Designing The Future - Balancing Heritage And Innovation

It's not uncommon for design-led businesses to have a rich heritage, but how do you make the most of that legacy while staying relevant to modern consumers?

In this podcast, our Head of Brands and Designs Law John Coldham is joined by a panel of leading designers to explore how businesses can strike the right balance between heritage and innovation.

This episode was recorded as part of the London Design Festival, where we celebrate the creativity and commercial impact of design.

Our guests include:

• Sau-Fun Mo, Head of Design at the London Transport Museum;
• James Dwyer, Creative Director and owner of Lumsden; and
• Dan Flashman, Creative Director at Tangerine.

Together, they share personal insights on how heritage can build trust and emotional connection, especially in challenging economic times, while also discussing the risks of appearing outdated.

From designing experiences for British Airways, to the magical world of Harry Potter gift shops, and the future of London Transport Museum, each story was a brilliant reminder of the power of design to shape how we move, shop, and explore.

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Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East.

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