:46.440
COVID you took all the bumps and bruises, and I'm
568
00:27:46.480 --> 00:27:50.480
thinking smooth things out for them. Can you explain that approach?
569
00:27:50.519 --> 00:27:55.039
So if attorney is interested in starting a YouTube channel.
570
00:27:54.759 --> 00:27:58.079
How that process would work with you. Yeah. So, first
571
00:27:58.079 --> 00:28:00.759
of all, anybody that has questions about it, even just
572
00:28:00.799 --> 00:28:02.880
starting their journey, you can hit me up on LinkedIn.
573
00:28:02.960 --> 00:28:06.200
You can look up Jeff Hampton. You'll see it's mentioned
574
00:28:06.240 --> 00:28:09.240
they're YouTube brain Makers. I also have a direct page
575
00:28:09.319 --> 00:28:12.119
YouTube Brainmakers dot Com. And I have a couple of
576
00:28:12.119 --> 00:28:17.079
different services. One, I provide a full service agency where
577
00:28:17.319 --> 00:28:19.519
very few of these exist anywhere in the country, where
578
00:28:19.559 --> 00:28:22.920
literally we do a deep dive, help you understand your market,
579
00:28:23.039 --> 00:28:26.200
reverse engineer what I did, and make it applicable to
580
00:28:26.240 --> 00:28:27.839
you so you're not going to have to go through
581
00:28:27.839 --> 00:28:30.599
all of that. There is a full service option. The
582
00:28:30.680 --> 00:28:32.960
second option is we actually have a course. It's a
583
00:28:33.000 --> 00:28:36.799
ten module course. There's always some do it yourselfers out
584
00:28:36.799 --> 00:28:39.119
there that want to kind of learn it themselves. That
585
00:28:39.240 --> 00:28:41.759
course actually walks you through the entire process of how
586
00:28:41.799 --> 00:28:44.480
I went from beginning to where I'm at now, and
587
00:28:44.799 --> 00:28:47.960
that is an option. Finally, we also have brain Maker Consulting,
588
00:28:47.960 --> 00:28:50.000
where I do some just consulting for people. There's some
589
00:28:50.039 --> 00:28:52.920
people who maybe have ten thousand subscribers and they're like, hey,
590
00:28:52.960 --> 00:28:54.839
I'm just I'm getting caught up here. I don't know
591
00:28:54.839 --> 00:28:57.119
what the next thing is to do. Where is my bottleneck?
592
00:28:57.559 --> 00:29:00.720
And I do some specific coaching for that, So you know,
593
00:29:00.799 --> 00:29:04.759
I've gotten to the place now. Thankfully I work on
594
00:29:04.920 --> 00:29:07.599
my business, but not in my law firms. So those
595
00:29:07.680 --> 00:29:10.680
law firms are all being managed and I have a
596
00:29:10.720 --> 00:29:12.640
stake in them, but I'm not active there, so I
597
00:29:12.640 --> 00:29:14.359
can really spend a lot of time in the passion,
598
00:29:14.400 --> 00:29:17.279
which for me happens to be YouTube, and really what
599
00:29:17.440 --> 00:29:19.160
can be done with it? Because I'm going to tell
600
00:29:19.200 --> 00:29:21.799
you this, if there's civil lawyers listening to me, if
601
00:29:21.839 --> 00:29:24.559
there's probate, all those you haven't even begun to scratch
602
00:29:24.599 --> 00:29:26.880
the surface of where you can use lead magnets and
603
00:29:26.960 --> 00:29:30.079
ways you can build your email lists through YouTube and
604
00:29:30.160 --> 00:29:32.920
you can actually now own your traffic and these are
605
00:29:32.920 --> 00:29:35.880
ways that once you do it correctly through YouTube, there's
606
00:29:35.920 --> 00:29:37.799
ways that you can just compound your growth.
607
00:29:39.160 --> 00:29:43.400
Yeah, I think it's an opportunity that's fresh and fertile
608
00:29:43.480 --> 00:29:45.839
right now. You know, anybody who's got a website right
609
00:29:45.880 --> 00:29:48.480
now is doing some sort of some sort of optimization
610
00:29:48.640 --> 00:29:51.799
to it. People are spending money in PPC, and like
611
00:29:51.799 --> 00:29:55.119
I said mentioned before billboards, it sounds to me from
612
00:29:55.200 --> 00:29:59.079
your experience, YouTube is still pretty fertile ground and if
613
00:29:59.079 --> 00:30:01.359
people want to jump in and early, they can get
614
00:30:01.400 --> 00:30:02.240
rewarded for it.
