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For medical publication professionals, “strategy” is more than a series of well-executed tactics. It means understanding where you want to go, why you want to get there, and how publication supports broader scientific objectives.
In this episode, Rob sits down with Amanda Tollen, Global Business Director, Medical at Avalere Health, and Hicham Naimy, Director of Scientific Publications at Takeda. They discuss what it really means to be strategic in medical publication planning, how to align agency and client teams, and where AI can support strategic thinking.
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EPISOD LAIN DALAM PODCAST INI
Publication professionals face many challenges during the development and execution of a publication plan. These challenges differ based on the size of the pharma company, product lifecycle, SOPs and infrastructure. Today, we bring together three seasoned publication pros from small, mid-size, a ...
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Today, we dive into one of the most pressing and polarizing questions in medical publishing today: Should patients who contribute as co-authors be compensated?
Joining us are Veronica Porkess of UCB Pharma and Simon Stones of Amica Scientific, two voices at the forefront of patient engagement. T ...
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