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Interview: Antenna’s VP, Strategy on New Specialty SVOD Research

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00:31:38
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Antenna’s VP, Strategy, shares insights from new research on specialty SVOD services, showing robust growth, strong Amazon Channels dependence, and a couple of breakout successes.

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00:01:00Brief overview of the Specialty SVOD market
00:03:30Specialty SVOD volatility
00:05:00Specialty service ads in Q2 2026 hit a record high
00:06:10The role of ad plans in the Specialty category
00:08:20Why specialty services are having a moment
00:10:00Amazon Channels is the “front door” of specialty SVOD
00:13:00How successful is Amazon at selling more than 1 service?
00:20:00The Wonder Project
00:22:00Do subscribers to a service from an aggregator last longer than direct sales?
00:29:00What to expect in the last part of 2026

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