615
00:30:03.119 --> 00:30:05.880
So yeah, and you know, it's probably not fertile for
616
00:30:05.920 --> 00:30:08.960
all the entertainment YouTubers. There's plenty of those. But what
617
00:30:09.119 --> 00:30:11.920
it is fertile is there are a lot of businesses
618
00:30:12.039 --> 00:30:14.799
that don't think they can do it, and so the
619
00:30:14.839 --> 00:30:17.599
water is warm. There's not many fish in this pond.
620
00:30:17.880 --> 00:30:20.559
It's easy to get in right now. Once people start
621
00:30:20.559 --> 00:30:23.880
figuring it out, obviously, like anything else, it becomes more competitive,
622
00:30:24.279 --> 00:30:26.960
and then those that are the early adopters have a
623
00:30:26.960 --> 00:30:29.400
competitive advantage where they can I mean, think how long
624
00:30:29.440 --> 00:30:30.960
it's going to take somebody to catch up to my
625
00:30:30.960 --> 00:30:33.920
two hundred and eighty six thousand subscribers and the fifteen
626
00:30:33.960 --> 00:30:36.960
million a month reach. Those are things that create a
627
00:30:37.039 --> 00:30:39.680
moat around your business and really help you to be
628
00:30:39.759 --> 00:30:42.960
able to establish that competitive advantage. So, yes, it is
629
00:30:43.000 --> 00:30:47.039
fertile right now, and I'm still learning new ways to
630
00:30:47.039 --> 00:30:50.400
be able to leverage that audience, and so I think
631
00:30:50.440 --> 00:30:54.640
it's a great opportunity for everybody, law firm owners specifically
632
00:30:54.960 --> 00:30:57.440
where they can leverage this well.
633
00:30:57.559 --> 00:30:59.680
Jeff, is there anything that we didn't cover that you
634
00:30:59.720 --> 00:31:03.000
think the audience audience are known about before we sign off?
635
00:31:03.720 --> 00:31:06.079
No, I appreciate Eric, You've given me the opportunity to
636
00:31:06.079 --> 00:31:08.559
speak with you and share this with everybody that you know.
637
00:31:08.599 --> 00:31:10.440
At the end of the day, you always want to
638
00:31:10.440 --> 00:31:13.319
open your mind to other marketing avenues and techniques that
639
00:31:13.359 --> 00:31:16.279
other people aren't doing, and this is one that anyone
640
00:31:16.319 --> 00:31:18.599
can do. I don't care what you think your personality is.
641
00:31:18.640 --> 00:31:20.000
I don't think if I don't care if you don't
642
00:31:20.000 --> 00:31:22.920
think you can be good on camera. I wasn't either.
643
00:31:23.000 --> 00:31:26.000
Go watch my old videos. It's pathetic. But over time,
644
00:31:26.319 --> 00:31:29.519
if you just improve your videos one percent every time,
645
00:31:30.079 --> 00:31:33.480
you'll blow the rest of the competition away as you
646
00:31:33.559 --> 00:31:34.640
compound that growth.
647
00:31:35.279 --> 00:31:37.359
Well, if you're listening to this and you didn't buy
648
00:31:37.400 --> 00:31:41.160
bitcoin back in two thousand or in video, you still
649
00:31:41.200 --> 00:31:44.720
have a chance to make some really good money by
650
00:31:45.200 --> 00:31:48.799
becoming a YouTube star. And I do mean that in
651
00:31:48.839 --> 00:31:53.079
all serious Jeff has built up an amazing following. Obviously
652
00:31:53.119 --> 00:31:55.519
it's been very successful, and I still think it's time
653
00:31:56.279 --> 00:31:58.799
attorneys can or attorneys have time that they can jump
654
00:31:58.799 --> 00:32:00.920
into this. So thank you Jeff for sharing all that
655
00:32:01.039 --> 00:32:02.000
with the audience.
656
00:32:02.400 --> 00:32:03.839
Thanks Eric, appreciate it.
657
00:32:04.759 --> 00:32:08.279
Thanks for listening to the Legal Mastermind podcast presented by
658
00:32:08.319 --> 00:32:11.400
Market My Market. You can check out additional episodes and
659
00:32:11.519 --> 00:32:17.640
recaps at Legalmastermind podcast dot com.
